As A Queen You Need To Practice Patience To Grow Your Business

I mentioned in my last podcast that my version of a Queen is a medieval one. When you think about how things were communicated in those days, it could take days to get a message through to someone. Sometimes it was on foot, other times on horseback. There was no super quick email or social media platform to get the word out.

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You wouldn’t have been able to go online and order something with next day delivery. You’d have to wait. We’re not used to waiting for things now, so it makes us even more impatient wanting our businesses to grow quickly overnight.

As a Queen you need to practice patience. You might share your message, but it might not be received immediately. The timing might be out, or you might need to get in front of different people who love what you do.

I’ve been playing a game recently around delayed gratification. Whether it’s delaying eating a piece of chocolate, drinking yet another vanilla cappuccino (Yes I know, I need to cut back) or buying something. I’m enjoying playing with the feeling around excitement, spending time looking forward to adding that thing into my life. It’s a really interesting experiment, give it a go! You may find it harder than you think because we’re so used to everything being instant.

Building your Queendom takes time.

Building your Queendom takes work.

Building your Queendom takes consistency.

The project you’re working on today, this week, this month, could be the one that creates amazing success further down the line, but we give up because it isn’t happening quick enough. We want faster results.

I know when I first started out as a coach I wanted to help people get transformation in one standalone session. I can do that now, but I know that the magic happens when there are many sessions, via 1:1 or group, because transformation takes time. As one of my lovely coaches reminded me recently, caterpillars don’t turn into butterflies overnight. There’s a process.

There will be many a battle plan that you set up that doesn’t give you the outcome you hoped for. That’s okay.

There will be many a project that you wish would create that ‘overnight’ success, but projects take time.

Think of a seed, it doesn’t grow instantly, it needs attention, sun, rain, nurturing, yada yada. It’s growing underneath the surface, you just can’t see it yet.

Maybe that’s where you are with your business. You’re doing the work, but there’s only a tiny sprout of growth showing. That’s okay – be patient.

Accept where you are today in your business. Know that as a Queen you can choose to be patient, and trust that every action step you take (providing you design and execute your battle plan well) will take you nearer to creating your next level of business success.

And luckily, unlike our medieval Queen, you do have tools at your disposal that can help you communicate your message much quicker!

Keep practicing patience Queenie, you’ve got this!

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What To Do When You Start To Hate Social Media

I’ve been debating whether to write this post / record this podcast. It’s a vulnerable post, which as we know isn’t so comfortable.

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I’m not just sharing my vulnerability here though, because I’m telling you something that I teach my clients. To get your business seen you need to be visible.

Now here’s the problem, I was kind of done with being visible! I was ‘over’ social media. I was sick of showing up on social media day in, day out, tired of all of the advertising and the ‘buy me’ promoting, bored with being consistent and wondering what it was all about, this ‘machine’ that takes over our lives.

I’ve noticed it’s not just me that’s tired of social media, it seems that more and more people are finding it exhausting and not how they want to do business. Lush being one company recently saying they are coming off social media and Leonie Dawson saying how she’s tired of it too. It can be relentless. BUT we do have a choice in how we play. We don’t have to push ourselves so hard. We get to set boundaries and ‘work it’ how we want to.

In contrast to my recent ‘I hate social media phase’ though, I’m very aware of how amazing social media is. If it wasn’t for social media I wouldn’t have a business, not a successful one anyway. Facebook has been the lifeblood of my business over the past few years. I’m starting to enjoy it again, but I needed to take a break.

A break to recharge.

A break to reflect.

A break to process.

I still showed up for clients, but I didn’t do Facebook Lives, I didn’t do that many blog posts. I didn’t ‘do’ visibility that much at all really.

We had a life-changing year last year, with two house moves, one ending up with a move from England to Scotland, my husband leaving his full-time job to run his own self-employed business, moving from a busy town life into the middle of nowhere and leaving behind many beautiful friends. Add to that our youngest moving to London to go to Uni and empty nest syndrome kicking in.

It’s brought up a lot of emotions, mostly the empty nest syndrome being the hardest to be honest. I’ve found it way tougher than I thought it would be, and I miss my ‘little girl’ like crazy.

There have been times when it’s been incredibly lonely. You can’t just pop to a local cafe very easily when you live up here, and it takes time to build friendships.

There aren’t the same numbers of local networking events that you can go to, so you have to create your own way of connecting with business owners. Online is lovely, but when you live in a remote area you need offline connections too. Even more so when your top values are connection, as in my case.

I became a hermit for a little while, and felt incredibly sad, ‘grieving’ my little girl no longer living at home.

