Is Indecision Killing Your Business?

Choice can really stop us in being visible. In this blog post, I’m going to share a strategy to help you overcome your indecision.

BP Memes (1)

Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Read Full Transcript below...

Choice is an amazing thing, we can order twenty different types of coffee when we go out, we can have pay as you go mobiles, or monthly contracts, we can have Webinar Jam or Google Hangout, or Fuze and Zoom to run our businesses online, but sometimes it’s just all too overwhelming.

When it comes to being visible, choices can give us yet another reason to take no action.

Do we need this camera or that camera for our video? Should we focus on Twitter or Instagram, Facebook or LinkedIn? What about local networking meetings? Aaargh – so much to do, so little time and we’re just making it harder on ourselves by wanting to do everything and ending up doing nothing.

So what do you do? There IS amazing stuff out there, but as a business owner, we have SO many hats – marketing person, branding person, sales person, blog post writer, newsletter writer and soooo much more.

Well with regards to where to hang out on social media to attract your ideal clients, that’s quite simple. Go where your ideal clients are. I know that sounds super easy, but seriously if you don’t know who they are and where they hang out make it your goal to find out.

Focus on one place at a time too, that way you can test if your strategy is working. If it’s not you can try something different. It’s much easier to limit your choices when you have some kind of way to measure the outcomes. Test, test and test some more.

If you’re finding it difficult to limit yourself to just one thing then choose a list of 2-3 choices, and then you can pick from that list.

Choose One Area of Viz #Focus

It’s the same with our clients. We can offer way too many choices of packages and ways to work with us that it becomes overwhelming. I know I’m super guilty of this one and have to keep checking in with myself on it. I’m always looking at ways to streamline what I offer so that it doesn’t become confusing. (I’m a work in progress on that one).

When working with a client, instead of offering four ways to work with them offer 2 ways, 3 max. That way you aren’t creating overwhelm for them in the decision-making process and they then end up not working with you because they are confused as to what it is you actually do.

Figure out how you can measure the choices that you have in front of you. Perhaps one has a direct or indirect cost element to it in terms of time, energy or money for example.

The thing that I’ve learned recently is that having just ONE single thing to focus on at any one time is so much easier to manage than having twenty things. It makes sense, but we have to take the steps to get there, to eliminate so much choice and make a decision.

One thing that we work on in my Rock Your Visibility Bootcamp is figuring out what your business model is. If you’ve not done any work on business models then basically it covers 9 specific areas of business – including things like who your customers are, what you’re going to offer, what your key activities in your business will be etc. etc.Be Clear On Biz Direction #Vision

It’s much easier to make a decision when you are clear on the direction your business is going in. Some opportunities that come your way will take you nearer to where you want to be, and some will take you further away, down an unknown path or worse a rabbit hole! When you know your business model, it’s really easy to make informed decisions. You simply check in and ask yourself whether this particular piece of content/work/opportunity fits your business model. If it doesn’t, move on. If it does, go for it!

I used to be a terrible decision maker. I can still have my moments of indecision but with my business model in place, it’s much easier to keep my focus now. That and I have a fantastic group of business friends who help me figure things out.

One strategy I love that I learnt in my Coaching diploma was the IDA Formula – you can use it to help you whenever the self-doubt or uncertainty creeps in.

INTENTION – DECISION – ACTION

So let’s break it down,

INTENTION

What do you intend to happen?  What do you want to happen? Here’s an example;

  • ‘I want to get new clients’
DECISION

Once you’ve written down your answer decide how you will change your behaviour

  • Should I keep these current clients or is it time to work with a different group of people? ‘I know I keep telling myself to stay where I am but I’m not happy and just keep moaning about it, so I will stop telling myself that it’s paying the bills and go out and start to build my business that suits me’ (Great strategy by the way as there may be someone that is desperate for your current clients – give someone the opportunity to try it and you move on!)

ACTION

Now change your behaviour by acting differently

  • ‘I will sit down with pen and paper and think about what I do want to do and then start a marketing plan for attracting new clients

What happens if you make the wrong decision?  So what?!!  As some of my  clients will tell you one of my sayings is ‘What’s the worst that could happen?’  Keep asking yourself that question and you will realise that sometimes the hardest part is making the decision to make a decision!!

