Are You Really Being Visible In Your Business Or Are You Just Playing At It

In today’s blog post, I will share how by looking at your goal differently you can create fast results in your business.

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Learn 3 simple strategies to help you stop playing small

I did a FB live recently on my page talking about being visible. You can watch the live here if you want to. 

Being an introvert, I like hiding! I’m really happy and content in my own company, but I learned early on that hiding doesn’t bring business, and actually it doesn’t create life fulfilment either, we all need connection. (Ooh, that was deep for a moment haha)

In my FB live I shared some key points that I thought you might like to know about too, here’s some of them. You can catch the rest in the live if you want to.

  1. Get clarity

When being visible the big mistake I see people making is going all out shouting out about what they do, but not having crystal clarity. One day it’s one thing, the next day another. Hey, there’s no blame here, I’ve been there too.

When you set super clear goals you will find that you work much smarter in your business. You can’t set great goals though if you don’t get that clarity around what you are really trying to achieve first.

Just saying to yourself, ‘I want to get my business visible’ isn’t enough.

Why do you want to get visible?

Well I’m guessing you’re screaming at me now, “To get flippin’ clients, Ruby, of course!”

Well yes, but what type of clients? How many hours of work do you REALLY want to work in your business? What type of work do you want to do?

Knowing some of these things will help you set the right goals in the first place.

  1. Get focused

You’ve set your goals, now you have to keep focused. Nobody is going to tell you not to watch those the 5 minute hacks or not to complete the next personality test online. You have to be responsible and tell yourself that even when you’re not feeling motivated, you wouldn’t get away with just dropping everything and watching videos if you were in a full-time job. (Feel free to replace the online example with any number of your own procrastination tactics!)

What visibility action can you put in place that is going to bring actual money into your business?

I love using this mantra when I’m distracted – Action Producing Money – I pop it onto a little post it note if I’m in a scattered mood and it helps bring back the focus to me being a business owner. It doesn’t mean you don’t connect with people and it’s all about money, it just means that you keep focused on the right things.

  1. Get accountability

It can be lonely being a solopreneur, you have to be one seriously motivated person to build a business. One of the things I’ve learned is that to get loads of things done I have to have people around me to hold me accountable.

I work with 3-4, sometimes, 5 accountability partners at any one time, all on different areas of business. By declaring to someone that I’m going to do something, I’m way more likely to get it off my list and done. I don’t know about you, but I find it a bit embarrassing saying I’ll get something done and then not doing it!

Maybe it’s not a person you declare your commitment to, maybe you do a social media post to tell people what you want to achieve. I know that strategy has worked really well for me in the past.

I know a lot of people know what they need to do, but they just don’t do it for one reason or another. They get to the end of their business day and wonder where the time went. If this is you, then let me be your personal accountability partner for the next 52-weeks. I’ll hold you accountable on a weekly basis to just get stuff done already and get your business visible. Find out more in my Ruby’s Gems accountability programme.

Each week you get an email from me inviting you to share your goals and progress from the previous week.

This programme is all about KISS-ing – Keeping It Simple Sweetie. It’s back to basics. There’s no fancy schmancy groups, no videos to watch, nothing to download, it’s just you and me working together without the price tag of 1:1 coaching/mentoring. Whether it’s me or someone else that holds you accountable, make sure you get the support you need.

This is what’s important in business, go back to basics. Get clarity and focus, figure out what’s distracting you and take action.

So there you have it, 3 tips for taking your visibility more seriously:

  1. Get clarity
  2. Get focused
  3. Get accountability

If you want help from me as early as this Friday, then come and join my fabulous Ruby’s Gems programme, and let me kick your butt for the next 52-weeks! 

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Don’t Bully People Into Working With You!

In today’s blog post, I will talk about how allowing business to flow, instead of hustling will help you to come across as someone to work with, rather than being seen as being a bully.

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Have you ever had a chat with someone and made to feel less than because you’ve not signed up with them? I had it a while ago with a product I was buying and I really felt like I was being backed into a corner. I felt ever so uncomfortable and wanted to leave the venue as quickly as possible because it all became so awkward.

I had the other person coming on so strong saying they wanted the best for me, but the best for me was actually them getting a sale and they just wouldn’t drop it. With a little bit of a people pleasing background I almost reverted to spending a lot of money on something I didn’t even want! Thank goodness for all of those phrases I practiced over the years that meant I kept my ground.

My post today might be a bit controversial but it drives me crazy how people treat people in business sometimes. Yes, we’re in business and want to help people make the decision to work with us, but it shouldn’t mean that you have to bully people into working with you.

When you’re in the place of wanting clients it can be easy to get sucked into pushing people to work with you. This will never work in reality. When you allow your business to flow instead of hustle you’ll get more dreamie clients.