Put it this way, there have been many times when I’ve cried by the tumble drier after a visit from her, and finding the odd lost sock that she’s left behind (why do we always end up with odd socks?!!)

I fell out of love with social media.

I knew there must be a different way.

I was bored with my content.

I had nothing to say.

So I didn’t say much at all.

It’s been tough, but it’s equally been refreshing not living and breathing social media.

In an interview I did a while back with the fabulous Alexandra Franzen, we talked about how one of her blog posts really got me thinking. She’d worked out that if she carried on at the pace she was going, she would have lost 3.2 or 3.4 years of her life to Twitter alone.

I’ve personally made the decision to come off Twitter. I don’t enjoy it and it doesn’t bring me clients – Two things I always say you should consider when choosing a social media platform. (I can’t quite bring myself to hitting delete on my account though, so I’m getting my lovely VA to do it!!)

So, what do you do when you completely lose interest in marketing your business?

Check in on what’s going on – Ask yourself if you’ve lost complete interest in your business or if you need a change.

Keep the content rolling out – That way you can decide when to show up.

Do a LOT of soul searching – Why do you want to run your business? What excites you? Who do you love to work with? What’s the real problem?

Talk to people about how you’re feeling – I talked with friends. Many friends. They were amazing (you know who you are!)

Mix things up a bit – I did lots of things unrelated to business. (I am growing veggies, gardening and about to check chickens people – who is this new woman who’s moved to Scotland?!)

Slow down – I still plotted and planned, but in a calm way.

Create a daily routine to allow some thinking space – I started meditation and doing Qi Gong daily.

Think about the bigger picture. I started creating a vision board about what I really want. That bit was tough. At first I didn’t know what I really wanted. I just felt incredibly sad, and really lost. Over time I started to pull together some ideas.

Get help – I coached myself, I got coached.

Release any emotion around it – It’s okay to feel how you do, let it all out. Emotional release is a strength, not failure – I cried. A lot.

Be gentle with yourself – I’m coming out the other side now, and ready to show up more, but I’ve learned that I can be gentle with myself.

Give yourself permission – I am giving myself permission to stop when it’s just not happening.

I am giving myself permission to let go of any beliefs around how you ‘should’ run a business.

I am giving myself permission to focus on only 3 main things each day, and honestly, that is liberating!! It’s amazing how much you focus your mind when you only allow yourself three things to do.

Trust that this too shall pass – When the time is right you will know what you need to do.

So, I’m back! A different, perhaps calmer, and wiser version of me now. The one that knows it’s okay to have a business AND a life, and that you get to create it all on your own terms.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Do This To Create Real Focus In Your Business Each Week

In today’s blog post, do you find that sometimes you’re super productive and then other times there seem to be a million and one things drawing your attention in different directions?

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Maybe your distraction is checking in on emails, you can’t avoid those little red pop up notifications catching your eye, or you get caught up in social media.

I have a mantra for this year: “Make the plan. Stick to the plan!” It’s way too easy to get sucked into other projects/opportunities that take you away from your overall goals.

I’ve had a few things that have really helped me keep control over what I’m doing.

  1. I read The One Thing by Gary Keller – a fabulous book. No guesses for what the focus is on in this book! You could argue that you don’t need to read it really as it’s just all about focusing on one thing, however, it’s totally worth a read. It really shifted my thinking around how I work day to day
  1. I read another book called The 12 Week Year by Brian Moran – This was a game changer for me. It’s basically where your work year is divided into 12-weeks. Now I can’t get my around there being 4 years in 1 year that they talk about in the book, but I do work now in 12 week blocks. I LOVE the short, sharp focus of goal setting and focused projects during that time. Week 13 is for review.

As a result of all of the above I create super strict boundaries for my work now. I only work on 3 different areas at a time; 2 business and 1 personal usually.

If you want to get ahead in your business here’s a super simple 7-step strategy to keep that focus:

  1. Spend some time planning

Plan out what you’d like to achieve in 12 weeks (If you’re not sure what your goals are check out my Coaching Tools Company blog post where I share how to create goals in 90-minutes or less 

  1. Decide what your top 3 priorities are and work in ‘Espressos’ – My version of sprints

If you’ve not heard of sprints, they are where you set really clear goals for a 2-week block of time, and then take action to achieve them. Having short blocks to work within keeps the motivation and momentum going, rather than feeling overwhelmed. I personally don’t call them ‘Sprints’. I’m not really sporty, and I like coffee so mine are called Espressos of course! Thanks to Sophie Jewry for coming up with that name for me!

