What To Do When You Start To Hate Social Media

I’ve been debating whether to write this post / record this podcast. It’s a vulnerable post, which as we know isn’t so comfortable.

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I’m not just sharing my vulnerability here though, because I’m telling you something that I teach my clients. To get your business seen you need to be visible.

Now here’s the problem, I was kind of done with being visible! I was ‘over’ social media. I was sick of showing up on social media day in, day out, tired of all of the advertising and the ‘buy me’ promoting, bored with being consistent and wondering what it was all about, this ‘machine’ that takes over our lives.

I’ve noticed it’s not just me that’s tired of social media, it seems that more and more people are finding it exhausting and not how they want to do business. Lush being one company recently saying they are coming off social media and Leonie Dawson saying how she’s tired of it too. It can be relentless. BUT we do have a choice in how we play. We don’t have to push ourselves so hard. We get to set boundaries and ‘work it’ how we want to.

In contrast to my recent ‘I hate social media phase’ though, I’m very aware of how amazing social media is. If it wasn’t for social media I wouldn’t have a business, not a successful one anyway. Facebook has been the lifeblood of my business over the past few years. I’m starting to enjoy it again, but I needed to take a break.

A break to recharge.

A break to reflect.

A break to process.

I still showed up for clients, but I didn’t do Facebook Lives, I didn’t do that many blog posts. I didn’t ‘do’ visibility that much at all really.

We had a life-changing year last year, with two house moves, one ending up with a move from England to Scotland, my husband leaving his full-time job to run his own self-employed business, moving from a busy town life into the middle of nowhere and leaving behind many beautiful friends. Add to that our youngest moving to London to go to Uni and empty nest syndrome kicking in.

It’s brought up a lot of emotions, mostly the empty nest syndrome being the hardest to be honest. I’ve found it way tougher than I thought it would be, and I miss my ‘little girl’ like crazy.

There have been times when it’s been incredibly lonely. You can’t just pop to a local cafe very easily when you live up here, and it takes time to build friendships.

There aren’t the same numbers of local networking events that you can go to, so you have to create your own way of connecting with business owners. Online is lovely, but when you live in a remote area you need offline connections too. Even more so when your top values are connection, as in my case.

I became a hermit for a little while, and felt incredibly sad, ‘grieving’ my little girl no longer living at home.

Put it this way, there have been many times when I’ve cried by the tumble drier after a visit from her, and finding the odd lost sock that she’s left behind (why do we always end up with odd socks?!!)

I fell out of love with social media.

I knew there must be a different way.

I was bored with my content.

I had nothing to say.

So I didn’t say much at all.

It’s been tough, but it’s equally been refreshing not living and breathing social media.

In an interview I did a while back with the fabulous Alexandra Franzen, we talked about how one of her blog posts really got me thinking. She’d worked out that if she carried on at the pace she was going, she would have lost 3.2 or 3.4 years of her life to Twitter alone.

I’ve personally made the decision to come off Twitter. I don’t enjoy it and it doesn’t bring me clients – Two things I always say you should consider when choosing a social media platform. (I can’t quite bring myself to hitting delete on my account though, so I’m getting my lovely VA to do it!!)

So, what do you do when you completely lose interest in marketing your business?

Check in on what’s going on – Ask yourself if you’ve lost complete interest in your business or if you need a change.

Keep the content rolling out – That way you can decide when to show up.

Do a LOT of soul searching – Why do you want to run your business? What excites you? Who do you love to work with? What’s the real problem?

Talk to people about how you’re feeling – I talked with friends. Many friends. They were amazing (you know who you are!)

Mix things up a bit – I did lots of things unrelated to business. (I am growing veggies, gardening and about to check chickens people – who is this new woman who’s moved to Scotland?!)

Slow down – I still plotted and planned, but in a calm way.

Create a daily routine to allow some thinking space – I started meditation and doing Qi Gong daily.

Think about the bigger picture. I started creating a vision board about what I really want. That bit was tough. At first I didn’t know what I really wanted. I just felt incredibly sad, and really lost. Over time I started to pull together some ideas.

Get help – I coached myself, I got coached.

Release any emotion around it – It’s okay to feel how you do, let it all out. Emotional release is a strength, not failure – I cried. A lot.

Be gentle with yourself – I’m coming out the other side now, and ready to show up more, but I’ve learned that I can be gentle with myself.

Give yourself permission – I am giving myself permission to stop when it’s just not happening.

I am giving myself permission to let go of any beliefs around how you ‘should’ run a business.

I am giving myself permission to focus on only 3 main things each day, and honestly, that is liberating!! It’s amazing how much you focus your mind when you only allow yourself three things to do.

Trust that this too shall pass – When the time is right you will know what you need to do.

