How To Book Discovery Calls In Your Diary With Ease

In today’s blog post, I will share how you can book discovery calls into your diary as if by magic.

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Do you wish you could get potential clients booked into your diary with ease? It can be tough, can’t it? It can all feel like a struggle. You’re doing this business thing to make a difference but it feels like really hard work. Maybe you’ve told yourself this is the year it’s make or break. If it doesn’t work you’re going back to get a proper job and that makes your stomach turn.

You’re tired. Tired of being disappointed, tired of not getting the results for your hard work. I know, I’ve been there! With simple tweaks though, you can create discovery calls with your dreamie clients over and over again. Let me share with you how.

I used to wonder how you magically get people booking into your diary, until I learned what works best in my business. I tested it out with my clients and then a new system was born.

I spent a long time perfecting how to do discovery calls. I would say I’m still not perfect at it. I often give away far too much and cost myself a client!! However, I now convert to paying clients at about an 85% conversion rate, so today I thought I’d share with you what works for me and my clients in getting client calls booked into your diary.

Worst case, is you get to connect with people and that raises your visibility! What can you do in your business to create these gorgeous clients? Here’s some ideas to get your brain fired up!

Free discovery call, consult, etc..

Invite people onto a call to talk about how you might be able to help them. A quick call where you can ask what they are struggling with, make an assessment of how you can help and then share with them ways to work with you

Free taster session – strategy/discovery/relevant to your biz

Similar to the discovery call but this one is more about showcasing what you do. At the end of the call you can ask if they’d like to find out more about how to work with you. You can also do a mini action as part of the call and that will give you more chance to follow up

Client interviews/surveys – 10 questions (FAB for newbies)

A fabulous place to start if you don’t know who your dreamie clients are, or you just want to understand them better. Offer the client interview where you ask about 10-15 questions that will help you understand them better, then offer them a free taster session in return. Again, great for follow-up too as you can check in on their progress after the session.

Hold a webinar – Teach what you know, invite onto call

A great way to both build your list, credibility and opportunity to get discovery calls booked. They like your content, they want to find out more

Share great content

Something that MUST not be overlooked. You have to make sure you have great content. This will underpin what you do, help you to connect with your dreamie client and then make them want to talk to you. You can pop a call to action on your posts, your blog posts etc., but I’d say do this with caution as it’s much more compelling if there is a time limit on your discovery calls

Other people’s groups

Share an invite to chat with you on marketing days. What I would say here is make it more of a taster session for these than a discovery call as you’re more likely to get interest (and remember the group rules – not all groups allow for this)

Group chats/networking

Be brave with conversations. Just chat away in groups, networking and then if you think you can help that person, simply invite them onto a call with you.

Other things that you can try

Invite onto a call – as an add-on to group programmes. It’s a great way to help people that you only know in a group capacity, opportunity to offer them more 1:1 work if it’s relevant

Speaking gigs – make your call to action an invite to talk to you about how you can help them

Referrals / affiliates – invite onto a call as above to talk about how you can help

Email list – set a maximum number of clients you want to work with, invite people that are serious about working with you onto a call. Explain who it’s for and who it isn’t – i.e. It’s not for you if you aren’t ready to invest in working with me, not committed to take action etc.

So there you have it, lots of different ways that you can get people to jump on a call with you.

Remember, no conversation is wasted. That connection can lead into lots of new opportunities, even if it doesn’t feel like it at the time. If someone doesn’t sign up with you, there can be lots of reasons why – not the right time, not the right fit for them, they’re not ready yet etc. etc. Who knows where that connection will lead!

If you want more support with this, then check out my self-study programme – Discovery Call Magic where I take you through the process step-by-step so that you can create discovery calls as if by magic.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

How Strategic Are You Being With Your Facebook Groups?

In this blog post, I will share a simple plan for being strategic with your Facebook Groups, to save you time, energy and money.

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If you want to be visible then Facebook groups are a great place to be.

You get to build relationships in them.

You can do market research by noticing what people need, what they are struggling with

You can make some fabulous friendships.

The problem is that being on social media can completely take over your day. You start at 9am thinking you’ll just spend a few minutes chatting and before you know it, it’s lunchtime and you’ve got nothing done. Fun though the chatting was.

