A Simple Guide To Getting Started With A Facebook Group

In today’s blog post learn how to attract soul clients to new FB group and how to plan content for group

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Learn 7 ways to get started

I have a relatively small Facebook group. At the time of recording/writing it has less than 600 members, however about 85-90% of my business comes from my group.

It’s a great place to showcase what you do and help people to get to know you better. It’s also a great way to connect on a deeper level with your dreamie clients.

I love to ask the members of my Facebook (hereon in written as FB) group what they’d like to learn. Currently one of the hot topics that seems to be coming up in my group and with clients is where to start with a FB group.

Questions get raised like:

  1. Do they take a lot of time?
  2. How do I get one started?
  3. How do I get people in there?
  4. What do I share in my group?

Let me take each of these in turn and share some simple ways to get started.

  1. Do they take a lot of time?

They can initially take time to get them up and running and then you learn how to manage them more effectively. The key to a group is to create engagement so just showing up now and again isn’t the best strategy. Bombarding the group with content isn’t the way either. It’s about getting a balance.

You don’t want to be in there 24/7 answering questions constantly as you’ll end up burning yourself out, but you do want to get involved when people are taking time to comment and join in.

  1. How do I get a group started?

I won’t share the practicalities here on the techie side, but I will share with you some ideas around getting it started.

Start with the end in mind. You need to have clarity around the purpose of the group.

Here’s some questions to ask yourself:

  • Why do you want to run it? (It may be to get yourself known, to create a safe space for clients, for an online programme that you run or to attract dreamie clients, or all of the above) What’s the main purpose of your group?
  • Who is the group for? (This is where you really need to get clear on who you serve, how you help and what you offer. That way the content you share in the group will be right, and you’re not spending hours trying to come up with ideas only to get crickets when you share something. PS See my post on vanity metrics about numbers!
  • What is your main area of work? (This will help you come up with content creation ideas)

Spend some time getting clarity around these three areas and that will really help you to get started and get the foundations of your group right.

  1. How do I get people in there?

There are SO many ways. The quickest and easiest is to invite them! Add them as PS notes in everything you do, i.e. PS. Want some tips, strategies and training on how to be more visible in your business? I run a fabulous group for service-based business owners. Come & join us – http://bit.ly/RockYrFabBiz.

Here’s 14 places you could be spreading the word to get you started, I was aiming for 7 but got a bit carried away!

  1. Put a link at the bottom of your email
  2. Put a link in your Skype account
  3. Add a link to every blog post that you write/share
  4. Invite people to your group when you’re talking to them
  5. Share a little image on your FB business page showing your group info and invite them to join
  6. Invite them in your newsletter
  7. Talk about your group at local networking meetings
  8. Share your group on promotional days in other online groups
  9. Write a blog post about your group and create a link to join
  10. Write a little post and share it on various social media platforms that you’re on
  11. Add it to the bottom of your opt-in
  12. Do a PS note in any Facebook post that you share
  13. Mention your group at the end of every Facebook Live that you do
  14. Ask people in your group to help you spread the word

Get creative with it. What places could you share about your group?

For this to work well, the clarity piece in step 2 is super important so that you invite the right people into the group, that way they are more likely to be your dreamie clients that you want to work with.

  1. What do I share in my group?

Because you’ve got step 2 right, you’ll now have more of an idea of what content to share that will be useful to your dreamie clients.

Let’s say you’re a Stress Coach, your focus on content will be around managing stress, so it might be to create some little top tip posts of how to manage your stress levels, maybe around relationships, or career or home life for example. You might share blog posts of the same tips, or create a FB live.

One of the things that I’ve done for years in my group is have themed days. A lot of groups are doing this. The purpose is to build familiarity in your group, so it feels like a safe space to share, it creates consistency and it makes it waaaay easier for you because you have set days for set posts.

The funny thing is I’ve often thought about adding in lots of different things into my group, but when I do ‘market research’, aka have a coffee catch up with members from my group, the one thing they tell me they love is the consistency of my themed days! Gotta go with what works!

One of my lovely clients, Dawn Bradly, of Dawn Bradly Coaching works with clients around low-level stress and anxiety and when she had her own group she would create a day where she adds something light-hearted and humourous to create a bit of fun in her group.