So, I’m back! A different, perhaps calmer, and wiser version of me now. The one that knows it’s okay to have a business AND a life, and that you get to create it all on your own terms.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Do This To Create Real Focus In Your Business Each Week

In today’s blog post, do you find that sometimes you’re super productive and then other times there seem to be a million and one things drawing your attention in different directions?

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Maybe your distraction is checking in on emails, you can’t avoid those little red pop up notifications catching your eye, or you get caught up in social media.

I have a mantra for this year: “Make the plan. Stick to the plan!” It’s way too easy to get sucked into other projects/opportunities that take you away from your overall goals.

I’ve had a few things that have really helped me keep control over what I’m doing.

  1. I read The One Thing by Gary Keller – a fabulous book. No guesses for what the focus is on in this book! You could argue that you don’t need to read it really as it’s just all about focusing on one thing, however, it’s totally worth a read. It really shifted my thinking around how I work day to day
  1. I read another book called The 12 Week Year by Brian Moran – This was a game changer for me. It’s basically where your work year is divided into 12-weeks. Now I can’t get my around there being 4 years in 1 year that they talk about in the book, but I do work now in 12 week blocks. I LOVE the short, sharp focus of goal setting and focused projects during that time. Week 13 is for review.

As a result of all of the above I create super strict boundaries for my work now. I only work on 3 different areas at a time; 2 business and 1 personal usually.

If you want to get ahead in your business here’s a super simple 7-step strategy to keep that focus:

  1. Spend some time planning

Plan out what you’d like to achieve in 12 weeks (If you’re not sure what your goals are check out my Coaching Tools Company blog post where I share how to create goals in 90-minutes or less 

  1. Decide what your top 3 priorities are and work in ‘Espressos’ – My version of sprints

If you’ve not heard of sprints, they are where you set really clear goals for a 2-week block of time, and then take action to achieve them. Having short blocks to work within keeps the motivation and momentum going, rather than feeling overwhelmed. I personally don’t call them ‘Sprints’. I’m not really sporty, and I like coffee so mine are called Espressos of course! Thanks to Sophie Jewry for coming up with that name for me!

I also find it a bit challenging doing a 2-week block as I find I do less in week one and then panic in week 2 where I’m so behind lol, so my Espressos are all a week each.

  1. Each day decide what your top 3 priorities are

(Your MITs – Top Most Important Tasks. I learned about these from Leonie Dawson many years ago, but I think they might have originated from Stephen Covey. Let me know if you know the original source. Always make sure your 3 priorities help you achieve your overall 12-week plan.

  1. Block out time in your diary for each of those 3 priorities and work ONLY on those priorities.

I learned about time blocking many years ago from my friend, Geraldine Kelly, Once you’ve hit your 3 priorities you can move onto the next ones.

  1. Add in a buffer for unexpected eventualities

We can’t always guarantee something won’t come up so add in some buffer time (and no, that buffer time is not for you to watch more cat videos on Facebook, teehee!) Getting really good with your boundaries will help you with this one though. I’ve got lots of articles over on my blog around boundaries. 

Are You Being Wishy Washy With Your Boundaries?

3 Ways To Say No To People Who Want To Pick Your Brains For Free

  1. Review your progress at the end of the day.

What worked? What didn’t? What can you do differently tomorrow?

  1. Spend a few minutes planning out your next day

It’s way too easy to get distracted at the start of a new day. By planning in advance you’re ready to hit the ground running.

If you decided to have a play with this super simple 7-step strategy to help you keep your focus, let me know how you get on. I’d love to hear from you.

If you want to know what it’s like to work with me 1:1, book a Crack-It Call where I’ll work with you for 20-minutes to help you crack one area of your business. You’ll be amazed at what we can resolve in just 20-minutes together. Find out more here.

PS. links mentioned on the blog/podcast may be affiliate links, but that I only share when I totally LOVE something and have personally used it myself.

Lead By Example

To become that go-to-expert you need to lead. The funny thing with becoming the go-to-expert is that you won’t get a badge or certificate telling you that you’ve made it. It’s just one of those things that others say about you.

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What you can do though is step into the space of being a leader. That can feel a bit scary so here’s a few tips to get you started:

1. Build your confidence muscles – Don’t waiver when you speak, be clear, succinct and decisive, authoritative

2. Do as I say, not as I do – There is no point saying one thing and doing another, if you say you do something follow through on it.

3. Be a good communicator think about the message you are conveying;

  • What is your language like? If you’re working with corporate people you don’t necessarily want to be using things like lol. I was actually challenged myself on this one by a leadership coach who said I shouldn’t be using words like fabulous and lol, but when I don’t I don’t feel as though I’m being authentic. I often make little jokes and I need people to know that they are exactly that, by adding that little lol I feel as though I can connect with my audience better. It’s semantics, but for some of your ideal clients it’s not going to be the right thing to say, so be aware of the type of clients you’re trying to attract, while still keeping your authenticity – I know – a fine balance.
  • If you swear and you think your audience won’t be offended by that then carry on. Hands up, I do swear. I wish I didn’t, but the reality is that I do, but I don’t want that to be part of my communication so it would definitely not be part of my strategy. That doesn’t mean you can’t though, again think about your own audience.