The more you make decisions, whether it’s just a choice of coffee when you’re out, or what webinar software to buy, the more you will kick your indecision into touch!

Call to action this week: Check your to do list for one thing you need to make a decision on and make that decision! Job done!

I’d love you to share what decisions you’re faced with / making.

7 Top Tips To Being More Visible In Your Business

Contrary to what you might think because you might ‘see’ me everywhere, being visible in my business has been a challenge for me. I knew that if I wanted to get my name out there I was the only one that could do it, but truthfully I would much rather be at home, hiding behind my computer.

I’m an introvert – I’m quietly confident but I’d much rather observe from the sidelines than put myself out there for everyone to see. I felt that people would be judging what I said, thinking I was a fraud. What did I have to say that others hadn’t already said? Who was I to call myself an expert in anything? I’m normally a fairly confident person but all of a sudden I realised I’d hit this whole new world of self-promotion and my introverted side was kicking and screaming. Fear, procrastination, overwhelm and self-doubt all started to bubble up.

BP Memes (3)

Prefer to listen? Scroll down and click the player at the bottom of the post.

1

If you don’t know me, I’ve been running my own coaching business for 3 years now, more recently as a Visibility Coach for service-based Solopreneurs. Prior to coaching, I was Head of HR of a jewellery company. To cut a very long story short I suffered a back injury, I was unable to walk more than a hundred yards without being in extreme pain and wanting to cry. Unable to work for about 18 months, I spent a lot of time reflecting on where my life was heading and decided to retrain as a Coach and run my own business.

Working in the corporate world is very different to running your own business 

As a Solopreneur, each new area I go into with regards to visibility still freaks me out. Last year it was hosting my own Telesummit, co-authoring chapters of a personal development book and setting up my own podcast show. I won’t let that stop me though – I want my business to be a roaring success, it’s my passion. It’s in my bones! If you’re a passionate Solopreneur running your own business you’ll know what I mean.

Being more visible in your business is scary. We know we’re running a business and need to get out there and shout about it, but the gap between knowing what we need to do and actually doing it can be really massive. I know I let all sorts of things get in the way. I didn’t want to be judged, what if I didn’t have the right thing to say, what about all of those other people being so much better than me, so much further ahead with a lot more to say?

3

We know we need to ‘sell’ our services, but we worry that we will come across as pushy or salesy, or that people won’t engage with us when we make the effort and do put ourselves out there.

Sometimes we have to step into areas we would never normally have even considered as part of being a business owner

Hey, I’m an introvert, remember, so understand what it’s like when you know you are the only one that can spread the message. It’s not completely comfortable. I don’t know about you, but I don’t like doing all of that ‘hustle’. I just know I can help people, and that’s the bit I’m passionate about.

5

Here’s what someone said about it;

“Wow! Just downloaded to my phone. It’s incredibly thorough. A fantastic free download. It’s given me an idea for a blog post and download for my business.” Kevin Oubridge – Director – Blue Chip Coaching.

So, what are my top tips for boosting visibility? There are so many, it was a challenge just coming up with 7, but here are some of the key things that helped me to raise my profile.

1. Make the decision to be more visible

I had to choose to make the decision to get more visible TODAY. Less talk, more action! I found that surrounding myself with great support and then declaring my intention to others really helped, it’s amazing what accountability can do when it comes to pushing through new comfort zones. I wouldn’t have done half of what I’ve done if it hadn’t been for declaring it.

2. Work on your mindset

In my Rock Your Visibility Bootcamp, we work on both business and mindset simultaneously because it’s so important. I realised quite quickly that if you don’t work on your mindset as a business owner everything will be so much more challenging. You need to push through your comfort zones and it’s tough doing that when your mindset isn’t in the right place. The more you push through those comfort zones though the braver you become. Build your confidence, work on those limiting beliefs and get a strong mindset that serves you well.

3. Get to know who your ideal client is

You don’t want to work with everyone – ‘Yeah, yeah’, was my usual response to this. ‘It’s alright for them to say that, they have a stream of clients coming their way.’ Despite folding my arms and stamping my feet, resisting this one on every level, it actually turned out to be true.  To be more visible you want to stand out from the crowd, to be different. When you get really clear on who your ideal client is you can start to tailor your services/content to be relevant to them. You have clarity. All of your marketing messages are clearer, your ideal client knows you get them and they are much more likely to want to stay connected with you. Everything is SO much easier.

