What To Do When You Start To Hate Social Media

I’ve been debating whether to write this post / record this podcast. It’s a vulnerable post, which as we know isn’t so comfortable.

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I’m not just sharing my vulnerability here though, because I’m telling you something that I teach my clients. To get your business seen you need to be visible.

Now here’s the problem, I was kind of done with being visible! I was ‘over’ social media. I was sick of showing up on social media day in, day out, tired of all of the advertising and the ‘buy me’ promoting, bored with being consistent and wondering what it was all about, this ‘machine’ that takes over our lives.

I’ve noticed it’s not just me that’s tired of social media, it seems that more and more people are finding it exhausting and not how they want to do business. Lush being one company recently saying they are coming off social media and Leonie Dawson saying how she’s tired of it too. It can be relentless. BUT we do have a choice in how we play. We don’t have to push ourselves so hard. We get to set boundaries and ‘work it’ how we want to.

In contrast to my recent ‘I hate social media phase’ though, I’m very aware of how amazing social media is. If it wasn’t for social media I wouldn’t have a business, not a successful one anyway. Facebook has been the lifeblood of my business over the past few years. I’m starting to enjoy it again, but I needed to take a break.

A break to recharge.

A break to reflect.

A break to process.

I still showed up for clients, but I didn’t do Facebook Lives, I didn’t do that many blog posts. I didn’t ‘do’ visibility that much at all really.

We had a life-changing year last year, with two house moves, one ending up with a move from England to Scotland, my husband leaving his full-time job to run his own self-employed business, moving from a busy town life into the middle of nowhere and leaving behind many beautiful friends. Add to that our youngest moving to London to go to Uni and empty nest syndrome kicking in.

It’s brought up a lot of emotions, mostly the empty nest syndrome being the hardest to be honest. I’ve found it way tougher than I thought it would be, and I miss my ‘little girl’ like crazy.

There have been times when it’s been incredibly lonely. You can’t just pop to a local cafe very easily when you live up here, and it takes time to build friendships.

There aren’t the same numbers of local networking events that you can go to, so you have to create your own way of connecting with business owners. Online is lovely, but when you live in a remote area you need offline connections too. Even more so when your top values are connection, as in my case.

I became a hermit for a little while, and felt incredibly sad, ‘grieving’ my little girl no longer living at home.

Put it this way, there have been many times when I’ve cried by the tumble drier after a visit from her, and finding the odd lost sock that she’s left behind (why do we always end up with odd socks?!!)

I fell out of love with social media.

I knew there must be a different way.

I was bored with my content.

I had nothing to say.

So I didn’t say much at all.

It’s been tough, but it’s equally been refreshing not living and breathing social media.

In an interview I did a while back with the fabulous Alexandra Franzen, we talked about how one of her blog posts really got me thinking. She’d worked out that if she carried on at the pace she was going, she would have lost 3.2 or 3.4 years of her life to Twitter alone.

I’ve personally made the decision to come off Twitter. I don’t enjoy it and it doesn’t bring me clients – Two things I always say you should consider when choosing a social media platform. (I can’t quite bring myself to hitting delete on my account though, so I’m getting my lovely VA to do it!!)

So, what do you do when you completely lose interest in marketing your business?

Check in on what’s going on – Ask yourself if you’ve lost complete interest in your business or if you need a change.

Keep the content rolling out – That way you can decide when to show up.

Do a LOT of soul searching – Why do you want to run your business? What excites you? Who do you love to work with? What’s the real problem?

Talk to people about how you’re feeling – I talked with friends. Many friends. They were amazing (you know who you are!)

Mix things up a bit – I did lots of things unrelated to business. (I am growing veggies, gardening and about to check chickens people – who is this new woman who’s moved to Scotland?!)

Slow down – I still plotted and planned, but in a calm way.

Create a daily routine to allow some thinking space – I started meditation and doing Qi Gong daily.

Think about the bigger picture. I started creating a vision board about what I really want. That bit was tough. At first I didn’t know what I really wanted. I just felt incredibly sad, and really lost. Over time I started to pull together some ideas.

Get help – I coached myself, I got coached.

Release any emotion around it – It’s okay to feel how you do, let it all out. Emotional release is a strength, not failure – I cried. A lot.

Be gentle with yourself – I’m coming out the other side now, and ready to show up more, but I’ve learned that I can be gentle with myself.

Give yourself permission – I am giving myself permission to stop when it’s just not happening.

I am giving myself permission to let go of any beliefs around how you ‘should’ run a business.