4. Your energy needs to be positive – people don’t want to hear about your doom and gloom messages, you need to be inspiring, upbeat and motivating. Share those challenging life stories only when there is a lesson that can be passed on from them. If I kept banging on every day about having a sore back you’d soon get sick of it, the same applies to your clients too. Keep that positive energy alive. It doesn’t mean don’t share if you’re poorly or something’s happened, this is the over sharing I’m talking about here

5. In your communications be authentic – in EVERYTHING you do. If you find it difficult just keep practicing, it does get easier with time, and also makes life a lot easier as you don’t have to pretend to be something you’re not.

6. Be a professional, have high standards Under promise, over deliver, honour your commitments, all of these things will help you to lead by example.

7. Share, educate, answer questions. When I was on one of our group calls I was asked about PR, I could have just answered on the call as I did, but I wanted to help more and as it might be a question that comes up again I thought it would be helpful to create a PDF around it. This is where you can share what you know with others, and add value in the process.

8. Challenge yourself Take action, walk the talk, be accountable. You will never be perfect, there may even be things you teach that you need to work on yourself, like me with my perfectionist traits, but keep being the best version of you that you can be

9. Be decisive Leaders need to be clear and decisive. Even if that decisiveness means going back to your best friend, mastermind group etc. to help you make a quick decision –you need to behave in a way that shows you as a leader, not a follower. That confidence will set you apart, even if your knees are knocking underneath you!

So there you have it. Some simple ways to step into being a leader and being viewed as a Go-To-Expert.

What’s your favourite tip for stepping into a leadership role?

PS. If you want to know what it’s like to work with me 1:1, book a Crack-It Call where I’ll work with you for 20-minutes to help you crack one area of your business. You’ll be amazed at what we can resolve in just 20-minutes together. Find out more here.

Why Are You Really In Business?

In today’s blog post, if you want to run your own business you need to figure out your WHY.

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If you don’t know why you’re doing what you do, you’ll most likely want to stay hiding under your duvet on those non mojo days (the days you’re lacking motivation)

So, why do you want to do this business thing that you’ve signed yourself up for? Dig REALLY deep – WHY is it important for you to do what you do? I was telling a client last week how one of my mentors asked me this question years ago to find out why I really wanted to be in business. She asked me about 7 times (the magic number) and once I’d got through the frustration of not knowing I got to that beautiful aha moment of why it was important. Give it a go.

Now let’s talk about other people that might get in the way.

When you’re in business, often people outside of your business network won’t get what you do

They can think you’re just playing at business. I still get it now from some of my friends – they look at me surprised that I actually know what I’m talking about! Drives me crazy!!

Sometimes people will squash your dreams.

They won’t do it intentionally, they just don’t think in the way that you think – they may be playing small with their own lives, or have had experiences that have made it difficult for them to set big goals.

I love the quote by Sue Krebs. Not everyone will share your vision – that still does not mean that there is something wrong with your sight – Sue Krebs

Don’t let people put you off your vision – in fact I would share it with as few people as possible – that way they can’t make you believe you’re dreaming too big or that it’s not possible – be a visionary!

Stick to your path whether others believe it’s the right one or not.

Who should you spend your time with?

Surround yourself with the right people, people that will support and encourage your dreams.

You may find out they believe you more than you believe yourself!

It’s important to have a clear business vision.

It creates focus and direction. If you don’t know where you’re going then essentially any road will take you there!

When you have a business vision it can really motivate you.

From vision (your what) can come strategy (your how)

You need to get clear on the direction you’re heading.  You wouldn’t get in a car and drive to a new place without planning out your journey (hopefully not, anyway!) and equally you don’t want to be doing that with your business.  It doesn’t mean you won’t take detours or go off in the wrong direction now and again but by having a vision you can pull yourself back.

Get really clear on how you want your business to be

Here’s a list of questions to get you thinking. No need to write them down, they’ll be over on my blog post and listed in the show notes here too. 

  1. Why do you want to do this particular type of business? (think about what lights you up about what you do)
  2. What do you want to be known for?
  3. If someone was promoting you on a TV show what would your line of work be?
  4. If an article was written about you in a magazine what would the magazine be?
  5. What types of clients do you want calling you? (describe what they’re like)
  6. What will be the benefit for you in building a thriving business – physically, mentally, emotionally, financially?
  7. What do you want your business values to be?
  8. Who would your dreamie clients be?
  9. What lifestyle are you aiming to achieve with your business?
  10. How famous are you? (magazines, TV, radio, podcasts, newspapers, books?)
  11. What are your long term intentions for your business? (global domination, sell, retire?)
  12. Where do you want your life/business to be in 5 years, 2-3 years, 1 year?
  13. How do you feel?
  14. What other questions do you think you need to ask yourself?  (Add in your own questions if you want to)

Why is it important to help people?  If your first answer is, “because I like to help people” or “I want to help people feel more confident” – not enough.  WHY?