I also find it a bit challenging doing a 2-week block as I find I do less in week one and then panic in week 2 where I’m so behind lol, so my Espressos are all a week each.

  1. Each day decide what your top 3 priorities are

(Your MITs – Top Most Important Tasks. I learned about these from Leonie Dawson many years ago, but I think they might have originated from Stephen Covey. Let me know if you know the original source. Always make sure your 3 priorities help you achieve your overall 12-week plan.

  1. Block out time in your diary for each of those 3 priorities and work ONLY on those priorities.

I learned about time blocking many years ago from my friend, Geraldine Kelly, Once you’ve hit your 3 priorities you can move onto the next ones.

  1. Add in a buffer for unexpected eventualities

We can’t always guarantee something won’t come up so add in some buffer time (and no, that buffer time is not for you to watch more cat videos on Facebook, teehee!) Getting really good with your boundaries will help you with this one though. I’ve got lots of articles over on my blog around boundaries. 

Are You Being Wishy Washy With Your Boundaries?

3 Ways To Say No To People Who Want To Pick Your Brains For Free

  1. Review your progress at the end of the day.

What worked? What didn’t? What can you do differently tomorrow?

  1. Spend a few minutes planning out your next day

It’s way too easy to get distracted at the start of a new day. By planning in advance you’re ready to hit the ground running.

If you decided to have a play with this super simple 7-step strategy to help you keep your focus, let me know how you get on. I’d love to hear from you.

If you want to know what it’s like to work with me 1:1, book a Crack-It Call where I’ll work with you for 20-minutes to help you crack one area of your business. You’ll be amazed at what we can resolve in just 20-minutes together. Find out more here.

PS. links mentioned on the blog/podcast may be affiliate links, but that I only share when I totally LOVE something and have personally used it myself.

Do You Get Stuck With What To Share With Your Blog Posts Sometimes?

In today’s blog post, learn 7 ways to get out of writer’s block.

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What can you do when you are just staring at a blank screen or sheet of paper?

I’m usually pretty good at coming up with new ideas but very occasionally I’ll get writers’ block.

Here are 7 things to try when you’ve got writer’s block.

  1. Phone a friend – maybe literally but I ask my close friends if they can inspire me. It might be business related, or it might just be the complete break from business that gets those cogs going again.
  1. Do something completely different – I attended a Neuroscience for Coaches webinar a few years ago and it was fascinating learning how the brain needs ‘restful activity’, so it’s engaged in something that’s not related to what we’re trying to solve/figure out. Going for a walk, reading a book, taking a shower etc. All of these things allow our brains the restful activity we need and when you think about it that’s when we often come up with our most creative ideas.
  1. Create/use swipe files – Have you heard of a swipe file?  It’s what graphic designers, creatives et al use to save images/content etc. I use all sorts of things as my own ‘swipe files’. Some of these might be useful to you too, so I’ll share. I don’t know why I have so many to be honest.
  • A notebook – Write it down! Carry a little notebook around with you in case inspiration strikes. It’s amazing how quick your muse disappears. Capture that amazing idea as soon as you can! I love having my little notebook – I get to pretend to be a super creative person, kinda artsy!
  • Pocket – I love the Pocket App – Like Pinterest you can save lots of links to blog posts and it’s easy to search – Not sure why I use both but hey, it works for me!
  • Evernote – fabulous little app for capturing snippets of info and completely searchable.  You know those little links or quotes that you don’t want to lose, but know if you write them down it will take forever to find again?  That’s where Evernote comes in.
  • Data Bank – I have a folder on my computer for magazine articles, scanned cuttings from Psychologies, People Management, that kind of thing, divided into subfolders and then when I’m stuck I can read a quick article and get inspiration
  • Asana – A project management tool where you can save all of your ideas

There’s loads of apps and tools out there, it’s just about finding what you enjoy.

  1. Read blog posts/books – both related and unrelated to what you do.  It’s always great to learn new things. I read a lot so books are a constant source of inspiration for me.

Don’t always think blog posts have to be about your area, often there are links (ok sometimes tenuous links in my blog posts!) that you can make to lead into your subject.  

As I read books I take notes in pretty little books, it helps me retain information and gives me ideas for later posts. Plus the added bonus is you’ll have lots of useful info you can use later!

  1. Brainstorm – write down headers for everything you know about your field of work and see what comes up. You’ll be amazed at how much you know about your area when you start pulling together a big list and getting some ideas down on paper.
  1. Rehash/repurpose content – remember that blog post you wrote a while back about confidence or something related to your coaching? Write something else on the same subject, just write it from a different perspective, do a bit more research around it and beef it up.
  1. Change your location – sometimes you need a change of scenery to get those creative juices flowing. Move into another room, work in the garden (weather permitting! I’ve just moved to Scotland so not sure there will be so much working in the garden!), go to the local cafe (my personal favourite!)

