Why You Need To Be Super Clear About Your Niche

In this blog post, I’m going to share how being super clear on your niche will help you attract dreamie clients and become the go-to-expert.

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Being the go-to expert.

We can think of experts who know loads about loads. You know the ones, you’re at a social gathering and someone seems to know everything about everything. In fact, I think my hubby knows the answer to every single question I ever ask.

But there are also experts who know loads about one thing, one particular area. That one would definitely be more me, haha.

The second type of expert is the one that will bring in more business.

Why?

Because they know so much about what they do.

They stand out from the crowd because people know they know what they’re talking about.

When I was in HR I was what they call a generalist. I was Head of HR but covered all sorts of areas like employment law, recruitment, health and safety, training and more, but you also had specialists – those people that would hone in on just one very specific area. Guess who’d attract the higher salary! The specialists because they were more knowledgeable about one area of expertise.

If you want to be visible in business, you need to be different to everyone else

You don’t have to be a Lady Gaga, but you do have to be different somehow, whether that’s through what you offer, how you show up or what you know.

So what do you know loads about?

Maybe you’re the only person who knows how to help someone that has a phobia of squirrels.

Or perhaps you could talk for hours on end about a particular health crisis and can help them get through it and come out the other side.

It’s very easy to get sucked into offering what others offer. When I first started in visibility, there weren’t many people offering it. It’s become a bit of a buzzword now as people start to realise that being visible is really important when you want to grow a business.

People will tell you they work in this, that and the other areas, in more than one area, and while there will always be crossover in businesses, it’s still super important to be really clear with your message. It doesn’t mean there isn’t any diversity in what you do.

Take Costa, for example, they sell coffee, but not just one type of coffee and not even just coffee, they sell food too. If you ask anybody on the street to say what Costa sell though, you’re pretty much guaranteed to get the answer of coffee. That’s what they’re known for.

I talk about visibility. Full stop.

So I could say I work in business coaching, marketing, niching, pricing, sales etc. When I think about what to write, what to share, what to help my clients with, it all boils down to visibility, so yes I teach how to bring in new clients, how to niche, price your services and then market them, but the main premise is visibility. It all links back to visibility.

Mindset around visibility – overcoming inner gremlins that’s stop you from showing up and being visible, knowing what to offer when you actually are visible, knowing what to share on social media and when you’re out and about meeting people. It’s all visibility.

When people ask around who they know that works in visibility it’s often that my name comes up.

My business message is clear.

Your business message needs to be super clear. What’s the ONE thing you do?

By being super clear about your niche, you will attract your dreamie clients to you. When you start to put out different messages about different things, people start to wonder what it is you do exactly.

One minute you’re about this, the next you’re about that. It gives out mixed messages to everyone.

You’re being wishy-washy.

I get it. Fear comes up.

“But if I get really clear then I’ll lose a stream of clients on other areas that I can work with them on.” That’s just not the case. If you think really hard about all of the things you can help with, there will be some kind of connection.

“But so and so is doing really well in that area.” And so they might be, but you need to differentiate yourself in an area.

“But I don’t like sticking to just one thing, there’s no variety that way. I can help people with loads of things”.  Yes, you absolutely can, but what do you want to be known for? I could coach around relationships, bereavement, divorce, redundancy, HR, parenting, weight… There are SO many things, but I want to be known for visibility and helping people get over their fears of being visible in their businesses, so that they can shine.

If you had to Google what you do, what would you search for? For Costa, you’d Google coffee. For me, visibility. Oh I don’t know, maybe there should be coffee in there for me too. You know me being a caffeine addict and all that!

You need to put a line in the sand. Be brave, declare that ONE thing that you do and share that message. You can’t be all things to all people and all it does when you diversify is show that you’re not entirely sure about your message either. And if you’re not sure, why will other people be sure about working with you?

So if you want to be really known as the go-to expert, you need to focus on ONE thing. Your overarching message needs to be about one thing. As they say, all roads lead to Rome. Everything that you do needs to lead back to your overall thang.

Your CTA this week is simple: In one word, tell me what you do.

Are You Really Being Completely Authentic In Your Biz?

In this blog post, I’m going to share about how I hadn’t been completely open in my biz, and why it’s important to be authentic in your biz.

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When you run your own business trust is a big thing that you need bucket loads of.

  • You want people to know, like and trust you.
  • You need to trust yourself that you’re making the right decisions and doing all of the right things that you need to do to build your business.
  • You need to trust that other people will like what you’re putting out there.
  • You put your trust in technology.
  • You need to put your trust in others, whether they are business friends, collaborative partners or people you’re outsourcing work too.
  • You sometimes have to jump and trust that the net is there waiting for you. Always a difficult one but it’s magical when you land in that net!

Now I can talk all day about all of these elements of trust, but I’m actually going to share something more vulnerable because it’s time. The one I want to talk about is this one…

You have to trust that it’s okay to show up as 100% you

Something that I just don’t talk about in my business is the spiritual side of things. I was brought up as a Christian and my family is praying for my salvation as we speak because in their eyes I’ve backslidden and that’s okay. Their version of me is a different version of what I want to be.

When I went through my divorce about 14 years ago I started to question everything, spirituality being one aspect of that.

Over time I slowly had friends introduce me to the Law of Attraction and Oracle cards and more, and super scary though it is for me to share this – I like it. I lik1e that the LOA allows me to be positive and think about how to improve life, rather than feel the fear of being thrown into hell for not following the ‘rules’. I like that there’s an air of mystery around little synchronistic messages and I like that people around me share some amazing stories about it. I like that life can be magical and the idea that there’s just so much more to us than we know.

Now I may lose people from my list/groups as a result of sharing this, but that’s okay. I want to be 100% authentic and share all of me, rather than the bits I think you’ll like. That’s what I do on every other level of my biz, but it’s like there’s this secret thing going on where I shouldn’t share.

A fear of rejection. A fear of judgement. A fear that it’s wrong, or worse, I’ll get struck by lightning for mentioning the word ‘universe’ instead of God. I am a grown woman (nearly shared my age there but hey a girl should have some secrets!)

It’s okay for you to disagree with family elders, it’s okay for you to share what you find important in your life, and not hide away who you are.

It’s okay to stand in your beliefs and in turn your power.

Enough of this nonsense.2

I always share that some people will love you in business and some will ‘hate’ you and that’s okay. They aren’t your ideal clients.

I always share that you need to show up as the fabulous you, not the version of you that you think people want, and yet there’s an element of my life where I’ve been hiding. No more.

It’s okay for you to have your beliefs, it’s okay for others to have theirs. I take the view of live and let live. It’s amazing what you can learn from other people when you just stop and listen to them sharing their perspective on life.

I’ve got friends who are into really deep spiritual stuff that fries my brain, but I can still be friends with them, in the same way as you can still attract the right people to you in your business.

So I guess my message to you is this:

Don’t be afraid to be you

100% freaking quirky, mad as a hatter you, if that’s who you are, or super quiet, happy to hide in the corner too, if that’s who you are.

The world needs you exactly as you are, so when you’re going out there and being visible, they really do get to know, like and trust you for YOU.

Show up as you, not someone you think you should be. Don’t compare yourself to others and want to be them. Want to be the fabulous you! The world is waiting for you.

Your call to action this week: Figure out where you’re not showing up as 100% you. Is there an aspect of you that you’re hiding away? If so, change that.

Oh and by the way I might even share the odd oracle card or two in my groups from now on, so if you don’t like it that’s okay. I won’t hold it against you if you find someone that’s a better fit for you x

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