Check out a great video called Start With Why by Simon Sinek over on YouTube so that you understand how knowing this can be a huge driver for you and your business.  In the video you’ll learn about the golden circle.

My why is to rid the world of grumpy people.  We all know the power of coaching. By helping more business owners stay in business more people’s mindsets will be changed.  The more people create the lives they love the happier they become. Less grumpy people – ta-da mission accomplished!

Here’s a fun little exercise you can play to get your dream big juices flowing. Before we start though, there are rules:

No checks on reality here – I want you to forget where you are now and dream big for how you want your business and lifestyle to be in the future.  Put a check on any limitations you try to put on yourself. Forget limitations like time and money. Others out there have achieved their dreams, the only thing that will stop you is your thinking!

DAY ONE:Write questions on index cards / whiteboard / post-it notes / get out your coloured pens!  Get creative. (One question per card)

Put them up around your home, by the toaster, on the fridge, in the bedroom etc.  Keep a pen beside them and as you come across the questions throughout your day try and add answers to them

Leave the cards up for 24 hours – let the ideas percolate

DAY TWO: After 24 hours take the notes down, leave it another 24 hours before you go back to them

DAY THREE: Shuffle the cards, sit down with a cuppa in the garden or a coffee shop and read them through.  Is there anything you want to add?

DAY FOUR: Read the cards again and then shut your eyes and visualise what it will be like when you have these things in your life and business.  Once visualised make a note of anything that might come up

DAY FIVE: Start to put together a vision board or a written plan of what your new goals are

So no chasing other people’s dreams, or dreams that will disappoint you once you get them.

Understanding your WHY sounds simple – it can actually take AGES!  It’s a really challenging thing and will require you to dig deep. You may not get it straight away but over the duration of this programme I want you to keep checking in on it

Hit reply and let me know what your big ‘why’ is.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

A Simple Guide To Getting Started With A Facebook Group

In today’s blog post learn how to attract soul clients to new FB group and how to plan content for group

Links mentioned on this episode:

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Learn 7 ways to get started

I have a relatively small Facebook group. At the time of recording/writing it has less than 600 members, however about 85-90% of my business comes from my group.

It’s a great place to showcase what you do and help people to get to know you better. It’s also a great way to connect on a deeper level with your dreamie clients.

I love to ask the members of my Facebook (hereon in written as FB) group what they’d like to learn. Currently one of the hot topics that seems to be coming up in my group and with clients is where to start with a FB group.

Questions get raised like:

  1. Do they take a lot of time?
  2. How do I get one started?
  3. How do I get people in there?
  4. What do I share in my group?

Let me take each of these in turn and share some simple ways to get started.

  1. Do they take a lot of time?

They can initially take time to get them up and running and then you learn how to manage them more effectively. The key to a group is to create engagement so just showing up now and again isn’t the best strategy. Bombarding the group with content isn’t the way either. It’s about getting a balance.

You don’t want to be in there 24/7 answering questions constantly as you’ll end up burning yourself out, but you do want to get involved when people are taking time to comment and join in.

  1. How do I get a group started?

I won’t share the practicalities here on the techie side, but I will share with you some ideas around getting it started.

Start with the end in mind. You need to have clarity around the purpose of the group.

Here’s some questions to ask yourself:

  • Why do you want to run it? (It may be to get yourself known, to create a safe space for clients, for an online programme that you run or to attract dreamie clients, or all of the above) What’s the main purpose of your group?
  • Who is the group for? (This is where you really need to get clear on who you serve, how you help and what you offer. That way the content you share in the group will be right, and you’re not spending hours trying to come up with ideas only to get crickets when you share something. PS See my post on vanity metrics about numbers!
  • What is your main area of work? (This will help you come up with content creation ideas)

Spend some time getting clarity around these three areas and that will really help you to get started and get the foundations of your group right.

  1. How do I get people in there?

There are SO many ways. The quickest and easiest is to invite them! Add them as PS notes in everything you do, i.e. PS. Want some tips, strategies and training on how to be more visible in your business? I run a fabulous group for service-based business owners. Come & join us – http://bit.ly/RockYrFabBiz.

Here’s 14 places you could be spreading the word to get you started, I was aiming for 7 but got a bit carried away!

  1. Put a link at the bottom of your email
  2. Put a link in your Skype account
  3. Add a link to every blog post that you write/share
  4. Invite people to your group when you’re talking to them
  5. Share a little image on your FB business page showing your group info and invite them to join
  6. Invite them in your newsletter
  7. Talk about your group at local networking meetings
  8. Share your group on promotional days in other online groups
  9. Write a blog post about your group and create a link to join
  10. Write a little post and share it on various social media platforms that you’re on
  11. Add it to the bottom of your opt-in
  12. Do a PS note in any Facebook post that you share
  13. Mention your group at the end of every Facebook Live that you do
  14. Ask people in your group to help you spread the word

Get creative with it. What places could you share about your group?

