How To Run Your Business Like Clockwork with Mike Michalowicz

In today’s episode, I’m sharing a Rock Your Visibility Interview with you where I chat with Mike Michalowicz author of the book Clockwork.

In this podcast we talk about:

  • The 7 steps you need to run your business like clockwork
  • The mistakes all business owners make
  • How to let go in your business (it is totally possible)
  • Creating a four week vacation from your business

Links mentioned on this episode: http://clockwork.life/

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Part 1 of 7 Rock Your Mindset

In this blog post, I will be sharing part one of a seven-part mini-training series to help you rock your visibility. Part one is all about rocking your mindset.

In this episode you’ll learn:

  • How working on your mindset is the number one thing you need to be working on to be visible in your business
  • How to create a powerful story to support your business success
  • A simple mindset hack for challenging your limiting beliefs
  • 7 tips to overcome self-doubt

Here’s a link to my Fabulous Resource Centre: http://bit.ly/FabResCtr

You’ll also get access to lots of other biz resources too!

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Do You Want To Make A Bigger Impact In Your Business, With Holly Worton

In today’s episode, I will be talking to Holly Worton. Holly helps women entrepreneurs dissolve their visibility blocks and limiting beliefs around money and success so that they can take easy inspired action and grow their business to new heights.

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Using a unique process called Heart-Centered Energy Work® and drawing on her 18+ years of business experience, Holly is able to quickly cut through the noise and straight to the heart of any feelings of stuckness, frustration, doubt, overwhelm and anything else that comes up when business isn’t going as well as you’d like.

In this episode, you’ll learn:

  • How to make a bigger impact by transforming your business mindset
  • Where to start once you’ve made the decision to have a bigger impact
  • How to identify the blocks you may have to making a bigger impact
  • How to get clear on your current mindset that might affect your ability to make a bigger impact
  • How to get the mindset you need to make a bigger impact

The Do’s & Don’ts of Copywriting

Today, I’m sharing an interview with Kieron Bain of Direct Sales Copywriting, where he shares gems around the do’s and don’ts of copywriting.

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In this podcast you’ll learn:

  • Why you need to be clear on what you do
  • The main mistakes people make when writing their copy
  • What you might be taking for granted (you might not really know what your clients want/need)
  • Why you need to stop getting your features and benefits in a tizzy
  • Why you don’t need the whole world to love you and what you do to make good money

I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses!

If you’re ready to rock your visibility then grab my free Visibility Quiz.

Why You Need To Be Super Clear About Your Niche

In this blog post, I’m going to share how being super clear on your niche will help you attract dreamie clients and become the go-to-expert.

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Being the go-to expert.

We can think of experts who know loads about loads. You know the ones, you’re at a social gathering and someone seems to know everything about everything. In fact, I think my hubby knows the answer to every single question I ever ask.

But there are also experts who know loads about one thing, one particular area. That one would definitely be more me, haha.

The second type of expert is the one that will bring in more business.

Why?

Because they know so much about what they do.

They stand out from the crowd because people know they know what they’re talking about.

When I was in HR I was what they call a generalist. I was Head of HR but covered all sorts of areas like employment law, recruitment, health and safety, training and more, but you also had specialists – those people that would hone in on just one very specific area. Guess who’d attract the higher salary! The specialists because they were more knowledgeable about one area of expertise.

If you want to be visible in business, you need to be different to everyone else

You don’t have to be a Lady Gaga, but you do have to be different somehow, whether that’s through what you offer, how you show up or what you know.

So what do you know loads about?

Maybe you’re the only person who knows how to help someone that has a phobia of squirrels.

Or perhaps you could talk for hours on end about a particular health crisis and can help them get through it and come out the other side.

It’s very easy to get sucked into offering what others offer. When I first started in visibility, there weren’t many people offering it. It’s become a bit of a buzzword now as people start to realise that being visible is really important when you want to grow a business.

People will tell you they work in this, that and the other areas, in more than one area, and while there will always be crossover in businesses, it’s still super important to be really clear with your message. It doesn’t mean there isn’t any diversity in what you do.

