The One Thing You Need To Start Doing If You Want A Successful Business

In this blog post, I will share the one thing you need to start doing if you want a successful business.

I have a lot of clients tell me they are done with their mindset work. They tell me they’ve done lots of inner work and there’s nothing more they need to do. They say they just need to get on with the business stuff.

I call bullshit on that.

It doesn’t matter what level you are at in your business, there is always more mindset work to do. As Denise Duffield-Thomas says, ‘New level, new devil’. Our mindset is the biggest piece of the puzzle when it comes to creating success.

There’s a graphic that goes around on social media with a picture of an iceberg. The tip of the iceberg shows our conscious mind stuff, above the water. The rest of the iceberg, that’s underneath the water, is all of the unconscious mind stuff. This is what owns you, unless you deal with it and do the mindset work! Your mindset monkeys will keep you under that water for as long as possible, as they thing that’s the way to keep you safe. What they don’t realise is they are drowning you and stopping you from exploring the world.

I was speaking with a good friend earlier this week, and we were saying how mindset has been the biggest thing we’ve had to work on in order to grow our businesses.

You can learn all of the business tips, tricks and strategies in the world, but if you want to help people you need to have a strong mindset. If you don’t, when you jump on calls with clients your lack of confidence and self-belief will come across.

You may shy away from taking action on certain areas of your business, because you find it hard to know what to work on first, or you doubt yourself about what you’re putting out there.

You may find you dilute your marketing messages for fear that people will ‘find you out’, or judge and reject you. You are in fear of what others will think of you, so you’re not as authentic as you could be.

Take the swear word I’ve used in today’s blog. Years ago, I wouldn’t have used it. Do I swear? Yes, waaaaay more than I should, but do you know what? It’s who I am and because I’ve done the mindset work, I don’t actually care what people think now. If people don’t like that, then that’s okay. We are all like Marmite, some will love us, some won’t.

(Side note: For those not familiar, with Marmite, it’s a yeast extract, a spread that you can use on toast, and people usually love it or hate it, there’s rarely an in-between like for it)

Does this mean that I will be swearing like a trooper through all future posts? No, not at all, but you might find the odd expletive thrown into the mix.

You may find that you end up over-giving because you’re afraid that people won’t want to buy from you, or you’re afraid to charge for your services. I know that’s something I’ve definitely done over the years, to the point of burnout.

You have to remember that people aren’t buying your services in the moment, they’re buying all that you’ve learned over the years. So when someone works with me, they are getting all of the experience of my working in the corporate world of HR for 11 years, my work with hundreds of clients, all the training and personal development I’ve done, and my life experience too. I now own that I know my stuff, and that I can help my clients step up to be Queens of their business, but that didn’t come naturally. I had to work continuously on my mindset to realise this, and I still work on it daily, without fail. It’s like a meditation ‘practice’, with the emphasis being on the word practice. You have to practice it over and over again in order to improve.

It takes courage to learn more about the way you think, and how it might be holding you back.

It takes courage to take ownership and responsibility for your life and the part you may have played/are playing to create what you have right now.

It takes courage to do the mindset work, it can be super painful at times, but it will be worth it in the end.

Reclaim your power. Tell your mindset monkeys where to go and do the daily inner work. Not sure where to start, check out the show notes/the links at the bottom of this post to read more mindset posts.

You are braver than you think.

Remember that iceberg? When you do the mindset work, you’ll find those waters get very muddy and turbulent for a while, but the storms will pass and you’ll find that peace again. In fact, you’ll find a sense of inner peace that is there no matter what’s going on around you.

So please don’t think you’re done with mindset work, it really will be the game changer for your business if you’re willing to commit to doing the work. Plus, you’re a much nicer person to know the more you do it. Well I hope that’s right in my case anyway!

More on mindset post:
Are You Distorting The Truth?

Your Negativity Could Be Costing You Clients

Part 1 of 7 Rock Your Mindset

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5 Things To Do When Life Feels Uncertain

In this blog post. I’m going to share 5 things to do when life feels uncertain

Click here to listen on iTunes or this for Stitcher

Do you find that you’re feeling quite fearful right now? With everything going on in the world it’s natural to feel unsettled. I know I have. It’s a time to trust in the process of life. Yes, do the planning, the preparation and take the action, but then trust that everything is happening exactly as it’s meant to be.

