Mind Your Own Business

In today’s post, I’ll be sharing how being confident is so important when running your own business, and how you should be minding your own business instead of worrying about what everyone else is doing.

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When you’re trying to be more visible in business you might find you start to spend more time noticing what other business owners do. You might be trying out new marketing strategies and methods, new ways of doing things, and you can start to get sucked into what everyone else is doing.

Being confident is so important when running a business. Comparing isn’t helpful, unless it inspires you to take action and make change.

Running your business your way is a much better strategy than checking out what everyone else is doing

You might be telling yourself that so and so is doing a brand new programme, another person is doing Facebook ads, someone else is trying out a super duper new way of doing something in their business and it can throw you off balance. You start to think that you ‘should’ be doing that or your business won’t be as successful. You need to question if it’s right for you and your business. What works for one person doesn’t necessarily work for someone else.

One thing I share with my clients is that when running your own business it’s ok to gather lots of information from different places, but you want to be running your business, your way. You need to differentiate yourself from everyone else – it’s noisy out there! Anyway, you want to love your business, not feel resentful about it because you’re doing things you don’t enjoy. If being on Twitter sends you over the edge then don’t spend time there, find somewhere else that you do enjoy. If you hate writing blogs don’t write them, do YouTube videos or Periscope, or whatever it is that you do enjoy, even if everyone else is doing it.

Being confident is a huge part of being able to be more visible

You have to work on the inner work as much as the business side of things. That’s why in my Rock Your Visibility Bootcamp we work on both business and mindset simultaneously. There will be challenges that come your way, obstacles to overcome and it’s building a level of confidence that is solid that will help you. So, how do you feel when you check out what everyone else is doing? Does it send you into a downward spiral of not being good enough, smart enough, far ahead enough? Don’t let it!

Start to work on building your confidence so that when you do see someone else doing something different to you, you can think, ‘That’s a great idea, but my focus is here right now. I’ll stick with this and if it doesn’t work I can review it and change direction.’ Knee jerk reactions aren’t great when you’re running a business; you need focus, direction and a plan! If you keep changing in different directions you’ll waste loads of time, energy and possibly even money. Set a plan and follow it through. Don’t get distracted.

As it said in that good old song of the 80’s by Baz Luhrmann – Everybody’s Free To Wear Sunscreen, “Sometimes you’ll be ahead, sometimes you’ll be behind”, and that’s ok.

I was talking with a client earlier this week about how it’s so easy for us to put pressure on ourselves, we think we have to be a step ahead, we tell ourselves we should be further along than we are and we keep trying to come up with new creative ideas. Do you find yourself doing this? One quote I absolutely love is, You’re exactly where you should be right now’.

So please stop comparing, unless you’re doing it for the right reasons

Here’s a 4 step process that is really useful when you start comparing yourself to others..

  1. Stop – ask yourself whether this comparing is helpful and constructive.  It may be that it is useful, it might be a good motivator for you, it’s not always a negative behaviour
  2. Remind yourself it’s a snapshot – you are only seeing a snapshot of this other person’s life, it is quite likely they will have their own insecurities too.  Despite what we think nobody is perfect and 9/10 people don’t have the perfect life we perceive them to have
  3. Be kind to yourself – everybody is different, comparing is natural.  Don’t use it as yet another tool to berate yourself with.
  4. Use it to inspire you into action and make changes – Often when we compare ourselves to someone else it can be a great tool to help us know what it is we desire/strive for.  i.e. it could be that person runs a successful business, it could be they have the husband/wife, the car, the lifestyle, the look.  Use this to recognise what it is you really want in life

What if this year you simplified everything?

What if you stopped comparing, set a simple plan and stuck to it? How more confident could you be?

We’ve talked about how being confident is so important when you’re trying to be more visible in your business, how comparing isn’t helpful, unless it inspires you to take action and make change, and how running your business your way is a much better strategy than checking out what everyone else is doing.

Your call to action this week: Notice when you’re comparing yourself to others, and about to deviate from your plan. You do have a plan, don’t you?! If not, make that your first action. Start to believe that what you’re doing is just perfect and mind your own business instead of everyone else’s. (In the nicest possible way of course)

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