2

4. Be consistent with your marketing

Once you’ve cracked who you want to work with, and then what your messages are, be consistent. There’s no point just showing up one month every day and then nobody hears from you for a few months. Whatever method you choose keep showing up. I just kept showing up and showing up. Even in those times when I felt like giving up and now I have that steady client base, people connecting with me that have been following my work for a while. That took time and consistent marketing.

4

5. Build relationships

Relationship building is VITAL.  Business happens when people connect with you, when they can relate to you. When you start to connect with people, both on and offline you enjoy it more, and you get more clients. Make it your priority to engage with people on a daily basis; in online groups, face to face, via social media, email etc.

Don’t expect overnight success with this though – relationships take time to build. I wish someone had told me how long it might take in the early days. I maybe wouldn’t have felt like giving up on occasion. I would have trusted that the results  come when you keep going.

6. Pull together a visibility plan

Think about the areas you’d like to get more visible in and start to work out how you could uplevel your business. You might already be doing lots of great things, so think about what might be the next step up for you. Could it be going along to more networking meetings, setting up a podcast show, maybe doing some chats on Periscope or doing some YouTube videos?

Try out my free Visibility Quiz– it’s a great way to help you identify what you are / aren’t doing. Focus on one or two areas to start with and do them well.

Page-Post Skinny Banners (3)

7. Become the Go-To Expert

If you had problems with your sight, would you prefer to go to your GP, who can give you generic advice or would you prefer to go to an Ophthalmologist, an eye specialist who’s an expert in that field? I know which I’d prefer. The same applies to being an expert in business.

Ooh, this pushed my buttons when I first heard this – an expert – me? Yeah, right! How could I call myself an expert when I’ve only just started out? My mentors and coaches reminded me that it wasn’t just about the business I’m in now, but my life and work experiences.

I spend time perfecting my skills, through books, coaching and mentoring, training. If you don’t feel ready to call yourself an expert yet, start to really perfect your trade, put in the work to become that expert. You want people to automatically think of you when they want to work with someone because you’re that go-to guy or gal.

So a quick recap of the 7 top tips to being more visible in your business;

  1. Make the decision to be more visible
  2. Work on your mindset
  3. Get to know who your ideal client is
  4. Be consistent with your marketing
  5. Build relationships
  6. Pull together a visibility plan
  7. Become the go-to expert

So what action are you going to take NOW to boost visibility in your business?

It’s your time to stop hiding your fabulousness now too and Rock Your Visibility!

Page-Post Skinny Banners (3)

The world needs what you have to share!

Join my free FB community to connect with me and other fabulous Solopreneurs to help you Rock Your Fabulous Biz.

 

PS. Like motivational quotes? Check this post out over on All Happy Quotes – https://www.allhappyquotes.com/best-motivational-quotes/

Mind Your Own Business

In today’s post, I’ll be sharing how being confident is so important when running your own business, and how you should be minding your own business instead of worrying about what everyone else is doing.

Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.BP Memes (2)

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Read Full Transcript below...

When you’re trying to be more visible in business you might find you start to spend more time noticing what other business owners do. You might be trying out new marketing strategies and methods, new ways of doing things, and you can start to get sucked into what everyone else is doing.

Being confident is so important when running a business. Comparing isn’t helpful, unless it inspires you to take action and make change.

Running your business your way is a much better strategy than checking out what everyone else is doing

You might be telling yourself that so and so is doing a brand new programme, another person is doing Facebook ads, someone else is trying out a super duper new way of doing something in their business and it can throw you off balance. You start to think that you ‘should’ be doing that or your business won’t be as successful. You need to question if it’s right for you and your business. What works for one person doesn’t necessarily work for someone else.

One thing I share with my clients is that when running your own business it’s ok to gather lots of information from different places, but you want to be running your business, your way. You need to differentiate yourself from everyone else – it’s noisy out there! Anyway, you want to love your business, not feel resentful about it because you’re doing things you don’t enjoy. If being on Twitter sends you over the edge then don’t spend time there, find somewhere else that you do enjoy. If you hate writing blogs don’t write them, do YouTube videos or Periscope, or whatever it is that you do enjoy, even if everyone else is doing it.