For this to work well, the clarity piece in step 2 is super important so that you invite the right people into the group, that way they are more likely to be your dreamie clients that you want to work with.

  1. What do I share in my group?

Because you’ve got step 2 right, you’ll now have more of an idea of what content to share that will be useful to your dreamie clients.

Let’s say you’re a Stress Coach, your focus on content will be around managing stress, so it might be to create some little top tip posts of how to manage your stress levels, maybe around relationships, or career or home life for example. You might share blog posts of the same tips, or create a FB live.

One of the things that I’ve done for years in my group is have themed days. A lot of groups are doing this. The purpose is to build familiarity in your group, so it feels like a safe space to share, it creates consistency and it makes it waaaay easier for you because you have set days for set posts.

The funny thing is I’ve often thought about adding in lots of different things into my group, but when I do ‘market research’, aka have a coffee catch up with members from my group, the one thing they tell me they love is the consistency of my themed days! Gotta go with what works!

One of my lovely clients, Dawn Bradly, of Dawn Bradly Coaching works with clients around low-level stress and anxiety and when she had her own group she would create a day where she adds something light-hearted and humourous to create a bit of fun in her group.

Here’s a list of 18 ideas to get you started

  1. Invite them to share their blog post
  2. Monday Motivation day
  3. Inspiration day (share stories to inspire your dreamies)
  4. Let’s connect day where people share their social media posts
  5. Top Tips
  6. Did you know….?
  7. Just for fun
  8. Comment with a gif to say how you feel
  9. Where in the world are you? posts
  10. Celebration posts
  11. Quotes
  12. Longer posts sharing your story (check out this post https://www.rubymcguire.com/how-to-use-storytelling-in-your-business/ for a template on how to write these)
  13. A poll to find out what people want
  14. Share your promotion/offer day
  15. Blog posts that you’ve written
  16. FB Lives – do some training for your group
  17. Q & A thread, a business clinic or ‘clinic’ that fits in around your niche
  18. Case studies

Think this just works for coaches, consultants and trainers? Think again. My hubby now runs his own plumbing and heating business. He doesn’t need a group but we use a similar principle for his business page, and he’s rushed off his feet! Here’s his themed days for the week:

Monday: Mac’s Plumbing Tips
Tuesday: Share a story (a case study of some kind)
Wednesday: Share a poster (this is the poster he shares in groups to advertise his services)
Thursday: Did you know? (this is where he shares something fun related to plumbing and heating
Friday: Just For Fun (these posts are random questions that we ask to create engagement)

It takes a lot of the pressure off you when you have a plan to stick to, and as your business grows it means you can outsource this task too.

So there you have it – a simple guide to help you generate some fun ideas for your FB group.

I hope that’s given you loads of ideas to get you started.

Facebook groups can take time, which is why it’s so important to know why you want to run them and what you want to get out of them. However, with the right strategy behind them, you can start to generate lots of business through them.

When you’ve set up your group, let me know what you’ve created. I’d love to give you a high 5.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Do You Get Stuck With What To Share With Your Blog Posts Sometimes?

In today’s blog post, learn 7 ways to get out of writer’s block.

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What can you do when you are just staring at a blank screen or sheet of paper?

I’m usually pretty good at coming up with new ideas but very occasionally I’ll get writers’ block.

Here are 7 things to try when you’ve got writer’s block.

  1. Phone a friend – maybe literally but I ask my close friends if they can inspire me. It might be business related, or it might just be the complete break from business that gets those cogs going again.
  1. Do something completely different – I attended a Neuroscience for Coaches webinar a few years ago and it was fascinating learning how the brain needs ‘restful activity’, so it’s engaged in something that’s not related to what we’re trying to solve/figure out. Going for a walk, reading a book, taking a shower etc. All of these things allow our brains the restful activity we need and when you think about it that’s when we often come up with our most creative ideas.
  1. Create/use swipe files – Have you heard of a swipe file?  It’s what graphic designers, creatives et al use to save images/content etc. I use all sorts of things as my own ‘swipe files’. Some of these might be useful to you too, so I’ll share. I don’t know why I have so many to be honest.
  • A notebook – Write it down! Carry a little notebook around with you in case inspiration strikes. It’s amazing how quick your muse disappears. Capture that amazing idea as soon as you can! I love having my little notebook – I get to pretend to be a super creative person, kinda artsy!
  • Pocket – I love the Pocket App – Like Pinterest you can save lots of links to blog posts and it’s easy to search – Not sure why I use both but hey, it works for me!
  • Evernote – fabulous little app for capturing snippets of info and completely searchable.  You know those little links or quotes that you don’t want to lose, but know if you write them down it will take forever to find again?  That’s where Evernote comes in.
  • Data Bank – I have a folder on my computer for magazine articles, scanned cuttings from Psychologies, People Management, that kind of thing, divided into subfolders and then when I’m stuck I can read a quick article and get inspiration
  • Asana – A project management tool where you can save all of your ideas

There’s loads of apps and tools out there, it’s just about finding what you enjoy.

