How Listening To My Intuition Cost Me A Trip To Amsterdam

In this blog post, I will share how I used my intuition to guide me in my business, and why you should consider it too.


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As solopreneurs we can SO easily be distracted by shiny things. I don’t know about you, but my brain is constantly scanning for lots of lovely new things to create, or add into my business. It’s wired into us. Not a day goes by where I don’t hear one of my business besties getting excited about some new thing they’ve found that they want to test out!

It can sometimes be difficult to decide what is a good opportunity and what things are going to take us down the completely wrong path

When I work with clients, I often talk to them about working to a business model. If you have a clear vision for your business, as in why you’re running it, where you want it to be in 6 months, 1 year, 3 years down the line, it’s much easier then to create a business model that helps you to achieve those goals.

Once you have that business model, it makes decision making very simple because the opportunity you’re being offered either does or doesn’t fit into that business model. 

Now, this post isn’t really about the business model as such, but there’s lots of fab resources out there if you want to find out more about it.

What I want to share with you today is how listening to your intuition in your business can be really powerful, and it does link in with your business model.

Let me give you an example of where my intuition has served me recently.

You may recall that I applied to become a speaker at the European Training Conference in Amsterdam. I got chosen and it was all incredibly exciting. Speaking is something I’ve done before, but more by way of short motivational talks and I’ve also been a trainer. I really enjoy the energy in a room full of people where you can teach something to help them move forward. It energises me too. So, as I said, all very exciting.

The trouble was, as I got nearer to the event something in me felt really misaligned. Now, I’ve spent the past xxx number of years ignoring my intuition, (notice I didn’t give away my age there!) and have only really over the past couple of years started to listen to it.

What I’ve noticed is that when I don’t listen to my intuition that particular thing doesn’t work out, whether it’s working with someone, setting up a new project or making friends with someone. My intuition has always really served me, to the point my hubby even tells me to listen to my intuition over everything else now, because even he knows how accurate its been in the past.

So, I was feeling something was out of alignment with the talk, and I couldn’t put my finger on what it was. As you all know, I’m an introvert, so I wanted to be sure that I wasn’t just feeling nervous (which is quite normal for me with talks – despite having delivered 4 motivational talks a week to up to a room full of people for nearly 5 years!)

What I realised is that I need to stay true to my integrity regarding connections, and while some of the audience for the ETC might have been a good fit for what I planned to deliver, I didn’t believe my content would be completely relevant to them. Because of this, after much consideration, I decided to withdraw from the conference. And trust me it was much consideration. I went over and over it to make sure it was the right decision.

The thing is, it’s super duper important to me that I don’t let people down. I would have gone over to Amsterdam and delivered the talk, even if every fibre of my being was telling me not to, because of that.

In this instance though, I knew something was up. I talked about it with a few business friends and got a bit of coaching on it too, to find it whether it was just fear showing up or whether it was something else.

I then bravely wrote a note to the conference organiser, telling them exactly what I’ve just told you. So that I felt I’d done all I could to not leave them in the lurch, I got in touch with a well-respected business friend to ask if she would want to step in on my behalf, to which she agreed.

What happened next was a surprise. I didn’t hear back for a couple of days, and then when I did, I learned that the event had unfortunately had to be cancelled. I learned two big lessons from this experience.

Lesson One:

Listen to your intuition. You have this inner guiding system for a reason. What’s the worst that would happen if you took a moment to listen to it from time to time?

If something is telling you it’s not right, then absolutely check it out. Make sure that it’s not just fear showing up (because it can). Once you know for sure, then know that it doesn’t matter how uncomfortable it is to have to say you can no longer do something. It will work out better in the long run for you. I have to say, I now have countless pieces of ‘evidence’ to back up my theory on this one!


I’m not saying to pull out of things willy nilly, what I am saying is give it some serious consideration and then make your decision from that place. Even if the conference had gone ahead, I knew it was the right decision for me and my business.

Lesson Two: Stick to your business model

The bigger lesson that I learned, was that I hadn’t stuck to my business model. I should have really checked in first to make sure that the audience were absolutely ideal for me, that I would be able to provide them with something of real value. My talk was about content creation and can be adapted for any business. The thing is though, my passion lies with service-based solopreneurs. My dreamies (aka ideal clients) want to feel connected to their business, they want to be visible but lots of fears show up and they want to have a profitable business.

So, while it could have been adapted to that audience, it might not have been my best work. I want to do my best work at all times. Hey, I even missed out my fabulous trip to Amsterdam, but I know hand on heart, I made the right decision. There will be other times for Amsterdam, and I wish ETC a fabulously successful event next year, with some amazing speakers.