If you want to maximise your time then you need to think more strategically about how you spend your time in groups.

Fact: Time = Money, so you want to make that time really count.

WHERE TO START

Go through your current list of groups and choose 5 that would make it to the top of your list. Here’s some guidelines to help you.

GROUP SIZE

Check the size of the group – Is it the kind of size of group you like to spend time in?

Some people like bigger groups, the opportunity to connect with more people. Others like more intimate groups, the opportunity to connect on a deeper level with people.

TYPE OF POSTS

Are the posts all salesy, or are people getting involved in real conversations. If you’re someone that just wants to promote then a salesy group might work for you (I’d say avoid them like the plague because people won’t notice you and it can become a spam fest over time with no real value, but this isn’t about me, it’s about what works for you)

HOW ACTIVE IS THE GROUP?

If people are asking questions and nobody is replying then is it the right group for you? It might be that you want to give it a go if you think your dreamie clients are in there, maybe you can get some good conversational posts going if that’s what you’re good at. If nobody is chatting though, it could suggest that the group isn’t that active, so would you really want to spend your time in there.

DOES YOUR GROUP SPEAK YOUR LANGUAGE?

If you’re spiritual and going into a group that isn’t spiritual then is it going to give you what you need from a group? Will there be potential dreamies in the group for you?

Once you’ve done this mini review you can start to work out your top 5.

WILL YOU LEARN FROM THE GROUP?

You might be joining because you want to learn from people who have a different skill set to you, or who are a bit further ahead than you. It’s not always about searching for clients!

GOT YOUR 5? TIME TO TEST IT

Set some time limits around how long you want to test the group for. Maybe a week, a month, three months? Give yourself some time to really get involved and find out if it’s the right fit for you, in terms of people, content, vibe etc. If it’s not then revisit your list and replace it with another group to test.

ENGAGE

So you’ve done your research and got your top 5. Now it’s time to engage.

Don’t want to go down that rabbit hole? Set yourself a timer. I love using the Pomodoro Technique for this kind of thing. It’s essentially a 25-minute timer and keeps you super focused. In that 25 minutes you could challenge yourself to comment on 3 people’s posts and write one of your own posts.

 

You’ve probably already got lots of old content that you can repurpose. You just need to think creatively as to how to use it. This particular post has been repurposed from a training I wrote for my Rock Your Visibility programme. I’m using a tiny piece of that content and turning it into a blog post. You could do the same principle with content, by turning a blog post into snippets of content, or a video you’ve recorded with tips etc.

Remember, while being on social media can be fun. It can also take you away from what you really need to be doing. Yes, a big part of running your business is about connecting, but it doesn’t mean you don’t need to be strategic about it.

Call to Action: Think about how you could be more strategic with engaging in groups this week.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Are You A Lady, Countess, Princess or Queen?

I recently revamped my Visibility Quiz and thought I’d have a bit of fun with it.

Because about 95% of my audience is female I decided to play around with feminine words. Words don’t work, you can just replace the quiz personalities as Lord, Count, Prince & King or whatever creative names you can come up with!

So what’s it all about?

Well really it’s just a bit of fun – there’s no science behind it. I just identified different levels of visibility in business, so based on your level of visibility you’ll either get a score of Lady, Countess, Princess or Queen (or your equivalent) What’s really interesting is how addictive visibility can become when you make a game of it. I’ve had people in groups asking how they can get to the next level, and asking if they can work with someone at a higher level to get tips to improve their  own visibility.

Like anything online there’s all of these hooks to help you take action, there’s leaderboards, and app points and so on, so I thought I’d create something for my dreamie clients to help them take action on their visibility, rather than it being one of those someday jobs. You know the ones.

The thing is there are over 80,000 ways to market and so it’s no wonder we become overwhelmed with the best way to be visible.

Aside from all of the mindset monkey crap that goes on in our heads we have thoughts running through our minds like, ‘Where’s the best place for me to market myself?’, ‘What’s my message?’ ‘Is anybody even going to notice me where it’s such a crowded marketplace?’

The big question I often get asked is this:  ‘What’s the right way to be visible?’

