Are You Really Being Completely Authentic In Your Biz?

In this blog post, I’m going to share about how I hadn’t been completely open in my biz, and why it’s important to be authentic in your biz.


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When you run your own business trust is a big thing that you need bucket loads of.

  • You want people to know, like and trust you.
  • You need to trust yourself that you’re making the right decisions and doing all of the right things that you need to do to build your business.
  • You need to trust that other people will like what you’re putting out there.
  • You put your trust in technology.
  • You need to put your trust in others, whether they are business friends, collaborative partners or people you’re outsourcing work too.
  • You sometimes have to jump and trust that the net is there waiting for you. Always a difficult one but it’s magical when you land in that net!

Now I can talk all day about all of these elements of trust, but I’m actually going to share something more vulnerable because it’s time. The one I want to talk about is this one…

You have to trust that it’s okay to show up as 100% you

Something that I just don’t talk about in my business is the spiritual side of things. I was brought up as a Christian and my family is praying for my salvation as we speak because in their eyes I’ve backslidden and that’s okay. Their version of me is a different version of what I want to be.

When I went through my divorce about 14 years ago I started to question everything, spirituality being one aspect of that.

Over time I slowly had friends introduce me to the Law of Attraction and Oracle cards and more, and super scary though it is for me to share this – I like it. I lik1e that the LOA allows me to be positive and think about how to improve life, rather than feel the fear of being thrown into hell for not following the ‘rules’. I like that there’s an air of mystery around little synchronistic messages and I like that people around me share some amazing stories about it. I like that life can be magical and the idea that there’s just so much more to us than we know.

Now I may lose people from my list/groups as a result of sharing this, but that’s okay. I want to be 100% authentic and share all of me, rather than the bits I think you’ll like. That’s what I do on every other level of my biz, but it’s like there’s this secret thing going on where I shouldn’t share.

A fear of rejection. A fear of judgement. A fear that it’s wrong, or worse, I’ll get struck by lightning for mentioning the word ‘universe’ instead of God. I am a grown woman (nearly shared my age there but hey a girl should have some secrets!)

It’s okay for you to disagree with family elders, it’s okay for you to share what you find important in your life, and not hide away who you are.

It’s okay to stand in your beliefs and in turn your power.

Enough of this nonsense.2

I always share that some people will love you in business and some will ‘hate’ you and that’s okay. They aren’t your ideal clients.

I always share that you need to show up as the fabulous you, not the version of you that you think people want, and yet there’s an element of my life where I’ve been hiding. No more.

It’s okay for you to have your beliefs, it’s okay for others to have theirs. I take the view of live and let live. It’s amazing what you can learn from other people when you just stop and listen to them sharing their perspective on life.

I’ve got friends who are into really deep spiritual stuff that fries my brain, but I can still be friends with them, in the same way as you can still attract the right people to you in your business.

So I guess my message to you is this:

Don’t be afraid to be you

100% freaking quirky, mad as a hatter you, if that’s who you are, or super quiet, happy to hide in the corner too, if that’s who you are.

The world needs you exactly as you are, so when you’re going out there and being visible, they really do get to know, like and trust you for YOU.

Show up as you, not someone you think you should be. Don’t compare yourself to others and want to be them. Want to be the fabulous you! The world is waiting for you.

Your call to action this week: Figure out where you’re not showing up as 100% you. Is there an aspect of you that you’re hiding away? If so, change that.

Oh and by the way I might even share the odd oracle card or two in my groups from now on, so if you don’t like it that’s okay. I won’t hold it against you if you find someone that’s a better fit for you x

Are You The Same As Everybody Else?

In this blog post, I’m going to get you to think about how you’re going to be visible and stand out from the crowd.


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I was reading People Management the other day and came across an article by author Sally Bibb, who said ‘We’re fed up with candidates who look and sound the same’.

She then went on to say that, ‘hiring managers are jaded by traditional interviewing because all of the candidates look the same and they can all learn how to pass a cognitive ability test’.

Being visible isn’t about being visible just for the sake of it, it’s about being visible with the right message, in front of the right people AND attracting people that want to take the next step with you

But here’s the thing…

Everyone looks and sounds the same.

Whatever business you’re in, you need to differentiate yourself from the competition. As service-based business owners, the best way you can do this is through your personality.

I see so many business owners making this mistake – being afraid to show who they really are, for fear of judgement and comparison. They are trying to fit into a mould.

Visible With Right Msg #Mktg

I remember my HR days, I was oh SO serious. Wow, thinking back I’ve lightened up so much since then! The problem was that my seriousness started to drip into my business. I was scared to show people my real side, my mess ups, vulnerabilities and my quirkiness.

When I made the decision to just show up as me (yes, still a professional in all that I do, but a lightened up version of professional!) I found I started to attract more of my ideal clients.

It wasn’t such hard work either. All I have to do is show up as me, I like that. A lot.

Now I’m not saying don’t be professional. Just because you can work in your PJ’s or wear what you like doesn’t mean you should lose that professionalism. Don’t overdo it.

It’s about showing up authentically. That can be quite challenging, but when you do you will find your confidence increases and you’ll be empowered to be more visible in your business.

It can feel really scary.

It takes courage, bravery, and vulnerability to show up as just you.

The truth is though that if you’re pretending to be something you’re not people will see through you. You’re effectively lying to yourself and others.

Speaking from experience in my HR days, I used to be two different people. One very serious person at work, and then much more laid back outside of work, I know it takes a lot of energy to be a different person; it’s so much easier just showing up as you.

Did you know, that according to research 12%[1]  of the things we worry about are needless worry such as what people think of us. We think that if someone looks us up and down they are being judgmental. They might just think we look good!

Here’s a little extract from my co-authored chapters of the Dial A Guru book, Awaken Your True Potential;

“Let’s imagine you’re at a social event, what version of you are you putting across to the other person?

Are you trying to speak differently, act differently?

What do you choose to share / hold back? Why?

What are the benefits?

In what way do you find yourself suppressing your opinions with the fear that you will be judged or perceived differently by your views?

What’s the worst that could happen if you showed up 100%?

Accept that you’re different, that you have lots of skills, strengths and things to bring others don’t have. Stop comparing bananas to socks! [2] What I mean is that when you compare you aren’t necessarily comparing like for like. Just because you see someone more successful than you doesn’t mean they’re at the same place, and remember we’re talking about your perception of their success here. We so often see other people’s successes and think that they got from A to B overnight. That is highly unlikely. They went through their own journey to get to this point.

It’s quite likely that they’ve wondered to themselves at some point in time whether they will be able to actually pull off this business/life thing. We wouldn’t be human if we didn’t experience doubt. They will more than likely have gone through the ‘I feel like I’m a failure’, or ‘I will fail at this’ thought processes. Just because you don’t witness it doesn’t mean it hasn’t happened.”

Your call to action this week is to check in on how you’re showing up both on and offline. Are people getting to know the real you, or the version you think they want?

It takes guts to show up as yourself, but it’s totally worth it, and you’ll build your business much quicker too.

The number one secret to building a fabulous business is just being the fabulous you. Are you up for being visible by standing out from the crowd? Or are you going to be joining the gang of everyone looking and sounding the same? I know which one I’m choosing.

Hope to see you on the quirky side!

[1] National Institute of Mental Health, America 2001

[2] You will probably be familiar with the term, ‘comparing apples with pears’. Bananas and socks is my quirky version!

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