So in today’s post I’ve shared with you some hints and tips to get your mojo (motivation) going again. I hope it’s helped you.

I’d love to hear what you do when your brain doesn’t want to play and you’re on a deadline. Let me know in the comments below. I love learning lots of new ways to move away from writers’ block.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Don’t Bully People Into Working With You!

In today’s blog post, I will talk about how allowing business to flow, instead of hustling will help you to come across as someone to work with, rather than being seen as being a bully.

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Have you ever had a chat with someone and made to feel less than because you’ve not signed up with them? I had it a while ago with a product I was buying and I really felt like I was being backed into a corner. I felt ever so uncomfortable and wanted to leave the venue as quickly as possible because it all became so awkward.

I had the other person coming on so strong saying they wanted the best for me, but the best for me was actually them getting a sale and they just wouldn’t drop it. With a little bit of a people pleasing background I almost reverted to spending a lot of money on something I didn’t even want! Thank goodness for all of those phrases I practiced over the years that meant I kept my ground.

My post today might be a bit controversial but it drives me crazy how people treat people in business sometimes. Yes, we’re in business and want to help people make the decision to work with us, but it shouldn’t mean that you have to bully people into working with you.

When you’re in the place of wanting clients it can be easy to get sucked into pushing people to work with you. This will never work in reality. When you allow your business to flow instead of hustle you’ll get more dreamie clients.

What do I mean by pushing?

Let’s say someone has jumped on a call to find out more about working together. There’s nothing wrong with getting the next date in the diary to follow up with them, giving them the space to work out if what you’re offering is the right fit, but don’t badger them! There’s a fine balance between great follow-up and being so visible that they start considering a restraining order!

Then there’s that one where they might say they’ve got no money to work with you right now, your first reaction shouldn’t be to tell them to put it on the credit card. How about offering a money-making brainstorming session with them to help them come up with the money? (Only if they really do want to work with you though!)

You can do so much damage to relationships if you’re too pushy.

This also applies to all of the ways that you show up as part of your visibility strategy. Maybe you’re sending out 20 newsletters a day telling people how their life is going to suck because they aren’t buying from you.

Why do we need to scare people into buying from us? There are lots of psychological buying factors that help people buy from us, but does bullying need to be one of them? I personally don’t want people to buy from me if I’m made them feel bad about themselves in some way.

Maybe you’re doing videos and find yourself really plugging your new programme. Drop it in as a comment or explain how it works at the end, for sure, but bombarding people with the information all the way through isn’t providing value and you’re less likely to get that dreamie client to buy into what you’re offering anyway.

I’ve had to have a few challenging conversations with people over the years about working together, where people have assumed that I’m their client but I might not have made my mind up yet and then it’s become really awkward. Like the person that said my website was terrible and it was no wonder I wasn’t getting clients at the time. Surely there would have been a nicer way to help me become a client?

I’ve noticed a lot of people stepping on other people’s toes to get to where they want to be. Sad really, because we’re all unique, there’s enough business out there for everyone. Do we really need to step on toes to get there?

What I’ve learned over the years is that way more business comes my way when (excuse my language) I chill the fuck out! Seriously, the more I hustle, the less business I get. When I share content that’s relevant to my dreamie clients without instilling fear in them, my posts get liked.

When I talk to people about how we can co-create something in their business together, rather than me making out that I’m the big ‘I am’ that has the solution to solving their every problem, I sign up clients.

When I simply come from a place of service and connect with people on calls, over time that creates new business for me.

Have I been guilty of pushing? Totally. I’m not perfect. I still make mistakes too. I just feel that we’ve lost our way a little bit when it comes to business now. We’re constantly worrying about someone else getting our dreamie clients. As one of my good friends always says, ‘Nothing will pass you by that’s meant for you’.

How different would your business be if you stopped worrying about what other people are doing?

What would it be like if you stopped the hustle and worked from a place of flow, trusting that your message will be heard by the right people, the ones that need your help and love what you do?

How much would your anxiety levels decrease, your sleep increase, and your whole business be easier to run, if you just chilled out, and allowed people to come to you?

You need to get your visibility piece right – that’s about having the right message, with the right offering, to the right people.

You need to be consistent with your visibility.