What do I mean by pushing?

Let’s say someone has jumped on a call to find out more about working together. There’s nothing wrong with getting the next date in the diary to follow up with them, giving them the space to work out if what you’re offering is the right fit, but don’t badger them! There’s a fine balance between great follow-up and being so visible that they start considering a restraining order!

Then there’s that one where they might say they’ve got no money to work with you right now, your first reaction shouldn’t be to tell them to put it on the credit card. How about offering a money-making brainstorming session with them to help them come up with the money? (Only if they really do want to work with you though!)

You can do so much damage to relationships if you’re too pushy.

This also applies to all of the ways that you show up as part of your visibility strategy. Maybe you’re sending out 20 newsletters a day telling people how their life is going to suck because they aren’t buying from you.

Why do we need to scare people into buying from us? There are lots of psychological buying factors that help people buy from us, but does bullying need to be one of them? I personally don’t want people to buy from me if I’m made them feel bad about themselves in some way.

Maybe you’re doing videos and find yourself really plugging your new programme. Drop it in as a comment or explain how it works at the end, for sure, but bombarding people with the information all the way through isn’t providing value and you’re less likely to get that dreamie client to buy into what you’re offering anyway.

I’ve had to have a few challenging conversations with people over the years about working together, where people have assumed that I’m their client but I might not have made my mind up yet and then it’s become really awkward. Like the person that said my website was terrible and it was no wonder I wasn’t getting clients at the time. Surely there would have been a nicer way to help me become a client?

I’ve noticed a lot of people stepping on other people’s toes to get to where they want to be. Sad really, because we’re all unique, there’s enough business out there for everyone. Do we really need to step on toes to get there?

What I’ve learned over the years is that way more business comes my way when (excuse my language) I chill the fuck out! Seriously, the more I hustle, the less business I get. When I share content that’s relevant to my dreamie clients without instilling fear in them, my posts get liked.

When I talk to people about how we can co-create something in their business together, rather than me making out that I’m the big ‘I am’ that has the solution to solving their every problem, I sign up clients.

When I simply come from a place of service and connect with people on calls, over time that creates new business for me.

Have I been guilty of pushing? Totally. I’m not perfect. I still make mistakes too. I just feel that we’ve lost our way a little bit when it comes to business now. We’re constantly worrying about someone else getting our dreamie clients. As one of my good friends always says, ‘Nothing will pass you by that’s meant for you’.

How different would your business be if you stopped worrying about what other people are doing?

What would it be like if you stopped the hustle and worked from a place of flow, trusting that your message will be heard by the right people, the ones that need your help and love what you do?

How much would your anxiety levels decrease, your sleep increase, and your whole business be easier to run, if you just chilled out, and allowed people to come to you?

You need to get your visibility piece right – that’s about having the right message, with the right offering, to the right people.

You need to be consistent with your visibility.

You need to have content out there for people to connect with you, and then want to find out more about working with you, but if you recognise yourself as someone that’s pushing all the time though, maybe it’s time to change that. Allow your business to flow. It can be magical 🙂

Your call to action: Notice where you need to chill out a bit in your business. Where are you hustling? What would the impact be if you ran your business with a softer energy? I know mine has come on in leaps and bounds since I changed things around.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

What Are Your Business Weaknesses?

In today’s blog post, I will share how it’s important to check in on your business weaknesses if you want to build a strong business.

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We often talk about strengths in business, “play to your strengths”, “figure out what you’re good at”, “combine your strengths with what you’re passionate about in business and then everything will be easier’. They’re all true, but what about your business weaknesses though? Some weaker areas of your business can be outsourced and then there are some that you either need to understand before you outsource them, or you just need to know them yourself.

Maybe you’re someone that could list 10-20 weaknesses in your business right now, where you’ve got a long list of limiting beliefs, but which weaknesses are real and could do with addressing?

Let’s take one of mine that I’ve been working on lately. Finances in my business. At the beginning of this year I did Todd Herman’s 90-Day Year, and as part of the programme you have to do a review of different areas of your business. I knew without answering any questions where I’d stand on the financials. I’d get my accounts done on time, I had an idea in my head of where my main income streams come from, but there was no way I could tell you exact numbers around specific marketing strategies that were working, not working.

We can feel scared of our weaknesses. I was definitely an ostrich when it came to my numbers. Like anything though, you can’t improve something that you have no real awareness of. The first step is understanding your areas of weakness, then you can set some plans in place to overcome them. I’ve always found writing much easier than number crunching. I can do it. Hey, I managed some big budgets in my HR days, but I have to think much harder when it comes to doing the numbers. It doesn’t come naturally to me.