Call To Action This Week: Go back over some of the times when things haven’t gone so well in your business and you’ve known you were following the wrong path, but did it anyway. What can you learn about your own intuition.

Are You Kissing Frogs?

Are you kissing frogs? In this blog post, I’m going to share how kissing frogs might be part of the process when building your business and how you need to get super duper clear on who you want to work with.


Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

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So often we settle for our lot in business and life. We think we only deserve a certain amount of happiness and that can really limit us.

I remember back when I was single after going through my divorce, lots of friends kept telling me I should go out with this person and that person, but I told them that I didn’t want to settle. I wanted to find the right person for me.

I had a comprehensive list of what I wanted in a man. Yes, that might sound a bit excessive, but hey I ended up with my soul mate so you can’t argue with that! I think clarity is so important, in all areas of your life, but especially when running your own business. You need to get really specific about what you want.

Back to these friends of mine, they said my list for my ideal man was too limiting and that I should compromise, but I didn’t want to.

They said I’d be missing out on great opportunities, and could be holding out for something that wasn’t right for me. I disagreed.

I knew I’d rather wait for the right person than settle for the wrong person and regret my decision, which wouldn’t be fair on either of us. Trust me, I had to kiss a few frogs along the way! Oh, the stories I could tell about some of those dates – wowzers. The dating world is eye-opening for sure!!!

What’s all this got to do with business? Well, quite a lot actually.

Like my friends telling me who I should go out with, you will get people telling you how to run your business, what clients to work with and what you should be doing/not doing. The thing is, there is no one-size fits all in business. Yes, there are methodologies that are tried and tested, proven to work, so you’d be mad not to incorporate them, but the beauty of running your own business is you get to run it your way.

You need to be clear on what you want for your business

I had a full list of what I did and didn’t want in a man. If you were to apply that to your ideal clients, would you know who you do and don’t want to work with?


You need a vision, a bit like my list. I was able to visualise the kind of relationship I wanted to be in, as I’d written out all of the qualities of the man I wanted and how life would be when I met him. I knew that when I found the right person everything would fall into place like a jigsaw puzzle. The same applies to your ideal clients, when you are really clear on the type of people you want to work with, you’ll find the same thing happens.

You might find yourself wavering when the right people don’t come along (enter the frogs!) but maybe it’s because you’re not being clear enough. Maybe your messages aren’t talking to your ideal clients.

So you may be wondering how we met. We met online, he was working in Iraq doing close protection work when I first started chatting to him. It was back in the day when online dating was more taboo than it is now – it was one of those things you didn’t really share with many people for fear of being judged. I had to pull together an online profile that summed up me and what I was looking for.  I was very specific (my list came to my rescue again!) Trust me it seemed a tall order, but specificity works!

Have you ever felt like that in business? When you don’t want to share your business for fear of being judged for saying/doing the wrong thing, being ‘too big for your boots’ and thinking that people will question your reasoning.

Don't Settle For Wrong Clients #Niching

I felt like that when sharing the whole online dating thing with people. It all started off as a dare for me (I’m a sucker for a mini dare!) when my friend challenged me to go speed dating. I said it wasn’t for me, and the next best thing was online dating. Nothing like pushing your comfort zones!

So, my ideal husband list was too limiting apparently, I should compromise. No, thank you. Compromise is not in my dictionary, I like clarity, specificity and don’t think you need to settle. You can dream big and make it happen.

We can often get in our own way – we get really clear on who our ideal clients are and then worry that we will limit clients coming our way

A bit like the ‘fear strategy’ my friends were doing with me.

You think when you get clear on who you really want to work with that it’s going to stop you from connecting with the right clients. It’s funny because it actually strengthens your position, you don’t waste time with people that aren’t your ideal clients (timewasters – in my case back then my non-ideal partner). It sets you apart as the one to work with, because you’re so clear, or the one to fall in love with in my case.

If you believe in the Law of Attraction, like I do, then you’ll know that you can make anything happen. When my now hubby and I used to chat over MSN (the Skype of its day) his soldier friends would ask him who I was. His reply was, ‘She’s my future wife, she just doesn’t know it yet’.

When you settle and work with the wrong clients it’s hard work. Working with clients should feel easy and fun, something you love, not something you dread because they aren’t a good fit for you and it’s all super awkward, or you dread working with them. The clearer you are on who your ideal clients are, the easier you will find it to attract them, just like my lovely man.

So if you’re settling I want you to think about what you really do want for your business. Who are your ideal clients? Draw up a list and then speak to them, make all of your messages about them. Okay so you might kiss a few frogs along the way as you figure it all out, but you might also find your prince/princess along the way!

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