You need to have content out there for people to connect with you, and then want to find out more about working with you, but if you recognise yourself as someone that’s pushing all the time though, maybe it’s time to change that. Allow your business to flow. It can be magical 🙂

Your call to action: Notice where you need to chill out a bit in your business. Where are you hustling? What would the impact be if you ran your business with a softer energy? I know mine has come on in leaps and bounds since I changed things around.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

What Are Your Business Weaknesses?

In today’s blog post, I will share how it’s important to check in on your business weaknesses if you want to build a strong business.

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We often talk about strengths in business, “play to your strengths”, “figure out what you’re good at”, “combine your strengths with what you’re passionate about in business and then everything will be easier’. They’re all true, but what about your business weaknesses though? Some weaker areas of your business can be outsourced and then there are some that you either need to understand before you outsource them, or you just need to know them yourself.

Maybe you’re someone that could list 10-20 weaknesses in your business right now, where you’ve got a long list of limiting beliefs, but which weaknesses are real and could do with addressing?

Let’s take one of mine that I’ve been working on lately. Finances in my business. At the beginning of this year I did Todd Herman’s 90-Day Year, and as part of the programme you have to do a review of different areas of your business. I knew without answering any questions where I’d stand on the financials. I’d get my accounts done on time, I had an idea in my head of where my main income streams come from, but there was no way I could tell you exact numbers around specific marketing strategies that were working, not working.

We can feel scared of our weaknesses. I was definitely an ostrich when it came to my numbers. Like anything though, you can’t improve something that you have no real awareness of. The first step is understanding your areas of weakness, then you can set some plans in place to overcome them. I’ve always found writing much easier than number crunching. I can do it. Hey, I managed some big budgets in my HR days, but I have to think much harder when it comes to doing the numbers. It doesn’t come naturally to me.

A few areas that come up with my clients are not having clarity around their marketing message, for some it’s being afraid of the technology around doing a video, or knowing how to write a blog post. For some, like me, it’s looking at the numbers. Maybe it’s being afraid of social media and not knowing what to write.

Once you are aware of your weaknesses, you can get help with them. You can develop the skill set you need to move yourself and your business forward. If someone mentions something to you and it triggers you then it’s worth considering what it is about that thing that triggers you.

Here’s a few quick tips to help you:

  • Write down areas of your business that you feel weak in (areas that challenge you) Ones that make you want to run away and hide, in the hope that they will go away if you don’t talk about them
  • Taking each area in turn, do a mini review
  • Do you need to understand this yourself?
      • If ‘yes’ – then how can you learn more about it? How can you become proficient in this area? (i.e. take a course, read a book, practice, get some coaching/mentoring – I’m waving if you need support!
      • ‘If ‘no’ – then who could take on this aspect of your business for you? (i.e. outsource it)
  • If you don’t develop this area, will it be an issue for your business? (as in if you keep burying your head in the sand will it become an issue?)
    • If yes, what’s the impact of doing nothing?
    • On a scale of 1-10, where 10 is ‘this is really urgent’ and 1 is ‘I can chill about this’, how quickly does it need addressing?

Now you have awareness around each of these different areas, prioritise your list and ask what action do you need to take. Here’s a working example:

  • I have no idea how to schedule social media. It’s taking up loads of time loading it manually every day
  • I’d like some control over it, so I still want to create my own content but I’d love some help scheduling as that’s the bit I don’t find easy
  • If I don’t get my content scheduled, and keep hiding away from doing it, then I could be losing potential clients. It’s costing me money
  • On a scale of 1-10 it’s a 7. I’ve already had people saying that I’m not consistent with my social media and they ended up going with other businesses to get support, so it needs to be a priority now. Ideally I want to get it sorted this month
  • I will speak to 3 different freelancers that do social media scheduling and get 3 quotes. I’ll also pull together a plan of my content so that I know what days/times I want content scheduled, and which platforms I want to use

Remember, you don’t need to hide from your weaknesses in your business. Just get the information and then work on how to make improvements. When you’re in the corporate world you have departments that manage the different aspects of business. You can’t be great at all things, so give yourself a break, but you do still need to know what impact your weaknesses might be having in general.

Hiding your head in the sand won’t help!

So, in case you wondered what I ended up doing around my ‘money ostrich’. I worked with a lovely 90-day Coach, Sara Roach-Lewis, who helped me to put in some simple systems in place to be more money savvy. I now have set days that I work on my finances. Am I perfect?  Ummm that would be a no, I have a looooong way to go, but now I am able to make much better informed decisions because I have the data to back it all up. I also feel just a teeny, tiny bit more growed up now too!

Your call to action: Review your weaknesses in your business and put a plan in place to turn them into strengths, or at the very least put a plan in place to outsource the areas you’re not so good at.