Take Costa, for example, they sell coffee, but not just one type of coffee and not even just coffee, they sell food too. If you ask anybody on the street to say what Costa sell though, you’re pretty much guaranteed to get the answer of coffee. That’s what they’re known for.

I talk about visibility. Full stop.

So I could say I work in business coaching, marketing, niching, pricing, sales etc. When I think about what to write, what to share, what to help my clients with, it all boils down to visibility, so yes I teach how to bring in new clients, how to niche, price your services and then market them, but the main premise is visibility. It all links back to visibility.

Mindset around visibility – overcoming inner gremlins that’s stop you from showing up and being visible, knowing what to offer when you actually are visible, knowing what to share on social media and when you’re out and about meeting people. It’s all visibility.

When people ask around who they know that works in visibility it’s often that my name comes up.

My business message is clear.

Your business message needs to be super clear. What’s the ONE thing you do?

By being super clear about your niche, you will attract your dreamie clients to you. When you start to put out different messages about different things, people start to wonder what it is you do exactly.

One minute you’re about this, the next you’re about that. It gives out mixed messages to everyone.

You’re being wishy-washy.

I get it. Fear comes up.

“But if I get really clear then I’ll lose a stream of clients on other areas that I can work with them on.” That’s just not the case. If you think really hard about all of the things you can help with, there will be some kind of connection.

“But so and so is doing really well in that area.” And so they might be, but you need to differentiate yourself in an area.

“But I don’t like sticking to just one thing, there’s no variety that way. I can help people with loads of things”.  Yes, you absolutely can, but what do you want to be known for? I could coach around relationships, bereavement, divorce, redundancy, HR, parenting, weight… There are SO many things, but I want to be known for visibility and helping people get over their fears of being visible in their businesses, so that they can shine.

If you had to Google what you do, what would you search for? For Costa, you’d Google coffee. For me, visibility. Oh I don’t know, maybe there should be coffee in there for me too. You know me being a caffeine addict and all that!

You need to put a line in the sand. Be brave, declare that ONE thing that you do and share that message. You can’t be all things to all people and all it does when you diversify is show that you’re not entirely sure about your message either. And if you’re not sure, why will other people be sure about working with you?

So if you want to be really known as the go-to expert, you need to focus on ONE thing. Your overarching message needs to be about one thing. As they say, all roads lead to Rome. Everything that you do needs to lead back to your overall thang.

Your CTA this week is simple: In one word, tell me what you do.

Calling You Out On Your Visibility Excuses (and Mine!)

In this blog post, I’m going to call you out on your visibility excuses and share 3 ways to work through the fear of being visible.

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Sorry I’ve been a bit quiet for the past few weeks. I don’t know about you, but sometimes it can be challenging constantly coming up with new content.

I have all the tips and tricks in the book when it comes to creating content, but I’m also a great believer that you should only share when you have something good to share.

If it’s not happening, then the world won’t end if you don’t share a blog post for a couple of weeks. That’s my view anyway.

Now that’s not saying to use this as an excuse for not creating content at all because that’s not how consistency works when it comes to being visible. I’ve still been visible in other places, just not so much with my podcast/blog.

So, hi. It’s good to be here.

What do I want to share with you today?

I want to talk about three things you need to know about making excuses about being visible in your business.

  1. Don’t wait for the perfect time to be visible, there isn’t one!

Last week I posted a Facebook Live where my fringe was waaaay too long because I was waiting to go to my hairdressers to get it cut. I could have used that as an excuse not to post a video, but I didn’t. I decided it was important to share my message about visibility.

There can be 101 reasons why you ‘can’t be visible’, and by that can’t I mean, the excuses you can make not to be visible. Just get over yourself and share your message. People want to hear from you. So what if you’re not perfect, there is no such thing as perfection. It’s not even about you, it’s about how you can help people.

Takeaway: Do not use perfection as an excuse not to be visible! 

  1. Stop lurking, just be brave and take a small action step

I have a lot of people in my Facebook group, Rock Your Fabulous Biz, and each week I have a Stop Lurking Day where I get people in there to chat, share something, do a video – to basically show up.

Last week I decided to run a pop-up mini visibility challenge, getting people to do a short video answering 4 simple questions. The questions were covering things like what did you do in your first job, to what you’re proud of and then finishing with dreamie clients and why we should work with you. It went down really well.