Being confident is a huge part of being able to be more visible

You have to work on the inner work as much as the business side of things. That’s why in my Rock Your Visibility Bootcamp we work on both business and mindset simultaneously. There will be challenges that come your way, obstacles to overcome and it’s building a level of confidence that is solid that will help you. So, how do you feel when you check out what everyone else is doing? Does it send you into a downward spiral of not being good enough, smart enough, far ahead enough? Don’t let it!

Start to work on building your confidence so that when you do see someone else doing something different to you, you can think, ‘That’s a great idea, but my focus is here right now. I’ll stick with this and if it doesn’t work I can review it and change direction.’ Knee jerk reactions aren’t great when you’re running a business; you need focus, direction and a plan! If you keep changing in different directions you’ll waste loads of time, energy and possibly even money. Set a plan and follow it through. Don’t get distracted.

As it said in that good old song of the 80’s by Baz Luhrmann – Everybody’s Free To Wear Sunscreen, “Sometimes you’ll be ahead, sometimes you’ll be behind”, and that’s ok.

I was talking with a client earlier this week about how it’s so easy for us to put pressure on ourselves, we think we have to be a step ahead, we tell ourselves we should be further along than we are and we keep trying to come up with new creative ideas. Do you find yourself doing this? One quote I absolutely love is, You’re exactly where you should be right now’.

So please stop comparing, unless you’re doing it for the right reasons

Here’s a 4 step process that is really useful when you start comparing yourself to others..

  1. Stop – ask yourself whether this comparing is helpful and constructive.  It may be that it is useful, it might be a good motivator for you, it’s not always a negative behaviour
  2. Remind yourself it’s a snapshot – you are only seeing a snapshot of this other person’s life, it is quite likely they will have their own insecurities too.  Despite what we think nobody is perfect and 9/10 people don’t have the perfect life we perceive them to have
  3. Be kind to yourself – everybody is different, comparing is natural.  Don’t use it as yet another tool to berate yourself with.
  4. Use it to inspire you into action and make changes – Often when we compare ourselves to someone else it can be a great tool to help us know what it is we desire/strive for.  i.e. it could be that person runs a successful business, it could be they have the husband/wife, the car, the lifestyle, the look.  Use this to recognise what it is you really want in life

What if this year you simplified everything?

What if you stopped comparing, set a simple plan and stuck to it? How more confident could you be?

We’ve talked about how being confident is so important when you’re trying to be more visible in your business, how comparing isn’t helpful, unless it inspires you to take action and make change, and how running your business your way is a much better strategy than checking out what everyone else is doing.

Your call to action this week: Notice when you’re comparing yourself to others, and about to deviate from your plan. You do have a plan, don’t you?! If not, make that your first action. Start to believe that what you’re doing is just perfect and mind your own business instead of everyone else’s. (In the nicest possible way of course)

Struggling To Be More Visible In Your Biz? You’ve Got To Work On Your Mindset

Are you struggling to be more visible in your biz? You’ve got to work on your mindset

BP Memes

Read Full Transcript below...

We all have the same opportunities in front of us. Yes, we might be starting from a different place, but ultimately a mahoosive part of running your own business is working on your mindset – you’ve got to do the inner work baby! People have made money in business with £10 and others with thousands, some have only a few hours a day to work, others can work on their businesses full time. What separates you is mindset.

There appears to be a direct correlation to how successful you are in business, and what place you’re in mentally. If you’re doubting every single move you’re making then you’re not going to make good decisions, or you might make them, but they will take you forever. You’re not going to want to ‘put yourself out there’ if you don’t believe a) people want what you have to offer and/or b) people are going to reject you and what you share

It all comes down to mindset. If you’re not confident in what you’re offering people, then why would they be confident in you?

What are you telling yourself when you market your services? I was going to say market yourself there, instead of your services, but maybe that’s where we need to start. While there’s an element of you marketing you (we all know people buy from people they know, like and trust) actually you’re marketing your services, and how you can help that person improve their life and/or business.

