How Strategic Are You Being With Your Facebook Groups?

In this blog post, I will share a simple plan for being strategic with your Facebook Groups, to save you time, energy and money.

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If you want to be visible then Facebook groups are a great place to be.

You get to build relationships in them.

You can do market research by noticing what people need, what they are struggling with

You can make some fabulous friendships.

The problem is that being on social media can completely take over your day. You start at 9am thinking you’ll just spend a few minutes chatting and before you know it, it’s lunchtime and you’ve got nothing done. Fun though the chatting was.

If you want to maximise your time then you need to think more strategically about how you spend your time in groups.

Fact: Time = Money, so you want to make that time really count.

WHERE TO START

Go through your current list of groups and choose 5 that would make it to the top of your list. Here’s some guidelines to help you.

GROUP SIZE

Check the size of the group – Is it the kind of size of group you like to spend time in?

Some people like bigger groups, the opportunity to connect with more people. Others like more intimate groups, the opportunity to connect on a deeper level with people.

TYPE OF POSTS

Are the posts all salesy, or are people getting involved in real conversations. If you’re someone that just wants to promote then a salesy group might work for you (I’d say avoid them like the plague because people won’t notice you and it can become a spam fest over time with no real value, but this isn’t about me, it’s about what works for you)

HOW ACTIVE IS THE GROUP?

If people are asking questions and nobody is replying then is it the right group for you? It might be that you want to give it a go if you think your dreamie clients are in there, maybe you can get some good conversational posts going if that’s what you’re good at. If nobody is chatting though, it could suggest that the group isn’t that active, so would you really want to spend your time in there.

DOES YOUR GROUP SPEAK YOUR LANGUAGE?

If you’re spiritual and going into a group that isn’t spiritual then is it going to give you what you need from a group? Will there be potential dreamies in the group for you?

Once you’ve done this mini review you can start to work out your top 5.

WILL YOU LEARN FROM THE GROUP?

You might be joining because you want to learn from people who have a different skill set to you, or who are a bit further ahead than you. It’s not always about searching for clients!

GOT YOUR 5? TIME TO TEST IT

Set some time limits around how long you want to test the group for. Maybe a week, a month, three months? Give yourself some time to really get involved and find out if it’s the right fit for you, in terms of people, content, vibe etc. If it’s not then revisit your list and replace it with another group to test.

ENGAGE

So you’ve done your research and got your top 5. Now it’s time to engage.

Don’t want to go down that rabbit hole? Set yourself a timer. I love using the Pomodoro Technique for this kind of thing. It’s essentially a 25-minute timer and keeps you super focused. In that 25 minutes you could challenge yourself to comment on 3 people’s posts and write one of your own posts.

 

You’ve probably already got lots of old content that you can repurpose. You just need to think creatively as to how to use it. This particular post has been repurposed from a training I wrote for my Rock Your Visibility programme. I’m using a tiny piece of that content and turning it into a blog post. You could do the same principle with content, by turning a blog post into snippets of content, or a video you’ve recorded with tips etc.

Remember, while being on social media can be fun. It can also take you away from what you really need to be doing. Yes, a big part of running your business is about connecting, but it doesn’t mean you don’t need to be strategic about it.

Call to Action: Think about how you could be more strategic with engaging in groups this week.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

7 Top Tips To Boosting Your Visibility Locally

In this post, I’m sharing how boosting your visibility locally can be just as important as promoting your business online. She shares 7 top tips on being more visible nearer to home (Some you can do in your PJ’s!)

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As mentioned in this podcast, grab a copy of my Press Release Guide where I’m giving you lots of tools and tips for getting publicity locally

Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

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It’s very easy to be busy doing everything online but are you missing a trick? Just because you run an online business doesn’t mean you can’t get clients offline.

I know for the first year of my business I didn’t really want to go out there and talk about what I did – it felt scary. I did go to networking meetings and I also ran some local group coaching sessions, but I’d have much rather stayed at home and done everything online, because that’s easier, right?

Well, you could be missing out.

