Struggling To Be More Visible In Your Biz? You’ve Got To Work On Your Mindset

Are you struggling to be more visible in your biz? You’ve got to work on your mindset

BP Memes

Read Full Transcript below...

We all have the same opportunities in front of us. Yes, we might be starting from a different place, but ultimately a mahoosive part of running your own business is working on your mindset – you’ve got to do the inner work baby! People have made money in business with £10 and others with thousands, some have only a few hours a day to work, others can work on their businesses full time. What separates you is mindset.

There appears to be a direct correlation to how successful you are in business, and what place you’re in mentally. If you’re doubting every single move you’re making then you’re not going to make good decisions, or you might make them, but they will take you forever. You’re not going to want to ‘put yourself out there’ if you don’t believe a) people want what you have to offer and/or b) people are going to reject you and what you share

It all comes down to mindset. If you’re not confident in what you’re offering people, then why would they be confident in you?

What are you telling yourself when you market your services? I was going to say market yourself there, instead of your services, but maybe that’s where we need to start. While there’s an element of you marketing you (we all know people buy from people they know, like and trust) actually you’re marketing your services, and how you can help that person improve their life and/or business.

If you’re constantly telling yourself, you’re not good enough or thinking your prices are too low what impact do you think that has on your potential client when they speak with you?

You will be coming from a place of need, or worse, desperation, which isn’t going to serve either of you well.

Instead of thinking about all of the ways that you’re not good enough, start to notice all of the things you ARE good at.

There are so many ways that we can hold ourselves back, we can be our own worst enemies. It might be fear of rejection, fear of success, perfectionism, procrastination, self-talk etc. etc.

So, let’s get real;

Could you be rejected when you put yourself out there to market your business? Well, yes, you could, but even the most famous people get bad reviews. Does that stop them? Not usually. Most of them say they just stop reading the reviews. Ultimately, those that may reject you are not your ideal clients, so don’t waste your energy worrying about trying to get them to like you or what you do. Focus on YOUR clients, the ones that love what you do. Respond politely to those that aren’t the right fit for you, learn any valuable lessons and move on.

Should you be scared of being successful?

Well, it’s kind of an unusual one because we all want to run successful businesses, don’t we? The thing is we might have underlying limiting beliefs that by being successful other people are going to suffer, so you need to work on and release those blocks, or they will hold you back.

Perfectionism – is this one you’re familiar with? I hate to break it to you but you’re not perfect, none of us are – who knew?! You will not get it right 100% of the time. Again, you need to work on this. Did I hear you ask, how? Well firstly get brave enough to put something out there that doesn’t feel perfect, you might look at it and think that could be better, but it would take another 4 hours to do, so put it out there and move on. People actually like it when we make mistakes too, it makes them feel human. (Or is that just something I’m telling myself to make it seem ok?!!)

Then there’s good old procrastination. If you’re procrastinating it’s often for a good reason – maybe the timing’s not right, maybe your intuition is telling you that you need to hold yourself back for some reason, maybe you’re scared – the latter is often the most likely. Ask yourself which is more important – to handle that same piece of paper 10 times in one day, get sucked into inane posts on social media, or to do that job that you know will get you in front of more clients?

Accept that procrastination happens – you are not a bad person because it does! Now ‘own it’ as an area you need to work on;

  • What is happening when you procrastinate about that task?
  • What thoughts are going through your head about that specific task that you are putting off?
  • What’s the fear driving it? Dig deep on this one to find out what’s really going on
  • What is the procrastination hiding?

(it could be a lot of those things we’ve talked about; perfection, fear of failure, even fear of success, or maybe it’s just pure laziness!)

Let’s talk fear of failure –

Did you know there are only 2 real fears –

  • Loud noise
  • Falling

All other fears are learned which is FANTASTIC news because that means we can unlearn them!

  1. What are you missing out on by not taking action?
  2. How will life be different for you if you just take one small step through fear?
  3. Fear happens, it’s what you do with it that counts

If any of these relate to you it’s time to take some action. Here are a few tips to guide you;

  1. Reframe your self-doubt, CHOOSE to take control. Choose to view things as challenges, not problems
  1. Recognise your excuses. What’s really going on? Dig deep.
  1. Stop looking for validation – you don’t need to be perfect, you’re fabulous as you are!
  1. Become an expert – if you want to feel confident in what you do become as knowledgeable as you can about your area
  1. Expect rejection – not everyone will like you and that’s ok.

In my upcoming programme, Rock Your Visibility, half of the programme content relates to mindset, because you really do need to work on this in order to run a successful business.