If you’re constantly telling yourself, you’re not good enough or thinking your prices are too low what impact do you think that has on your potential client when they speak with you?

You will be coming from a place of need, or worse, desperation, which isn’t going to serve either of you well.

Instead of thinking about all of the ways that you’re not good enough, start to notice all of the things you ARE good at.

There are so many ways that we can hold ourselves back, we can be our own worst enemies. It might be fear of rejection, fear of success, perfectionism, procrastination, self-talk etc. etc.

So, let’s get real;

Could you be rejected when you put yourself out there to market your business? Well, yes, you could, but even the most famous people get bad reviews. Does that stop them? Not usually. Most of them say they just stop reading the reviews. Ultimately, those that may reject you are not your ideal clients, so don’t waste your energy worrying about trying to get them to like you or what you do. Focus on YOUR clients, the ones that love what you do. Respond politely to those that aren’t the right fit for you, learn any valuable lessons and move on.

Should you be scared of being successful?

Well, it’s kind of an unusual one because we all want to run successful businesses, don’t we? The thing is we might have underlying limiting beliefs that by being successful other people are going to suffer, so you need to work on and release those blocks, or they will hold you back.

Perfectionism – is this one you’re familiar with? I hate to break it to you but you’re not perfect, none of us are – who knew?! You will not get it right 100% of the time. Again, you need to work on this. Did I hear you ask, how? Well firstly get brave enough to put something out there that doesn’t feel perfect, you might look at it and think that could be better, but it would take another 4 hours to do, so put it out there and move on. People actually like it when we make mistakes too, it makes them feel human. (Or is that just something I’m telling myself to make it seem ok?!!)

Then there’s good old procrastination. If you’re procrastinating it’s often for a good reason – maybe the timing’s not right, maybe your intuition is telling you that you need to hold yourself back for some reason, maybe you’re scared – the latter is often the most likely. Ask yourself which is more important – to handle that same piece of paper 10 times in one day, get sucked into inane posts on social media, or to do that job that you know will get you in front of more clients?

Accept that procrastination happens – you are not a bad person because it does! Now ‘own it’ as an area you need to work on;

  • What is happening when you procrastinate about that task?
  • What thoughts are going through your head about that specific task that you are putting off?
  • What’s the fear driving it? Dig deep on this one to find out what’s really going on
  • What is the procrastination hiding?

(it could be a lot of those things we’ve talked about; perfection, fear of failure, even fear of success, or maybe it’s just pure laziness!)

Let’s talk fear of failure –

Did you know there are only 2 real fears –

  • Loud noise
  • Falling

All other fears are learned which is FANTASTIC news because that means we can unlearn them!

  1. What are you missing out on by not taking action?
  2. How will life be different for you if you just take one small step through fear?
  3. Fear happens, it’s what you do with it that counts

If any of these relate to you it’s time to take some action. Here are a few tips to guide you;

  1. Reframe your self-doubt, CHOOSE to take control. Choose to view things as challenges, not problems
  1. Recognise your excuses. What’s really going on? Dig deep.
  1. Stop looking for validation – you don’t need to be perfect, you’re fabulous as you are!
  1. Become an expert – if you want to feel confident in what you do become as knowledgeable as you can about your area
  1. Expect rejection – not everyone will like you and that’s ok.

In my upcoming programme, Rock Your Visibility, half of the programme content relates to mindset, because you really do need to work on this in order to run a successful business.

Call To Action: Notice where your thoughts aren’t supporting you, catch that negative self-talk and change your inner dialogue. Fix your mindset while you’re building your business and you will have some fantastic solid foundations in place to set you up for success!

Join my free FB community to connect with me and other fabulous Solopreneurs to help you Rock Your Fabulous Biz.

Worry Will Not Allow You To Build Your Business, You’ve Got To Chill Out

Let’s talk about worry.  It’s not pleasant at the best of times, but what I want to share is how worry will not allow you to build your business, you’ve got to chill out. It can hold you back in your business so I’ll be sharing some simple strategies to help you kick your worry into touch. Listen to the podcast below, or scroll down if you prefer to read the transcript.
Worry

Prefer to read? Here’s the transcript:

Read Full Transcript below...