If your business is all about working with clients face to face locally then you absolutely MUST make sure you’re out and about locally, spreading the word about your business as often as you can. I’ve worked with many clients whose business is local, client facing and yet all of their marketing efforts and relationship building is online.

Although social media can be great for raising your visibility and profile you can be missing a huge part of the puzzle by not promoting your business offline, locally.

When your business is mostly online though you can be forgiven for thinking that you only need to spend time online, and while yes you can build your business that way, and literally stay at home in your pyjamas, you could be making some amazing business connections locally that will feed more opportunities into your business.

So what are you doing locally to promote your business?

Here’s a few strategies that might help you.

  1. Get some local press coverage

If you’re launching a new service that would be of interest to people or you have a story to share that would be newsworthy then now’s the time to think about how you could get some local PR for it. People love local stories. You can’t be lazy though, you need to do your part when wanting coverage, don’t expect it all to be done for you. Pull together a newsworthy article, give them all of the details that they need so that they don’t have to do the hard work. Do your research, source the right publication and then the journalist, pull together some relevant stats, notice what’s trending or think of what your hook might be. Often journalists are searching for content, so if you have everything ready you’ve got much more chance of being featured than if you go to them completely unprepared. For all of you introverts, this is a PJ one you can do from home.

  1. Network

Going along to networking meetings is great when you’re a business owner. Yes, it can feel incredibly daunting and you bumble around not knowing what to say when you first start out but I think a big part of that is because you think you have to ‘sell’ your business. Please take the pressure off yourself – KISS – Keep It Simple Sweetie – All you have to do is turn up connect with people. Be interested in other business owners are doing, learn about them and if they’re interested then you can tell them about what you do. Think of your networking meetings as a way to meet new people and make friends, not as a room full of people you need to sell to. That’s just adding a whole new level of terror that you just don’t need! Just make connections.

To build a great business you need to connect with people – networking is key – don’t underestimate the power of it for YOU, your MINDSET and YOUR BUSINESS. Being a business owner can be lonely at times, so having stimulating conversation and somewhere where you can chat through business ideas can be a fabulous outlet, plus you can make great friends too.

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  1. Run some workshops

Workshops are a great way to get in front of a room full of new people, sharing your expertise and helping them in some practical way. In turn, that can help you to build your business. At the end of the workshops invite them to come and work with you at a different capacity, maybe on one of your 121 packages or at the next level you offer to take clients. Recurring workshops/events are even better because they build your reputation and they are repeated so you get remembered.

  1. Do some talks

Ask other business owners if they are looking for guest speakers. You could start at your own networking meeting or at other meetings/events. Put yourself forward as someone that would love to do a talk, even if it’s just starting with one that’s only 5 minutes and you’re quaking in your boots. It will raise your expert status and help you to spread the word about what you do.

  1. Get on the radio

If you think that your clients are likely to be listening to the local radio and you have something that’s newsworthy to share then consider contacting them. You’ll ideally have a story prepared that you think will be useful to them, in the same way as you would for a press release. I did one locally a few years about Easter and chocolate – don’t ask!

  1. Join a mastermind

Joining a mastermind group locally can be a great way to engage with other business owners on a deeper level. You’ll extend your network, have accountability and stretch and challenge yourself. As you connect with business owners you can, over time, become referral partners for each other.

  1. Attend local events

You could go along to learn something about business, i.e. how to use LinkedIn or something completely unrelated to business, like creative writing etc. Get to know people locally and they will get to know you. Who knows where that might lead? You could end up with lots of business opportunities, collaborations and making new friends.

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You want to keep getting lots of referrals/connections, whether on or offline, that’s what keeps your business growing. Building relationships is vital when building a business. If you want to be visible locally then start to think about what you could do to mix things up a bit.

If you want to get started with PR, grab my free guide, which gives you practical tips on pulling together a press release.

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So here’s a quick recap:

  1. Get some local press coverage
  2. Do some networking
  3. Run some workshops
  4. Do some guest talks
  5. Get on the radio
  6. Join a mastermind
  7. Attend local events

Call to action: This week, consider how you could be raising your visibility locally.

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