Call To Action: Notice where your thoughts aren’t supporting you, catch that negative self-talk and change your inner dialogue. Fix your mindset while you’re building your business and you will have some fantastic solid foundations in place to set you up for success!

Join my free FB community to connect with me and other fabulous Solopreneurs to help you Rock Your Fabulous Biz.

Worry Will Not Allow You To Build Your Business, You’ve Got To Chill Out

Let’s talk about worry.  It’s not pleasant at the best of times, but what I want to share is how worry will not allow you to build your business, you’ve got to chill out. It can hold you back in your business so I’ll be sharing some simple strategies to help you kick your worry into touch. Listen to the podcast below, or scroll down if you prefer to read the transcript.
Worry

Prefer to read? Here’s the transcript:

Read Full Transcript below...

Do you ever worry about your business? Maybe you’re wondering where your next client is coming from or what you need to do next to hit that next level of income? Perhaps you’re waking up in the middle of the night thinking every worst-case scenario under the sun; you think that you’ll lose your house, get thrown out onto the streets etc. Maybe it’s not that bad for you, but you’re still worrying about every single thing you do – whether it’s the right thing and whether it will help you build your business.

Worry is completely pointless, unless you’re one of those people that can use worry to motivate you to take action of course. If you are then keep worrying, if it ain’t broke, don’t fix it!

Worry will not allow you to build your business, you’ve got to chill out

Trust me on this, I can be a lovely little worrier. It used to be that if I wasn’t worrying about something I’d be worried that I wasn’t worrying!

The problem with worrying is we become great at story telling

We create these amazing fabrications of what might happen or who we are when in reality things might not be bad after all. Now I’m not trying to make light of some the very real concerns that come up in life, I’m talking about those niggling worries where we ultimately view ourselves as not good enough.

I was working with a client recently who had lost a couple of clients through nothing other than circumstances, no fault of her own. She then started going down a rabbit hole of not knowing where to begin, there was no light at the end of the tunnel.

In our time working together, she was doubting her ability to get new clients, despite having had clients for many years. The doubt was creeping in because it had all come as a shock to her. Business was normally booming at this time of year, but this time was different.

If worry is taking you down a rabbit hole then I want you to stop it right now!

Worry can kill your confidence

When you lose your confidence you stop showing up, you question every single thing you do, and feel as though you’re going to get found out for being a fraud at a moment’s notice.

It would have been easy for me to spend time with my client on how terrible her situation was, or could be, but what good would that do? What we did instead was stop focusing on the problem and start focusing on some solutions, getting some real clarity about how she could move forward in her business to bring that lost income back in again.

We talked about what things would lift her spirits to get her into a better place, such as inspirational quotes, books, meditation and a gratitude practice where she can note down all of the fabulous things that are happening.

She needed to spend time doing all she could to get back into that positive place again so that she could start to focus more clearly. We all know there’s nothing worse than talking with a client about working with them when you’re coming from a place of lack or need. It doesn’t feel great for anyone, so I encouraged her before each call with a client to get into a place of positivity, not attached to the outcome but coming from a place of service.

The interesting thing is when you start to get focused on solutions your mood starts to shift, you can begin to see the wood for the trees finally. Taking action is a great way to overcome some of that worrying. You don’t have time to think about it!

If you’re familiar with Stephen Covey’s, Circles of Control and Influence then you’ll know that there is only so much that you can control. If you haven’t heard of it then there are basically three circles, the outer circle is related to those things that you can’t control, the middle circle those things you can influence and the inner circle what you can control. You can kick worry into touch by focusing on those things you can control and influence and letting the rest of it just sort itself out. Focus on the small things.

You have to put things in perspective. With my client for, example, was it true that she wasn’t good enough for anything just because she wasn’t working with 2 particular clients? Absolutely not, she had years of experience and work under her belt to prove otherwise, but we can so easily get into that rut of believing our own storytelling. It’s time to hit that pause button on worry – park it until later if you have to. Set aside some time to worry later if you need to, and for now focus on what you can do next, and then the next step after that.

Surround yourself with positivity if worry is your go-to thing

I stopped watching/reading/listening to the news a couple of years ago. I take the attitude that the news will find me if I need to know it. Am I out of touch with a few things? Yes, definitely. Am I being naïve? Maybe, but am I a more positive person by not watching it – totally! I don’t need to fill my head with negativity about economic downturns, politics and war. I’d rather fill it with things that help me to create an amazing life and business that I love.

They say you’re the sum of the 5 people you hang around with. Whoever ‘they’ are. Take a look around you, who are you surrounding yourself with? If they aren’t lifting you up, but bringing you down then maybe it’s time for a change.