  1. Read blog posts/books – both related and unrelated to what you do.  It’s always great to learn new things. I read a lot so books are a constant source of inspiration for me.

Don’t always think blog posts have to be about your area, often there are links (ok sometimes tenuous links in my blog posts!) that you can make to lead into your subject.  

As I read books I take notes in pretty little books, it helps me retain information and gives me ideas for later posts. Plus the added bonus is you’ll have lots of useful info you can use later!

  1. Brainstorm – write down headers for everything you know about your field of work and see what comes up. You’ll be amazed at how much you know about your area when you start pulling together a big list and getting some ideas down on paper.
  1. Rehash/repurpose content – remember that blog post you wrote a while back about confidence or something related to your coaching? Write something else on the same subject, just write it from a different perspective, do a bit more research around it and beef it up.
  1. Change your location – sometimes you need a change of scenery to get those creative juices flowing. Move into another room, work in the garden (weather permitting! I’ve just moved to Scotland so not sure there will be so much working in the garden!), go to the local cafe (my personal favourite!)

So in today’s post I’ve shared with you some hints and tips to get your mojo (motivation) going again. I hope it’s helped you.

I’d love to hear what you do when your brain doesn’t want to play and you’re on a deadline. Let me know in the comments below. I love learning lots of new ways to move away from writers’ block.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Are You Really Being Visible In Your Business Or Are You Just Playing At It

In today’s blog post, I will share how by looking at your goal differently you can create fast results in your business.

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Learn 3 simple strategies to help you stop playing small

I did a FB live recently on my page talking about being visible. You can watch the live here if you want to. 

Being an introvert, I like hiding! I’m really happy and content in my own company, but I learned early on that hiding doesn’t bring business, and actually it doesn’t create life fulfilment either, we all need connection. (Ooh, that was deep for a moment haha)

In my FB live I shared some key points that I thought you might like to know about too, here’s some of them. You can catch the rest in the live if you want to.

  1. Get clarity

When being visible the big mistake I see people making is going all out shouting out about what they do, but not having crystal clarity. One day it’s one thing, the next day another. Hey, there’s no blame here, I’ve been there too.

When you set super clear goals you will find that you work much smarter in your business. You can’t set great goals though if you don’t get that clarity around what you are really trying to achieve first.

Just saying to yourself, ‘I want to get my business visible’ isn’t enough.

Why do you want to get visible?

Well I’m guessing you’re screaming at me now, “To get flippin’ clients, Ruby, of course!”

Well yes, but what type of clients? How many hours of work do you REALLY want to work in your business? What type of work do you want to do?

Knowing some of these things will help you set the right goals in the first place.

  1. Get focused

You’ve set your goals, now you have to keep focused. Nobody is going to tell you not to watch those the 5 minute hacks or not to complete the next personality test online. You have to be responsible and tell yourself that even when you’re not feeling motivated, you wouldn’t get away with just dropping everything and watching videos if you were in a full-time job. (Feel free to replace the online example with any number of your own procrastination tactics!)

What visibility action can you put in place that is going to bring actual money into your business?

I love using this mantra when I’m distracted – Action Producing Money – I pop it onto a little post it note if I’m in a scattered mood and it helps bring back the focus to me being a business owner. It doesn’t mean you don’t connect with people and it’s all about money, it just means that you keep focused on the right things.

  1. Get accountability

It can be lonely being a solopreneur, you have to be one seriously motivated person to build a business. One of the things I’ve learned is that to get loads of things done I have to have people around me to hold me accountable.

I work with 3-4, sometimes, 5 accountability partners at any one time, all on different areas of business. By declaring to someone that I’m going to do something, I’m way more likely to get it off my list and done. I don’t know about you, but I find it a bit embarrassing saying I’ll get something done and then not doing it!

Maybe it’s not a person you declare your commitment to, maybe you do a social media post to tell people what you want to achieve. I know that strategy has worked really well for me in the past.

I know a lot of people know what they need to do, but they just don’t do it for one reason or another. They get to the end of their business day and wonder where the time went. If this is you, then let me be your personal accountability partner for the next 52-weeks. I’ll hold you accountable on a weekly basis to just get stuff done already and get your business visible. Find out more in my Ruby’s Gems accountability programme.

Each week you get an email from me inviting you to share your goals and progress from the previous week.