Want to know more about outsourcing? Read an article I wrote about it here.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

It’s Time To Rock Your Expertise (Even Though You’re Scared to)

In today’s blog post, I will share why you should bother to become an expert and how to reframe the word ‘expert’. I will also talk about how to build and showcase your expertise.

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Oh no, she’s talking about being an expert this week. I think I need to hide or go and do something different. I don’t want to read to this. Cringy, huh?! Well no, not really. If you want to be known for what you do then it’s time to step into the role of being an expert in your field. Now, right now that might feel really scary and that’s okay. Let’s break it down a bit.

What’s An Expert?

Do a quick Google search and you’ll end up with this: a person who is very knowledgeable about or skillful in a particular area.

Now, I’m guessing you’re pretty knowledgeable about what you do, or pretty skilled, yes? Yay, you’re an expert!

It sounds so big headed though, right?! Eeek – We don’t want to own that word, do we?! Well how about we play it down a bit – what about the Go-To Guy or Gal? Better?

Everyone has to start somewhere, no matter if you’re the world’s best mountaineer or make the best pasta dish, you’ll have had to learn how to do it at some point.

Why Bother Becoming An Expert?

  • It builds credibility
  • Allows people to know-like-trust you
  • Raises your profile
  • Opens up more focused opportunities – Think joint ventures, speaking engagements, collaborations…
  • You’ll get paid more etc..

Oh yeah and guess what – You become VISIBLE!

How To Build Your Expertise

It has been thought that Malcolm Gladwell, in his book Outliers, had said that it takes 10,000 hours to master a subject. What he was talking about was becoming that expert that you could recognise just by one name, i.e. Oprah for example. It does take thousands of hours to become an expert, yes, but he was talking about that super duper expert level. It may be the one that you strive for, but whatever you choose you do need to put the work in to become one

How can you begin to do that?

Observe – Model the behaviour of an expert. This isn’t about copying but it’s about noticing how an expert behaves and then modelling your behaviour on theirs. Take a tiny element of what they do to become successful. For example, they might stand a particular way, have daily success strategies that they use, get a particular type of business support etc. All of these are elements that you can take away to experiment with.

Learn from various resources; research, webinars, books, other people in the same industry, training programmes, blog posts, newsletters. The more you can build your knowledge, the more you’ll also build your confidence muscle.

Teach – The best way to learn something is to teach someone else – if you can teach what you know to a 5/10 year old then you’re on your way!

And here’s where some of that teaching can come in – you can share your knowledge through various methods and start to showcase the expertise you have, all the time learning more as you go. So sharing that expert knowledge might be as simple as a tweet or a blog post, or it can go to that next stage which we’ll cover in a moment.

Showcasing Your Expertise

There are lots of ways that you can share your expert knowledge. Here’s a few ideas to get you started. All of these things will help you rock your visibility and expertise.

  • Mastermind Groups
  • Webinars/Master classes
  • Speaking Engagements
  • Writing A Book
  • Telesummits
  • Podcast Shows
  • Facebook Groups
  • Blogging/Vlogging
  • Guest Interviews/Collaboration
  • Article Writing and so much more…

So now you know why you should bother to become an expert and how to reframe the word ‘expert’.

Call to action: Think about how you can build and showcase your expertise, one simple step at a time.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Are You Procrastinating On Your Goal Because It’s Too Big?

In this blog post, I will share how by looking at your goal differently you can create fast results in your business.

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I want to tell you a story.

I’ve spent the past couple of years, talking about and writing a little bit of a book. I had the outline of a book and then after spending some time writing it I realised that I wanted to grow more in my business before finishing it. I know it sounds like a procrastination tactic, but genuinely I know this particular book will be better once I’ve personally achieved more things in my own business, I’ll have more to share then.

Enter the next book idea, which was going to be all about visibility. I knew I wanted to write it, I’d started writing it.

  • I bought the Scrivener app – check
  • I brainstormed loads of ideas from old content – check
  • I broke that down into lots of different sections – check

I was writing it.

Then reality hit – I knew we were moving twice in one year and that realistically it would be a bit too much with everything else going on in my life. I was procrastinating with it because I knew it wouldn’t get done this year and I got a bit despondent.

Until one day when I was chatting to my friend about it, saying that I’d love to do it but that it was a bit too much for this year. As we talked, I had an a-ha moment – what about if I just used what I already had and created a little book, instead of what I call a book-book (Totally inspired by the funny Ikea ad from a couple of years ago for that name!)

I shared with her how I’d hoped to have had a book to bring with me to my upcoming speaking gig, and that I just hadn’t been able to pull it off.

