Do You Get Stuck With What To Share With Your Blog Posts Sometimes?

In today’s blog post, learn 7 ways to get out of writer’s block.

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What can you do when you are just staring at a blank screen or sheet of paper?

I’m usually pretty good at coming up with new ideas but very occasionally I’ll get writers’ block.

Here are 7 things to try when you’ve got writer’s block.

  1. Phone a friend – maybe literally but I ask my close friends if they can inspire me. It might be business related, or it might just be the complete break from business that gets those cogs going again.
  1. Do something completely different – I attended a Neuroscience for Coaches webinar a few years ago and it was fascinating learning how the brain needs ‘restful activity’, so it’s engaged in something that’s not related to what we’re trying to solve/figure out. Going for a walk, reading a book, taking a shower etc. All of these things allow our brains the restful activity we need and when you think about it that’s when we often come up with our most creative ideas.
  1. Create/use swipe files – Have you heard of a swipe file?  It’s what graphic designers, creatives et al use to save images/content etc. I use all sorts of things as my own ‘swipe files’. Some of these might be useful to you too, so I’ll share. I don’t know why I have so many to be honest.
  • A notebook – Write it down! Carry a little notebook around with you in case inspiration strikes. It’s amazing how quick your muse disappears. Capture that amazing idea as soon as you can! I love having my little notebook – I get to pretend to be a super creative person, kinda artsy!
  • Pocket – I love the Pocket App – Like Pinterest you can save lots of links to blog posts and it’s easy to search – Not sure why I use both but hey, it works for me!
  • Evernote – fabulous little app for capturing snippets of info and completely searchable.  You know those little links or quotes that you don’t want to lose, but know if you write them down it will take forever to find again?  That’s where Evernote comes in.
  • Data Bank – I have a folder on my computer for magazine articles, scanned cuttings from Psychologies, People Management, that kind of thing, divided into subfolders and then when I’m stuck I can read a quick article and get inspiration
  • Asana – A project management tool where you can save all of your ideas

There’s loads of apps and tools out there, it’s just about finding what you enjoy.

  1. Read blog posts/books – both related and unrelated to what you do.  It’s always great to learn new things. I read a lot so books are a constant source of inspiration for me.

Don’t always think blog posts have to be about your area, often there are links (ok sometimes tenuous links in my blog posts!) that you can make to lead into your subject.  

As I read books I take notes in pretty little books, it helps me retain information and gives me ideas for later posts. Plus the added bonus is you’ll have lots of useful info you can use later!

  1. Brainstorm – write down headers for everything you know about your field of work and see what comes up. You’ll be amazed at how much you know about your area when you start pulling together a big list and getting some ideas down on paper.
  1. Rehash/repurpose content – remember that blog post you wrote a while back about confidence or something related to your coaching? Write something else on the same subject, just write it from a different perspective, do a bit more research around it and beef it up.
  1. Change your location – sometimes you need a change of scenery to get those creative juices flowing. Move into another room, work in the garden (weather permitting! I’ve just moved to Scotland so not sure there will be so much working in the garden!), go to the local cafe (my personal favourite!)

So in today’s post I’ve shared with you some hints and tips to get your mojo (motivation) going again. I hope it’s helped you.

I’d love to hear what you do when your brain doesn’t want to play and you’re on a deadline. Let me know in the comments below. I love learning lots of new ways to move away from writers’ block.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Are You Really Being Visible In Your Business Or Are You Just Playing At It

In today’s blog post, I will share how by looking at your goal differently you can create fast results in your business.

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Learn 3 simple strategies to help you stop playing small

I did a FB live recently on my page talking about being visible. You can watch the live here if you want to. 

Being an introvert, I like hiding! I’m really happy and content in my own company, but I learned early on that hiding doesn’t bring business, and actually it doesn’t create life fulfilment either, we all need connection. (Ooh, that was deep for a moment haha)

In my FB live I shared some key points that I thought you might like to know about too, here’s some of them. You can catch the rest in the live if you want to.

  1. Get clarity

When being visible the big mistake I see people making is going all out shouting out about what they do, but not having crystal clarity. One day it’s one thing, the next day another. Hey, there’s no blame here, I’ve been there too.

When you set super clear goals you will find that you work much smarter in your business. You can’t set great goals though if you don’t get that clarity around what you are really trying to achieve first.

Just saying to yourself, ‘I want to get my business visible’ isn’t enough.

Why do you want to get visible?

Well I’m guessing you’re screaming at me now, “To get flippin’ clients, Ruby, of course!”

Well yes, but what type of clients? How many hours of work do you REALLY want to work in your business? What type of work do you want to do?

Knowing some of these things will help you set the right goals in the first place.

  1. Get focused

You’ve set your goals, now you have to keep focused. Nobody is going to tell you not to watch those the 5 minute hacks or not to complete the next personality test online. You have to be responsible and tell yourself that even when you’re not feeling motivated, you wouldn’t get away with just dropping everything and watching videos if you were in a full-time job. (Feel free to replace the online example with any number of your own procrastination tactics!)