Here’s a list of 18 ideas to get you started

  1. Invite them to share their blog post
  2. Monday Motivation day
  3. Inspiration day (share stories to inspire your dreamies)
  4. Let’s connect day where people share their social media posts
  5. Top Tips
  6. Did you know….?
  7. Just for fun
  8. Comment with a gif to say how you feel
  9. Where in the world are you? posts
  10. Celebration posts
  11. Quotes
  12. Longer posts sharing your story (check out this post https://www.rubymcguire.com/how-to-use-storytelling-in-your-business/ for a template on how to write these)
  13. A poll to find out what people want
  14. Share your promotion/offer day
  15. Blog posts that you’ve written
  16. FB Lives – do some training for your group
  17. Q & A thread, a business clinic or ‘clinic’ that fits in around your niche
  18. Case studies

Think this just works for coaches, consultants and trainers? Think again. My hubby now runs his own plumbing and heating business. He doesn’t need a group but we use a similar principle for his business page, and he’s rushed off his feet! Here’s his themed days for the week:

Monday: Mac’s Plumbing Tips
Tuesday: Share a story (a case study of some kind)
Wednesday: Share a poster (this is the poster he shares in groups to advertise his services)
Thursday: Did you know? (this is where he shares something fun related to plumbing and heating
Friday: Just For Fun (these posts are random questions that we ask to create engagement)

It takes a lot of the pressure off you when you have a plan to stick to, and as your business grows it means you can outsource this task too.

So there you have it – a simple guide to help you generate some fun ideas for your FB group.

I hope that’s given you loads of ideas to get you started.

Facebook groups can take time, which is why it’s so important to know why you want to run them and what you want to get out of them. However, with the right strategy behind them, you can start to generate lots of business through them.

When you’ve set up your group, let me know what you’ve created. I’d love to give you a high 5.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

How Strategic Are You Being With Your Facebook Groups?

In this blog post, I will share a simple plan for being strategic with your Facebook Groups, to save you time, energy and money.

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If you want to be visible then Facebook groups are a great place to be.

You get to build relationships in them.

You can do market research by noticing what people need, what they are struggling with

You can make some fabulous friendships.

The problem is that being on social media can completely take over your day. You start at 9am thinking you’ll just spend a few minutes chatting and before you know it, it’s lunchtime and you’ve got nothing done. Fun though the chatting was.

If you want to maximise your time then you need to think more strategically about how you spend your time in groups.

Fact: Time = Money, so you want to make that time really count.

WHERE TO START

Go through your current list of groups and choose 5 that would make it to the top of your list. Here’s some guidelines to help you.

GROUP SIZE

Check the size of the group – Is it the kind of size of group you like to spend time in?

Some people like bigger groups, the opportunity to connect with more people. Others like more intimate groups, the opportunity to connect on a deeper level with people.

TYPE OF POSTS

Are the posts all salesy, or are people getting involved in real conversations. If you’re someone that just wants to promote then a salesy group might work for you (I’d say avoid them like the plague because people won’t notice you and it can become a spam fest over time with no real value, but this isn’t about me, it’s about what works for you)

HOW ACTIVE IS THE GROUP?

If people are asking questions and nobody is replying then is it the right group for you? It might be that you want to give it a go if you think your dreamie clients are in there, maybe you can get some good conversational posts going if that’s what you’re good at. If nobody is chatting though, it could suggest that the group isn’t that active, so would you really want to spend your time in there.

DOES YOUR GROUP SPEAK YOUR LANGUAGE?

If you’re spiritual and going into a group that isn’t spiritual then is it going to give you what you need from a group? Will there be potential dreamies in the group for you?

Once you’ve done this mini review you can start to work out your top 5.

WILL YOU LEARN FROM THE GROUP?

You might be joining because you want to learn from people who have a different skill set to you, or who are a bit further ahead than you. It’s not always about searching for clients!

GOT YOUR 5? TIME TO TEST IT

Set some time limits around how long you want to test the group for. Maybe a week, a month, three months? Give yourself some time to really get involved and find out if it’s the right fit for you, in terms of people, content, vibe etc. If it’s not then revisit your list and replace it with another group to test.

ENGAGE

So you’ve done your research and got your top 5. Now it’s time to engage.

Don’t want to go down that rabbit hole? Set yourself a timer. I love using the Pomodoro Technique for this kind of thing. It’s essentially a 25-minute timer and keeps you super focused. In that 25 minutes you could challenge yourself to comment on 3 people’s posts and write one of your own posts.

 

You’ve probably already got lots of old content that you can repurpose. You just need to think creatively as to how to use it. This particular post has been repurposed from a training I wrote for my Rock Your Visibility programme. I’m using a tiny piece of that content and turning it into a blog post. You could do the same principle with content, by turning a blog post into snippets of content, or a video you’ve recorded with tips etc.

Remember, while being on social media can be fun. It can also take you away from what you really need to be doing. Yes, a big part of running your business is about connecting, but it doesn’t mean you don’t need to be strategic about it.

Call to Action: Think about how you could be more strategic with engaging in groups this week.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

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