I am giving myself permission to focus on only 3 main things each day, and honestly, that is liberating!! It’s amazing how much you focus your mind when you only allow yourself three things to do.

Trust that this too shall pass – When the time is right you will know what you need to do.

So, I’m back! A different, perhaps calmer, and wiser version of me now. The one that knows it’s okay to have a business AND a life, and that you get to create it all on your own terms.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

What Are Your Business Weaknesses?

In today’s blog post, I will share how it’s important to check in on your business weaknesses if you want to build a strong business.

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Read Full Transcript below...

We often talk about strengths in business, “play to your strengths”, “figure out what you’re good at”, “combine your strengths with what you’re passionate about in business and then everything will be easier’. They’re all true, but what about your business weaknesses though? Some weaker areas of your business can be outsourced and then there are some that you either need to understand before you outsource them, or you just need to know them yourself.

Maybe you’re someone that could list 10-20 weaknesses in your business right now, where you’ve got a long list of limiting beliefs, but which weaknesses are real and could do with addressing?

Let’s take one of mine that I’ve been working on lately. Finances in my business. At the beginning of this year I did Todd Herman’s 90-Day Year, and as part of the programme you have to do a review of different areas of your business. I knew without answering any questions where I’d stand on the financials. I’d get my accounts done on time, I had an idea in my head of where my main income streams come from, but there was no way I could tell you exact numbers around specific marketing strategies that were working, not working.

We can feel scared of our weaknesses. I was definitely an ostrich when it came to my numbers. Like anything though, you can’t improve something that you have no real awareness of. The first step is understanding your areas of weakness, then you can set some plans in place to overcome them. I’ve always found writing much easier than number crunching. I can do it. Hey, I managed some big budgets in my HR days, but I have to think much harder when it comes to doing the numbers. It doesn’t come naturally to me.

A few areas that come up with my clients are not having clarity around their marketing message, for some it’s being afraid of the technology around doing a video, or knowing how to write a blog post. For some, like me, it’s looking at the numbers. Maybe it’s being afraid of social media and not knowing what to write.

Once you are aware of your weaknesses, you can get help with them. You can develop the skill set you need to move yourself and your business forward. If someone mentions something to you and it triggers you then it’s worth considering what it is about that thing that triggers you.

Here’s a few quick tips to help you:

  • Write down areas of your business that you feel weak in (areas that challenge you) Ones that make you want to run away and hide, in the hope that they will go away if you don’t talk about them
  • Taking each area in turn, do a mini review
  • Do you need to understand this yourself?
      • If ‘yes’ – then how can you learn more about it? How can you become proficient in this area? (i.e. take a course, read a book, practice, get some coaching/mentoring – I’m waving if you need support!
      • ‘If ‘no’ – then who could take on this aspect of your business for you? (i.e. outsource it)
  • If you don’t develop this area, will it be an issue for your business? (as in if you keep burying your head in the sand will it become an issue?)
    • If yes, what’s the impact of doing nothing?
    • On a scale of 1-10, where 10 is ‘this is really urgent’ and 1 is ‘I can chill about this’, how quickly does it need addressing?

Now you have awareness around each of these different areas, prioritise your list and ask what action do you need to take. Here’s a working example:

  • I have no idea how to schedule social media. It’s taking up loads of time loading it manually every day
  • I’d like some control over it, so I still want to create my own content but I’d love some help scheduling as that’s the bit I don’t find easy
  • If I don’t get my content scheduled, and keep hiding away from doing it, then I could be losing potential clients. It’s costing me money
  • On a scale of 1-10 it’s a 7. I’ve already had people saying that I’m not consistent with my social media and they ended up going with other businesses to get support, so it needs to be a priority now. Ideally I want to get it sorted this month
  • I will speak to 3 different freelancers that do social media scheduling and get 3 quotes. I’ll also pull together a plan of my content so that I know what days/times I want content scheduled, and which platforms I want to use

Remember, you don’t need to hide from your weaknesses in your business. Just get the information and then work on how to make improvements. When you’re in the corporate world you have departments that manage the different aspects of business. You can’t be great at all things, so give yourself a break, but you do still need to know what impact your weaknesses might be having in general.

Hiding your head in the sand won’t help!

So, in case you wondered what I ended up doing around my ‘money ostrich’. I worked with a lovely 90-day Coach, Sara Roach-Lewis, who helped me to put in some simple systems in place to be more money savvy. I now have set days that I work on my finances. Am I perfect?  Ummm that would be a no, I have a looooong way to go, but now I am able to make much better informed decisions because I have the data to back it all up. I also feel just a teeny, tiny bit more growed up now too!

