What To Do When You Hate Some Visibility Strategies

In this blog post, I will share what you can do if you really hate some visibility strategies, and want to take what feels like an easier route for you.

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Being visible takes time, energy and effort.

If you’re an introvert like me, then there are things that you just don’t want to do and/or some things that completely drain your energy when you do them.

One of the questions I get asked a lot is whether you have to do all of the different visibility strategies. So first, let’s get clear on what I mean by visibility strategies. These are all of the different marketing methods that you use to get your business noticed, so they might include things like blogging, videos, Facebook Lives, telesummits, podcasts, guest interviews, guest blogging and more.

Often the one that triggers clients the most is the video one.

I recently had a conversation with my mentor, Adrienne Dorison, about Facebook Lives. I wanted to create a Facebook Live plan but realised that I kept resisting it and wanted to talk it out to find out what the resistance was about. I don’t always want to do them.

As I tell my clients, you need to check in on why you don’t want to do them. If it’s a fear then there are things you can do to manage that fear. If it’s not fear and you just don’t enjoy them, then go and do something else! So in the same way, we explored the resistance.

In my case, I’ve worked on the whole fear of being visible on camera thing. I have no problem being on camera, so we can remove that one from the equation.

What about the videos themselves?  Is there a fear that they’re not perfect? My videos aren’t perfect, and honestly I don’t want them to be super polished (sounds weird saying that as a recovering perfectionist) I want to show my tribe that it’s not about being perfect, it’s about getting your message out there.

Is it the content? It’s definitely not the content in my case. Yes I have times when I can’t think what to say, but I’m a chatterbox (and have school report evidence to prove it) so talking isn’t a thing either.

The ‘thing’ is that I just don’t always enjoy them, I like to do them ad hoc. As we explored this a bit further, I talked about how I ‘should’ have a plan for them, and I ‘should’ show up regularly but what we realised as I talked about it more was that I can give myself permission not to do them.

I am visible in SO many ways that it’s okay. I am on Facebook, LinkedIn, Pinterest, in groups chatting, including my own groups. I send out regular newsletters, I blog regularly, I have a monthly guest spot on a well known coaching blog, I’ve written a book, I’ve got my own podcast show. The list goes on.

I’m visible.

So I decided in that moment, that I was going to allow myself not to have a FB plan. I decided that I will no longer give myself grief for not doing something in my business that I don’t love.

This is nothing new, I teach this to my clients, I tell them ‘it’s your business, run it your way’ and yet here I am giving myself all of the ‘shoulds’, feeling like I’m not representing visibility because I’m not doing FB lives. Thank goodness for fab coaches and mentors to help you get perspective, huh?!

Do you know what the funny thing is? Since making that decision, I’ve come up with a few ideas of what I might like to share when I do decide I want to rock up on camera again. Funny that!

So here’s a few questions to ask yourself when you’re getting stuck in your visibility.

  1. How effective is this strategy for you?

Is it your main way of bringing in clients?

If the answer is ‘yes’, then figure out whether there are other ways to create the same results, or find a way to make it more fun for you.

  • It could just be about the way you’re delivering content in that particular area, i.e. your videos are taking forever because you’re a perfectionist, so you could switch to Facebook Lives instead and remove that pressure

If the answer is ‘no’, it’s not your main way of bringing in clients then it’s an easy decision to make, there are other ways you can be visible instead.

  1. Is there a fear that’s causing the problem?

Dig deep on this one. If there’s a fear then it might be impacting on other areas of your business too, so it’s worth uncovering it so that you can make some changes.

Let’s say it’s video, what specific aspect of video do you feel nervous about?

  • Maybe you don’t know what to say – if so, then you can spend some time planning out your content
  • Maybe it’s how you think you look – then you can do some things to make you feel better. Put on a nice top, get your hair done, do what it takes to make you feel good (and remember, if people met you today, they’d see you as you are right now, not you that’s lost pounds or got your hair dyed yada yada.)
  • Maybe it’s the techie bit – when it’s skills related this is something that you can learn. Put some steps in place to build that skill set.
  1. Are you doing other things on visibility so that people can find your business?

And finally, do a mini check-in. This isn’t about you making excuses, because while that might be fun for a while it ain’t gonna pay your bills honey, so we need to get you thinking about how visible you’re really being.

Not sure, then check out my fabulous Visibility Quiz to find out if you’re a Visibility Lady, Countess, Princess or Queen (or male equivalent), and learn lots of new strategies to take your visibility to the next level.

Your call to action: Spend a few minutes reflecting on your own business, what aspects of visibility do you enjoy/not enjoy and then answer the 3 questions for a sense check:

    1. How effective is this strategy for you?
    2. Is there a fear that’s causing the problem?
    3. Are you doing other things on visibility so that people can find your business?

I’ve personally found this so liberating, no more guilt, no more pressure. I’m just gonna rock up when I want to. How about you?