Do you ever worry about your business? Maybe you’re wondering where your next client is coming from or what you need to do next to hit that next level of income? Perhaps you’re waking up in the middle of the night thinking every worst-case scenario under the sun; you think that you’ll lose your house, get thrown out onto the streets etc. Maybe it’s not that bad for you, but you’re still worrying about every single thing you do – whether it’s the right thing and whether it will help you build your business.

Worry is completely pointless, unless you’re one of those people that can use worry to motivate you to take action of course. If you are then keep worrying, if it ain’t broke, don’t fix it!

Worry will not allow you to build your business, you’ve got to chill out

Trust me on this, I can be a lovely little worrier. It used to be that if I wasn’t worrying about something I’d be worried that I wasn’t worrying!

The problem with worrying is we become great at story telling

We create these amazing fabrications of what might happen or who we are when in reality things might not be bad after all. Now I’m not trying to make light of some the very real concerns that come up in life, I’m talking about those niggling worries where we ultimately view ourselves as not good enough.

I was working with a client recently who had lost a couple of clients through nothing other than circumstances, no fault of her own. She then started going down a rabbit hole of not knowing where to begin, there was no light at the end of the tunnel.

In our time working together, she was doubting her ability to get new clients, despite having had clients for many years. The doubt was creeping in because it had all come as a shock to her. Business was normally booming at this time of year, but this time was different.

If worry is taking you down a rabbit hole then I want you to stop it right now!

Worry can kill your confidence

When you lose your confidence you stop showing up, you question every single thing you do, and feel as though you’re going to get found out for being a fraud at a moment’s notice.

It would have been easy for me to spend time with my client on how terrible her situation was, or could be, but what good would that do? What we did instead was stop focusing on the problem and start focusing on some solutions, getting some real clarity about how she could move forward in her business to bring that lost income back in again.

We talked about what things would lift her spirits to get her into a better place, such as inspirational quotes, books, meditation and a gratitude practice where she can note down all of the fabulous things that are happening.

She needed to spend time doing all she could to get back into that positive place again so that she could start to focus more clearly. We all know there’s nothing worse than talking with a client about working with them when you’re coming from a place of lack or need. It doesn’t feel great for anyone, so I encouraged her before each call with a client to get into a place of positivity, not attached to the outcome but coming from a place of service.

The interesting thing is when you start to get focused on solutions your mood starts to shift, you can begin to see the wood for the trees finally. Taking action is a great way to overcome some of that worrying. You don’t have time to think about it!

If you’re familiar with Stephen Covey’s, Circles of Control and Influence then you’ll know that there is only so much that you can control. If you haven’t heard of it then there are basically three circles, the outer circle is related to those things that you can’t control, the middle circle those things you can influence and the inner circle what you can control. You can kick worry into touch by focusing on those things you can control and influence and letting the rest of it just sort itself out. Focus on the small things.

You have to put things in perspective. With my client for, example, was it true that she wasn’t good enough for anything just because she wasn’t working with 2 particular clients? Absolutely not, she had years of experience and work under her belt to prove otherwise, but we can so easily get into that rut of believing our own storytelling. It’s time to hit that pause button on worry – park it until later if you have to. Set aside some time to worry later if you need to, and for now focus on what you can do next, and then the next step after that.

Surround yourself with positivity if worry is your go-to thing

I stopped watching/reading/listening to the news a couple of years ago. I take the attitude that the news will find me if I need to know it. Am I out of touch with a few things? Yes, definitely. Am I being naïve? Maybe, but am I a more positive person by not watching it – totally! I don’t need to fill my head with negativity about economic downturns, politics and war. I’d rather fill it with things that help me to create an amazing life and business that I love.

They say you’re the sum of the 5 people you hang around with. Whoever ‘they’ are. Take a look around you, who are you surrounding yourself with? If they aren’t lifting you up, but bringing you down then maybe it’s time for a change.

Worry is a complete waste of time, it won’t help you and may keep you stuck, far better to use that energy to focus on a way forward for your business

If you want some support to improve your confidence and visibility in your business book a free discovery session with me to find out how we can work together, so I can help you to get out of your rabbit hole.

Want some group support? Come and join my free Rock Your Fabulous Biz group on Facebook.

 

Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.