Your call to action: Review your weaknesses in your business and put a plan in place to turn them into strengths, or at the very least put a plan in place to outsource the areas you’re not so good at.

Want to know more about outsourcing? Read an article I wrote about it here.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

How To Book Discovery Calls In Your Diary With Ease

In today’s blog post, I will share how you can book discovery calls into your diary as if by magic.

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Do you wish you could get potential clients booked into your diary with ease? It can be tough, can’t it? It can all feel like a struggle. You’re doing this business thing to make a difference but it feels like really hard work. Maybe you’ve told yourself this is the year it’s make or break. If it doesn’t work you’re going back to get a proper job and that makes your stomach turn.

You’re tired. Tired of being disappointed, tired of not getting the results for your hard work. I know, I’ve been there! With simple tweaks though, you can create discovery calls with your dreamie clients over and over again. Let me share with you how.

I used to wonder how you magically get people booking into your diary, until I learned what works best in my business. I tested it out with my clients and then a new system was born.

I spent a long time perfecting how to do discovery calls. I would say I’m still not perfect at it. I often give away far too much and cost myself a client!! However, I now convert to paying clients at about an 85% conversion rate, so today I thought I’d share with you what works for me and my clients in getting client calls booked into your diary.

Worst case, is you get to connect with people and that raises your visibility! What can you do in your business to create these gorgeous clients? Here’s some ideas to get your brain fired up!

Free discovery call, consult, etc..

Invite people onto a call to talk about how you might be able to help them. A quick call where you can ask what they are struggling with, make an assessment of how you can help and then share with them ways to work with you

Free taster session – strategy/discovery/relevant to your biz

Similar to the discovery call but this one is more about showcasing what you do. At the end of the call you can ask if they’d like to find out more about how to work with you. You can also do a mini action as part of the call and that will give you more chance to follow up

Client interviews/surveys – 10 questions (FAB for newbies)

A fabulous place to start if you don’t know who your dreamie clients are, or you just want to understand them better. Offer the client interview where you ask about 10-15 questions that will help you understand them better, then offer them a free taster session in return. Again, great for follow-up too as you can check in on their progress after the session.

Hold a webinar – Teach what you know, invite onto call

A great way to both build your list, credibility and opportunity to get discovery calls booked. They like your content, they want to find out more

Share great content

Something that MUST not be overlooked. You have to make sure you have great content. This will underpin what you do, help you to connect with your dreamie client and then make them want to talk to you. You can pop a call to action on your posts, your blog posts etc., but I’d say do this with caution as it’s much more compelling if there is a time limit on your discovery calls

Other people’s groups

Share an invite to chat with you on marketing days. What I would say here is make it more of a taster session for these than a discovery call as you’re more likely to get interest (and remember the group rules – not all groups allow for this)

Group chats/networking

Be brave with conversations. Just chat away in groups, networking and then if you think you can help that person, simply invite them onto a call with you.

Other things that you can try

Invite onto a call – as an add-on to group programmes. It’s a great way to help people that you only know in a group capacity, opportunity to offer them more 1:1 work if it’s relevant

Speaking gigs – make your call to action an invite to talk to you about how you can help them

Referrals / affiliates – invite onto a call as above to talk about how you can help

Email list – set a maximum number of clients you want to work with, invite people that are serious about working with you onto a call. Explain who it’s for and who it isn’t – i.e. It’s not for you if you aren’t ready to invest in working with me, not committed to take action etc.

So there you have it, lots of different ways that you can get people to jump on a call with you.

Remember, no conversation is wasted. That connection can lead into lots of new opportunities, even if it doesn’t feel like it at the time. If someone doesn’t sign up with you, there can be lots of reasons why – not the right time, not the right fit for them, they’re not ready yet etc. etc. Who knows where that connection will lead!

If you want more support with this, then check out my self-study programme – Discovery Call Magic where I take you through the process step-by-step so that you can create discovery calls as if by magic.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

How Strategic Are You Being With Your Facebook Groups?

In this blog post, I will share a simple plan for being strategic with your Facebook Groups, to save you time, energy and money.

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Read Full Transcript below...

If you want to be visible then Facebook groups are a great place to be.

You get to build relationships in them.

You can do market research by noticing what people need, what they are struggling with

You can make some fabulous friendships.

