7 Top Tips To Boosting Your Visibility Locally

In this post, I’m sharing how boosting your visibility locally can be just as important as promoting your business online. She shares 7 top tips on being more visible nearer to home (Some you can do in your PJ’s!)

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As mentioned in this podcast, grab a copy of my Press Release Guide where I’m giving you lots of tools and tips for getting publicity locally

Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

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It’s very easy to be busy doing everything online but are you missing a trick? Just because you run an online business doesn’t mean you can’t get clients offline.

I know for the first year of my business I didn’t really want to go out there and talk about what I did – it felt scary. I did go to networking meetings and I also ran some local group coaching sessions, but I’d have much rather stayed at home and done everything online, because that’s easier, right?

Well, you could be missing out.

If your business is all about working with clients face to face locally then you absolutely MUST make sure you’re out and about locally, spreading the word about your business as often as you can. I’ve worked with many clients whose business is local, client facing and yet all of their marketing efforts and relationship building is online.

Although social media can be great for raising your visibility and profile you can be missing a huge part of the puzzle by not promoting your business offline, locally.

When your business is mostly online though you can be forgiven for thinking that you only need to spend time online, and while yes you can build your business that way, and literally stay at home in your pyjamas, you could be making some amazing business connections locally that will feed more opportunities into your business.

So what are you doing locally to promote your business?

Here’s a few strategies that might help you.

  1. Get some local press coverage

If you’re launching a new service that would be of interest to people or you have a story to share that would be newsworthy then now’s the time to think about how you could get some local PR for it. People love local stories. You can’t be lazy though, you need to do your part when wanting coverage, don’t expect it all to be done for you. Pull together a newsworthy article, give them all of the details that they need so that they don’t have to do the hard work. Do your research, source the right publication and then the journalist, pull together some relevant stats, notice what’s trending or think of what your hook might be. Often journalists are searching for content, so if you have everything ready you’ve got much more chance of being featured than if you go to them completely unprepared. For all of you introverts, this is a PJ one you can do from home.

  1. Network

Going along to networking meetings is great when you’re a business owner. Yes, it can feel incredibly daunting and you bumble around not knowing what to say when you first start out but I think a big part of that is because you think you have to ‘sell’ your business. Please take the pressure off yourself – KISS – Keep It Simple Sweetie – All you have to do is turn up connect with people. Be interested in other business owners are doing, learn about them and if they’re interested then you can tell them about what you do. Think of your networking meetings as a way to meet new people and make friends, not as a room full of people you need to sell to. That’s just adding a whole new level of terror that you just don’t need! Just make connections.

To build a great business you need to connect with people – networking is key – don’t underestimate the power of it for YOU, your MINDSET and YOUR BUSINESS. Being a business owner can be lonely at times, so having stimulating conversation and somewhere where you can chat through business ideas can be a fabulous outlet, plus you can make great friends too.

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  1. Run some workshops

Workshops are a great way to get in front of a room full of new people, sharing your expertise and helping them in some practical way. In turn, that can help you to build your business. At the end of the workshops invite them to come and work with you at a different capacity, maybe on one of your 121 packages or at the next level you offer to take clients. Recurring workshops/events are even better because they build your reputation and they are repeated so you get remembered.

  1. Do some talks

Ask other business owners if they are looking for guest speakers. You could start at your own networking meeting or at other meetings/events. Put yourself forward as someone that would love to do a talk, even if it’s just starting with one that’s only 5 minutes and you’re quaking in your boots. It will raise your expert status and help you to spread the word about what you do.

  1. Get on the radio

If you think that your clients are likely to be listening to the local radio and you have something that’s newsworthy to share then consider contacting them. You’ll ideally have a story prepared that you think will be useful to them, in the same way as you would for a press release. I did one locally a few years about Easter and chocolate – don’t ask!

  1. Join a mastermind

Joining a mastermind group locally can be a great way to engage with other business owners on a deeper level. You’ll extend your network, have accountability and stretch and challenge yourself. As you connect with business owners you can, over time, become referral partners for each other.

  1. Attend local events

You could go along to learn something about business, i.e. how to use LinkedIn or something completely unrelated to business, like creative writing etc. Get to know people locally and they will get to know you. Who knows where that might lead? You could end up with lots of business opportunities, collaborations and making new friends.

