Why You Should Add Cause Marketing To Your Business

In this episode, I will talk to Alisoun Mackenzie about why you should consider supporting charities and causes and make a difference through your business.

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Often described as one of the most authentic and inspiring souls you can meet, Alisoun is on a mission to empower business owners and entrepreneurs to grow profitable businesses that make a difference in the world. Alisoun’s keynote talks, training, mentoring, and best-selling books Give-to-Profit and Heartatude have favorably changed the good fortune of thousands of people worldwide. She loves doing humanitarian work, fundraising and living by the beach in Scotland.

In this episode, you’ll learn:

  • How supporting causes helps you to be more memorable and grow your biz
  • How to make a difference in your business by supporting causes
  • How fear can be your friend in terms of raising your visibility
  • What you need to know about legislation when fundraising in your business (It’s not as difficult as you think)
  • What to do when you know you want to support a cause in your biz, but have absolutely no idea where to start

Find out more about Alisoun’s fundraising challenge – send an email to Alisoun at results@alisoun.com and she’ll send you more info

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