A few areas that come up with my clients are not having clarity around their marketing message, for some it’s being afraid of the technology around doing a video, or knowing how to write a blog post. For some, like me, it’s looking at the numbers. Maybe it’s being afraid of social media and not knowing what to write.

Once you are aware of your weaknesses, you can get help with them. You can develop the skill set you need to move yourself and your business forward. If someone mentions something to you and it triggers you then it’s worth considering what it is about that thing that triggers you.

Here’s a few quick tips to help you:

  • Write down areas of your business that you feel weak in (areas that challenge you) Ones that make you want to run away and hide, in the hope that they will go away if you don’t talk about them
  • Taking each area in turn, do a mini review
  • Do you need to understand this yourself?
      • If ‘yes’ – then how can you learn more about it? How can you become proficient in this area? (i.e. take a course, read a book, practice, get some coaching/mentoring – I’m waving if you need support!
      • ‘If ‘no’ – then who could take on this aspect of your business for you? (i.e. outsource it)
  • If you don’t develop this area, will it be an issue for your business? (as in if you keep burying your head in the sand will it become an issue?)
    • If yes, what’s the impact of doing nothing?
    • On a scale of 1-10, where 10 is ‘this is really urgent’ and 1 is ‘I can chill about this’, how quickly does it need addressing?

Now you have awareness around each of these different areas, prioritise your list and ask what action do you need to take. Here’s a working example:

  • I have no idea how to schedule social media. It’s taking up loads of time loading it manually every day
  • I’d like some control over it, so I still want to create my own content but I’d love some help scheduling as that’s the bit I don’t find easy
  • If I don’t get my content scheduled, and keep hiding away from doing it, then I could be losing potential clients. It’s costing me money
  • On a scale of 1-10 it’s a 7. I’ve already had people saying that I’m not consistent with my social media and they ended up going with other businesses to get support, so it needs to be a priority now. Ideally I want to get it sorted this month
  • I will speak to 3 different freelancers that do social media scheduling and get 3 quotes. I’ll also pull together a plan of my content so that I know what days/times I want content scheduled, and which platforms I want to use

Remember, you don’t need to hide from your weaknesses in your business. Just get the information and then work on how to make improvements. When you’re in the corporate world you have departments that manage the different aspects of business. You can’t be great at all things, so give yourself a break, but you do still need to know what impact your weaknesses might be having in general.

Hiding your head in the sand won’t help!

So, in case you wondered what I ended up doing around my ‘money ostrich’. I worked with a lovely 90-day Coach, Sara Roach-Lewis, who helped me to put in some simple systems in place to be more money savvy. I now have set days that I work on my finances. Am I perfect?  Ummm that would be a no, I have a looooong way to go, but now I am able to make much better informed decisions because I have the data to back it all up. I also feel just a teeny, tiny bit more growed up now too!

Your call to action: Review your weaknesses in your business and put a plan in place to turn them into strengths, or at the very least put a plan in place to outsource the areas you’re not so good at.

Want to know more about outsourcing? Read an article I wrote about it here.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

It’s Time To Rock Your Expertise (Even Though You’re Scared to)

In today’s blog post, I will share why you should bother to become an expert and how to reframe the word ‘expert’. I will also talk about how to build and showcase your expertise.

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Oh no, she’s talking about being an expert this week. I think I need to hide or go and do something different. I don’t want to read to this. Cringy, huh?! Well no, not really. If you want to be known for what you do then it’s time to step into the role of being an expert in your field. Now, right now that might feel really scary and that’s okay. Let’s break it down a bit.

What’s An Expert?

Do a quick Google search and you’ll end up with this: a person who is very knowledgeable about or skillful in a particular area.

Now, I’m guessing you’re pretty knowledgeable about what you do, or pretty skilled, yes? Yay, you’re an expert!

It sounds so big headed though, right?! Eeek – We don’t want to own that word, do we?! Well how about we play it down a bit – what about the Go-To Guy or Gal? Better?

Everyone has to start somewhere, no matter if you’re the world’s best mountaineer or make the best pasta dish, you’ll have had to learn how to do it at some point.

Why Bother Becoming An Expert?

  • It builds credibility
  • Allows people to know-like-trust you
  • Raises your profile
  • Opens up more focused opportunities – Think joint ventures, speaking engagements, collaborations…
  • You’ll get paid more etc..

Oh yeah and guess what – You become VISIBLE!

How To Build Your Expertise

It has been thought that Malcolm Gladwell, in his book Outliers, had said that it takes 10,000 hours to master a subject. What he was talking about was becoming that expert that you could recognise just by one name, i.e. Oprah for example. It does take thousands of hours to become an expert, yes, but he was talking about that super duper expert level. It may be the one that you strive for, but whatever you choose you do need to put the work in to become one

How can you begin to do that?