Worry is a complete waste of time, it won’t help you and may keep you stuck, far better to use that energy to focus on a way forward for your business

If you want some support to improve your confidence and visibility in your business book a free discovery session with me to find out how we can work together, so I can help you to get out of your rabbit hole.

Want some group support? Come and join my free Rock Your Fabulous Biz group on Facebook.

 

What A Hot Water Bottle Taught Me About Marketing

In today’s episode, I’m sharing what a hot water bottle taught me about marketing.  There are certain things you need to consider before you start talking to your audience.
Hot Water Bottle
Have you ever talked to someone and they just have no idea what you’re talking about?! Often with our families or with friends we can have a whole new language of our own, or is that just in our house?! We do have some odd names for things.

I was chatting to my bestie recently and told her that I was using my ‘Judy’ to help my back. She said, ‘What on earth’s a Judy?’ ‘It’s a hot water bottle’, I replied. ‘Have you not heard of it being called that before? She said, ‘No, never’. It’s something that my family have always called it, my Mum and her Mum before her. Now I don’t know if it’s an Irish thing or if it’s just something that’s been passed down through the years but it’s always been a ‘Judy’ to me.

This really got me thinking about some of the marketing messages we put out there.

When talking to our audience we need to speak in a language that our ideal client understands

If we think there’s any way that someone might not understand what we mean then we need to clarify it. If you want to be visible in your business then you need to make sure that your messages are being received in the way you intend them.

I remember when I used to work in HR there were so many acronyms being bandied around – it drove me nuts. When communicating with people and writing policies it was important to remove any ambiguity from what was being said.

Just because you understand what something means doesn’t mean everyone will

 If you’re not sure how something will land test it out. You could use the words at a networking meeting, for example, run them by a friend or just simply notice when someone looks confused or asks what you mean. It’s great when people do comment as it helps you understand where you need to develop your topic, but remember not everyone will comment so if you’re using possibly unfamiliar terms qualify them where you can.

If you’re using acronyms then just expand on them so that people know what you mean. We live in a fast-paced world now where we use a lot of shortened words or phrases to sum things up, which is fine if the other person understands those terms. If they don’t it’s your job to help them to understand them. Clarity is key.

If you’re working with an international client base then remember that there may also be differences in some of the terminology used from one country to another so that might need quantifying too.

Make it easier on yourself – ditch the jargon in your marketing messages

Keep It Simple Sweetie

I was recently working with a client that had pulled together a newsletter and works in an area that not everyone is familiar with. She has two types of potential ideal clients, those exploring a new area and those that already understand some of the terminology that she uses. Her message was great for those that already had the knowledge and understanding, but she was missing out a huge chunk of people by not being clear on some of the terms she was using. To her they were almost second nature, but not necessarily to someone new to that arena.

By her spending a bit more time expanding on what she meant by something she started educating those that are new to her chosen niche. This had the added value of opening up more opportunity for people to work with her.

If people have to keep checking what you mean by something

then they might choose not to work with you at all

How lovely to be able to help them grow by teaching them something new too. You may well be the first person that introduces them to something completely unfamiliar to them.

Another example of this is my rebranding around being a Visibility Coach. Online it’s a term that’s mentioned quite a bit. There are lots of people online saying that you need to be more visible if you want to launch/grow your business. Offline though people aren’t so familiar with the term so it needs a little bit of explanation.

How clear is your message?

It’s absolutely fine to have a title or business that needs a bit of explaining, it can even be a conversation starter. If you need to explain it are you explaining it clearly to those people that need to hear it?

Obviously all of your messages should be tailored to your ideal clients and that way you’ll know you’re talking to your ‘tribe’ as it were. You don’t need to try and come across all professional, using fancy terminology (unless of course your ideal client only understands that fancy terminology) Just be you and clear with your message.

You don’t want to confuse them, you want them to feel as though you’re a good fit, if they don’t they may never end up working with you. Make it easy for them to understand who you are, what you offer and how you can help. It’s something I’m always working on, as it’s easy to think you’re being very clear, but where you’re so close to your business sometimes you completely miss something totally obvious to others!

I’ve been playing with a little brain training app called Elevate which has lots of games where you have to reduce the number of words to make your message more effective, it’s amazing how we can add in lots of unnecessary words. Worth checking out if you’re an App Queen like me!

Call to Action: So your action for this week is to check in with yourself where you might need to get even clearer with your messages. A good test is to ask whether a 10-year-old would understand what you’re saying. If they would then you’re on the right track as you’ve kept your message clear and simple.

In general, this still goes back to that good old niching thing that I’m always banging on about. When you are really clear on who your ideal client is your messages will be a lot clearer.

Vague is so last year dahlinks! Keep your marketing messages super clear

Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.