So my friend and I played around with ideas of how I could create the book on a smaller scale and have something simple to bring with me when I delivered my talk. I knew I had a LOT of content, so it was a matter of figuring out what I could pull together into a book.

I had been thinking about writing something around the visibility tips that I share on my social media platforms. They’ve always been really popular and lots of people have messaged me either asking for more of them, telling me off for not posting them enough, or thanking me for helping them take small actions on visibility in their businesses.

So, it wasn’t just a ‘let me pull something out of the hat’ moment but there was the consideration of the commercial element too. (Super important or I could have been throwing away income focusing on this instead of other projects I was working on)

So, Sophie Jewry, my said friend, happens to have a design and print business. She told me she’d design the format of the book for me and I would just need to provide the content.

My book, Little Book of Visibility Tips, went from concept to a physical book in my hands in just THREE weeks. It just goes to show what you can pull off.

What made this work?

  1. Talking about how you’re feeling in your business with your friends – If I’d have kept my disappointment to myself my little book would have stayed something that would happen ‘next year’
  2. Having the amazing friend in the first place – Yes you could pull this off with a new print and design company, but having someone in it with you made all the difference. Sophie wanted me to get my book out there as much as I did. This spurred me on to get it done already!
  3. Knowing WHY I wanted the book – I didn’t just want a book for the sake of it. I had a purpose. My goal was to have a book that I could use for speaking gigs, giveaways, client gifts, a product to sell and more. My immediate goal was to be able to bring a book with me to my next speaking gig to use as a giveaway from the stage and to sell at the event too
  4. Rearranging my other work – If I wanted to pull this off in 3 weeks to allow for design, print and delivery then there were other things that needed to be dropped. I knew that this would need to become a priority over other things
  5. Taking fast action & declaring it publicly – I took fast action, but to make me more focused I told people that the book was coming. I posted in my groups and on social media. Once the book was designed we shared some images to say it was coming and I got pre-orders.

Over To You

What big goals are you putting off, either as an excuse because of fear, or because of genuine issues that might be holding you back?

Suspending disbelief for a moment, what might happen if you committed to finding a different way to achieve that goal, by chunking it down into something smaller.

What’s next for me and my writing?

Well this year still is the busiest year but I’ve got another two little books on the list to create by the end of 2018. (See what I did there – I declared it publicly)

Now I know I can pull them together so fast, it would be mad not to create more. I wonder what other goals I could chunk down this year too!

Call to Action: Your call to action this week is to run through your goals list and decide if there are things that you could be doing, if you just broke them into micro projects instead of major ones.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Have You Eaten Your Frog?

In this blog post, I will share 8 ways that you stop procrastinating and get things done in your biz

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Procrastinating can be fun. Until it’s not! It can dent your confidence, where you keep putting things off and not achieving what you want to achieve.

I do think there are positives to procrastination too though. What I mean by that is sometimes you’ll be procrastinating because you don’t have all of the information you need, or the timing isn’t right etc. This blog isn’t about that! This is about not doing the things you’re meant to be doing. I’m going to share a few ways to beat your procrastination.

This is a little list intentionally. If you’re a procrastinator giving you yet more to read or learn isn’t going to help you crack the habit of procrastinating!

  1. Clear Your Energy Drainers

There are things in life that we tolerate, we let them build up.  It might be a blown light bulb, a shredding bin that needs emptying, some paperwork etc.  Each time we see this pile or list of jobs to do it can drain our energy. It also has quite a powerful impact on how we feel about ourselves.  If we can’t achieve the simplest of things then why would we even bother trying the bigger stuff?

Write a list of the top things you are putting off and work through them one by one.  Your confidence will grow as you achieve them.

  1. Don’t Over-Think It (Less Time Thinking, More Time Doing)

This is pretty straightforward – don’t over-think it. I’ve just finished the book, ‘The 5 Second Rule’ by Mel Robbins. She has a fabulously simple little strategy of counting down from 5 to 1 and on 1 doing that thing you’re putting off. It helps you get loads done! (Read her book for more info)

We spend so much time thinking about tasks that need doing and yet put them off.  Less thinking, more doing = more time doing the things you love.

  1. Eat Your Frog

As Brian Tracy says in his book of the same name. Get the big jobs (that one you know you’re totally going to put off) out of the way – it makes the day way more fun.

  1. Most Important Tasks

Set yourself up for success.