What visibility action can you put in place that is going to bring actual money into your business?

I love using this mantra when I’m distracted – Action Producing Money – I pop it onto a little post it note if I’m in a scattered mood and it helps bring back the focus to me being a business owner. It doesn’t mean you don’t connect with people and it’s all about money, it just means that you keep focused on the right things.

  1. Get accountability

It can be lonely being a solopreneur, you have to be one seriously motivated person to build a business. One of the things I’ve learned is that to get loads of things done I have to have people around me to hold me accountable.

I work with 3-4, sometimes, 5 accountability partners at any one time, all on different areas of business. By declaring to someone that I’m going to do something, I’m way more likely to get it off my list and done. I don’t know about you, but I find it a bit embarrassing saying I’ll get something done and then not doing it!

Maybe it’s not a person you declare your commitment to, maybe you do a social media post to tell people what you want to achieve. I know that strategy has worked really well for me in the past.

I know a lot of people know what they need to do, but they just don’t do it for one reason or another. They get to the end of their business day and wonder where the time went. If this is you, then let me be your personal accountability partner for the next 52-weeks. I’ll hold you accountable on a weekly basis to just get stuff done already and get your business visible. Find out more in my Ruby’s Gems accountability programme.

Each week you get an email from me inviting you to share your goals and progress from the previous week.

This programme is all about KISS-ing – Keeping It Simple Sweetie. It’s back to basics. There’s no fancy schmancy groups, no videos to watch, nothing to download, it’s just you and me working together without the price tag of 1:1 coaching/mentoring. Whether it’s me or someone else that holds you accountable, make sure you get the support you need.

This is what’s important in business, go back to basics. Get clarity and focus, figure out what’s distracting you and take action.

So there you have it, 3 tips for taking your visibility more seriously:

  1. Get clarity
  2. Get focused
  3. Get accountability

If you want help from me as early as this Friday, then come and join my fabulous Ruby’s Gems programme, and let me kick your butt for the next 52-weeks! 

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Don’t Bully People Into Working With You!

In today’s blog post, I will talk about how allowing business to flow, instead of hustling will help you to come across as someone to work with, rather than being seen as being a bully.

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Have you ever had a chat with someone and made to feel less than because you’ve not signed up with them? I had it a while ago with a product I was buying and I really felt like I was being backed into a corner. I felt ever so uncomfortable and wanted to leave the venue as quickly as possible because it all became so awkward.

I had the other person coming on so strong saying they wanted the best for me, but the best for me was actually them getting a sale and they just wouldn’t drop it. With a little bit of a people pleasing background I almost reverted to spending a lot of money on something I didn’t even want! Thank goodness for all of those phrases I practiced over the years that meant I kept my ground.

My post today might be a bit controversial but it drives me crazy how people treat people in business sometimes. Yes, we’re in business and want to help people make the decision to work with us, but it shouldn’t mean that you have to bully people into working with you.

When you’re in the place of wanting clients it can be easy to get sucked into pushing people to work with you. This will never work in reality. When you allow your business to flow instead of hustle you’ll get more dreamie clients.

What do I mean by pushing?

Let’s say someone has jumped on a call to find out more about working together. There’s nothing wrong with getting the next date in the diary to follow up with them, giving them the space to work out if what you’re offering is the right fit, but don’t badger them! There’s a fine balance between great follow-up and being so visible that they start considering a restraining order!

Then there’s that one where they might say they’ve got no money to work with you right now, your first reaction shouldn’t be to tell them to put it on the credit card. How about offering a money-making brainstorming session with them to help them come up with the money? (Only if they really do want to work with you though!)

You can do so much damage to relationships if you’re too pushy.

This also applies to all of the ways that you show up as part of your visibility strategy. Maybe you’re sending out 20 newsletters a day telling people how their life is going to suck because they aren’t buying from you.

Why do we need to scare people into buying from us? There are lots of psychological buying factors that help people buy from us, but does bullying need to be one of them? I personally don’t want people to buy from me if I’m made them feel bad about themselves in some way.

Maybe you’re doing videos and find yourself really plugging your new programme. Drop it in as a comment or explain how it works at the end, for sure, but bombarding people with the information all the way through isn’t providing value and you’re less likely to get that dreamie client to buy into what you’re offering anyway.

I’ve had to have a few challenging conversations with people over the years about working together, where people have assumed that I’m their client but I might not have made my mind up yet and then it’s become really awkward. Like the person that said my website was terrible and it was no wonder I wasn’t getting clients at the time. Surely there would have been a nicer way to help me become a client?

I’ve noticed a lot of people stepping on other people’s toes to get to where they want to be. Sad really, because we’re all unique, there’s enough business out there for everyone. Do we really need to step on toes to get there?

