Are You Ready To Become A Fearless Visibility Diva?

Is fear holding you back in your business? Maybe it’s even costing you money.

Are you ready to be a Fearless Visibility Diva?

Running a business can challenge us in so many ways. It’s a bit of a rollercoaster, one day we might be feeling exhilarated by the journey and the next day we’re feeling the fear of climbing that steep track, wondering what it’s going to feel like as we go over the top and see what’s on the other side.


There are so many things that we have to learn and/or overcome. Whether it’s the techy side of the business, like how to do things on your website, how to use your phone to record something to how to create content, how to engage people and build an awareness of what you do. The fear element can kick in big time, and some days throw us off track, or worse might be costing us money in our businesses.

I want you to park all of your pesky fears for a moment and imagine this instead:

You get up in the morning, do some work on your mindset and step into the fabulous business owner version of you. You know there are things that you want to achieve, and you choose to take them in your stride. There might be things that scare you, but you view them as an assignment to work on, rather than an obstacle standing in your way.

You feel confident that whatever is on your to-do list is possible. You trust that everything will happen exactly as it’s meant to, with a knowing that you’re on the right track and every little action you take on being visible is going to bring you closer to your business goals.fdv-quotes-image

You know that fear can be a good thing, in that it can propel you to take actions, to step up and raise your game, so you fear less.

You no longer have to worry about your business being an expensive hobby because you have a plan in place to create a fabulous business instead.

That’s a much nicer way to run your business, isn’t it?

It’s no fun running a business based on fear – I know – I’ve done it!
Fear of how my launches will go – fear that people won’t sign up to my offerings fear that I can’t get new clients, being successful and then worrying that I can’t repeat that success and worrying that it was all a fluke.
Then there’s the technology fear:
What if my FB lives go wrong?
What if I’m judged for my blog posts? You name it, I’ve had the fear too.
Fearless Visibility Divas work on their inner fears, they work on their mindset on a daily basis and know that while some things are scary, they also acknowledge that it’s a great way to step up and be open to growth and new opportunities.

I’ve had some amazing results in my business by working on my fears and being more comfortable with being visible. My clients have too. It’s not been an easy journey to get there, it’s taken time, but through working constantly on my mindset it’s made everything so much easier, and the fears that still show up are busted much quicker than in the past.

I want you to embrace all that’s fabulous about you, and become that Fearless Visibility Diva. Choose today to work on your mindset, overcome your mental blocks and be an amazing business owner running your business on your terms and with ease.


I’ve created a fabulous 6-week programme to support you in becoming a Fearless Visibility Diva (yes guys are welcome too!)

I’m here to help YOU kick all of those fears and doubts to the kerb, teach you how to get comfortable being visible, and create momentum that’s going to fast forward your business with a bang. It’s time to get connected, visible and profitable.

Read more about it and come and join us here.

Are You Kissing Frogs?

Are you kissing frogs? In this blog post, I’m going to share how kissing frogs might be part of the process when building your business and how you need to get super duper clear on who you want to work with.


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So often we settle for our lot in business and life. We think we only deserve a certain amount of happiness and that can really limit us.

I remember back when I was single after going through my divorce, lots of friends kept telling me I should go out with this person and that person, but I told them that I didn’t want to settle. I wanted to find the right person for me.

I had a comprehensive list of what I wanted in a man. Yes, that might sound a bit excessive, but hey I ended up with my soul mate so you can’t argue with that! I think clarity is so important, in all areas of your life, but especially when running your own business. You need to get really specific about what you want.

Back to these friends of mine, they said my list for my ideal man was too limiting and that I should compromise, but I didn’t want to.

They said I’d be missing out on great opportunities, and could be holding out for something that wasn’t right for me. I disagreed.

I knew I’d rather wait for the right person than settle for the wrong person and regret my decision, which wouldn’t be fair on either of us. Trust me, I had to kiss a few frogs along the way! Oh, the stories I could tell about some of those dates – wowzers. The dating world is eye-opening for sure!!!

What’s all this got to do with business? Well, quite a lot actually.

Like my friends telling me who I should go out with, you will get people telling you how to run your business, what clients to work with and what you should be doing/not doing. The thing is, there is no one-size fits all in business. Yes, there are methodologies that are tried and tested, proven to work, so you’d be mad not to incorporate them, but the beauty of running your own business is you get to run it your way.

You need to be clear on what you want for your business

I had a full list of what I did and didn’t want in a man. If you were to apply that to your ideal clients, would you know who you do and don’t want to work with?


You need a vision, a bit like my list. I was able to visualise the kind of relationship I wanted to be in, as I’d written out all of the qualities of the man I wanted and how life would be when I met him. I knew that when I found the right person everything would fall into place like a jigsaw puzzle. The same applies to your ideal clients, when you are really clear on the type of people you want to work with, you’ll find the same thing happens.

You might find yourself wavering when the right people don’t come along (enter the frogs!) but maybe it’s because you’re not being clear enough. Maybe your messages aren’t talking to your ideal clients.

So you may be wondering how we met. We met online, he was working in Iraq doing close protection work when I first started chatting to him. It was back in the day when online dating was more taboo than it is now – it was one of those things you didn’t really share with many people for fear of being judged. I had to pull together an online profile that summed up me and what I was looking for.  I was very specific (my list came to my rescue again!) Trust me it seemed a tall order, but specificity works!