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You want to keep getting lots of referrals/connections, whether on or offline, that’s what keeps your business growing. Building relationships is vital when building a business. If you want to be visible locally then start to think about what you could do to mix things up a bit.

If you want to get started with PR, grab my free guide, which gives you practical tips on pulling together a press release.

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So here’s a quick recap:

  1. Get some local press coverage
  2. Do some networking
  3. Run some workshops
  4. Do some guest talks
  5. Get on the radio
  6. Join a mastermind
  7. Attend local events

Call to action: This week, consider how you could be raising your visibility locally.

Rocking Your Visibility Interview – Kirsty Major

Today, I’m sharing a Rock Your Visibility Interview with you where I chat with Kirsty Major, of English With Kirsty,  all about how to be visible in your business. Kirsty’s got some great gems to share.

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Click the play button below to listen, or scroll down and click ‘Read full transcript’ to get the action point for this week.

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

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I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses!

If you’re ready to rock your visibility then grab my free Visibility Quiz.

Is Indecision Killing Your Business?

Choice can really stop us in being visible. In this blog post, I’m going to share a strategy to help you overcome your indecision.

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Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Read Full Transcript below...

Choice is an amazing thing, we can order twenty different types of coffee when we go out, we can have pay as you go mobiles, or monthly contracts, we can have Webinar Jam or Google Hangout, or Fuze and Zoom to run our businesses online, but sometimes it’s just all too overwhelming.

When it comes to being visible, choices can give us yet another reason to take no action.

Do we need this camera or that camera for our video? Should we focus on Twitter or Instagram, Facebook or LinkedIn? What about local networking meetings? Aaargh – so much to do, so little time and we’re just making it harder on ourselves by wanting to do everything and ending up doing nothing.

So what do you do? There IS amazing stuff out there, but as a business owner, we have SO many hats – marketing person, branding person, sales person, blog post writer, newsletter writer and soooo much more.

Well with regards to where to hang out on social media to attract your ideal clients, that’s quite simple. Go where your ideal clients are. I know that sounds super easy, but seriously if you don’t know who they are and where they hang out make it your goal to find out.

Focus on one place at a time too, that way you can test if your strategy is working. If it’s not you can try something different. It’s much easier to limit your choices when you have some kind of way to measure the outcomes. Test, test and test some more.

If you’re finding it difficult to limit yourself to just one thing then choose a list of 2-3 choices, and then you can pick from that list.

Choose One Area of Viz #Focus

It’s the same with our clients. We can offer way too many choices of packages and ways to work with us that it becomes overwhelming. I know I’m super guilty of this one and have to keep checking in with myself on it. I’m always looking at ways to streamline what I offer so that it doesn’t become confusing. (I’m a work in progress on that one).

When working with a client, instead of offering four ways to work with them offer 2 ways, 3 max. That way you aren’t creating overwhelm for them in the decision-making process and they then end up not working with you because they are confused as to what it is you actually do.

Figure out how you can measure the choices that you have in front of you. Perhaps one has a direct or indirect cost element to it in terms of time, energy or money for example.

The thing that I’ve learned recently is that having just ONE single thing to focus on at any one time is so much easier to manage than having twenty things. It makes sense, but we have to take the steps to get there, to eliminate so much choice and make a decision.

One thing that we work on in my Rock Your Visibility Bootcamp is figuring out what your business model is. If you’ve not done any work on business models then basically it covers 9 specific areas of business – including things like who your customers are, what you’re going to offer, what your key activities in your business will be etc. etc.Be Clear On Biz Direction #Vision

It’s much easier to make a decision when you are clear on the direction your business is going in. Some opportunities that come your way will take you nearer to where you want to be, and some will take you further away, down an unknown path or worse a rabbit hole! When you know your business model, it’s really easy to make informed decisions. You simply check in and ask yourself whether this particular piece of content/work/opportunity fits your business model. If it doesn’t, move on. If it does, go for it!

I used to be a terrible decision maker. I can still have my moments of indecision but with my business model in place, it’s much easier to keep my focus now. That and I have a fantastic group of business friends who help me figure things out.

One strategy I love that I learnt in my Coaching diploma was the IDA Formula – you can use it to help you whenever the self-doubt or uncertainty creeps in.