The problem is that being on social media can completely take over your day. You start at 9am thinking you’ll just spend a few minutes chatting and before you know it, it’s lunchtime and you’ve got nothing done. Fun though the chatting was.

If you want to maximise your time then you need to think more strategically about how you spend your time in groups.

Fact: Time = Money, so you want to make that time really count.


Go through your current list of groups and choose 5 that would make it to the top of your list. Here’s some guidelines to help you.


Check the size of the group – Is it the kind of size of group you like to spend time in?

Some people like bigger groups, the opportunity to connect with more people. Others like more intimate groups, the opportunity to connect on a deeper level with people.


Are the posts all salesy, or are people getting involved in real conversations. If you’re someone that just wants to promote then a salesy group might work for you (I’d say avoid them like the plague because people won’t notice you and it can become a spam fest over time with no real value, but this isn’t about me, it’s about what works for you)


If people are asking questions and nobody is replying then is it the right group for you? It might be that you want to give it a go if you think your dreamie clients are in there, maybe you can get some good conversational posts going if that’s what you’re good at. If nobody is chatting though, it could suggest that the group isn’t that active, so would you really want to spend your time in there.


If you’re spiritual and going into a group that isn’t spiritual then is it going to give you what you need from a group? Will there be potential dreamies in the group for you?

Once you’ve done this mini review you can start to work out your top 5.


You might be joining because you want to learn from people who have a different skill set to you, or who are a bit further ahead than you. It’s not always about searching for clients!


Set some time limits around how long you want to test the group for. Maybe a week, a month, three months? Give yourself some time to really get involved and find out if it’s the right fit for you, in terms of people, content, vibe etc. If it’s not then revisit your list and replace it with another group to test.


So you’ve done your research and got your top 5. Now it’s time to engage.

Don’t want to go down that rabbit hole? Set yourself a timer. I love using the Pomodoro Technique for this kind of thing. It’s essentially a 25-minute timer and keeps you super focused. In that 25 minutes you could challenge yourself to comment on 3 people’s posts and write one of your own posts.


You’ve probably already got lots of old content that you can repurpose. You just need to think creatively as to how to use it. This particular post has been repurposed from a training I wrote for my Rock Your Visibility programme. I’m using a tiny piece of that content and turning it into a blog post. You could do the same principle with content, by turning a blog post into snippets of content, or a video you’ve recorded with tips etc.

Remember, while being on social media can be fun. It can also take you away from what you really need to be doing. Yes, a big part of running your business is about connecting, but it doesn’t mean you don’t need to be strategic about it.

Call to Action: Think about how you could be more strategic with engaging in groups this week.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Are You A Lady, Countess, Princess or Queen?

I recently revamped my Visibility Quiz and thought I’d have a bit of fun with it.

Because about 95% of my audience is female I decided to play around with feminine words. Words don’t work, you can just replace the quiz personalities as Lord, Count, Prince & King or whatever creative names you can come up with!

So what’s it all about?

Well really it’s just a bit of fun – there’s no science behind it. I just identified different levels of visibility in business, so based on your level of visibility you’ll either get a score of Lady, Countess, Princess or Queen (or your equivalent) What’s really interesting is how addictive visibility can become when you make a game of it. I’ve had people in groups asking how they can get to the next level, and asking if they can work with someone at a higher level to get tips to improve their  own visibility.

Like anything online there’s all of these hooks to help you take action, there’s leaderboards, and app points and so on, so I thought I’d create something for my dreamie clients to help them take action on their visibility, rather than it being one of those someday jobs. You know the ones.

The thing is there are over 80,000 ways to market and so it’s no wonder we become overwhelmed with the best way to be visible.

Aside from all of the mindset monkey crap that goes on in our heads we have thoughts running through our minds like, ‘Where’s the best place for me to market myself?’, ‘What’s my message?’ ‘Is anybody even going to notice me where it’s such a crowded marketplace?’

The big question I often get asked is this:  ‘What’s the right way to be visible?’

Well there is no ‘right’ way as such, as every business is different. I don’t believe in the whole ‘follow my blueprint and you’ll get overnight success model’. Saying that though, I’ve fallen into the trap of using it in the past. The right way is whatever is right for your dreamie clients. Who are they? Where are they? What do they need to hear from you? How can you show up so that they connect with you quickly? What next steps do you need them to take?