Have you ever felt like that in business? When you don’t want to share your business for fear of being judged for saying/doing the wrong thing, being ‘too big for your boots’ and thinking that people will question your reasoning.

Don't Settle For Wrong Clients #Niching

I felt like that when sharing the whole online dating thing with people. It all started off as a dare for me (I’m a sucker for a mini dare!) when my friend challenged me to go speed dating. I said it wasn’t for me, and the next best thing was online dating. Nothing like pushing your comfort zones!

So, my ideal husband list was too limiting apparently, I should compromise. No, thank you. Compromise is not in my dictionary, I like clarity, specificity and don’t think you need to settle. You can dream big and make it happen.

We can often get in our own way – we get really clear on who our ideal clients are and then worry that we will limit clients coming our way

A bit like the ‘fear strategy’ my friends were doing with me.

You think when you get clear on who you really want to work with that it’s going to stop you from connecting with the right clients. It’s funny because it actually strengthens your position, you don’t waste time with people that aren’t your ideal clients (timewasters – in my case back then my non-ideal partner). It sets you apart as the one to work with, because you’re so clear, or the one to fall in love with in my case.

If you believe in the Law of Attraction, like I do, then you’ll know that you can make anything happen. When my now hubby and I used to chat over MSN (the Skype of its day) his soldier friends would ask him who I was. His reply was, ‘She’s my future wife, she just doesn’t know it yet’.

When you settle and work with the wrong clients it’s hard work. Working with clients should feel easy and fun, something you love, not something you dread because they aren’t a good fit for you and it’s all super awkward, or you dread working with them. The clearer you are on who your ideal clients are, the easier you will find it to attract them, just like my lovely man.

So if you’re settling I want you to think about what you really do want for your business. Who are your ideal clients? Draw up a list and then speak to them, make all of your messages about them. Okay so you might kiss a few frogs along the way as you figure it all out, but you might also find your prince/princess along the way!

Number One Thing You Need To Focus On If You Want Business Growth

I want to get you thinking about the number one thing you need to focus on if you want business growth.

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Do you read a lot? I read LOADS and I love to collect articles and snippets from things I’ve read. I have a ‘Data Bank’ of info that I use when I need inspiration.

Last week, I came across a snippet from an old Psychologies magazine. Yes, I’m sad, I scan some of the articles because I love them. I can’t help myself. It’s going back to February 2013, and it got me thinking about mindset. Let me share it with you;


Think about what you’re telling yourself on a daily basis

Are your thoughts positive or negative?

When I first started out in business I needed to learn everything from scratch. Yes, I’d worked as Head of HR and I was on the Strategic Team in my company, but business in the corporate world is a million miles away from running your own business.

I’d run my own HR consultancy for a while, but a lot of my clients came from referrals, so I really did need to start learning business all over again.

What I didn’t learn properly until about 2.5 years into my business, was that it’s not just about working on your business, you HAVE to work on your mindset

Figure What's Wkg #Mindset

I made all of the mistakes I see my clients make now, where they say;

_”I can’t get clients”_

_”Nothing is working for me”_

_”I’m doing all of the right things, but I can’t get the clients”_

You need to take a look at what you’re telling yourself. Instead of thinking, “I can’t get clients”, you need to think about what changes you could make to get clients, why your strategies aren’t working

Sometimes it can be a simple fix, one little thing needs a change. Other times there’s a lot of different elements that just aren’t working together as they need to be. Telling yourself what you don’t want though certainly isn’t helping you to get into a place of how to fix the problem.

There are so many components to running your own business

made up of things like; how clear you are on your ideal clients, what you’re offering in terms of pricing and packages. Then there’s the messages you’re putting out there with your marketing, the conversations you’re having with your potential clients that will lead to them becoming paying clients. The way you nurture the people once they are on your list.

Since working on my mindset, I’ve discovered lots of ways that I was holding myself back. It wasn’t necessarily about the nuts and bolts of the business, but with things I was doing. I didn’t have enough clients because I wasn’t confident enough to ask for sales, I wasn’t clear on my niche, so I didn’t explain myself very well or what I was offering. I had few clients because I was afraid to be visible, I was scared to have conversations. I used the label ‘introvert’ in my head as an excuse not to go out there and shout out about my business.

Working on your mindset is MASSIVE. That’s why, in my Rock Your Visibility Bootcamp, we have 6 modules dedicated to that alone, and then another 6 on the business side of things.

Number 1 Biz #Mindset

So, here comes the tough love, please take this in the right way! Stop complaining about what’s not working, and start to work on your mindset. Get that right first, and then you’ll find everything so much easier. So because I wasn’t clear on my niche I was doubting myself. I was putting out a message of ‘Why would you work with me, I don’t know what I’m doing?!’ I’d be too afraid to go out there and be visible and so of course people didn’t even know I existed. I just used that label of introvert all the time. Not great.

You’ll be able to see the wood for the trees, you’ll start to understand what’s working and what’s not.

Your call to action this week: Start to notice your negative thinking, and find a better way that empowers you to move forward. Check the business elements to see if there’s something that’s not working, the many components I’ve talked about, and so many more besides those. Check the ones that are working, and for the ones that aren’t – start to think about how you can do them differently.