I’ve personally been going through a period of transformation, and I’ve been thinking about what it is I’ve been doing. I’ve realised for me this has been a time of 5 R’s. I’m going to share them with you:

     1. A time to … Reframe

One of the things I like to do, and do it all the time, much to the annoyance of people that like to complain – is to reframe.

For example, I don’t like the restrictive feeling around the word, ‘Lockdown’, so it’s been renamed in our house. It’s now called a 🌺 Spring Retreat 🌺 Lockdown has such a negative vibe. Not for me!

Reframe this new version of the world we’re currently in, start to notice how you can feel more positive about what’s going on. Maybe it’s a Spring Retreat for you too, maybe it gives you chance to learn some new things online, or dance, sing, play more. There will be some positives, if only you take the time to look for them.

     2. A time to … Retreat

You may have found yourself hiding away, and that’s okay. Perhaps you’ve been over cautious, worried what people might say if you’re out there promoting your business, when there are so many other things to be focusing on. It’s okay as a Queen to retreat, in fact I’d say it’s a vital part of running your Queendom. You will be an all round better leader when you take time to fill up your own goblet, before helping others fill theirs. (My ‘Queen’ role model/inspiration is Medieval, hence the goblet. No chopping off heads in my world though!)

As a leader, aka a Queen, you need to be pro-active and not re-active. You also need to know when it’s time to slow things down.

I’ve been in a place of full stop, never mind slowing down, when it comes to my blog posts. I’ve been trusting I’ll have the right thing to say at the right time. I knew I needed to retreat, rather than step in to sharing too much too soon.

When you retreat, new ideas come forward. You’ll know when it’s time to come out of your safe space, invite in optimism and start planning for brighter things to come.

     3. It’s a time to … Recharge

I said in a Facebook post recently, that sometimes you need to step back to step forward, particularly when you’re a Queen. How often do you take the time to recharge?

One of my coaches helped me realise I hadn’t taken a break for nearly two years, so I took a week off, and I have another week off planned very soon. The step back allows you to review what’s working, what’s not, and to replenish yourself. I always say that if you were working for someone else, you’d take time out for holidays, days off etc.

Now is the perfect time to restore your soul, to do all of those things that light you up. What lights you up?

Lots of people are cleaning, decorating and gardening. All wonderful things to do, but what about you? What do you need to recharge you?

For me it’s all things creative, card-making, crochet, doodling, Bullet Journalling, gardening and pottering around the house. Add in some beautiful walks in nature, Qi Gong, dancing, HIIT (High Intensity Interval Training), lots of reading, some standard journalling and of course many, many cups of cappuccino. That all fills me up, so that I’m ready to serve again.

     4. It’s a time to … Reflect

While these times are weird, for sure, they are also the perfect opportunity to spend some time reflecting on what really matters in your life and your business.

As a Queen you want to be your best when you put yourself out there, and that means taking great care of yourself.

We’ve just been watching the second half of the New Amsterdam series (a hospital drama). A Trauma Surgeon has just been introduced to the series, and he was sharing how taking time for his self-care is the best way he can show up for his patients. It was initially frowned upon by a colleague, until he explained why it was so important. While it might seem counter-intuitive, sometimes it’s absolutely THE number one best thing you can do to serve your clients in the best way.

Be gentle and kind to yourself, celebrate how far you’ve come and all that you’ve achieved, both internally and externally. Be mindful of the words you choose right now, whether that’s for you or others.

While you’re probably used to working from home, things may have changed for you, particularly if you have young family to think about, or perhaps you’re spending more time with your other half. Be kind to yourself as you go through a period of adjustment.

Thankfully, my hubby and I get on very well, so we are really enjoying the downtime together. I say downtime, he gets a list of daily jobs to do, I kick butt at home too, haha. Don’t worry, I do my fair share as well!

As part of my transformation, I’ve been doing some work with two lovely coaches – Debi Haden & Janine Kathleen Shapiro, and here are two key things I’ve learned from them over the past couple of weeks, one of the areas we’ve worked on was another one of my 5 R’s.

     5. It’s a time to … Release

Debi: Release anything that no longer serves you. If it’s a ‘should’ or ‘must’, then ask yourself why you’re doing it.

Janine: What parts of your life feel heavy?