Lots of people associate visibility as just doing videos. I think there are LOADS of ways to be visible, visible to me is about being seen, showing up. That could be by writing blog posts, by being interviewed on podcasts, by connecting one on one with potential dreamie clients. If you’re like me then being an introvert means you find it exhausting just doing video. I like to mix things up a bit, and do you know the good thing about that? You get to tap into everyone else’s unique way of receiving info too. Win:win 🙂

What do the different levels mean?

Lady: You’re at the start of your visibility journey, there’s some work to be done. It may be that you’ve done some of the things like posting some things on social media, getting clear on who your dreamie clients are, and starting to hang out online in the right places.

The fabulous thing about being a Lady is that you get to see really quick progress, there’s some great quick wins that you can put into place 🙂

Countess: You’ve done some of the ground work and you’re starting to get a bit more consistent with your messages. Maybe you’re networking, maybe you’re on a social media platform and showing up regularly. You’re on your way!

Princess: You’re starting to get a bit more strategic with what you do. When you’re here you might be running your own group or writing regular blog posts. You’ve worked out lots of things that help you get in front of the right people, you just need to do more of it / try new things.

Queen: You are rocking your visibility! Go you! There will still be more things you can do to get visible. What will your next step be?

If you haven’t done the quiz, check it out here. I’d love for you to come on over to my pinned post on my business page (Link in the show notes) and tell me what score you got. There’s a chance to win a little prize.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Building your visibility takes time, so be patient and persistent. This will only work for you if you’re in the long game. Yes, you might get some quick wins along the way, but It’s the consistency that’s King!

Here’s a link to my Fabulous Resource Centre. You’ll also get access to lots of other biz resources too! (NB. By joining this list you’ll also be adding to my newsletter list)

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7 Questions to Improve your Visibility Through Blogging

In this blog post, I will share 7 questions you can ask yourself that will help you when considering blogging/more blogging.

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Read Full Transcript below...

Do you like to blog? I do, but then I like to write so the two go hand in hand. As my hubby would tell you I also like to talk, which I why I also my blog and podcast show in combination to share my message.

Whatever stage you’re at with your blogging, it’s worth doing a mini review. Here’s a few questions to get you started.

1. Do you like blogging/writing?

These questions are important. Do you like to write or not? If you don’t like to write, then maybe blogging isn’t for you.

Yes, it’s good for visibility and yes, it builds your credibility but if you’re kicking and screaming every time you sit down to write one word then maybe a different form of visibility would be better for you. Perhaps you’re a master at FB Lives (okay, so maybe not a master, but you enjoy doing them) or maybe you just like sharing on Instagram. It’s all about finding what works for you and what works for your dreamie clients too.

PS. This isn’t about making excuses though. I’m not letting you off the hook that easily!

2. What are you doing so far in terms of blogging?

Maybe you’re just starting out and haven’t written a single word, or you have a document full of posts ready to go live ‘one day’. You just don’t want that one day to come too soon because it scares the life out of you sharing your message online!

Perhaps you’ve been blogging a little while but you haven’t checked out what ROI you’re getting (return on investment) as in is it even worth your effort. (I’d add a note here though, we get caught up on the number of comments on our blog posts, and lack of comments doesn’t necessarily mean that people aren’t reading your posts.

Sometimes people just don’t take the time to comment, but love everything you’ve written. I’ve been to many a live event and had people saying they love my blog. I usually reply with a ‘Yay, someone’s reading it’ because if comments were anything to go by with mine I would think it was just me who saw my posts!

3. How often do you share a post?

This is a good one to check in on. We are aiming for consistency here so far better to share consistently once a month, than to share once a week and then disappear for ages. I know you like to hide away, I do too but that doesn’t create consistency! There will be times, a bit like I’ve had lately, when your blog isn’t as much of a priority and consistency doesn’t happen, but it’s fine. Life gets in the way and it’s about getting back on track as quickly as you can.

Consider what good consistency of posting would be for you. You want it to be one that makes you feel calm and in control, rather than wanting to tear your hair out as you try to come up with new ideas all of the time.

4. Where are you sharing your posts and where might be good places to share?

The loaded question – Where to share. Quick answer, where your dreamies are, but play around with this over time. It’s worth checking because we can get into a rut of always sharing in the same places.

Also, are you maximising the blog posts that you write, or do they just get written once and left to slowly drop further and further down the pages of your website?

Save yourself some time, dig out some old blog posts that you like and get them scheduled in for sharing. You don’t have to keep reinventing the wheel! It doesn’t mean you share the same content over and over again and drive your tribe crazy, but it does mean you could repost something you shared 6 months ago.