Maybe it’s worth trying out the Psychologies magazine tip so that you can start to clear any negative thoughts.


The number one thing you need to focus on for business growth is your mindset

I remember speaking to people in a group asking what was the biggest difference, the biggest breakthrough they’d had in their business. About 95% of them said the biggest difference was changing their mindset.

Negative thinking won’t inspire you to take action. I love this quote, by Abraham Hicks I think it is, ‘When focusing on solutions I feel good’. What do you need to be focusing on?

If you can’t seem to get on because your mindset is holding you back from being visible, then get someone to help you. (I’m standing here waving at you, ready to help if that’s you!)

Are You Burning Yourself Out Creating Online Content?

In this blog post, I’m going to get you to think about the way that you’re creating your online content. I’ll also be sharing one little word that could seriously change how you create your online content.


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Are you burning yourself out creating online content? There are so many things to think about, aren’t there?

What do you blog about? What do you share on social media? What do you turn into quotes?

Does it all fill you with dread? Everyone’s telling you that you need to be visible on social media, and if they’re not I am! It doesn’t matter whether you’re running an online OR offline business. Even if you work mostly offline the first thing that people do now when they meet someone they might want to work with is Google them. If you have no online presence well you could potentially have no business.

Last week I ran my first Super Charge Your Visibility Masterclass. The first class was all about creating super fast content. This question comes up so much from my clients. I thought I’d pull together all I know about creating content really quickly without you having a meltdown. In today’s post, I’m sharing a few tips to help you.

Firstly and most importantly, the biggest thing you need to know before you create a single piece of content is who your ideal client is. If you don’t spend time figuring this out before you start then every single letter you type is wasted. You could find that potentially the wrong people will be reading it.

So, get really clear on your ideal client and ask yourself the following two questions;

  • What does your ideal client struggle with?
  • What problem do you help them overcome?

Once you know these two things then you are going to be able to tailor your content into something they love and want to read. Please, please, please figure this one out. There’s nothing more disheartening that writing content and nobody notices it! I know, I’ve been there!


I shared a model with them that shows how I take a simple tweet and repurpose it into Facebook and LinkedIn posts, video posts, blog posts, podcasts, eBooks, course materials and more.

So let me share a few hints and tips on how you can really make your content work for you;

  1. Create a swipe file

This is usually used for copywriters and graphic designers. Essentially it’s a place where you capture useful information, so it might be blog posts you’ve enjoyed, research articles about a topic you want to write about, great quotes etc. Find some tools that help you. Some of my favourites at the time of recording are Pocket, Evernote

Stuck for inspiration? Refer to your swipe files, it will help to inspire you to come up with something new. I like to share other people’s articles, it’s a great way to spread the love and it can also encourage conversation.

  1. Spend time brainstorming and pull together a plan

Write down what you know about what you do, and the ways it helps people. Ideally, get a long list of topic areas and then break them down. So let’s use one of my topics of fear – I could write about fear of being visible in general, fear of speaking in front of a room full of people, fear of judgement, fear of being compared to others, fear of doing a video etc. etc. All of these fit within my main niche.

Then plan out in a Google calendar or diary roughly what you could post and when. So for mine I don’t tend to do a series as I like to be a lot more flexible than that. If I’ve got a topic header in my diary I’ve got something to work to. If I don’t want to do that topic I simply swap it out with something different for that day. Simples.

  1. Repurpose

This one little word could seriously change how you create your online content.

You don’t need to keep reinventing the wheel!

Are you worried that people will think you’re saying the same thing? Don’t. What you do is create a twist with your content, so when repurposing you don’t necessarily use exactly the same words, you add your twist. PLUS people don’t always see what you share the first time, or you might have new followers that have never seen what you put out AND we know how it is – we might know stuff but sometimes we need to hear it again on that day, in that moment and that’s when the magic happens.

Let me share with you a few ways that I repurpose content;

My podcast post gets shared on my blog with the transcript of the post and a mini player so people can read or listen. I turned a blog post of 7 top tips inSocial Mediato various media – FB live posts, standalone videos, an infographic, a mini worksheet etc.

Visibility tips get turned into group questions, posts on FB and LinkedIn, shared on Pinterest and now turned into FB live content triggers so I have a topic to talk about.

I combined 3 blog posts for an article I’ve written for Insight Magazine, a publication by IIC & M (International Institute of Coaching and Mentoring). I use quotes on my FB page, share them on Twitter and Linked In. I then use them in blog posts and groups to motivate and inspire and add to my online programmes where relevant. I’ve used content from my co-authored chapters of the Dial A Guru book one.

Now that that little extract I just shared with you there (from where I started talking about worrying about people thinking you’re coming up with the same stuff to the Dial A Guru book bit… It’s all from my Super Charge Your Content masterclass – repurposed.

Here’s a quick recap;

  • Know your ideal client (the better you know them, the better content you can create
  • Create a swipe file for inspiration
  • Spend time brainstorming and pull together a plan
  • Repurpose – repurpose – repurpose

So, I hope that’s given you a starting point in how you can create your content.

Your call to action this week is to write down 3 ways that you could repurpose your content.

If you want to really get into this and get your content super charged then grab a copy of my Super Charge Your Content Masterclass

Are You Really Committed To Your Business?