These are things we already know and, like me, you possibly even work with clients on this, but sometimes we need others to help us move forward. When you go a lot deeper on this, you find out so much more about yourself than you expected. As a Queen, you don’t need to hold onto things that don’t serve you. Banish them from your Queendom entirely and free up some space for lots of fabulous new things to come in.

You won’t need to feel afraid of letting things go, when you trust. You may well have heard the phrase of the opposite of fear being love. It never quite resonated with me. I realised recently, that for me the opposite of fear is trust. Trusting the process of life, trusting that everything happens exactly as it’s meant to, trusting the universe to provide. Fear dissipates when you have this level of trust.

The universe is still supporting you, the universe is still listening, there is still no limit to all that you can experience, even right now. Especially right now, as you take the time to reframe, rest, recharge and reflect – exploring more about who you are and what you want in your life. Maybe you’ll also realise that you need a retreat too.

Remember the universe has a plan for you, are you listening?

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Do You Really Want What You’re Chasing?

Have you ever set a goal that you reach only to find it isn’t really what you thought it would be?

Click here to listen on iTunes or this for Stitcher

This can happen so often in business.

One big thing that comes up with a lot of my clients is where they think they want a particular type of business and then wish they’d done something completely different.

It can be easy to fall into the trap of doing a business to ‘chase the money’, but if that chasing the money doesn’t bring happiness, you may as well go and get a ‘proper job’. Today we’re going to do some funky goal setting. Let’s make those goals exciting and enticing.

Whenever I chat with clients/potential clients I take them through 5 steps to getting clarity around their business model. I start by asking them to really connect with what they are passionate about. We then explore if their passion matches their skill set and then we’ve got a better foundation to work from.

So often people start building programmes for who they think they ‘should’ work with, instead of doing the ground work to ensure they have the passion in the first place and are really clear on who their dreamie clients are and what they’re struggling with.

It’s time to do a bit of FUNKY goal setting.

F is for FABULOUS

Your goal needs to totally excite you and I mean really have you feeling exhilarated inside. You’re not going for mediocre here, you’re going all out and aiming as high as you can, stretching up on your tiptoes to see how amazing your future can be, once you can just squeeze outside of your comfort zone. If it’s not feeling fabulous, why? What can you do to tweak it so that it thrills the life out of you? Who do you look at and think, ‘I wish my life was like that’? Use those feelings to guide you in your decision to set goals. Sometimes jealousy can be a good indicator of what you really want. If you’re jealous of someone else, it can show you what you really desire.

What will it mean to you to achieve this goal? How will life/you be different when you reach it?

That little nagging voice saying to you, ‘Yeah, well this is all well and good but you didn’t make it last time’, or ‘How do you know it will work?,’ or ‘It’s too big a goal for you, you don’t deserve it.’ Kick those naughty mindset monkeys into touch. That’s your fear talking and the sooner you work through it the quicker you will realise your goals.

U is for UNSHAKEABLE

• Be REALLY clear about what your goal is, use all of your senses to figure it out. What will it look like, feel like, smell like, taste like?
• Your goal needs to be exactly that… YOUR goal, not someone else’s goal for you
• Thinking about your role model what it is that they do consistently that gets them that life that you desire?
• Plan out the steps you need to put into place to make sure this absolutely happens
• Write down what/who would get in your way of achieving your goal
• Be real here, if you want to be an international swimmer and you’re scared of water it may take a bit longer to get there, but it doesn’t mean you can’t – it’s all about small changes
• Build in contingency plans – life doesn’t always go according to plan, we might be too tired/busy/poorly so build in that extra time to cover it so that you still remain on course
• Assume it’s yours, you’ve achieved it! Trick your mind into thinking it’s already yours and you will be amazed at how things change

N is for NOW

ACTIONS speak louder than words

• There’s no point just writing down your goals (did I say that written goals are much more effective) and taking no action. You have to DO something about them
• Yes there may be challenges along the way, but these can provide you with valuable feedback and opportunities to grow
• Stop putting it off. It may feel scary but when you’re looking back at your life when you’re 80 which was worse, fear or regret?
• An overused (but still good) quote is that a dream without a deadline is just an idea, so once you’ve set your goal, made it unshakeable, work on when you are going to get it done by and set some mini steps to get there.
• Go out there and make it happen… Start NOW

K is for KEEP – KEEP AT IT

• Every single day I want you to take one small step towards your goal, even if only 10-15 minutes
• Commit now, ‘I will spend 10-15 minutes every day working towards… / growing my business’ etc
• Sometimes the hardest part is just starting – by doing a small amount each day it gets easier because your confidence grows and your momentum kicks in
• Often once you start you find yourself doing more and more because you enjoy it
• Build in accountability – who will ensure you stay focused / check in with you to see how you’re doing / help you work out what’s next?
• Create a network of support around you so that on those days you want to give up someone will be there cheering you on to keep going (friends are great, but it’s actually better if it’s a business buddy / colleague / coach or action group)

So keep at it, every single day and you will start to see results!