You will have new members in your tribe by then, and remember not everyone sees what you post and/or needs what you post at that time, so it never hurts remind people. Think of your own habits, sometimes you need to hear something a few times before taking action.

5. What’s working with your blogging so far?

As business owners, we often talk about what’s not working. We’re on a lifelong mission to fix all of the problems in our business. Let’s flip that and focus on what is working and do more of that.

For example, I know I get lots of sign ups when I do guest posts. Now, there are two strands to that, one I am writing very targeted posts which work really well with the companies I write for. What I hadn’t connected though was that I write slightly differently when I do guest articles, they’re often a bit less chatty and more succinct. So, it’s then about testing different options to find out why something might be working and reviewing what you could do differently.

6. What posts do you enjoy writing?

If you are really connected to your passion, then allow that message to come through in your writing. If you’re enjoying what you write, it’s likely that your dreamie clients will enjoy it too. If you find yourself screwing your nose up when you talk about a particular aspect on your blog, then don’t write about that. Find something that you find exciting. Allow that passion to shine through.

7. What have you learned about the way you currently blog?

I know that I do my best writing when it’s last minute. I’ve tried writing loads of things in advance. I sometimes go through phases of batching, but it’s a bit of a push for my creative muse. She doesn’t like it. She likes to fly by the seat of her knickers! She thinks it’s great fun stressing me out and not giving me much creativity until the last minute.

That’s taught me that too much structure doesn’t work for me when it comes to blogging. I like to talk about what inspires me in that moment. What I do have though is an editorial calendar that I use in Asana (a fabulous project management tool that I use) I’ve plugged in lots of different titles so that I have some inspiration to choose from – that feels like a more flexible plan to me (Bonus that it doesn’t upset my creative muse too!)

If you’re not sure whether to blog or not, why not test it for a bit and see how it works out for you. In my Rock Your Visibility programme we focus on, and test, one area of visibility for one month. That way you can decide if it’s something you enjoy or not, and whether it brings you any results. Obviously any form of testing takes time, but this way allows you to try things on for size.  Sometimes we make excuses for not being visible, other times we might not be playing to our strengths so doing this form of testing helps with that.

Blogging can feel scary, like you’re baring your soul to the world, but actually it’s just you sharing information to help others. One of the ways I got into the blogging habit was to complete Sarah Arrow’s 30-Day Blogging Challenge. This is where you blog for 30-days consistently. It was REALLY full on, but once you’ve completed it and you’re mucking around telling yourself you can’t write a blog post, you get to remind yourself that you pulled off 30 posts in 30-days so it’s nonsense that you can’t pull off one. Move over mindset monkeys!

If you enjoyed this post, then you can get the freebie that goes along with it, one I normally only share with my Rock Your Visibility Members. You get a simple worksheet you can use to work through these questions, plus 7 steps to a great blog post and more. Click this link to get access. (NB. You’ll also get added to my newsletter list too where I share exclusive weekly hints, tips and strategies to help you get more visible in your business)

What Stories Are You Telling Yourself?

In today’s blog post, I will talk about fear and shares a simple exercise to help you work through your fears in business.

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Read Full Transcript below...

Running a business can be scary. The trouble is, we can also make it SO much scarier than it needs to be.

We can create ‘stories’ around our business that don’t serve us.

If you want to be successful in business, you want to have stories that empower you, rather than disempower you.

For most business owners, the thought of showing up and being visible can feel really uncomfortable. It can make you feel anxious, and sometimes even physically sick. Your mindset monkeys can get in the way and you might be asking yourselves things like:

  • What if they think my service/ offering isn’t good enough?
  • What if I market my services and nobody wants to work with me?
  • What if people don’t like me?
  • What if they judge me for what I put out there?
  • What if I’m successful?
  • What if I’m a failure?

Let me ask you something different:

  • What if the opposite is true?
  • What if your work is good enough?
  • What if people do like you and do want to work with you?
  • What if you do become a success?

What you’re telling yourself every day is building on your story. Let’s talk about the story you might be creating in your biz right now. Maybe this is what you’re telling yourself:

  • I have to work really hard
  • It’s challenging getting new clients
  • I find technology really challenging
  • Sales conversations are awkward
  • I never have enough time to do all I need to do
  • I take two steps forward and one step back
  • I’m going to have to go back and get a ‘proper’ job

Let’s shine a light on all of this fear, so that you can step into the successful business owner that you want to be.

Here’s a simple exercise for you:

Write down any of the fears that come up for you as you think about your business. These are all becoming your story, and we want to create a much more fabulous story instead!