In this blog post, I will get you to think about how committed you really are to your business, and share two things you need for commitments to work.


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How committed are you to getting the word out about your business? Sometimes we think we’re committed to doing things in our business but we aren’t willing to take the action required. In order to be committed to something, it needs to become a priority.

It’s so easy to commit to a million and one things but you need two things for a commitment to work;

  1. You need to really want that thing that you’re saying you’re committed to
  2. You need to have just a handful of commitments aka focus to pull it all together

Let’s talk about each in turn:

You need to really want that thing that you’re saying you’re committed to

If you’re committed to something it’s your priority, you will clear your schedule to make it happen. You will be taking daily action steps to reach your goal. NOTHING will stand in your way.

It doesn’t mean you won’t face setbacks, it doesn’t mean you won’t waiver, but you will remind yourself of WHY it’s important for you and pull together a plan to make it happen. You will review where you are, where you might have gone off course, and recommit to your goal if needs be.


So often we say we are committed to something, yet we don’t put in the action to get there. I have often said in the past that I want to lose more weight/do more exercise but until I became really committed nothing changed.

Really check in with yourself.

How much do you want to do this particular thing that you say you’re committed to?

Let’s say it’s to be more visible in your business. How committed are you to being more visible?

Rate it on a scale of 1-10 if it helps you to figure it out. Check in with your feelings. What comes up for you when you think about committing to that one goal?

Once you’ve committed then you need to explore what action you will take. Maybe you’ll commit to writing a weekly newsletter, approaching a person for a collaboration, consistently posting on social media or attending monthly networking meetings on a regular basis.

If that starts to feel a bit daunting then maybe it’s not the right commitment for you, or if you’re already thinking ooh that’s a good get out clause forget it, just because something is daunting, doesn’t mean it isn’t the right thing to do in your business.

As a solopreneur, you have to be constantly pushing through your comfort zones. That’s what helps you to stretch and grow and bring more opportunities your way.

What you’re doing in your business right now will be a reflection of your level of commitment.  Are you committed to the right things?

If you’re not willing to fully commit, then that’s okay. You just need to acknowledge that there are other things that are more of a priority for you right now.

Removing a ‘commitment’ from your life that you thought you wanted can free up space for commitments for goals you do really want to achieve. Less of the guilt and more action in the right direction.


I hear people say they are committed to being successful in their business but it’s all a bit half-hearted. There’s no focus or everything’s just a bit hit and miss. Here’s the tough love. That’s not how your business will grow. You have to commit to a course of action and then take that action, whatever it might be.

You need to have just a handful of commitments aka focus to pull it all together

The next thing that you need is just a handful of commitments. When you’re coming from a super motivated place it’s really easy to set 20 goals and say that’s what you are committing to, but as that shine wears off you can start to wonder what on earth you’ve signed yourself up for, and how you’ll ever achieve them. Your overwhelm will start to kick in nicely and that does nothing for goal achievement or mindset!

I believe this focus strategy actually applies to your whole business in general. If you try to achieve 20 goals it’s more than likely that your progress will be much slower. Where you focus your time is where you get results.


I LOVE the book, The One Thing, by Gary Keller where he talks about focusing on one single thing at a time. It seems like you don’t need to read the book as you know the strategy but there’s some great strategies in there. It’s been a game-changer for me. I used to get so distracted.

Focus is an absolute must when you want to make progress. Much better to put 100% commitment into 3 areas of your business and do those things well, than to spread yourself too thin and do nothing very well.

Here’s a quick reminder of the two things you need for a commitment to work;

  1. You need to really want that thing that you’re saying you’re committed to
  2. You need to have just a handful of commitments aka focus to pull it all together

Your call to action this week: Review what commitments you’ve made. Check in on how committed you really are to them and if necessary choose new ones. Remember to share them with others too, when you make a commitment and declaration you’ll find them easier to stick to.

25Maybe you just need one commitment today – to commit to be committed to your goals and taking that action!

Is Indecision Killing Your Business?

Choice can really stop us in being visible. In this blog post, I’m going to share a strategy to help you overcome your indecision.

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Choice is an amazing thing, we can order twenty different types of coffee when we go out, we can have pay as you go mobiles, or monthly contracts, we can have Webinar Jam or Google Hangout, or Fuze and Zoom to run our businesses online, but sometimes it’s just all too overwhelming.

When it comes to being visible, choices can give us yet another reason to take no action.

Do we need this camera or that camera for our video? Should we focus on Twitter or Instagram, Facebook or LinkedIn? What about local networking meetings? Aaargh – so much to do, so little time and we’re just making it harder on ourselves by wanting to do everything and ending up doing nothing.

So what do you do? There IS amazing stuff out there, but as a business owner, we have SO many hats – marketing person, branding person, sales person, blog post writer, newsletter writer and soooo much more.

Well with regards to where to hang out on social media to attract your ideal clients, that’s quite simple. Go where your ideal clients are. I know that sounds super easy, but seriously if you don’t know who they are and where they hang out make it your goal to find out.

Focus on one place at a time too, that way you can test if your strategy is working. If it’s not you can try something different. It’s much easier to limit your choices when you have some kind of way to measure the outcomes. Test, test and test some more.

If you’re finding it difficult to limit yourself to just one thing then choose a list of 2-3 choices, and then you can pick from that list.