Well there is no ‘right’ way as such, as every business is different. I don’t believe in the whole ‘follow my blueprint and you’ll get overnight success model’. Saying that though, I’ve fallen into the trap of using it in the past. The right way is whatever is right for your dreamie clients. Who are they? Where are they? What do they need to hear from you? How can you show up so that they connect with you quickly? What next steps do you need them to take?

Lots of people associate visibility as just doing videos. I think there are LOADS of ways to be visible, visible to me is about being seen, showing up. That could be by writing blog posts, by being interviewed on podcasts, by connecting one on one with potential dreamie clients. If you’re like me then being an introvert means you find it exhausting just doing video. I like to mix things up a bit, and do you know the good thing about that? You get to tap into everyone else’s unique way of receiving info too. Win:win 🙂

What do the different levels mean?

Lady: You’re at the start of your visibility journey, there’s some work to be done. It may be that you’ve done some of the things like posting some things on social media, getting clear on who your dreamie clients are, and starting to hang out online in the right places.

The fabulous thing about being a Lady is that you get to see really quick progress, there’s some great quick wins that you can put into place 🙂

Countess: You’ve done some of the ground work and you’re starting to get a bit more consistent with your messages. Maybe you’re networking, maybe you’re on a social media platform and showing up regularly. You’re on your way!

Princess: You’re starting to get a bit more strategic with what you do. When you’re here you might be running your own group or writing regular blog posts. You’ve worked out lots of things that help you get in front of the right people, you just need to do more of it / try new things.

Queen: You are rocking your visibility! Go you! There will still be more things you can do to get visible. What will your next step be?

If you haven’t done the quiz, check it out here. I’d love for you to come on over to my pinned post on my business page (Link in the show notes) and tell me what score you got. There’s a chance to win a little prize.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Building your visibility takes time, so be patient and persistent. This will only work for you if you’re in the long game. Yes, you might get some quick wins along the way, but It’s the consistency that’s King!

Here’s a link to my Fabulous Resource Centre. You’ll also get access to lots of other biz resources too! (NB. By joining this list you’ll also be adding to my newsletter list)

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

What Stories Are You Telling Yourself?

In today’s blog post, I will talk about fear and shares a simple exercise to help you work through your fears in business.

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Running a business can be scary. The trouble is, we can also make it SO much scarier than it needs to be.

We can create ‘stories’ around our business that don’t serve us.

If you want to be successful in business, you want to have stories that empower you, rather than disempower you.

For most business owners, the thought of showing up and being visible can feel really uncomfortable. It can make you feel anxious, and sometimes even physically sick. Your mindset monkeys can get in the way and you might be asking yourselves things like:

  • What if they think my service/ offering isn’t good enough?
  • What if I market my services and nobody wants to work with me?
  • What if people don’t like me?
  • What if they judge me for what I put out there?
  • What if I’m successful?
  • What if I’m a failure?

Let me ask you something different:

  • What if the opposite is true?
  • What if your work is good enough?
  • What if people do like you and do want to work with you?
  • What if you do become a success?

What you’re telling yourself every day is building on your story. Let’s talk about the story you might be creating in your biz right now. Maybe this is what you’re telling yourself:

  • I have to work really hard
  • It’s challenging getting new clients
  • I find technology really challenging
  • Sales conversations are awkward
  • I never have enough time to do all I need to do
  • I take two steps forward and one step back
  • I’m going to have to go back and get a ‘proper’ job

Let’s shine a light on all of this fear, so that you can step into the successful business owner that you want to be.

Here’s a simple exercise for you:

Write down any of the fears that come up for you as you think about your business. These are all becoming your story, and we want to create a much more fabulous story instead!

Once you have a list of your fears, now you can start to do something about them.

I developed an acronym of FEAR, which was inspired by a coach I used to work with. She used, “I see you, I acknowledge you, I release you.”

Here’s what FEAR stands for and how you use the exercise:

F – Feelings – get into the feelings that are coming up for you and write them down
E – Express – read them out loud
A – Acknowledge – that it’s okay to have those feelings, thank them for showing up and choose to view things differently going forward
R – Release – Choose to release them one by one, by focusing on each one and saying “I choose to release you now” as you cross each one off the list

Here’s how it works in practice:

What you’ve written: “I have to work really hard in my business…”

Feeling: Mine is you have to work really hard, that brings up a feeling of anxiety in my tummy, it makes me feel worried that I won’t be able to do the other things that I want to do. (You can write the feeling if you want, or just feel into it – if you can. I often have to ‘think’ into it, but I do know if I really think about the issue it does bring up some kind of sensation/feeling for me)

Express: I have to work really hard to be successful in my business – say this statement out loud

Acknowledge: Say “Thank you for bringing this fear to my attention. I acknowledge you” (your mind is trying to protect you by bringing up this fear), acknowledge that this is how you feel. It’s okay for you to feel that way.