Some people did FB Lives that had never done them before, some came up with reasons why they couldn’t do it and that’s okay.

Sometimes we genuinely think we can’t do stuff. We tell ourselves we don’t have time, the peace and quiet we need, the kids are up or there’s dinner to cook or XYZ.

We need to challenge our thinking. Are these real reasons, or are they just excuses?

We have to CHOOSE to make the time for this kind of thing.

The feeling you get when you come out the other side having stepped up your visibility is really amazing! It’s empowering and it makes you feel on top of the world.

Takeaway: Choose to be visible, choose for your message to be bigger than your fear.

That’s how you help people and make a bigger difference in the world.

  1. Tell yourself you’re only talking to one person

I was invited to be part of a #hotseat in Entrepreneurs Kaffeklatch group last week. I had a chat with Angie who runs the group and she walked me through the technology side of things so we were ready to go live at the time of the call.

She casually dropped into conversation that we could share the link to the live in a few groups and that she was going to be sharing it with one group that had 5k+ people. My mind went into overdrive for a moment.

Woah, how many? Adding in her group, my biz page, my group that made a potential 6.5k+ audience live – watching us! Do you think I was a teeny bit nervous – hell yeah! But that’s okay, I just decided to forget who may or may not be watching.

(Let’s be honest, the reality was probably about 20 people watching in the end)

So what to do? I focused only on Angie and having a fun conversation with her, and guess what – I didn’t die, the world didn’t end, and it was really great fun.

So next time you find yourself making excuses, remember these three things:

  1. There is no perfect time to get visible, just do it already
  2. Be brave and take a small action step, stop lurking
  3. Tell yourself you’re just talking to one person

My mini challenge to you is to step up your visibility. Come and join my Facebook Group, Rock Your Fabulous Biz, and do a little video introducing yourself to the group.

#NoExcuses

Rock Your Visibility Interview With Joanna Hennon

Today, I’m sharing a Rock Your Visibility Interview with you where I chat with Joanna Hennon of the No Limits! Event. Joanna shares actionable tips for being more visible in your business, and we talk about how live events can really help you in your business.

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I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses!

If you’re ready to rock your visibility then grab my free Visibility Quiz.

Why My Biz Goals Don’t Equal New Shoes

In this blog post, I will share why it’s important to know what you want to achieve your goals for.

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I was being coached this week and we were talking about my big goals for 2017 and how, while they excite me, they almost don’t excite me enough.

As we got talking about the numbers I’d set for myself, I realised that while it’s important to have numbers, what I want isn’t really about how much I have in the bank. Now I’m not saying I want to run a hobby, but I know that if I’m going to be motivated to achieve my big goals I need to know what they lead to, or there isn’t that pull to make me want to go all out for them.

I know that money is going to fund a lot of what I want to be, do and have in life, but it’s not the driver for doing what I do, and that’s pretty fundamental. If you don’t know why you want the money and what it’s for specifically, then how can you get super excited about it? Also, there’s that whole thing about money likes to know where it’s going, so if I don’t know then it’s got no chance!

Sure, you can spend all the time in the world planning and coming up with amazing ideas, but you also need to ‘buy into’ that plan or you’re wasting your time.

What I said was that I’m not doing this biz thing to get fancy shoes with the latest label on, or the most beautiful, high-price tagged clothes. I’m doing this whole business thing to get experiences, and bigger than that – I want to help the homeless. Ultimately, I have big dreams about how I can help and want to use my business to leverage that income so that I can be a philanthropist. I’ve actually got an unspoken (so far) desire to help people in secret too, so they don’t know where the money has come from. How amazing would that be?

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It’s okay not to want to be a ‘six-figure coach’ that buys designer shoes, or designer bags, AND it’s okay to be that coach if that’s what you want to. This is about being honest and true to who you are. I get excited about handbags, and like a nicely priced Modalu, so I’m not getting precious about not having the finer things in life. What I’m saying is figure out what you want to earn the money in your business for. Connect wholly with yourself and figure out what lights you up, not what you think others expect of you.