Set your top Most Important Tasks for the Day or MIT’s (I first learned this from Leonie Dawson, I think it might be from Stephen Covey originally, I’m not sure)

  1. Use the Pomodoro Technique (Check Out This Link For More Info)

Set a timer for 25 minutes to see what you can achieve. Break down the task (Pomodoro) (set a 15/25-minute timer, put in 100% effort on that task.  When the timer goes off, put it away – just take one step at a time).

  1. Don’t Wait For Perfect (I know, this one is tough if you’re a perfectionist)

Sometimes you just need to take a risk and put it out there. Remember mistakes are ok. There will also be mistakes that you make but it’s how you learn from those mistakes and what you do differently next time that will make all the difference.

Often the fear of it not being perfect can result in procrastination.  There is debate about this but I know certainly for me I put off things because by not putting them out there means I can’t get it wrong.  I’m a work in progress.

Choose a ‘have a go’ attitude.

 

  1. Give Yourself Permission

You need to give yourself permission to make mistakes. If someone else made that mistake we would encourage them to pick themselves up, dust themselves off and try again – we ‘give them permission’. Not so easy when it’s you, I know.

  • Give yourself permission to be you
  • Give yourself permission to change your mind and go in a completely different direction
  • Give yourself permission to be happy

If you have learnt something from the mistake and want to keep going that’s great – but conversely if it’s really making you unhappy then it’s ok to give yourself permission to change your mind!

  1. Stop Taking Yourself So Seriously
  • Lighten up!
  • Take responsibility for your own life
  • How can you bring more fun into your life?

Recommended Reading:

Call To Action: I’ve shared lots of different ways to stop procrastinating. Now go and eat that frog!

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

How To Create Content Really Fast

In this blog post, I will share ways that you can create content simply, without burning yourself out in the process.

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Are you burnt out trying to come up with new content ideas all the time for your business? You became your own boss to run your business, not to have another job, didn’t you? You are in control of this –  automate where you possibly can and have a plan. It’s key to making this whole content thing work.

Here’s some ideas to get you started:

Get A List Of 10-12 Main Topics

You know more than you think, and you definitely know way more than you need to share at any one point in time!)  This is about chunking down your content so that you don’t overwhelm your dreamies

Chunk Down

Choose 1-2 topics and write 3 sub headers for each topic

I.e. Stress is the main topic, sub-headers might be sleep, nutrition, career, relationships etc. (All things that relate to the main topic that you could talk about)

Find A Way To Plan Your Content

You could use a simple notebook, diary, online calendar, website plug-in, mind-map etc.

Create A Swipe File (What graphic designers etc. use – a fancy name for the place you can save content ideas!) Here’s a list of some I use/have used:

  • Pocket
  • Evernote
  • Pinterest
  • A simple Word document

Create Some ‘Just For Fun’ Questions (These questions are great for creating engagement)

Think up some fun questions like and share them on social media:

  • ‘What’s your favourite flavour of ice-cream?’
  • ‘What was the best book you read and why?’
  • ‘If you could have dinner with one famous person, who would it be and why?’

Write Down Some Great Calls To Action That You Could Add To Your Posts

  • If you like this, check out my little book here…
  • Enjoyed this post? Check out this other blog post about xxx here …
  • Come and join my Facebook group here …

Write Storytelling Posts

What snippet (and I mean snippet!) could you share about you that might inspire others? Write a few out ready to post. This often freaks my dreamie clients out – they panic about what to share, how much etc. Here’s a really easy template you can follow to share your story:

  • Explain what was going on with you (headline detail only)
  • Bring it back to your lessons
  • Bring it back to them (how does it relate to them?)
  • Add a call to action

That’s it, simple, huh?

Finally, really this is the best bit! I can’t take complete credit for it though as it was my hubby’s idea many years ago and I expanded on it over time.

Think Of Your Content As Building Blocks

So a tweet or quote on Facebook is your teeny tiny block. Your next block up might be what I call a ‘random musings’ post you’ve written about something that interested you.

Your next block might be to create a one tip post as a video, blog post or in your newsletter. Then you might turn that tip into a 7 tips blog post or video. Then you could turn those tips into a video series or email series, maybe even an eBook, then at the top end you could turn these into training programmes, workshops etc. The magic is that you can also do it the other way round, where you pull old content from your training and go back down through the blocks to repurpose the content.

Here’s an image that explains it better than I may be doing. 

I hope that gives you lots of ideas for how you can keep coming up with new content ideas. If you want to learn more about this, you’ll love my Supercharge Your Content Masterclass where I dig deeper on these areas so that you can create amazing content in way less time! Check it out here – http://bit.ly/SCContent

Call To Action: Go through some of your old content and using the little model I shared with you – think about how you can repurpose it.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

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