Once you have a list of your fears, now you can start to do something about them.

I developed an acronym of FEAR, which was inspired by a coach I used to work with. She used, “I see you, I acknowledge you, I release you.”

Here’s what FEAR stands for and how you use the exercise:

F – Feelings – get into the feelings that are coming up for you and write them down
E – Express – read them out loud
A – Acknowledge – that it’s okay to have those feelings, thank them for showing up and choose to view things differently going forward
R – Release – Choose to release them one by one, by focusing on each one and saying “I choose to release you now” as you cross each one off the list

Here’s how it works in practice:

What you’ve written: “I have to work really hard in my business…”

Feeling: Mine is you have to work really hard, that brings up a feeling of anxiety in my tummy, it makes me feel worried that I won’t be able to do the other things that I want to do. (You can write the feeling if you want, or just feel into it – if you can. I often have to ‘think’ into it, but I do know if I really think about the issue it does bring up some kind of sensation/feeling for me)

Express: I have to work really hard to be successful in my business – say this statement out loud

Acknowledge: Say “Thank you for bringing this fear to my attention. I acknowledge you” (your mind is trying to protect you by bringing up this fear), acknowledge that this is how you feel. It’s okay for you to feel that way.

Release: I choose to release you now, cross it off the list. You can even say ‘Rubbish’ or ‘Nonsense’ or whatever word works for you to release any power it has over you. It’s SO freeing! You could even burn or shred the piece of paper, whatever works for you.

Now sometimes the fears don’t come back, but I’ve found that sometimes they are persistent and will still be there which is where we can then dig a bit more. The more you work on your fear, the easier you can clear it.

So, it’s time to let it all go and start creating a new, more empowering story.

Don’t let fear stop you from sharing what you do with the world. You’ve been given gifts and talents that people need you to share!

Your call to action: Shine the light on your fears by writing them out and working through them.

Here’s a link to my Fabulous Resource Centre: http://bit.ly/FabResCtr You’ll also get access to lots of other biz resources too!

Get Rid Of Your Head Trash About Money

In today’s blog post, Ruby will be talking to Noah St.John, who is known as “The Power Habits Mentor” and is famous for helping entrepreneurs get rid of their head trash and make more money.

He has 14 books under his belt, and the only author in history to have works published by Hay House Author, HarperCollins, Simon & Schuster, Mindvalley, Nightingale-Conant, and the Chicken Soup for the Soul publisher.

He also appears frequently in the news worldwide, including ABC, NBC, CBS, Fox, Parade Magazine, Forbes.com, and The Huffington Post. This man knows what he’s talking about!

In this episode, you’ll learn:

  • #1 reason so many entrepreneurs feel STUCK.
  • 3 big mistakes even smart entrepreneurs make when it comes to reaching their goals.
  • The hidden connection between habits and money.

Find out more about Noah St. John here – NoahStJohn.com and download his free book here – SendMeaBookNoah.com

Want to find out more about Ruby?

  • Join her free Facebook Group, Rock Your Fabulous Biz, to get free visibility hints, tips and trainings
  • Here’s a link to her Fabulous Resource Centre: http://bit.ly/FabResCtr You’ll also get access to lots of other biz resources too!

Helping the homeless via your business doesn’t have to be hard. Read how I got started

I’m lucky. I’ve never been homeless. I’ve been really lucky. I can only imagine what it feels like not having the security of a home.

For years though, I’ve wanted to support the homeless. I’ve never really known the big reason why but I’ve had this burning passion to help them. I think everyone should have a home. My home is my sanctuary and I think you can cope with most things in life if you have a safe place to call your own.

I do remember reading an article a while ago about the homeless, where one homeless person said that they don’t mind that people pass them by on the street and don’t give them anything. However, they would love for people to just look them in the eye, to acknowledge their existence. They want to be visible.  Maybe that’s part of the reason for me, I’m not sure.

I had a problem though

The problem is, I know I’m not the person to practically help the homeless. I’m just being honest here, I want to help but for me, I don’t have the calling in life to be that person. I’m giving, but in different ways. It makes me sound like a terrible person saying it out loud but it’s the truth. I’m okay with owning up to that now.

This ‘issue’ has stopped me from helping for years though. Yes, I’d give donations, and I’d help people on the street as I passed them, but that wasn’t enough. That doesn’t make a difference, not really. It’s just one simple random act of kindness at a time.