If you’ve been around a while, you know I probably spend more money on books and card-making supplies than I do on clothes. I can’t help it, there’s this whole debate going on in my head of ‘oooh, but I could buy xxx books and xxx lots of gorgeous new crafting supplies’. Do I really need it? (Obviously, when it comes to ‘need’, books are absolute necessity – you get that, right?!

Don’t get sucked in by the numbers, get sucked in by the difference you can make when you get your business running super successfully. If talking about money stories brings up all your money shizzle then work on those blocks.

Think about the difference you can make to the world when you show up 100% authentically you, with just one intention, your bigger purpose.

This is why when I work with clients I ask them what their big ‘why’ is. I want them to connect to their bigger goal, to understand why they are doing what they do. I’ve said in the past my big why is to rid the world of grumpy people! By that, I mean people who are unfulfilled, dissatisfied with life and know that it can be better, and it can – we just need to create it. My bigger goal is to help people who are homeless.

As my coach rightly told me, if you aren’t connected with your purpose and have an honest belief inside about what you’re doing then your attempts will only go so far. You’re not showing up as you.
29So think about how you can connect with yourself – really understand yourself on such a deep level that you know without a shadow of a doubt why you do what you do, who you do your best work with, and how you can help. Know your super powers, that’s what we want you to share. Then when you go out there and share your message, showing up exactly as you are, imperfectly perfect, fabulous things will happen.

Spend some time taking stock of what you’re building. Make sure you’re building the right things in your business, for the right reasons. Be honest with yourself about why you do what you do, and what you hope it will bring to you. Be proud of all of the reasons you want what you want, whether that’s shoes and bags or to help the homeless, or a combination of both. Your dreams aren’t selfish, they’re your dreams, so go all out there and get them. Just make sure they excite you enough to do that.

So if putting a financial figure on your goals isn’t quite hitting the mark with you either, spend time working out what that money will buy you. When you’re manifesting what you want, you’ll actually know what it is instead of all that guesswork, so it’s a win: win.

If the thought of setting yourself any kind of big financial goal for your business this year terrifies the pants off you, and how you’re going to be visible enough in your business to get it, then jump on a free 20-minute call with me. Let’s talk about how I can help you move past the fear so that this year can be your best one yet! One where you get connected, visible and profitable.

Your call to action this week: Do a check-in. Do your business goals excite you enough? What do you REALLY want?

Jump on a free 20-minute Rock Your Biz Chat and let’s talk about how I can help you get connected, visible and profitable – Biz Chat

Stop Thinking Yourself Into A Funk

In this blog post, I’m going to share 3 things you can do to feel more confident.

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Have you ever sat there and thought I know what I want to achieve, but I just don’t know if I can, or how I can?

I was in a group the other day and one of the girls posted a question about which camp you fell into – a) or b), where a) was you weren’t feeling confident in what you’re doing and b) you have rock solid confidence in what you’re doing. (I’m heavily summarizing the A’s and B’s here by the way!)

I said I had rock solid confidence now in what I’m doing, but it hasn’t always been like that. I’m not saying I’m perfect, there are days when I say to myself “Woah, what am I doing setting myself such big goals?” And then I remind myself that if you want to achieve big things, you have to set yourself big dreams and goals. Even if you only get halfway there, you’re better off than if you never set them at all.

When I answered that I was in the B camp (I have a rock solid belief in what I do), she asked me what I’d done to achieve that. I thought about it and realised it’s all down to the work I’ve done on myself over the past 2 years.

It all comes down to mindset.

It got me thinking. What are the things you have to do to feel more confident.

  1. Make a decision to believe you’ve got this

You might wake up in the morning thinking you’re never going to pull this whole thing off. It’s normal to doubt yourself from time to time.

It’s what you do after having that thought that counts. You can choose to go into a big funk, and spend the rest of the day moping around, or you can choose to do something about it, and get yourself into a better place.

Remember, what you’re putting out there will come back to you in one form or another, you know – those bad moods that start rubbing off on everyone else – yeah that!