Release: I choose to release you now, cross it off the list. You can even say ‘Rubbish’ or ‘Nonsense’ or whatever word works for you to release any power it has over you. It’s SO freeing! You could even burn or shred the piece of paper, whatever works for you.

Now sometimes the fears don’t come back, but I’ve found that sometimes they are persistent and will still be there which is where we can then dig a bit more. The more you work on your fear, the easier you can clear it.

So, it’s time to let it all go and start creating a new, more empowering story.

Don’t let fear stop you from sharing what you do with the world. You’ve been given gifts and talents that people need you to share!

Your call to action: Shine the light on your fears by writing them out and working through them.

Here’s a link to my Fabulous Resource Centre: http://bit.ly/FabResCtr You’ll also get access to lots of other biz resources too!

Get Rid Of Your Head Trash About Money

In today’s blog post, Ruby will be talking to Noah St.John, who is known as “The Power Habits Mentor” and is famous for helping entrepreneurs get rid of their head trash and make more money.


He has 14 books under his belt, and the only author in history to have works published by Hay House Author, HarperCollins, Simon & Schuster, Mindvalley, Nightingale-Conant, and the Chicken Soup for the Soul publisher.

He also appears frequently in the news worldwide, including ABC, NBC, CBS, Fox, Parade Magazine, Forbes.com, and The Huffington Post. This man knows what he’s talking about!

In this episode, you’ll learn:

  • #1 reason so many entrepreneurs feel STUCK.
  • 3 big mistakes even smart entrepreneurs make when it comes to reaching their goals.
  • The hidden connection between habits and money.

Find out more about Noah St. John here – NoahStJohn.com and download his free book here – SendMeaBookNoah.com

Want to find out more about Ruby?

  • Join her free Facebook Group, Rock Your Fabulous Biz, to get free visibility hints, tips and trainings
  • Here’s a link to her Fabulous Resource Centre: http://bit.ly/FabResCtr You’ll also get access to lots of other biz resources too!

Part 7 Rock Your Content

In today’s blog post, I will share the final part of a seven-part mini-training series to help you rock your visibility. Check out the other training in the series here if you missed them.

Part 1 of 7 Rock Your Mindset
Part 2 Rock Your Connection
Part 3 Rock Your Story

Part 4 Rock Your Relationship Building
Part 5 Rock Your Planning
Part 6 Rock Your Procrastination & Overwhelm

In this episode you’ll learn:

  • The secret to not burning out when creating content
  • A building blocks model to help you create content over and over again with ease
  • Ideas for how to reuse content instead of having to constantly come up with new ideas

Here’s a link to my Fabulous Resource Centre: http://bit.ly/FabResCtr
You’ll also get access to lots of other biz resources too!

Join my free Facebook Group, Rock Your Fabulous Biz, to get free visibility hints, tips and trainings – Rock Your Fabulous Biz.

Why You Should Add Cause Marketing To Your Business

In this episode, I will talk to Alisoun Mackenzie about why you should consider supporting charities and causes and make a difference through your business.

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Often described as one of the most authentic and inspiring souls you can meet, Alisoun is on a mission to empower business owners and entrepreneurs to grow profitable businesses that make a difference in the world. Alisoun’s keynote talks, training, mentoring, and best-selling books Give-to-Profit and Heartatude have favorably changed the good fortune of thousands of people worldwide. She loves doing humanitarian work, fundraising and living by the beach in Scotland.

In this episode, you’ll learn:

  • How supporting causes helps you to be more memorable and grow your biz
  • How to make a difference in your business by supporting causes
  • How fear can be your friend in terms of raising your visibility
  • What you need to know about legislation when fundraising in your business (It’s not as difficult as you think)
  • What to do when you know you want to support a cause in your biz, but have absolutely no idea where to start

Find out more about Alisoun’s fundraising challenge – send an email to Alisoun at results@alisoun.com and she’ll send you more info

Get The Mindset You Need To Create Deeper Connections Online

Today, I’m sharing an interview with my friend Holly Worton to talk marketing + mindset.