I wanted to help on a bigger scale

I knew I’d have to start small, but more importantly, I knew I needed to start. Using the excuse of me not being the right person wasn’t cutting it anymore. I had a calling to help somehow. That feeling wasn’t going away, so how could I make it happen?

The Universe has a funny way of helping you out

Earlier this year I was a speaker in Brussels at an event. I met an incredible lady called Alisoun Mackenzie. One of the things she teaches is helping businesses ‘give to profit’. She’s written a book of that name and she teaches how you can add cause marketing to your business to support charities.

I’d been mulling over different ideas of how I could use my business to support charity for a while. I have a good social media platform, I’m well connected. It made complete sense. I could give back without the guilt (and excuses) of it not being me. I could still help after all.

 So, I was journaling one morning and had the idea (again!) of helping 100 women business owners. Coaching/mentoring 100 people had been one of my goals from when I started my business 5 years ago, but for some reason, it didn’t feel the right time. This particular morning it was as though I’d been hit by a thunderbolt – I could coach/mentor 100 women AND support a homeless charity at the same time. What a fabulous way to celebrate my 5-year business birthday. I felt really excited about what I could create and how I could help.

I had a chat with Alisoun, who explained what I’d need to do to set it up and that’s how it all began. I decided to offer a £200 session for just £20, working with 100 people over a six-month period. I wanted to keep it easy so that it would be manageable around running my online programme and working with my 1:1 clients.

So then, who to support?

Alisoun had that one covered too. I’m a bit of a caffeine addict, and well known for it in my circles where I get tagged in coffee posts and sent fun quotes! We’re moving to Scotland, so she told me about a charity called Social Bite.They have a chain of coffee shops in cities in Scotland where 1 in 4 homeless people now have jobs with them, and customers can do a pay-it-forward coffee/meal, plus they’re now working on setting up a village for the homeless, which is just incredible. They explain it better than I do. Check out their video here.

Coffee, Scotland AND helping the homeless. I’m in!

It was simple to set up (Check out Alisoun’s book, Give To Profit, if you want more of the proper details)

Here’s a quick idea of what I did to get it up and running:
  • Create a sales page (I use SamCart) – check
  • Link to payment – (I use PayPal and Stripe) check
  • Pull together a marketing plan – check
  • Work out a practical budget (There are costs involved with PayPal/card charges and admin to promote the initiative) – check
  • Work out the logistics of fundraising for your chosen charity. They may have things in place to support you and/or guidelines you need to follow – check
  • Talk to people about it. When you’re on calls, out and about networking etc. – ongoing check
  • Ask people to help you spread the word so that you can raise more for your chosen charity – also ongoing check

The spots are now filling fast for Mission 100. At the time of writing, I’ve hit over 20% of my goal. Still a way to go but hey, I only started talking about it last week!

Maybe you’ve got an idea that you could use to support a charity

It’s a great way to give back, and it’s so much fun knowing that your gifts and talents can provide someone with the support they need.

Who knows, maybe they’ll be a Mission 200 next, or something even bigger. I’ve got lots of ideas bubbling away!

If you are a business owner and would love to get an hour’s worth of coaching/mentoring support while also helping the homeless then check out this link. I’d love to support you.

Even if it’s not for you, maybe you know somebody that would love some business support.

Tell them about it by sharing this link – http://bit.ly/RubyMission100, or even better, gift them a session. It might just be the magical breakthrough for their business journey.

Here’s an image you can use to go with your post when you’re sharing too …

NB: Available for interviews

Why You Should Add Cause Marketing To Your Business

In this episode, I will talk to Alisoun Mackenzie about why you should consider supporting charities and causes and make a difference through your business.

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Read Full Transcript below...

Often described as one of the most authentic and inspiring souls you can meet, Alisoun is on a mission to empower business owners and entrepreneurs to grow profitable businesses that make a difference in the world. Alisoun’s keynote talks, training, mentoring, and best-selling books Give-to-Profit and Heartatude have favorably changed the good fortune of thousands of people worldwide. She loves doing humanitarian work, fundraising and living by the beach in Scotland.

In this episode, you’ll learn:

  • How supporting causes helps you to be more memorable and grow your biz
  • How to make a difference in your business by supporting causes
  • How fear can be your friend in terms of raising your visibility
  • What you need to know about legislation when fundraising in your business (It’s not as difficult as you think)
  • What to do when you know you want to support a cause in your biz, but have absolutely no idea where to start

Find out more about Alisoun’s fundraising challenge – send an email to Alisoun at results@alisoun.com and she’ll send you more info

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