This programme is all about KISS-ing – Keeping It Simple Sweetie. It’s back to basics. There’s no fancy schmancy groups, no videos to watch, nothing to download, it’s just you and me working together without the price tag of 1:1 coaching/mentoring. Whether it’s me or someone else that holds you accountable, make sure you get the support you need.

This is what’s important in business, go back to basics. Get clarity and focus, figure out what’s distracting you and take action.

So there you have it, 3 tips for taking your visibility more seriously:

  1. Get clarity
  2. Get focused
  3. Get accountability

If you want help from me as early as this Friday, then come and join my fabulous Ruby’s Gems programme, and let me kick your butt for the next 52-weeks! 

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Don’t Bully People Into Working With You!

In today’s blog post, I will talk about how allowing business to flow, instead of hustling will help you to come across as someone to work with, rather than being seen as being a bully.

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Have you ever had a chat with someone and made to feel less than because you’ve not signed up with them? I had it a while ago with a product I was buying and I really felt like I was being backed into a corner. I felt ever so uncomfortable and wanted to leave the venue as quickly as possible because it all became so awkward.

I had the other person coming on so strong saying they wanted the best for me, but the best for me was actually them getting a sale and they just wouldn’t drop it. With a little bit of a people pleasing background I almost reverted to spending a lot of money on something I didn’t even want! Thank goodness for all of those phrases I practiced over the years that meant I kept my ground.

My post today might be a bit controversial but it drives me crazy how people treat people in business sometimes. Yes, we’re in business and want to help people make the decision to work with us, but it shouldn’t mean that you have to bully people into working with you.

When you’re in the place of wanting clients it can be easy to get sucked into pushing people to work with you. This will never work in reality. When you allow your business to flow instead of hustle you’ll get more dreamie clients.

What do I mean by pushing?

Let’s say someone has jumped on a call to find out more about working together. There’s nothing wrong with getting the next date in the diary to follow up with them, giving them the space to work out if what you’re offering is the right fit, but don’t badger them! There’s a fine balance between great follow-up and being so visible that they start considering a restraining order!

Then there’s that one where they might say they’ve got no money to work with you right now, your first reaction shouldn’t be to tell them to put it on the credit card. How about offering a money-making brainstorming session with them to help them come up with the money? (Only if they really do want to work with you though!)

You can do so much damage to relationships if you’re too pushy.

This also applies to all of the ways that you show up as part of your visibility strategy. Maybe you’re sending out 20 newsletters a day telling people how their life is going to suck because they aren’t buying from you.

Why do we need to scare people into buying from us? There are lots of psychological buying factors that help people buy from us, but does bullying need to be one of them? I personally don’t want people to buy from me if I’m made them feel bad about themselves in some way.

Maybe you’re doing videos and find yourself really plugging your new programme. Drop it in as a comment or explain how it works at the end, for sure, but bombarding people with the information all the way through isn’t providing value and you’re less likely to get that dreamie client to buy into what you’re offering anyway.

I’ve had to have a few challenging conversations with people over the years about working together, where people have assumed that I’m their client but I might not have made my mind up yet and then it’s become really awkward. Like the person that said my website was terrible and it was no wonder I wasn’t getting clients at the time. Surely there would have been a nicer way to help me become a client?

I’ve noticed a lot of people stepping on other people’s toes to get to where they want to be. Sad really, because we’re all unique, there’s enough business out there for everyone. Do we really need to step on toes to get there?

What I’ve learned over the years is that way more business comes my way when (excuse my language) I chill the fuck out! Seriously, the more I hustle, the less business I get. When I share content that’s relevant to my dreamie clients without instilling fear in them, my posts get liked.

When I talk to people about how we can co-create something in their business together, rather than me making out that I’m the big ‘I am’ that has the solution to solving their every problem, I sign up clients.

When I simply come from a place of service and connect with people on calls, over time that creates new business for me.

Have I been guilty of pushing? Totally. I’m not perfect. I still make mistakes too. I just feel that we’ve lost our way a little bit when it comes to business now. We’re constantly worrying about someone else getting our dreamie clients. As one of my good friends always says, ‘Nothing will pass you by that’s meant for you’.

How different would your business be if you stopped worrying about what other people are doing?

What would it be like if you stopped the hustle and worked from a place of flow, trusting that your message will be heard by the right people, the ones that need your help and love what you do?

How much would your anxiety levels decrease, your sleep increase, and your whole business be easier to run, if you just chilled out, and allowed people to come to you?

You need to get your visibility piece right – that’s about having the right message, with the right offering, to the right people.

You need to be consistent with your visibility.

You need to have content out there for people to connect with you, and then want to find out more about working with you, but if you recognise yourself as someone that’s pushing all the time though, maybe it’s time to change that. Allow your business to flow. It can be magical 🙂

Your call to action: Notice where you need to chill out a bit in your business. Where are you hustling? What would the impact be if you ran your business with a softer energy? I know mine has come on in leaps and bounds since I changed things around.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

What Are Your Business Weaknesses?