Observe – Model the behaviour of an expert. This isn’t about copying but it’s about noticing how an expert behaves and then modelling your behaviour on theirs. Take a tiny element of what they do to become successful. For example, they might stand a particular way, have daily success strategies that they use, get a particular type of business support etc. All of these are elements that you can take away to experiment with.

Learn from various resources; research, webinars, books, other people in the same industry, training programmes, blog posts, newsletters. The more you can build your knowledge, the more you’ll also build your confidence muscle.

Teach – The best way to learn something is to teach someone else – if you can teach what you know to a 5/10 year old then you’re on your way!

And here’s where some of that teaching can come in – you can share your knowledge through various methods and start to showcase the expertise you have, all the time learning more as you go. So sharing that expert knowledge might be as simple as a tweet or a blog post, or it can go to that next stage which we’ll cover in a moment.

Showcasing Your Expertise

There are lots of ways that you can share your expert knowledge. Here’s a few ideas to get you started. All of these things will help you rock your visibility and expertise.

  • Mastermind Groups
  • Webinars/Master classes
  • Speaking Engagements
  • Writing A Book
  • Telesummits
  • Podcast Shows
  • Facebook Groups
  • Blogging/Vlogging
  • Guest Interviews/Collaboration
  • Article Writing and so much more…

So now you know why you should bother to become an expert and how to reframe the word ‘expert’.

Call to action: Think about how you can build and showcase your expertise, one simple step at a time.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Have You Eaten Your Frog?

In this blog post, I will share 8 ways that you stop procrastinating and get things done in your biz

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Procrastinating can be fun. Until it’s not! It can dent your confidence, where you keep putting things off and not achieving what you want to achieve.

I do think there are positives to procrastination too though. What I mean by that is sometimes you’ll be procrastinating because you don’t have all of the information you need, or the timing isn’t right etc. This blog isn’t about that! This is about not doing the things you’re meant to be doing. I’m going to share a few ways to beat your procrastination.

This is a little list intentionally. If you’re a procrastinator giving you yet more to read or learn isn’t going to help you crack the habit of procrastinating!

  1. Clear Your Energy Drainers

There are things in life that we tolerate, we let them build up.  It might be a blown light bulb, a shredding bin that needs emptying, some paperwork etc.  Each time we see this pile or list of jobs to do it can drain our energy. It also has quite a powerful impact on how we feel about ourselves.  If we can’t achieve the simplest of things then why would we even bother trying the bigger stuff?

Write a list of the top things you are putting off and work through them one by one.  Your confidence will grow as you achieve them.

  1. Don’t Over-Think It (Less Time Thinking, More Time Doing)

This is pretty straightforward – don’t over-think it. I’ve just finished the book, ‘The 5 Second Rule’ by Mel Robbins. She has a fabulously simple little strategy of counting down from 5 to 1 and on 1 doing that thing you’re putting off. It helps you get loads done! (Read her book for more info)

We spend so much time thinking about tasks that need doing and yet put them off.  Less thinking, more doing = more time doing the things you love.

  1. Eat Your Frog

As Brian Tracy says in his book of the same name. Get the big jobs (that one you know you’re totally going to put off) out of the way – it makes the day way more fun.

  1. Most Important Tasks

Set yourself up for success.

Set your top Most Important Tasks for the Day or MIT’s (I first learned this from Leonie Dawson, I think it might be from Stephen Covey originally, I’m not sure)

  1. Use the Pomodoro Technique (Check Out This Link For More Info)

Set a timer for 25 minutes to see what you can achieve. Break down the task (Pomodoro) (set a 15/25-minute timer, put in 100% effort on that task.  When the timer goes off, put it away – just take one step at a time).

  1. Don’t Wait For Perfect (I know, this one is tough if you’re a perfectionist)

Sometimes you just need to take a risk and put it out there. Remember mistakes are ok. There will also be mistakes that you make but it’s how you learn from those mistakes and what you do differently next time that will make all the difference.

Often the fear of it not being perfect can result in procrastination.  There is debate about this but I know certainly for me I put off things because by not putting them out there means I can’t get it wrong.  I’m a work in progress.

Choose a ‘have a go’ attitude.

 

  1. Give Yourself Permission

You need to give yourself permission to make mistakes. If someone else made that mistake we would encourage them to pick themselves up, dust themselves off and try again – we ‘give them permission’. Not so easy when it’s you, I know.

  • Give yourself permission to be you
  • Give yourself permission to change your mind and go in a completely different direction
  • Give yourself permission to be happy

If you have learnt something from the mistake and want to keep going that’s great – but conversely if it’s really making you unhappy then it’s ok to give yourself permission to change your mind!

  1. Stop Taking Yourself So Seriously
  • Lighten up!
  • Take responsibility for your own life
  • How can you bring more fun into your life?