Choose One Area of Viz #Focus

It’s the same with our clients. We can offer way too many choices of packages and ways to work with us that it becomes overwhelming. I know I’m super guilty of this one and have to keep checking in with myself on it. I’m always looking at ways to streamline what I offer so that it doesn’t become confusing. (I’m a work in progress on that one).

When working with a client, instead of offering four ways to work with them offer 2 ways, 3 max. That way you aren’t creating overwhelm for them in the decision-making process and they then end up not working with you because they are confused as to what it is you actually do.

Figure out how you can measure the choices that you have in front of you. Perhaps one has a direct or indirect cost element to it in terms of time, energy or money for example.

The thing that I’ve learned recently is that having just ONE single thing to focus on at any one time is so much easier to manage than having twenty things. It makes sense, but we have to take the steps to get there, to eliminate so much choice and make a decision.

One thing that we work on in my Rock Your Visibility Bootcamp is figuring out what your business model is. If you’ve not done any work on business models then basically it covers 9 specific areas of business – including things like who your customers are, what you’re going to offer, what your key activities in your business will be etc. etc.Be Clear On Biz Direction #Vision

It’s much easier to make a decision when you are clear on the direction your business is going in. Some opportunities that come your way will take you nearer to where you want to be, and some will take you further away, down an unknown path or worse a rabbit hole! When you know your business model, it’s really easy to make informed decisions. You simply check in and ask yourself whether this particular piece of content/work/opportunity fits your business model. If it doesn’t, move on. If it does, go for it!

I used to be a terrible decision maker. I can still have my moments of indecision but with my business model in place, it’s much easier to keep my focus now. That and I have a fantastic group of business friends who help me figure things out.

One strategy I love that I learnt in my Coaching diploma was the IDA Formula – you can use it to help you whenever the self-doubt or uncertainty creeps in.


So let’s break it down,


What do you intend to happen?  What do you want to happen? Here’s an example;

  • ‘I want to get new clients’

Once you’ve written down your answer decide how you will change your behaviour

  • Should I keep these current clients or is it time to work with a different group of people? ‘I know I keep telling myself to stay where I am but I’m not happy and just keep moaning about it, so I will stop telling myself that it’s paying the bills and go out and start to build my business that suits me’ (Great strategy by the way as there may be someone that is desperate for your current clients – give someone the opportunity to try it and you move on!)


Now change your behaviour by acting differently

  • ‘I will sit down with pen and paper and think about what I do want to do and then start a marketing plan for attracting new clients

What happens if you make the wrong decision?  So what?!!  As some of my  clients will tell you one of my sayings is ‘What’s the worst that could happen?’  Keep asking yourself that question and you will realise that sometimes the hardest part is making the decision to make a decision!!

The more you make decisions, whether it’s just a choice of coffee when you’re out, or what webinar software to buy, the more you will kick your indecision into touch!

Call to action this week: Check your to do list for one thing you need to make a decision on and make that decision! Job done!

I’d love you to share what decisions you’re faced with / making.

What To Do When Someone Copies You In Your Biz

As you get more successful you might find people start copying you. In this episode, Ruby talks about what to do when someone copies you in your biz.


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I wasn’t sure whether to share this post or not, it might get copied, tee hee! OK, so I’ll be serious. One of the things that pushes my buttons is when people copy me in my business. I work super hard to come up with new and creative ideas to make my offerings more fun and relevant to service-based business owners, and copying isn’t what I’m about.

I don’t like taking credit for anything that isn’t mine, and go over the top not to copy. It smacks my authenticity value FULL.ON.18

Did you know I pulled a complete programme because I realised someone was doing something very similar, despite me not having read a single word about theirs before I’d created it? True story. It just wouldn’t have been right for me. We think in a very similar way, so I had to completely come away from her circles so that I now know, hand on heart, that I am not copying anything that she has on offer.

So copying… Now, I work with my clients on mindset and you don’t need me to tell you that logically it can be taken as a compliment, it shows that you’re being successful and others are inspired by you and want to emulate what you’re doing. Yada, yada, yada, but that doesn’t stop the feelings of meh, does it? Yes, we know the logical side of all of the reframing, but what if that just isn’t enough?

I get copied quite a lot now in my business, as do some of my business friends. Now I think a big part of the problem is that we are constantly bombarded with information in this information age and as such any ideas we come up with might not even come from us, they are often a great big puddle of stuff that then comes out from blog posts, books we read, conversations we have, social media and more. We might think we’re having a eureka moment when actually it wasn’t even our breakthrough, it was someone else’s.

I think there are people out there that blatantly copy you, maybe they are being inspired to use an element of what you do (I’m ok with that) and then there are some that just do full on copying, repurposing what you do as their own. That’s just plain mean and uncreative.1 (1)

There are people that love what you do and want to create the same or similar in their own businesses, especially if they consider you successful, but there might be those out there that don’t even realise they are doing it. They might be going about their own business and think that ideas have been generated from them when actually it’s a combo of ideas from everywhere.

Marianne Cantwell, who wrote Free Range Human, says that when someone copies you it will only be a 2d version of your stuff anyway. Good point. People do buy from people they know, like and trust so they might be using your material / ideas but they just aren’t you, no matter how hard they try.