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On the podcast, I will share lots of different ways to create deeper connections online. Here are the key points covered:

  • Connecting first with yourself
  • Owning all of you – not just your best bits
  • Getting comfortable with being vulnerable
  • Quality connections over quantity
  • Getting real + building better connections

Prefer to watch a YouTube replay? Click this link

I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility. The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses! If you’re ready to rock your visibility then grab my freebies by filling in the form below.

Do You Need To Add A Book To Your Business?

In this episode, I will talk to Lucy McCarraher, Managing Editor of Rethink Press and Publish Mentor for the Key Person of Influence programme.

Lucy helps her clients to plan, write and publish brilliant business and self-help books. She’s sharing why you should consider adding a book to your business.

On the podcast, Lucy shares:

  • Why you should consider having a book for your business (money isn’t the main reason)
  • A mini-plan for getting started on your book, when you have no idea
  • Examples of business opportunities/outcomes as a result of writing a book (it opens more doors than you might think)
  • Top tip for being visible with your book

I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses!

If you’re ready to rock your visibility then grab my free Visibility Quiz.

Just How Much Of Your Story Should You Share In Biz?

In this blog post, I’m talking about just how much of your story you should share when you’re being visible in your biz, and sharing 3 top tips for you to think about when sharing your personal stories.
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Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

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As I work with clients on being visible in business I get asked this question a lot!

There’s a fine balance between sharing insights into you that will help people to get to know you better, and going all out sharing everything. You want to engage with your ideal clients, but you don’t want to scare them off with a War & Peace on your doom and gloom!

So just how much of your story should you share?

Here’s my two pennies worth on it. I’ve got 3 things for you to think about.

1. Is it your story to share?

What I mean here, is if it’s your own story and others aren’t involved, that’s okay, but like my podcast/blog last week I’ve shared some stuff about my hubby, so I asked his permission first. I do the same with my daughter, friends, clients etc.

Poor Natasha (my 16-year-old) is quite often the inspiration for my writing. She’s threatened starting to charge me! Loving that entrepreneurial spirit at such an early stage. Nice try darling!!

2. Will it matter that it’s ‘out there’ further down the line?

We might want to write in the spur of the moment, but you need to consider with that whole internet world out there how you’d feel if someone came across it in six months, one year, five years down the line. You might feel fine writing about your long lasting depression now, but what about when you’re through the other side. Would you still feel the same way about it? Just apply the time test to what you share, it can really help.

3. Share enough, but not too much

This is the conundrum that gets a lot of my clients stuck. You don’t have to share everything about yourself.

The main reason I love story telling type posts is they help you to connect.

Storytelling is powerful. We connect much quicker when we read or listen to a story than when we just read a promotional post

I never really used to share much about me, but I realised that people need to hear it. They want to know that you have challenges as a business owner, that it’s not all a bed of roses. They want to know that you make mistakes. They want to know that you’re juggling all sorts of other things in life, like family, friends and the practical day-to-day things too.

Think of it like a conversation when you meet a friend in town or over a coffee.

Would you spend loads of time bombarding them with your story or would you have a two-way conversation?

Now, of course, it depends on the type of friendship because if it’s your bestie then maybe you would bombard and get it off your chest and they’d be the therapist to help you sort it out, but mostly it would be a two-way conversation, especially if it was someone you’d bumped into while you’re out and about.

3The same applies to when you’re sharing your story. They don’t need to know every single thought you’ve been through, every single challenge, you don’t need to talk them through each step so vividly that they feel like they have been there with you. Don’t drag them down, but what you can do is give the headlines of what’s been going on for you, what you’ve learned from those challenges, what action it made you take, or reframe it helped you with.

Think about how your story can inspire, educate, inform them

So rather than it being all about you, think about how you can relate your story to them all the way through, or at least at the very end. Turn it back to them so that your story can help them see a different perspective, learn something or take some kind of action.

This week’s call to action: Spend some time writing out your story and then pull out headlines that you could share to connect better with your ideal clients.

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