Recommended Reading:

Call To Action: I’ve shared lots of different ways to stop procrastinating. Now go and eat that frog!

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

How To Create Content Really Fast

In this blog post, I will share ways that you can create content simply, without burning yourself out in the process.

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Are you burnt out trying to come up with new content ideas all the time for your business? You became your own boss to run your business, not to have another job, didn’t you? You are in control of this –  automate where you possibly can and have a plan. It’s key to making this whole content thing work.

Here’s some ideas to get you started:

Get A List Of 10-12 Main Topics

You know more than you think, and you definitely know way more than you need to share at any one point in time!)  This is about chunking down your content so that you don’t overwhelm your dreamies

Chunk Down

Choose 1-2 topics and write 3 sub headers for each topic

I.e. Stress is the main topic, sub-headers might be sleep, nutrition, career, relationships etc. (All things that relate to the main topic that you could talk about)

Find A Way To Plan Your Content

You could use a simple notebook, diary, online calendar, website plug-in, mind-map etc.

Create A Swipe File (What graphic designers etc. use – a fancy name for the place you can save content ideas!) Here’s a list of some I use/have used:

  • Pocket
  • Evernote
  • Pinterest
  • A simple Word document

Create Some ‘Just For Fun’ Questions (These questions are great for creating engagement)

Think up some fun questions like and share them on social media:

  • ‘What’s your favourite flavour of ice-cream?’
  • ‘What was the best book you read and why?’
  • ‘If you could have dinner with one famous person, who would it be and why?’

Write Down Some Great Calls To Action That You Could Add To Your Posts

  • If you like this, check out my little book here…
  • Enjoyed this post? Check out this other blog post about xxx here …
  • Come and join my Facebook group here …

Write Storytelling Posts

What snippet (and I mean snippet!) could you share about you that might inspire others? Write a few out ready to post. This often freaks my dreamie clients out – they panic about what to share, how much etc. Here’s a really easy template you can follow to share your story:

  • Explain what was going on with you (headline detail only)
  • Bring it back to your lessons
  • Bring it back to them (how does it relate to them?)
  • Add a call to action

That’s it, simple, huh?

Finally, really this is the best bit! I can’t take complete credit for it though as it was my hubby’s idea many years ago and I expanded on it over time.

Think Of Your Content As Building Blocks

So a tweet or quote on Facebook is your teeny tiny block. Your next block up might be what I call a ‘random musings’ post you’ve written about something that interested you.

Your next block might be to create a one tip post as a video, blog post or in your newsletter. Then you might turn that tip into a 7 tips blog post or video. Then you could turn those tips into a video series or email series, maybe even an eBook, then at the top end you could turn these into training programmes, workshops etc. The magic is that you can also do it the other way round, where you pull old content from your training and go back down through the blocks to repurpose the content.

Here’s an image that explains it better than I may be doing. 

I hope that gives you lots of ideas for how you can keep coming up with new content ideas. If you want to learn more about this, you’ll love my Supercharge Your Content Masterclass where I dig deeper on these areas so that you can create amazing content in way less time! Check it out here – http://bit.ly/SCContent

Call To Action: Go through some of your old content and using the little model I shared with you – think about how you can repurpose it.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Are You Maximising Your Time Being Visible?

In this blog post, I will share a simple 6-step plan to maximise the time you’re being visible in your business.

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Read Full Transcript below...

There are over 80,000 ways to market your business apparently, it’s no wonder we get overwhelmed with where to start.

But how do you know if the ways you’ve chosen are the right ways for your business to grow?

Well this is where being strategic in your business will really serve you. In this post, I’m going to share a simple 6-step plan to help you maximise the time you are being visible.

One of my lovely business friends, Jo Bendle, said something that really stuck with me a few years ago. She said, “Everything in business is an experiment.” She’s so right.

If you really want to get great results with your visibility then you want to make sure you’re doing the right things. This is where testing comes in.

So, let’s treat this whole visibility thing as a mini project. In my Rock Your Visibility programme, one of the key things that we do is focus only on ONE single area of visibility a month. Why do we do this? Because if you don’t stick at something for any amount of time, how can you know if it’s working or not, or whether you even enjoy it? By honing in on one area, you can then decide whether it’s worth pursuing for longer.

Now, let me be honest here – doing something on visibility for one month isn’t going to create massive growth. The growth will come from being consistent with your efforts, but it’s a really good start.

Here’s what to do:

  1. Choose One Area of Visibility To Focus On

Here’s a list of things you could choose from to get you started:

  • Blogging
  • Video
  • Training – webinars, group workshops, etc.
  • Group connection
  • Newsletters
  • Networking
  • Content Creation
  • Storytelling
  • Facebook Groups etc.
  1. Do A Mini Review
  • What are you currently doing on this area?
  • What’s working / What’s not?
  • What would be great new things to test out?