Just because someone puts something out there that’s similar to you doesn’t mean that they will steal all of your clients. That’s the bigger thing here really, isn’t it? The fear – that we will lose our own clients to someone else. Well if that’s the case they aren’t our ideal clients, are they?

I take the view that there is no competition in this world, everyone has the right ideal client for them, and they will attract them at the right time. It removes all of that fear. Maybe they will go over to that other person because that other person is the right fit for them and that’s OK.

But what if this copying scenario stops you from being visible in your business? You’re worried that if you put something out there you will be copied. It could potentially cost you new business.

I know for me, when it happens, it can bring up lots of emotion at the time such as annoyance (like ‘Really, they’re copying me again’) to not wanting to share at all, but that’s just my little child throwing a tantrum. Once I’ve taken a moment to get over my nonsense I spend time reflecting on it, with curiosity as to why it triggers me – what’s really going on? I sleep on it (and check in with a friend). It saves me hitting the equivalent of a Ben and Jerry’s tub of ice-cream (in my case Deliciously Ella’s quinoa chocolate crispies)

Whatever the reason for copying you is, it really doesn’t matter. It doesn’t serve you to hold onto it. Here’s a few strategies I’ve tested, and still test, that work for me.

  1. Unfollow everything they do. If you are being triggered by them, why keep reading their stuff? You choose to stay on their mailing list, you choose to follow them on social media platforms, you choose to read their latest posts, their website, etc. You can also choose to unfollow all of that. If you don’t see it, then it won’t trigger you in the same way.
  1. If you’re brave enough, and I have done this a couple of times in the past, call the person out on it. You don’t have to do it in an unkind way. Often the person is as shocked as you were when you first read about something they’d copied of yours (it goes back to that big puddle of information they are absorbing again.)
  1. Work on your own mindset. Question what’s really going on. If it keeps showing up then you’ve got something to work on honey. That’s how this whole thing goes. So what are you doing to do about it?
  1. Don’t hide away, go bigger and better with your stuff, keep coming up with lots more fabulous ideas. Use it as a trigger for you to raise your game and be more visible. Remember, there’s only one of you. Go out there and share your fabulousness with the world.

 Your call to action this week: Notice where you might be triggered by someone, and work out what it really means for you. What can you put into place to take the sting out of it?

 I’d love to hear about your strategies for when someone copies your work. What do you do?


What I Learnt When A Client Told Me They Take Me To Bed At Night

In this episode, I’m sharing what I learnt when a client told me they take me to bed at night, and how perception can teach you a message about being more visible in your business.

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I was having a lovely chat with one of my clients the other day. We were talking about an ideal client visualisation that I have as part of my Rock Your Visibility Bootcamp, and she was telling me that she loves the sound of my voice, and has listened to it a few times. She’s even said she thinks I should record meditations etc. She then went on to tell me that she loves to listen to my podcast shows and often listens to them in bed. So much so, that her husband now jokes and asks if they are taking Ruby to bed tonight!

Ok, so firstly, let me tell you my client is not a stalker!! She just said that she finds my voice calm, relaxing and it helps her to get really focused and take baby steps.

So, what’s all this got to do with visibility? Well, as I’ve shared in the past I don’t like the sound of my voice. I often get asked where I come from, and what my accent is and for some reason I have a mental block about it. It makes me feel judged. They might not be thinking that but that’s my perception of their question. It doesn’t matter to me how anybody else speaks, but it does matter to me how I speak.

My client takes me to bed! It’s all about perception. She likes my voice but I hate it.

A limiting belief? It could be limiting me, IF I let it. 5

I’ve considered elocution lessons but a part of me can’t work out if that’s the right thing because it doesn’t feel authentic to me somehow.

I remember going out for a meal with friends many years ago and we were chatting away, and then one of the girls started laughing and said, ‘Yeah, innit’. This girl was normally really eloquently spoken, so it was a complete surprise to everyone and when we teased her about where that came from – she told us she’d had elocution lessons, so I guess a part of me is worried that my true accent would come out anyway so maybe it’s not the right thing to do.

Conversely, one person I spoke to about this told me that getting elocution is no different to getting any other kind of personal development, you’re just improving yourself.

It’s all about perception

Now, what I realised a couple of years ago is that to build your business you need to get yourself out there somehow, and the quickest way to do that is to let people see you, hear you, get to know you, and start to get a feeling for what you’re like as a person. I knew that I needed to get brave and do video back then so I enrolled in a little 15-day video challenge and started to do my videos. I absolutely hated doing them but with the support of the group they became more natural, and I started to relax into them.

So, why does someone that hates her voice run her own podcast show? Trust me, I’ve asked that one myself.

Simply because when you meet me this is the version of me that you’re going to get, plus I do love to talk!

I talk about showing up authentically on and offline.

Let people get to know the real you

It doesn’t mean you have to share every single thing about you that’s personal, keep some stories just for you. It just means that when people meet you face to face, or on a call, you’re the same person they have seen, heard, got to know online.

The other side of that though is that to be visible in your business, you have to step up.

You can’t keep hiding yourself away waiting for your ideal clients to find you

18You have to be the one that shouts out about your business, and by shouting out I don’t mean shouting, ‘buy my services’, ‘work with me’. I mean to build relationships with people by sharing great content, talking passionately about what you do, helping through being of service to others. We all want to earn money from running our own businesses, for sure. That’s why we call them businesses, not hobbies, but we need to build those relationships with people so that they know, like and trust us enough to want to work with us.