INTENTION – DECISION – ACTION

So let’s break it down,

INTENTION

What do you intend to happen?  What do you want to happen? Here’s an example;

  • ‘I want to get new clients’
DECISION

Once you’ve written down your answer decide how you will change your behaviour

  • Should I keep these current clients or is it time to work with a different group of people? ‘I know I keep telling myself to stay where I am but I’m not happy and just keep moaning about it, so I will stop telling myself that it’s paying the bills and go out and start to build my business that suits me’ (Great strategy by the way as there may be someone that is desperate for your current clients – give someone the opportunity to try it and you move on!)

ACTION

Now change your behaviour by acting differently

  • ‘I will sit down with pen and paper and think about what I do want to do and then start a marketing plan for attracting new clients

What happens if you make the wrong decision?  So what?!!  As some of my  clients will tell you one of my sayings is ‘What’s the worst that could happen?’  Keep asking yourself that question and you will realise that sometimes the hardest part is making the decision to make a decision!!

The more you make decisions, whether it’s just a choice of coffee when you’re out, or what webinar software to buy, the more you will kick your indecision into touch!

Call to action this week: Check your to do list for one thing you need to make a decision on and make that decision! Job done!

I’d love you to share what decisions you’re faced with / making.

Are The FBI Scrutinising You?

In this blog post, I’m going to talk about how sometimes inspiration strikes in the weirdest of ways but it can help you be visible in your biz.

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Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Read Full Transcript below...

I had a dream…. (Are you singing Abba yet?!)

Seriously though, I had a dream the other night and it made me think about visibility (obviously – why wouldn’t it? I live and breathe visibility in real life so of course now I’m dreaming about it to0!)

So, let me tell you what happened. Are you sitting comfortably?

In the UK we have a show called Holby City. The CEO of Holby is a guy called Henrik Hansen. He’s portrayed as having OCD (obsessive compulsive disorder) and let’s just say he’s not a people person. It could be argued that he’s an introvert.

So I was in a a room full of people, a bit like a lecture theatre, and at the front of the room was a pyramid of steps, with the largest step at the bottom, and all steps getting narrower and narrower as you got to the top. Henrik Hansen was standing on the very top step delivering a talk to the room.

Two steps down from Henrik was one of my clients (I must tell that lovely client I had a dream about them!) Anyway, I was sitting on the right hand side of the room near the bottom step. My client was getting ready to step up on stage with Henrik, she was just two steps down from him.

I shouted out to my client, ‘Woohoo, X, look at you up there. You wouldn’t have even thought about doing something like this a few months ago. Now look at you rocking your visibility.’

I got a stern look from Henrik, with a slight smile as if to say, ‘Yes, thank you Ruby for your interjection, may I continue with my talk now?’

Across the aisle from me were three FBI agents sitting at tables with their laptops. I must stop watching Sky Atlantic!

Henrik started talking about how we’d recently run a survey. One of the FBI agents looked up at him, made him pause the talk and started tapping into his computer to check if it was acceptable for a survey to be held. After that I don’t remember any more but let me share a few of my learnings with you.

Before I do though, let’s just say my hubby was rolling his eyes at me, when it was about 2am and I’m grabbing my ideas notebook to capture content for a blog post!

So, here’s why this dream made me think.

Let’s just say for the purpose of argument that Henrik is an introvert. He still had to lead by standing on the top step, being visible, sharing his content with the room. Like us, if we want to be seen to be the go-to-expert we need to stand out from the crowd and be seen, sharing our content with the world, introvert or not. There are lots of ways in which we can do this, but ultimately we have to go out there and share our work.

Like my client you need to keep taking baby steps to boost your visibility. The more steps you take the higher up the pyramid you will go and people will start to notice you and what you do. With each step up you’ll also get braver, just like my client in the dream. You need to work on your mindset so that nothing holds you back.

With the FBI agents, you might feel like everything you’re doing is being scrutinised and analysed  when you share your content, but that’s not really the case. Everyone else is far too busy focusing on their own stuff. Like the FBI agent who stopped Hansen mid flow, they can stop you mid flow too but it’s your job to keep going no matter what, to keep showing up.

You need to be passionate about what you do in your business, because like me you might find yourself dreaming about your thing and you want it to be a pleasure to grab your notebook and scribe your latest creative ideas, not a chore! Even if your partner does roll his eyes in dismay at your quirkiness. Don’t worry, he’s used to me now!

Finally, you might find your creativity comes from anywhere. I never knew I was going to find a blog post gem in a dream. I’ve equally been inspired by hot water bottles, bubble bath, cushions and all sorts, so keep that notebook with you.

