How Strategic Are You Being With Your Facebook Groups?

In this blog post, I will share a simple plan for being strategic with your Facebook Groups, to save you time, energy and money.

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If you want to be visible then Facebook groups are a great place to be.

You get to build relationships in them.

You can do market research by noticing what people need, what they are struggling with

You can make some fabulous friendships.

The problem is that being on social media can completely take over your day. You start at 9am thinking you’ll just spend a few minutes chatting and before you know it, it’s lunchtime and you’ve got nothing done. Fun though the chatting was.

If you want to maximise your time then you need to think more strategically about how you spend your time in groups.

Fact: Time = Money, so you want to make that time really count.

WHERE TO START

Go through your current list of groups and choose 5 that would make it to the top of your list. Here’s some guidelines to help you.

GROUP SIZE

Check the size of the group – Is it the kind of size of group you like to spend time in?

Some people like bigger groups, the opportunity to connect with more people. Others like more intimate groups, the opportunity to connect on a deeper level with people.

TYPE OF POSTS

Are the posts all salesy, or are people getting involved in real conversations. If you’re someone that just wants to promote then a salesy group might work for you (I’d say avoid them like the plague because people won’t notice you and it can become a spam fest over time with no real value, but this isn’t about me, it’s about what works for you)

HOW ACTIVE IS THE GROUP?

If people are asking questions and nobody is replying then is it the right group for you? It might be that you want to give it a go if you think your dreamie clients are in there, maybe you can get some good conversational posts going if that’s what you’re good at. If nobody is chatting though, it could suggest that the group isn’t that active, so would you really want to spend your time in there.

DOES YOUR GROUP SPEAK YOUR LANGUAGE?

If you’re spiritual and going into a group that isn’t spiritual then is it going to give you what you need from a group? Will there be potential dreamies in the group for you?

Once you’ve done this mini review you can start to work out your top 5.

WILL YOU LEARN FROM THE GROUP?

You might be joining because you want to learn from people who have a different skill set to you, or who are a bit further ahead than you. It’s not always about searching for clients!

GOT YOUR 5? TIME TO TEST IT

Set some time limits around how long you want to test the group for. Maybe a week, a month, three months? Give yourself some time to really get involved and find out if it’s the right fit for you, in terms of people, content, vibe etc. If it’s not then revisit your list and replace it with another group to test.

ENGAGE

So you’ve done your research and got your top 5. Now it’s time to engage.

Don’t want to go down that rabbit hole? Set yourself a timer. I love using the Pomodoro Technique for this kind of thing. It’s essentially a 25-minute timer and keeps you super focused. In that 25 minutes you could challenge yourself to comment on 3 people’s posts and write one of your own posts.

 

You’ve probably already got lots of old content that you can repurpose. You just need to think creatively as to how to use it. This particular post has been repurposed from a training I wrote for my Rock Your Visibility programme. I’m using a tiny piece of that content and turning it into a blog post. You could do the same principle with content, by turning a blog post into snippets of content, or a video you’ve recorded with tips etc.

Remember, while being on social media can be fun. It can also take you away from what you really need to be doing. Yes, a big part of running your business is about connecting, but it doesn’t mean you don’t need to be strategic about it.

Call to Action: Think about how you could be more strategic with engaging in groups this week.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Are You Burning Yourself Out Creating Online Content?

In this blog post, I’m going to get you to think about the way that you’re creating your online content. I’ll also be sharing one little word that could seriously change how you create your online content.

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Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

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Are you burning yourself out creating online content? There are so many things to think about, aren’t there?

What do you blog about? What do you share on social media? What do you turn into quotes?

Does it all fill you with dread? Everyone’s telling you that you need to be visible on social media, and if they’re not I am! It doesn’t matter whether you’re running an online OR offline business. Even if you work mostly offline the first thing that people do now when they meet someone they might want to work with is Google them. If you have no online presence well you could potentially have no business.

Last week I ran my first Super Charge Your Visibility Masterclass. The first class was all about creating super fast content. This question comes up so much from my clients. I thought I’d pull together all I know about creating content really quickly without you having a meltdown. In today’s post, I’m sharing a few tips to help you.

Firstly and most importantly, the biggest thing you need to know before you create a single piece of content is who your ideal client is. If you don’t spend time figuring this out before you start then every single letter you type is wasted. You could find that potentially the wrong people will be reading it.

So, get really clear on your ideal client and ask yourself the following two questions;

  • What does your ideal client struggle with?
  • What problem do you help them overcome?

Once you know these two things then you are going to be able to tailor your content into something they love and want to read. Please, please, please figure this one out. There’s nothing more disheartening that writing content and nobody notices it! I know, I’ve been there!

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I shared a model with them that shows how I take a simple tweet and repurpose it into Facebook and LinkedIn posts, video posts, blog posts, podcasts, eBooks, course materials and more.

So let me share a few hints and tips on how you can really make your content work for you;

  1. Create a swipe file

This is usually used for copywriters and graphic designers. Essentially it’s a place where you capture useful information, so it might be blog posts you’ve enjoyed, research articles about a topic you want to write about, great quotes etc. Find some tools that help you. Some of my favourites at the time of recording are Pocket, Evernote

Stuck for inspiration? Refer to your swipe files, it will help to inspire you to come up with something new. I like to share other people’s articles, it’s a great way to spread the love and it can also encourage conversation.