What happens though is that we have this perception that people will look down on us somehow, we’re afraid of being judged, we’re full of self-doubt and worried we’ll say or do the wrong thing when we do get brave enough to take those steps.

I can’t count the number of times I’ve had clients and friends put themselves down, they just don’t see the fabulous people they are. We’re all guilty of it.

So, what if they do judge you? Well let’s get real here, they might! But that mustn’t stop you. You will find your crowd of people that will love you for you, when you show up authentically and just have conversations, share and do your best work.

There will be people that hate my voice and won’t want to listen to me, and definitely don’t want to take me to bed! Hey, I don’t want to listen to my voice, so why should anyone else, but the reality is if I don’t shout out about my business then nobody else will, and you don’t get anywhere business by taking no action.

So, if something is really holding you back, and it’s something you can fix – go fix it

Maybe, you don’t believe you’re good enough at what you do. Get the training, read the books, put in the practice hours and hard work.

Maybe it’s a limiting belief you need to work on, so that you stop getting into a spiral of self-sabotage.

Maybe, like me, you need to accept that this quirk of yours is who you are, and go out there and be brave anyway.

Whatever it is, if it’s holding back your business, get it sorted. Don’t let your blocks stop you from creating that life and business you love.

So, will I ever get those elocution lessons? Maybe. You’ll be the first to hear about it!

Your call to action this week: Check in on where you’re holding yourself back, and then get to work fixing it.

If you really want to work on both your mindset and your business, and get more visible come and join my Rock Your Visibility Bootcamp – I’ll get the kettle on!

Mind Your Own Business

In today’s post, I’ll be sharing how being confident is so important when running your own business, and how you should be minding your own business instead of worrying about what everyone else is doing.

Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.BP Memes (2)

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When you’re trying to be more visible in business you might find you start to spend more time noticing what other business owners do. You might be trying out new marketing strategies and methods, new ways of doing things, and you can start to get sucked into what everyone else is doing.

Being confident is so important when running a business. Comparing isn’t helpful, unless it inspires you to take action and make change.

Running your business your way is a much better strategy than checking out what everyone else is doing

You might be telling yourself that so and so is doing a brand new programme, another person is doing Facebook ads, someone else is trying out a super duper new way of doing something in their business and it can throw you off balance. You start to think that you ‘should’ be doing that or your business won’t be as successful. You need to question if it’s right for you and your business. What works for one person doesn’t necessarily work for someone else.

One thing I share with my clients is that when running your own business it’s ok to gather lots of information from different places, but you want to be running your business, your way. You need to differentiate yourself from everyone else – it’s noisy out there! Anyway, you want to love your business, not feel resentful about it because you’re doing things you don’t enjoy. If being on Twitter sends you over the edge then don’t spend time there, find somewhere else that you do enjoy. If you hate writing blogs don’t write them, do YouTube videos or Periscope, or whatever it is that you do enjoy, even if everyone else is doing it.

Being confident is a huge part of being able to be more visible

You have to work on the inner work as much as the business side of things. That’s why in my Rock Your Visibility Bootcamp we work on both business and mindset simultaneously. There will be challenges that come your way, obstacles to overcome and it’s building a level of confidence that is solid that will help you. So, how do you feel when you check out what everyone else is doing? Does it send you into a downward spiral of not being good enough, smart enough, far ahead enough? Don’t let it!

Start to work on building your confidence so that when you do see someone else doing something different to you, you can think, ‘That’s a great idea, but my focus is here right now. I’ll stick with this and if it doesn’t work I can review it and change direction.’ Knee jerk reactions aren’t great when you’re running a business; you need focus, direction and a plan! If you keep changing in different directions you’ll waste loads of time, energy and possibly even money. Set a plan and follow it through. Don’t get distracted.

As it said in that good old song of the 80’s by Baz Luhrmann – Everybody’s Free To Wear Sunscreen, “Sometimes you’ll be ahead, sometimes you’ll be behind”, and that’s ok.

I was talking with a client earlier this week about how it’s so easy for us to put pressure on ourselves, we think we have to be a step ahead, we tell ourselves we should be further along than we are and we keep trying to come up with new creative ideas. Do you find yourself doing this? One quote I absolutely love is, You’re exactly where you should be right now’.

So please stop comparing, unless you’re doing it for the right reasons

Here’s a 4 step process that is really useful when you start comparing yourself to others..

  1. Stop – ask yourself whether this comparing is helpful and constructive.  It may be that it is useful, it might be a good motivator for you, it’s not always a negative behaviour
  2. Remind yourself it’s a snapshot – you are only seeing a snapshot of this other person’s life, it is quite likely they will have their own insecurities too.  Despite what we think nobody is perfect and 9/10 people don’t have the perfect life we perceive them to have
  3. Be kind to yourself – everybody is different, comparing is natural.  Don’t use it as yet another tool to berate yourself with.
  4. Use it to inspire you into action and make changes – Often when we compare ourselves to someone else it can be a great tool to help us know what it is we desire/strive for.  i.e. it could be that person runs a successful business, it could be they have the husband/wife, the car, the lifestyle, the look.  Use this to recognise what it is you really want in life

What if this year you simplified everything?