In summary, if you want to be visible you need to;

  • Stand out from the crowd 
  • Take baby steps to build your expert status
  • Ignore your naughty mind monkeys telling you that you’re being judged, and be visible anyway
  • Be passionate about what you do, so that you get excited when inspiration strikes
  • Keep a notebook with you at all times – you never know what might inspire you next.

A bit of a random post this week, but hey it’s a bit quirky, just like me! Here’s your call to action for this week;

Call To Action: Take some time to think about how you could create content for others from unusual places. The more quirky the more you’ll stand out and be visible.

Here’s to more fabulous dreams of inspiration!

Bite The Bullet and Outsource a Piece of Work – I Dare You!

In this blog post, I’m going to be talking about how you can get started with outsourcing and one thing you need to consider.

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Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Read Full Transcript below...

When you run your own business it can be a rollercoaster of ups and downs. You have to wear so many hats. When you’re working in a company you have a marketing department, sales department, customer services, finance, reception and more.

As solopreneurs we have SO many things to think about – we are the marketing department, the sales department, customer services, finance, and that’s on top of providing our actual service to our clients

I want to talk to you about outsourcing. It can be one of those things that’s really scary to do in your business, but it really can make a huge difference to reducing some of that overwhelm you might be facing.

I remember when I started out people would tell me to outsource what I can’t do, and while I thought that was a great idea I didn’t always have the budget to do so. They would tell you to think about the time invested in the smaller stuff where you could be bringing in clients. They are right, but it’s a big step to start with, especially when you’re working with low or non-existent budgets.

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What has this got to do with visibility? Well actually quite a lot. Firstly, when you’re overwhelmed with a million and one things on your mind it’s very difficult to know where to start so you end up doing all of the things you probably shouldn’t be doing, and none of the things that you should. Also, when you’re doing everything yourself you’re so busy doing things behind the scenes that there isn’t time to engage. It’s a bit like throwing a party for your favourite friends and spending all night in the kitchen slaving over the hob.

To build a successful business you need to build relationships, and they happen over time. If you’re spending time on the minute detail you could be missing out on lots of opportunities, and end up not being visible at all

I wanted to outsource but I didn’t have the funds, and I didn’t want to borrow money. Plus I was in the early days of learning and wanted to figure out everything for myself before getting someone else to do it. Now while this is a good idea, you don’t need to know everything about it, you just need to know enough to be able to explain what you need, and to manage the process.

I started outsourcing when I spent 5 days trying to figure out something techie for my first membership club. I am fairly techie minded so dug my heels in and wanted to figure it out for myself. I thought if it was taking me 5 days it might take someone 2 days or more, so didn’t outsource it. In the end it was the difference to my club launching and not launching. I asked for some techie VA help and my VA got me up and running in 2 hours. TWO.HOURS. £50 and I’d spent FIVE DAYS trying to do it on my own. Seriously!

If I’d have spent that five days working on bringing in new clients, or working with paying clients how much would that have brought me in?5

I learned a very big lesson and from there I slowly tested the waters. For me it was those initial 2 hours, then slowly over time I added more and more support. I currently work with a Techie VA for my website, another Techie VA who pulls together my podcasts, my social media right-hand girl and occasionally another VA on admin tasks. Each of them working on a specific area for a few hours at a time.

So what do you do when you know outsourcing makes sense, but a) it feels scary delegating work to someone else and b) you don’t have much money to throw at it?

Start on a micro level

Choose an area that would be easy to test out. Hire someone for 1 hour and trial how it works. Now you will find that you can get some good people that you’ll work with and some not so good. This is why testing things first can help you not feel so scared to part with your money! As you start to experience the freedom of releasing some of those mundane jobs you don’t enjoy, or those that you find challenging, you will start to build your confidence and trust that it’s ok to get support.

Your call to action this week:  Think about an area where you could outsource a piece of work. Check out someone on Fiverr.com* to do it for you and make the best use of your time when they do. Once you start outsourcing and using your time to bring in new clients you’ll know it makes sense too. Not heard of Fiverr? It’s an online marketplace where you can hire people to do what they call gigs for $5 a shot).

So go on, outsource a piece of work. I dare you. Remember: 5 DAYS – 2 HOURS – Just sayin’…

3 Lessons I Learned From Doing A Full Out Business Launch

In this episode, Ruby shares 3 key things she learned from doing a full out launch, and how she’d do it differently next time

Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

Read Full Transcript below...