(Notice your numbers because they are great things to measure later –  how much are you doing right now, i.e. 1 blog post a month)

  1. Set Yourself One Really Clear Goal To Focus On
  • Think about what you want to achieve this month
  • Make sure it’s a super measurable goal (that way you can check your progress at the end of the month)
  • What do you want to achieve by the end of the month?
  • What will you be/do/have when you’ve hit your goal?
  • How do you want to feel?
  • What steps do you need to take that will help you achieve your goal?
  1. Brainstorm

Brainstorm lots of ways that you could improve your visibility on that area for the month

  • What support/resources do you need?
  • What system(s)/process(es) would help you manage this area better?
  • What do you need to stop/start/continue?
  • What do you need to do/create to move forward on this area this month?
  1. Manage Your Mindset
  • How will you manage your mindset to keep your vibes high for the month?
  • Maybe you need to uplevel your skills around this chosen area
  • Maybe you need to notice what you tell yourself around this topic when you take action
  1. Put In Some Milestones
  • What milestones can you put in place throughout the month so that you know you’re winning?
  • How will you celebrate your successes?
  • (Remember successes aren’t just the big things, celebrate the small wins too)
  • Who will you share your wins with? (Much better if it isn’t just you that knows!)

Here’s a quick recap of this simple 6-step plan to help you maximise the time you are being visible.

  1. Choose one area of visibility to focus on
  2. Do a mini review of where you’re at right now
  3. Set yourself one really clear goal to focus on
  4. Brainstorm lots of ways that you could improve your visibility on that area for the month
  5. Manage your mindset
  6. Put in some milestones

Call To Action: Your call to action this week is to commit to just ONE area of visibility to focus on.

You don’t need to do this on your own. If you want to get step-by-step support on how to make visibility easier in your business, and a plan to follow, then come and join my AMAZING community of business owners where you can work on your goals together, then check out my Rock Your Visibility programme. I take in 5 new members a month, so if you want to be in on this round drop me a PM (private message) on Facebook and I’ll let you know if we have any spots left for the month.

Here’s what one of my lovely members, Kim Marshall of www.kissgoodbyetoana.com has to say about it. 

***

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

How Many Clients Are You Losing By Not Doing This One Thing?

In this blog post, I will share what you MUST do if you want to avoid losing clients.

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Read Full Transcript below...

If you don’t build relationships you won’t build a good business.​

​Relationship building is VITAL​.

​You will keep hearing people say that people buy from people they know, like and trust and this is so true. Business happens when people connect with you, when they can relate to you. ​

There are so many benefits to connecting with your dreamies and building relationships with your dreamies:

  • It’s a great way to build relationships
  • You understand what your dreamies need, what their challenges are
  • Generating content ideas – blog posts, videos, resources, programmes and services
  • They may know someone who needs your help
  • Or may even be the one that needs your help
  • There could be collaboration opportunities
  • They may have great connections and help you spread the word about what you do
  • You learn from them about random things that make you a more interesting person to know, and more …

Problem #1: We’re impatient, we want instant results!  

Hate to break it to ya honey – Relationship building takes time, don’t expect instant results​.

Problem #2: We focus on adding to our tribe, and forget our fabulous current tribe

Make this your new mantra – follow up, follow up, follow up​. If you’re not following up on people you’ve spoken to, you can end up losing clients.

Problem #3: We think we have to ‘sell’

Selling is about building relationships – take the word ‘selling’ out of the equation. You are building relationships with people. Some will work with you, some won’t and that’s totally OK because it’s not about selling to them, it’s about connection (which just happens to be one of my top values so that one is a win: win)​

Doing a small amount to grow your business each day though makes a huge difference and it feels easy and simple. Isn’t that how we all want our businesses to be?​

Selling is about being brave with knowing that what you offer is what people need, feeling confident that you can help people with your products/services. Then you are just having conversations about how to help, instead of trying to push people to buy from you.​

A Super Simple Strategy To Start Building Relationships Today

  1. Make A List Of Everyone You Know:
    • Friends
    • Family
    • Past colleagues
    • Past clients
    • People from networking meetings
    • Online group contacts
    • People from training programmes you’ve done
    • Your social media connections
  1. Decide On One Area Of Focus, i.e: all of your Facebook connections to start with.
  1. Set A Target for how many people you want to connect with in set time period​
  • Set a daily, weekly or monthly target
  1. Invite them to have a conversation with you​
  1. Diarise – make a couple of simple notes and then set a date to follow-up again in a few months.