What if you stopped comparing, set a simple plan and stuck to it? How more confident could you be?

We’ve talked about how being confident is so important when you’re trying to be more visible in your business, how comparing isn’t helpful, unless it inspires you to take action and make change, and how running your business your way is a much better strategy than checking out what everyone else is doing.

Your call to action this week: Notice when you’re comparing yourself to others, and about to deviate from your plan. You do have a plan, don’t you?! If not, make that your first action. Start to believe that what you’re doing is just perfect and mind your own business instead of everyone else’s. (In the nicest possible way of course)

Struggling To Be More Visible In Your Biz? You’ve Got To Work On Your Mindset

Are you struggling to be more visible in your biz? You’ve got to work on your mindset

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We all have the same opportunities in front of us. Yes, we might be starting from a different place, but ultimately a mahoosive part of running your own business is working on your mindset – you’ve got to do the inner work baby! People have made money in business with £10 and others with thousands, some have only a few hours a day to work, others can work on their businesses full time. What separates you is mindset.

There appears to be a direct correlation to how successful you are in business, and what place you’re in mentally. If you’re doubting every single move you’re making then you’re not going to make good decisions, or you might make them, but they will take you forever. You’re not going to want to ‘put yourself out there’ if you don’t believe a) people want what you have to offer and/or b) people are going to reject you and what you share

It all comes down to mindset. If you’re not confident in what you’re offering people, then why would they be confident in you?

What are you telling yourself when you market your services? I was going to say market yourself there, instead of your services, but maybe that’s where we need to start. While there’s an element of you marketing you (we all know people buy from people they know, like and trust) actually you’re marketing your services, and how you can help that person improve their life and/or business.

If you’re constantly telling yourself, you’re not good enough or thinking your prices are too low what impact do you think that has on your potential client when they speak with you?

You will be coming from a place of need, or worse, desperation, which isn’t going to serve either of you well.

Instead of thinking about all of the ways that you’re not good enough, start to notice all of the things you ARE good at.

There are so many ways that we can hold ourselves back, we can be our own worst enemies. It might be fear of rejection, fear of success, perfectionism, procrastination, self-talk etc. etc.

So, let’s get real;

Could you be rejected when you put yourself out there to market your business? Well, yes, you could, but even the most famous people get bad reviews. Does that stop them? Not usually. Most of them say they just stop reading the reviews. Ultimately, those that may reject you are not your ideal clients, so don’t waste your energy worrying about trying to get them to like you or what you do. Focus on YOUR clients, the ones that love what you do. Respond politely to those that aren’t the right fit for you, learn any valuable lessons and move on.

Should you be scared of being successful?

Well, it’s kind of an unusual one because we all want to run successful businesses, don’t we? The thing is we might have underlying limiting beliefs that by being successful other people are going to suffer, so you need to work on and release those blocks, or they will hold you back.

Perfectionism – is this one you’re familiar with? I hate to break it to you but you’re not perfect, none of us are – who knew?! You will not get it right 100% of the time. Again, you need to work on this. Did I hear you ask, how? Well firstly get brave enough to put something out there that doesn’t feel perfect, you might look at it and think that could be better, but it would take another 4 hours to do, so put it out there and move on. People actually like it when we make mistakes too, it makes them feel human. (Or is that just something I’m telling myself to make it seem ok?!!)

Then there’s good old procrastination. If you’re procrastinating it’s often for a good reason – maybe the timing’s not right, maybe your intuition is telling you that you need to hold yourself back for some reason, maybe you’re scared – the latter is often the most likely. Ask yourself which is more important – to handle that same piece of paper 10 times in one day, get sucked into inane posts on social media, or to do that job that you know will get you in front of more clients?

Accept that procrastination happens – you are not a bad person because it does! Now ‘own it’ as an area you need to work on;

  • What is happening when you procrastinate about that task?
  • What thoughts are going through your head about that specific task that you are putting off?
  • What’s the fear driving it? Dig deep on this one to find out what’s really going on
  • What is the procrastination hiding?

(it could be a lot of those things we’ve talked about; perfection, fear of failure, even fear of success, or maybe it’s just pure laziness!)

Let’s talk fear of failure –

Did you know there are only 2 real fears –

  • Loud noise
  • Falling

All other fears are learned which is FANTASTIC news because that means we can unlearn them!

  1. What are you missing out on by not taking action?
  2. How will life be different for you if you just take one small step through fear?
  3. Fear happens, it’s what you do with it that counts

If any of these relate to you it’s time to take some action. Here are a few tips to guide you;

  1. Reframe your self-doubt, CHOOSE to take control. Choose to view things as challenges, not problems
  1. Recognise your excuses. What’s really going on? Dig deep.
  1. Stop looking for validation – you don’t need to be perfect, you’re fabulous as you are!
  1. Become an expert – if you want to feel confident in what you do become as knowledgeable as you can about your area
  1. Expect rejection – not everyone will like you and that’s ok.

In my upcoming programme, Rock Your Visibility, half of the programme content relates to mindset, because you really do need to work on this in order to run a successful business.

Call To Action: Notice where your thoughts aren’t supporting you, catch that negative self-talk and change your inner dialogue. Fix your mindset while you’re building your business and you will have some fantastic solid foundations in place to set you up for success!

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