If you’ve been following me on any of my social media platforms you’ll have noticed that I recently did a launch for my Rock Your Visibility Bootcamp. I did what I always do and pulled together a plan. I got my Moleskine notebook out and started brainstorming some ideas.

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With a full launch plan in the form of a mind map, I knew what I needed to do.

I decided that this time I should call in the heavies, and get myself some additional support, so I started working with my Online Project Manager to help with the overall project, a marketing expert to help with the Facebook ads and some additional VA support to deal with other admin tasks while I focused on the big launch.

My plan started to go a bit wonky pretty early on, as my Facebook ad wasn’t converting as well as I’d have liked (I do have a bit of a pet hate for Facebook ads) so there was an awful lot of tweaking going on, from changing blog post content to adding different pictures, to changing audiences, to adding new interests, to redirecting to my Visiblity Quiz sign up page and more. If you’ve not done Facebook ads before then some of what I’ve just said will be jargon to you. It was to me and some of it still confuses me but I’m slowly learning. It’s not my strength, hence the outsourcing bit.

I worked really hard focusing on lots of different ways to promote my Bootcamp, through adding additional social media posts, setting up an affiliate programme, and more. All the things you think you should do for a launch were done.

#1 Learning – Build relationships

I talk all the time about building relationships and how important it is to engage with your ideal clients, and to build that know, like, trust factor over time. In my usual style, I reached out to previous clients and some connections, explained that I was launching my new programme, and asked them if they’d be willing to spread the word, and said that if they were interested they could jump on a call with me to find out more.

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What happened was quite interesting, those people that I talked to, that I already had a connection with, were far more engaged and wanted to either sign up now or later. Whereas what I was doing with the FB ad was trying to take them from a blog post to signup to my list to then get them to join my programme. It was destined to fail really. It didn’t fail, as I got some people signing up but not the dream number I’d hoped for.

So, as I already knew instinctively, relationship building was what mattered. I was trying to skip out way too many steps and expecting people to sign up without even having got to know anything about me first. Now, yes occasionally this can work, and actually has with one of my older Bootcamps, but it’s not the best way to go about things. It’s much better to build a relationship over time. I kinda proved my own theory of what I teach. Says she as she slaps her forehead!

Key Takeway: Build relationships. Connecting with people consistently is so important, it truly is your lifeblood of your business. As I do with my clients, I encourage you to be constantly connecting with people and not in a pushy sales way, but to build a connection that over time may lead to future business, or perhaps referrals. If nothing else, it makes running your business way more fun as you learn lots of new things and you also get some feedback on what your ideal clients need – it’s a bit of market research.

So what was my next big learning?

#2 learning – People do a lot of reading from their mobile phones

So the next big thing that I learned is that a high proportion of your audience, about 75-80% (of my audience at least) are working from a mobile phone, so my wordy text blog post looked awful on a mobile device, it was just a wall of text.

I went back into my initial blog post that I was sending people to and added a few images to break up the text, something I need to remember for future blog posts.

Key Takeaway: Think about how your posts will be viewed on a mobile device. Adapt your content accordingly.

#3 learning – I started way too late

I started way too late. If I was doing it again, I would have a longer term campaign, about 3-6 montSocial Mediahs where I’m doing lots of little strategies to lead into the big launch and I’d create a slow burning buzz around it. I would do some mini list building strategies, do more joint venture work perhaps. I’d outsource more of the work – especially the FB ads so I could be completely hands off on that. I’d also do more webinars as I love them and it’s a way to share your expertise without hassling!

 

Right now, I’ve sworn not to do any more full launches, it’s just way too exhausting being in all out promo mode. I may do some soft launches, but I don’t like running my business in a high hustle way – it’s not me. I’m an introvert, and I’m sure some of you can identify with that. I much prefer connecting with people, and that’s the way ideal clients mostly come my way.

Key Takeaway: Start early. Build a slow buzz and take your time. That way you can enjoy the journey, not push yourself to burnout and you’ll get better results.

So, to recap, build relationships, think mobile devices and start early.

Call To Action: Consider how you can best build your business without the hustle. I know I love my business way more when I do this, so hope my learnings will help you.

Grab your copy of my free Visibility Quiz – work out where you could be more visible in your business – http://www.bit.ly/VisQuiz

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz – http://bit.ly/RockYrFabBiz

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