This is the YES of commitment.

You’ve set your goal, it’s FABULOUS, it’s unshakeable, you’re going to take action NOW, you plan to keep the momentum going and it’s time to 100% commit and say YES ! I CAN and WILL do this.

If you want things to stay the same then do nothing. If you want things to change commit now, to yourself (in writing if it helps). You can set as many amazing goals as you like, but if you don’t commit to following through on them they are just meaningless lists.

Commit to your goals and set your intentions and then watch the magic happen.

Is it FABULOUS?
Is it UNSHAKEABLE?
What can you start NOW?
How will you KEEP the momentum going?
Say YES, commit to your goal 100%

With all of this in mind, check in with yourself. Is this really a goal you want to be chasing? If not, then that’s what you’ve got to change first.

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Are You Ready To Take The Lead, As Queen, Of Your Biz?

The idea of being a leader, aka Queen of your business, might terrify you!

Click here to listen on iTunes or this for Stitcher

I believe that when you read a message, you’re reading it at the perfect time, so on that basis, I believe that if you’re receiving this message right now, it’s your time to step up as a leader, a Queen of your business, whether you feel ready or not.

It’s likely that you already have a tribe/community/following of people that look up to you, and enjoy what you do. They are waiting for you to really lead them.

You have everything you need to be a Queen right now. It’s just a simple decision. It doesn’t mean there won’t be hard work and future challenges involved, but the decision itself to lead is an easy one.

If you’re ready to step up as a Queen, then decide today to do that, and then explore how.

You may not feel you have the knowledge/experience yet to lead your Queendom. Queens of Business develop their knowledge and skills, so that they can stand in front of their people as strong leaders.

Start by sharing your stories, your vulnerabilities, your strengths. You’re doing what you do because it’s part of your life purpose. Don’t worry about being the expert right now, lead anyway. A bit like preparing for having kids, you’ll never be ready!

Instead of using your mind to worry about how you’re not ready, use it to develop the skills you need to become the best Queen you can be.

Show your people that you can be trusted to lead them.

Be honest about the skills you need to develop.

I read a book a while back (sorry, I can’t remember which one it was!) It said that if you “read for one hour a day on your topic area, within a year you’ll know more than 90% than others. Google it, research it, find out who leaders, movers and shakers are, read what they say and study RSS feeds.”

What that tells you is that leadership is something you can learn. You can model others’ behaviour, learn all about your topic, and become a master at what you do.

You have the potential to become a great Queen, regardless of where you’re at right now. It’s just a skill you can develop. As you step into the role of Queen more and more each day, you’ll slowly become the Queen you want to be.

This isn’t about being dishonest, it’s about stepping up and building your Queen skills along the way.

One of my clients was talking about being a little girl and wanting to wear her princess dress, and that despite it feeling too big, she still wore it anyway.

This is like stepping up as a Queen in your business. The dress might not feel like it fits … YET, but over time you’ll evolve, grow and develop your skills, and you’ll realise how far you’ve come. The dress (and crown) will fit!

You have so much to offer in your business. Now is the time to step up. Use your amazing resources to teach, motivate and inspire your dreamie clients and build your beautiful Queendom.

If you’re not sure where to start, book a Queen call with me and let me help you pull together a fabulous battle plan so that you know exactly what you need to do. There is so much you can create and attract into your business, you may just need another Queen like me to help you pull together a solid plan to make it happen.

As the lovely Adrienne Dorison recently said in one of her newsletters, it’s not all about just bringing in sales into your business, there are other things you need to do.

I believe that sales, of course, are incredibly important, but you also need to know how to lead your community as you bring them in. That way you get to win and keep your dreamie clients.

Links mentioned on this episode:

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