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  1. Choose the right mindset

Carol Dweck, ‘one of the world’s leading researchers in the fields of personality, social psychology and developmental psychology’, talks about a Fixed Mindset and a Growth Mindset in her book called Mindset. She explains the difference between them like this…

“Believing that your qualities are carved in stone – The fixed mindset creates an urgency to prove yourself over and over. If you only have a certain amount of intelligence, a certain personality, and a certain moral character, well, then you’d better prove that you have a healthy dose of them. It simply wouldn’t do to look or feel deficient in these most basic characteristics.”

Ever felt like that? That you have to do your absolute best or you won’t look good?! It’s one of those things that comes up a lot when it comes to being visible.

In contrast, she says “the growth mindset is based on the belief that your basic qualities are things you can cultivate through your efforts. Although people may differ in every which way – in their initial talents and aptitudes, interests or temperaments – everyone can change and grow through application and experience.”

How freaking fabulous is that?!

We get to choose! Fixed or growth. Which one are you choosing right now?

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Carol said that for 20 years her research has shown that “the view you adopt for yourself profoundly affects the way you lead your life. It can determine whether you become the person you want to be and whether you accomplish the things you value.”

So, in a nutshell a fixed mindset will keep you stuck, there is no room for possibility.

A growth mindset will help you to change and grow, the possibilities are endless.

Okay, so there’s a lot of choice stuff going on here, isn’t there? Exactly, YOU get to choose what you want. You can choose to lack confidence, or you can choose to start working on your mindset and believe anything is possible.

  1. Get Yourself Out Of That Funk

You often read all of this stuff about ‘working on your mindset’, but what does it even mean?! Essentially, in my world anyway, it’s about getting your thoughts in the right place, so that instead of coming from a place of negativity you’re coming from a place of empowerment and I’d even go so far as excitement. Who doesn’t want to feel empowered and excited about life?

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But HOW do you get yourself into a better mindset? Here’s a few tried and tested ways that work:

  • Write down all of the things you’re grateful for right now, it’s an instant mood booster.
  • Write down all of your fears and see them for what they are. They are simply thoughts that don’t serve you. Thoughts that hold you back. Thoughts that make you a lesser person than you actually are. You can choose to believe in them, or you can choose to say I might be feeling this way right now, but from now I’m choosing to believe that x, y, z is possible instead.
  • Listen to a positive audio, watch an inspiring YouTube video or read something motivating. My latest thing is afformations, which are similar to affirmations (I didn’t get the name wrong) They originate from Noah St.John and basically are affirmations that are turned into a question, so instead of I am successful in business (which you might find a bit unbelievable if you have evidence to the contrary) you’d change it to ‘Why am I so successful in business?’ It sends your brain on a search for the answer to the question. Powerful stuff.
  • Put on your favourite playlist and let the music lift your spirits
  • Meditate – daily meditation makes SUCH a huge difference to your mindset. Note the word ‘daily’. I laugh as I write this because I set the intention to do meditation every single day last year, and after I set the intention I was the worst I’d ever been at it. It was because I hadn’t really made the decision to do it, but thought I ‘should’ do it. As the year went on it became a daily habit and something I now just wouldn’t want to stop

What works for one doesn’t work for everyone. You’ll have your own ways of boosting your mood so do those things that shake you out of your funk instead. If you find this challenging (I know I used to), write a list of all of the things that help you feel better and then you have your ‘go-to’ for those days when it’s not quite happening.

I love using EFT (Emotional Freedom Technique) aka Tapping for this, it’s such a quick way to lift your energy and put you in a different place.

Remember, you don’t always need to know the ‘how’. You just need to know that whatever you want is possible, IF you put your mind to it and take action. You can figure the ‘how’ out along the way. Have a loose plan and then you can tweak and adapt as you go.

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Here’s a quick recap:

  1. Make a decision to believe you’ve got this
  2. Choose the right mindset
  3. Get Yourself Out Of That Funk

Please do work on that mindset! That’s your call to action this week!

Rock Your Visibility Guest Interview With Karina Ladet

Today, I’m sharing a recording of an interview with the lovely Karina Ladet of the No Limits! Event. Karina shares some fabulous actionable tips for being more visible in your business.

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Learn how being visible can make you more profitable. Head on over to Ruby’s website, https://www.rubymcguire.com, and grab your copy of her 3k Case Study where she shares how her client added an additional 3k to her business in just 6 weeks!

I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses!

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