Links mentioned on this episode:

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

3 Simple Strategies To Get Visible When You’re Super Busy

In this blog post, I’m going to talk about tripling time, tomatoes and a simple yet powerful word.

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It’s all well and good planning out whole days in your diary to work on your business, but what if you’re so busy with clients, you just don’t have that much time to hand?

That’s when you need to be super smart with your time.

Sometimes, just taking baby steps is all you can do. The good thing is that baby steps forward are still better than doing nothing, so don’t let limited time stop you from being visible altogether.

Here’s 3 simple strategies to help you get smarter with your time:

  1. Plan In Some Pomodoro Time

I love to use Pomodoros to keep me focused. If you’ve not heard of them it’s a fab little technique by Francesco Cirillo. You basically set a timer for 25 minutes and work until the timer goes off. It’s amazing what you can get done when you put some time pressure on yourself. No more messing about! You can get some great Pomodoro apps. I personally use Be Focused Pro on my iPhone, just search for tomato timers or Pomodoro timers. Failing that, just set a kitchen timer.

In my Rock Your Visibility programme, we use Pomodoros to get stuff done. It’s a great way to clear things off your list.

If you’re shouting at me saying, 25 minutes, if only I had 25 minutes, then just do 5-10 minutes. Even doing a focused task for 5-10 minutes is going to be progress.

In 5-10 minutes you could go into a group and comment on 3 posts, you could share a quote, ask a question on your social media etc. You could send that follow-up email to a potential client you keep saying you’ll send.

Keep a list of possible 5-10 minute jobs, then pull it out when you find yourself with a bit of space in your diary and get some stuff done.

  1. Know where your time goes

Sounds obvious, huh? But how often do we actually stop to think about this?

I have THE worst concept of time. Seriously.I think everything takes waaaaay less than it actually does. Once I learned that I need to at least triple the time things take, I’ve found I’m much better at getting things done in the time available. I would really stress myself out by thinking things should be done, but the reality was they were taking so much longer than I had planned. I now use this simple tripling strategy which really keeps me on track.

There will be places where you know your time goes, keep a track of them. Ideally you want to be focusing on money-making strategies in your business first. I love making images on Canva, but does that bring the money in? Well I could argue with you that it helps me be visible, but if I get honest I know that shouldn’t be the first job on my to-do list.

I used to have a sticker on my laptop saying ‘Action Producing Money’. Listening to the latest webinars, reading blog posts, downloading freebies etc. all have their place, but know how much of your time you’re allocating to them and keep checking in as to how these extras help you to meet your business goals.

Maybe you’re aiming to be visible in groups and find yourself constantly on social media, only to find yourself going down the rabbit hole of chatting all day. Allocate yourself a set amount of time to spend in the group, and then stick to your boundaries so that you get other tasks done.

We also have an odd strategy in our house that really works where we set all of our clocks ten minutes fast.  That way we always have a buffer of ten minutes.  Yes, my poor concept of time rubbed off on my hubby/daughter, but with simple strategies you can make things a lot easier, and so much less stressful!

I love this quote – “The bad news is TIME FLIES, the good news is YOU’RE THE PILOT” – Michael Altshuler. 

  1. Manage distractions from other people 

Do you find yourself dropping everything when a quick query comes up, or an email captures your attention? Stop it!!

I remember a poster I used to have on my HR office door which had little characters rolling on the floor laughing, saying, ‘You want it when?’!  Help other people know that their urgency doesn’t have to be yours!  I have to remind myself of this in the reverse sometimes. I can be a bit lastminute.com so think that everyone has time (It goes back to that tripling time thing again).

Think about some of the demands that come up for you in the day. Maybe you’re checking into your Facebook Messenger every 10 minutes, or checking your email and feel compelled to respond. Could you allocate a bit of time in your diary to deal with requests that come up, so that you’re not just dropping everything instantly? By ‘parking’ the request you can get on with the task in hand and if you drop them a quick note to say you’ll get back to them, they won’t think you’re rude 🙂

Are you immediately responding with a ‘yes’, without thinking things through? Start practicing no.  Think about some different responses you could use:

  • “I’d love to but I’m already committed to ….”
  • “That sounds lovely but I’ve committed myself to some biz time while the house is quiet. Another time?”
  • “It’s really kind of you to think of me. I like to give things my 100% and right now my priority is ‘x’ so I wouldn’t have the time to dedicate to it and give it the full attention it deserves”

Remember, each time you’re saying yes, you’re saying no to time you could use to be visible. 

So, there you have it – 3 simple strategies to get visible when you’re super busy.

  1. Plan In Some Pomodoro Time
  2. Know where your time goes
  3. Manage distractions from other people

Which one would be a good one to try? Got some other strategies that you use in your business when you’re super busy? Share them with me. I’d love to learn about them.

Your call to action is to choose one of these, or one of your own, and test it out.

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