In today’s blog post, I will share how it’s important to check in on your business weaknesses if you want to build a strong business.

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We often talk about strengths in business, “play to your strengths”, “figure out what you’re good at”, “combine your strengths with what you’re passionate about in business and then everything will be easier’. They’re all true, but what about your business weaknesses though? Some weaker areas of your business can be outsourced and then there are some that you either need to understand before you outsource them, or you just need to know them yourself.

Maybe you’re someone that could list 10-20 weaknesses in your business right now, where you’ve got a long list of limiting beliefs, but which weaknesses are real and could do with addressing?

Let’s take one of mine that I’ve been working on lately. Finances in my business. At the beginning of this year I did Todd Herman’s 90-Day Year, and as part of the programme you have to do a review of different areas of your business. I knew without answering any questions where I’d stand on the financials. I’d get my accounts done on time, I had an idea in my head of where my main income streams come from, but there was no way I could tell you exact numbers around specific marketing strategies that were working, not working.

We can feel scared of our weaknesses. I was definitely an ostrich when it came to my numbers. Like anything though, you can’t improve something that you have no real awareness of. The first step is understanding your areas of weakness, then you can set some plans in place to overcome them. I’ve always found writing much easier than number crunching. I can do it. Hey, I managed some big budgets in my HR days, but I have to think much harder when it comes to doing the numbers. It doesn’t come naturally to me.

A few areas that come up with my clients are not having clarity around their marketing message, for some it’s being afraid of the technology around doing a video, or knowing how to write a blog post. For some, like me, it’s looking at the numbers. Maybe it’s being afraid of social media and not knowing what to write.

Once you are aware of your weaknesses, you can get help with them. You can develop the skill set you need to move yourself and your business forward. If someone mentions something to you and it triggers you then it’s worth considering what it is about that thing that triggers you.

Here’s a few quick tips to help you:

  • Write down areas of your business that you feel weak in (areas that challenge you) Ones that make you want to run away and hide, in the hope that they will go away if you don’t talk about them
  • Taking each area in turn, do a mini review
  • Do you need to understand this yourself?
      • If ‘yes’ – then how can you learn more about it? How can you become proficient in this area? (i.e. take a course, read a book, practice, get some coaching/mentoring – I’m waving if you need support!
      • ‘If ‘no’ – then who could take on this aspect of your business for you? (i.e. outsource it)
  • If you don’t develop this area, will it be an issue for your business? (as in if you keep burying your head in the sand will it become an issue?)
    • If yes, what’s the impact of doing nothing?
    • On a scale of 1-10, where 10 is ‘this is really urgent’ and 1 is ‘I can chill about this’, how quickly does it need addressing?

Now you have awareness around each of these different areas, prioritise your list and ask what action do you need to take. Here’s a working example:

  • I have no idea how to schedule social media. It’s taking up loads of time loading it manually every day
  • I’d like some control over it, so I still want to create my own content but I’d love some help scheduling as that’s the bit I don’t find easy
  • If I don’t get my content scheduled, and keep hiding away from doing it, then I could be losing potential clients. It’s costing me money
  • On a scale of 1-10 it’s a 7. I’ve already had people saying that I’m not consistent with my social media and they ended up going with other businesses to get support, so it needs to be a priority now. Ideally I want to get it sorted this month
  • I will speak to 3 different freelancers that do social media scheduling and get 3 quotes. I’ll also pull together a plan of my content so that I know what days/times I want content scheduled, and which platforms I want to use

Remember, you don’t need to hide from your weaknesses in your business. Just get the information and then work on how to make improvements. When you’re in the corporate world you have departments that manage the different aspects of business. You can’t be great at all things, so give yourself a break, but you do still need to know what impact your weaknesses might be having in general.

Hiding your head in the sand won’t help!

So, in case you wondered what I ended up doing around my ‘money ostrich’. I worked with a lovely 90-day Coach, Sara Roach-Lewis, who helped me to put in some simple systems in place to be more money savvy. I now have set days that I work on my finances. Am I perfect?  Ummm that would be a no, I have a looooong way to go, but now I am able to make much better informed decisions because I have the data to back it all up. I also feel just a teeny, tiny bit more growed up now too!

Your call to action: Review your weaknesses in your business and put a plan in place to turn them into strengths, or at the very least put a plan in place to outsource the areas you’re not so good at.

Want to know more about outsourcing? Read an article I wrote about it here.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

How To Run Your Business Like Clockwork with Mike Michalowicz

In today’s episode, I’m sharing a Rock Your Visibility Interview with you where I chat with Mike Michalowicz author of the book Clockwork.

In this podcast we talk about:

  • The 7 steps you need to run your business like clockwork
  • The mistakes all business owners make
  • How to let go in your business (it is totally possible)
  • Creating a four week vacation from your business

Links mentioned on this episode: http://clockwork.life/

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

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