  1. Spend time brainstorming and pull together a plan

Write down what you know about what you do, and the ways it helps people. Ideally, get a long list of topic areas and then break them down. So let’s use one of my topics of fear – I could write about fear of being visible in general, fear of speaking in front of a room full of people, fear of judgement, fear of being compared to others, fear of doing a video etc. etc. All of these fit within my main niche.

Then plan out in a Google calendar or diary roughly what you could post and when. So for mine I don’t tend to do a series as I like to be a lot more flexible than that. If I’ve got a topic header in my diary I’ve got something to work to. If I don’t want to do that topic I simply swap it out with something different for that day. Simples.

  1. Repurpose

This one little word could seriously change how you create your online content.

You don’t need to keep reinventing the wheel!

Are you worried that people will think you’re saying the same thing? Don’t. What you do is create a twist with your content, so when repurposing you don’t necessarily use exactly the same words, you add your twist. PLUS people don’t always see what you share the first time, or you might have new followers that have never seen what you put out AND we know how it is – we might know stuff but sometimes we need to hear it again on that day, in that moment and that’s when the magic happens.

Let me share with you a few ways that I repurpose content;

My podcast post gets shared on my blog with the transcript of the post and a mini player so people can read or listen. I turned a blog post of 7 top tips inSocial Mediato various media – FB live posts, standalone videos, an infographic, a mini worksheet etc.

Visibility tips get turned into group questions, posts on FB and LinkedIn, shared on Pinterest and now turned into FB live content triggers so I have a topic to talk about.

I combined 3 blog posts for an article I’ve written for Insight Magazine, a publication by IIC & M (International Institute of Coaching and Mentoring). I use quotes on my FB page, share them on Twitter and Linked In. I then use them in blog posts and groups to motivate and inspire and add to my online programmes where relevant. I’ve used content from my co-authored chapters of the Dial A Guru book one.

Now that that little extract I just shared with you there (from where I started talking about worrying about people thinking you’re coming up with the same stuff to the Dial A Guru book bit… It’s all from my Super Charge Your Content masterclass – repurposed.

Here’s a quick recap;

  • Know your ideal client (the better you know them, the better content you can create
  • Create a swipe file for inspiration
  • Spend time brainstorming and pull together a plan
  • Repurpose – repurpose – repurpose

So, I hope that’s given you a starting point in how you can create your content.

Your call to action this week is to write down 3 ways that you could repurpose your content.

If you want to really get into this and get your content super charged then grab a copy of my Super Charge Your Content Masterclass

How Using Pinterest For Business Has Helped Me Get More Clients

I LOVE Pinterest! In fact, if you pop on over to my boards you might say that I spend a bit too much time over there!  It’s colourful, pretty, informative and inspiring and I can happily spend loads of hours pinning!

Pinterest for BusinessI started using Pinterest a few years ago, mostly for card making ideas and crafty yumminess. Over time, I realised that it can be a great way to drive traffic back to your website. I was recently asked by one of my clients where to start with Pinterest. I thought it might be useful to share a few things with you as to how using Pinterest for business has helped me get more clients;

1. Set up a board specifically for your area of expertise – I have a board for Coaching where I save lots of different quotes, infographics and links to coaching topics online.  You could get a lot more specific with it and break it down into several boards – i.e. relationship coaching, teens coaching, stress coaching, self-esteem coaching and more.  I have chosen not to do that because I want to build my single board up and use it as a way to engage my ideal clients. By splitting it, I feel (maybe wrongly) that it might not drive as much traffic.

2. Set up a group specific board –  Let me explain – I set up a Coaching Book Club to enable me to chat with other people who are interested in coaching books. I set up a Coaching Book Club Board where we all pin books that we want to read. My intention was just to have a place to share the books. What’s actually happened is it’s allowed me to connect with people that I might not have been in front of before. (On a side note come and join us – we read a new book each month!)

3. Share your blog posts – I have always shared my blog posts and memes over on my boards (nb. memes are images that can go viral on social media – they used to be more for teens but now have become the norm name for things like business now too).

What I learnt recently from a fab book, How To Write 37 Blog Posts* by Sarah Arrow, is that if you create a meme based on the title of your post (see mine above) you will get more clicks and/or pins and again more traffic to your website potentially. It’s worked brilliantly for me.

I know I keep banging on about traffic to your website, but that’s how you are going to get in front of your ideal clients.  In all of your social media put a call to action to get people to visit your ‘little home’ on the internet.

I’m often asked how I’ve managed to get to over 6k followers over there.  It’s like any social media – being consistent, showing up, sharing useful content, following others etc. The same principles all apply to Pinterest.

I hope some of these tips have been useful in giving you some ideas of starting to use Pinterest for your business.  Don’t blame me when you waste loads of hours over there too though!

Leave a comment below to let me know how you use Pinterest for your business, or if you don’t which tip you might try.

Remember to sign up for our fabulous Rock Your Biz Telesummit.

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The Rock Your Biz Telesummit is your opportunity to listen to 12 experts in 12 different areas of business who will give you some top notch tips to help you take your business to the next level, plus a Facebook group where we are holding regular Q & A’s and giving you time to chat with the speakers before/after their masterclasses.

All of these ladies are specialists. If you’ve ever wondered what it would be like to have a full team of people helping you to build your business (instead of you and your trusty tablet) then THIS is it.

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* In the interest of transparency – please note the book is an affiliate link

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