​​One strategy I use with my free Facebook group is to connect with every single person by inviting them to come on a 20-minute call with me. It’s a call to simply connect. I used to say it wasn’t a sales call, and it isn’t, but if I think I can help someone I will tell them, and then invite them onto a separate call to talk through how.

I have 3 separate messages:

  1. Invite them onto a chat with me
  2. Follow-up if they didn’t have a chat
  3. A  last reminder to connect with me.

If I haven’t heard from them by the 3rd time then I leave it for a while before contacting them again, usually 9-12 months so that I’m not harassing them. A lot can happen in that time so they might want a call after that time lapse.​

You need to keep good records when doing this (Be GDPR compliant on that one too please!) I started with an Excel spreadsheet and I now use Asana to log my follow-up. It doesn’t really matter what method you use as long as you keep a note of when to follow up next. Did I say that follow up is important?!

​​Work out what the best strategy for you is – make it realistic.

If you want to do 12 people per week are you going to do 6 on one day, 6 on another or 4 lots of 3, or would you prefer to just spend a day contacting people each month? What would work best for you?​

So, the key message from this is to follow-up, follow-up. Most people will leave it at the first conversation, or maybe conversation two. I came across a very old piece of paper from a course that I did many  years ago that said this:

  • 44% of people give up after one “No”
  • 22% of people give up after two “No’s”
  • 14% of people give up after three “No’s”
  • 12% of people give up after four “No’s”
  • 92% of people give up after five “No’s”

Now, I’m guessing the numbers will have changed (who knows how old that piece of paper was!) however, it suggests that only 8% of people invite people to buy from them after five no’s. Consider this, 80% of clients might say ‘no’ at least four times before they say ‘yes’. Will you be one of the people that hangs in there and invites them again? No? You could be leaving money on the table.

Ready to do that follow-up now?!

Call To Action: Pull together a follow-up plan for your business, and start to implement it.

If you’d like more help with this, I’ve created a lovely little worksheet to help you create beautiful boundaries in your business.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Are You Really Focused In Your Business?

In today’s blog post, I will share two ways to be super-focused in your business.

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I used to think I was really focused. I wasn’t. I was just under the illusion that I was.

I was working hard but I wasn’t focused on the right things.

I’d set up goals and then wonder at the end of it if I’d even achieved them because they weren’t that clear.  That was, until I read two books – ‘The One Thing’ & ‘The 12 Week Year’, which really changed how I do things.

Side note: I am also one of those weird people that loves bitty admin! If I can do a bit of admin instead of the bigger stuff then I will, it’s fun! (Yeah #Weird, I know!)

It all started with the book, “The One Thing” by Gary Keller – which in a nutshell is about focusing on ONE thing at a time. You don’t need to read it now haha. No, seriously, do read it. It will get you thinking differently about how you do things.

Sounds easy focusing on one thing, doesn’t it? It’s really challenging!

We think we’re good at focus, but are we really? I don’t know about you but I know that if I see a little red notification pop up on my phone, I’ve completely lost focus. I can’t concentrate until I check what it is. I have to turn off my notifications or they will take me off track. Same with the desktop app for my email. Seems silly really, but needs must.

I also know that I want to check my emails about 20 million times a day. Okay not that much but I’m guesstimating it would be nearly 75-100 times a day. I am working on checking it 3 times a day and it’s killing me man! I know I lose a huge chunk of time by checking email constantly, so have had to take drastic measures.

What if something comes up that needs action? It will be fine, I know that realistically, but my addiction wants me to ‘just check really quickly before you do your next task on the list, it will only take a moment’. Yeah, right, down the rabbit hole I go! Constant work in progress is what you should be hearing here!

If it’s client related, all of my clients know to message me in Asana (a project management tool) and not my inbox as I always have that open.

What I do now though is bring back the focus – I ask myself – “What am I meant to be working on right now?” And some days it’s something I have to ask myself a gazillion times a day. It’s actually a great thing to do when you’re feeling overwhelmed too. When you’ve only got one thing on the list to concentrate on you’re telling the other things they can wait until you’ve completed. Completing feels gooooood!

Focus on ONE single thing at a time. Tell yourself you CAN do it, even if like me you have to do it over and over again for it to actually happen!

Onto book two, the 12-Week Year. This book has been a game changer for me. Essentially you set yourself goals and then rate your performance against those goals, with stats. Have I lost you yet?!!

Let’s say you set a goal to create more content – the overall goal would be broken down into various elements and a percentage attached to it. Here’s what that might be like in practice:

Overall goal: Create 7 days of content to share across my 4 main social media platforms

Tasks to achieve that goal:

  1. Write 1 blog post
  2. Write 1 Facebook post
  3. Create a guest post plan – who to contact/when
  4. Do 1 Facebook live

So 4 elements, with 100% being the overall goal. Each element = 25% (100 divided by total number of tasks)

Now let’s say you only achieve 3 of 4 tasks, you will have hit 75% of your goal. The aim is to hit 86% or above.

All sounds easy, but you need to be REALLY clear on what the initial goal is and how to break it down or you can get to the end of the time period you’ve set without hitting your goal because there were more elements to it than you thought. So you learn very quickly about being really specific with your goals, so that they’re easily measured.

I usually set myself 3 main goals to work to, that way it’s not overwhelming and everything I’m working on is linked to those 3 goals. Often I’ve got one main business goal, one mindset goal and one personal goal, all of which get broken down into different elements.

This system isn’t for everyone and when I did the 90 Day Year it added even more structure to the mix, but if you’re someone that likes accountability then this might work for you. Either way, getting more clarity around what you want to achieve in your business will help you measure your goals much better and create way more success. You need to keep focused. Added bonus:  you won’t feel a slave to your notifications either!

Call to Action: Check in with yourself – how focused are you really being? Maybe it’s time to start to notice and then make some changes!

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

How To Book Discovery Calls In Your Diary With Ease

In today’s blog post, I will share how you can book discovery calls into your diary as if by magic.

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Do you wish you could get potential clients booked into your diary with ease? It can be tough, can’t it? It can all feel like a struggle. You’re doing this business thing to make a difference but it feels like really hard work. Maybe you’ve told yourself this is the year it’s make or break. If it doesn’t work you’re going back to get a proper job and that makes your stomach turn.

You’re tired. Tired of being disappointed, tired of not getting the results for your hard work. I know, I’ve been there! With simple tweaks though, you can create discovery calls with your dreamie clients over and over again. Let me share with you how.

I used to wonder how you magically get people booking into your diary, until I learned what works best in my business. I tested it out with my clients and then a new system was born.

I spent a long time perfecting how to do discovery calls. I would say I’m still not perfect at it. I often give away far too much and cost myself a client!! However, I now convert to paying clients at about an 85% conversion rate, so today I thought I’d share with you what works for me and my clients in getting client calls booked into your diary.

Worst case, is you get to connect with people and that raises your visibility! What can you do in your business to create these gorgeous clients? Here’s some ideas to get your brain fired up!

Free discovery call, consult, etc..

Invite people onto a call to talk about how you might be able to help them. A quick call where you can ask what they are struggling with, make an assessment of how you can help and then share with them ways to work with you

Free taster session – strategy/discovery/relevant to your biz

Similar to the discovery call but this one is more about showcasing what you do. At the end of the call you can ask if they’d like to find out more about how to work with you. You can also do a mini action as part of the call and that will give you more chance to follow up

Client interviews/surveys – 10 questions (FAB for newbies)

A fabulous place to start if you don’t know who your dreamie clients are, or you just want to understand them better. Offer the client interview where you ask about 10-15 questions that will help you understand them better, then offer them a free taster session in return. Again, great for follow-up too as you can check in on their progress after the session.

Hold a webinar – Teach what you know, invite onto call

A great way to both build your list, credibility and opportunity to get discovery calls booked. They like your content, they want to find out more

Share great content

Something that MUST not be overlooked. You have to make sure you have great content. This will underpin what you do, help you to connect with your dreamie client and then make them want to talk to you. You can pop a call to action on your posts, your blog posts etc., but I’d say do this with caution as it’s much more compelling if there is a time limit on your discovery calls

Other people’s groups

Share an invite to chat with you on marketing days. What I would say here is make it more of a taster session for these than a discovery call as you’re more likely to get interest (and remember the group rules – not all groups allow for this)

Group chats/networking

Be brave with conversations. Just chat away in groups, networking and then if you think you can help that person, simply invite them onto a call with you.

Other things that you can try

Invite onto a call – as an add-on to group programmes. It’s a great way to help people that you only know in a group capacity, opportunity to offer them more 1:1 work if it’s relevant

Speaking gigs – make your call to action an invite to talk to you about how you can help them

Referrals / affiliates – invite onto a call as above to talk about how you can help

Email list – set a maximum number of clients you want to work with, invite people that are serious about working with you onto a call. Explain who it’s for and who it isn’t – i.e. It’s not for you if you aren’t ready to invest in working with me, not committed to take action etc.

So there you have it, lots of different ways that you can get people to jump on a call with you.

Remember, no conversation is wasted. That connection can lead into lots of new opportunities, even if it doesn’t feel like it at the time. If someone doesn’t sign up with you, there can be lots of reasons why – not the right time, not the right fit for them, they’re not ready yet etc. etc. Who knows where that connection will lead!

If you want more support with this, then check out my self-study programme – Discovery Call Magic where I take you through the process step-by-step so that you can create discovery calls as if by magic.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

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