What I’ve learned over the years is that way more business comes my way when (excuse my language) I chill the fuck out! Seriously, the more I hustle, the less business I get. When I share content that’s relevant to my dreamie clients without instilling fear in them, my posts get liked.

When I talk to people about how we can co-create something in their business together, rather than me making out that I’m the big ‘I am’ that has the solution to solving their every problem, I sign up clients.

When I simply come from a place of service and connect with people on calls, over time that creates new business for me.

Have I been guilty of pushing? Totally. I’m not perfect. I still make mistakes too. I just feel that we’ve lost our way a little bit when it comes to business now. We’re constantly worrying about someone else getting our dreamie clients. As one of my good friends always says, ‘Nothing will pass you by that’s meant for you’.

How different would your business be if you stopped worrying about what other people are doing?

What would it be like if you stopped the hustle and worked from a place of flow, trusting that your message will be heard by the right people, the ones that need your help and love what you do?

How much would your anxiety levels decrease, your sleep increase, and your whole business be easier to run, if you just chilled out, and allowed people to come to you?

You need to get your visibility piece right – that’s about having the right message, with the right offering, to the right people.

You need to be consistent with your visibility.

You need to have content out there for people to connect with you, and then want to find out more about working with you, but if you recognise yourself as someone that’s pushing all the time though, maybe it’s time to change that. Allow your business to flow. It can be magical 🙂

Your call to action: Notice where you need to chill out a bit in your business. Where are you hustling? What would the impact be if you ran your business with a softer energy? I know mine has come on in leaps and bounds since I changed things around.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

What Are Your Business Weaknesses?

In today’s blog post, I will share how it’s important to check in on your business weaknesses if you want to build a strong business.

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We often talk about strengths in business, “play to your strengths”, “figure out what you’re good at”, “combine your strengths with what you’re passionate about in business and then everything will be easier’. They’re all true, but what about your business weaknesses though? Some weaker areas of your business can be outsourced and then there are some that you either need to understand before you outsource them, or you just need to know them yourself.

Maybe you’re someone that could list 10-20 weaknesses in your business right now, where you’ve got a long list of limiting beliefs, but which weaknesses are real and could do with addressing?

Let’s take one of mine that I’ve been working on lately. Finances in my business. At the beginning of this year I did Todd Herman’s 90-Day Year, and as part of the programme you have to do a review of different areas of your business. I knew without answering any questions where I’d stand on the financials. I’d get my accounts done on time, I had an idea in my head of where my main income streams come from, but there was no way I could tell you exact numbers around specific marketing strategies that were working, not working.

We can feel scared of our weaknesses. I was definitely an ostrich when it came to my numbers. Like anything though, you can’t improve something that you have no real awareness of. The first step is understanding your areas of weakness, then you can set some plans in place to overcome them. I’ve always found writing much easier than number crunching. I can do it. Hey, I managed some big budgets in my HR days, but I have to think much harder when it comes to doing the numbers. It doesn’t come naturally to me.

A few areas that come up with my clients are not having clarity around their marketing message, for some it’s being afraid of the technology around doing a video, or knowing how to write a blog post. For some, like me, it’s looking at the numbers. Maybe it’s being afraid of social media and not knowing what to write.

Once you are aware of your weaknesses, you can get help with them. You can develop the skill set you need to move yourself and your business forward. If someone mentions something to you and it triggers you then it’s worth considering what it is about that thing that triggers you.

Here’s a few quick tips to help you:

  • Write down areas of your business that you feel weak in (areas that challenge you) Ones that make you want to run away and hide, in the hope that they will go away if you don’t talk about them
  • Taking each area in turn, do a mini review
  • Do you need to understand this yourself?
      • If ‘yes’ – then how can you learn more about it? How can you become proficient in this area? (i.e. take a course, read a book, practice, get some coaching/mentoring – I’m waving if you need support!
      • ‘If ‘no’ – then who could take on this aspect of your business for you? (i.e. outsource it)
  • If you don’t develop this area, will it be an issue for your business? (as in if you keep burying your head in the sand will it become an issue?)
    • If yes, what’s the impact of doing nothing?
    • On a scale of 1-10, where 10 is ‘this is really urgent’ and 1 is ‘I can chill about this’, how quickly does it need addressing?

Now you have awareness around each of these different areas, prioritise your list and ask what action do you need to take. Here’s a working example:

  • I have no idea how to schedule social media. It’s taking up loads of time loading it manually every day
  • I’d like some control over it, so I still want to create my own content but I’d love some help scheduling as that’s the bit I don’t find easy
  • If I don’t get my content scheduled, and keep hiding away from doing it, then I could be losing potential clients. It’s costing me money
  • On a scale of 1-10 it’s a 7. I’ve already had people saying that I’m not consistent with my social media and they ended up going with other businesses to get support, so it needs to be a priority now. Ideally I want to get it sorted this month
  • I will speak to 3 different freelancers that do social media scheduling and get 3 quotes. I’ll also pull together a plan of my content so that I know what days/times I want content scheduled, and which platforms I want to use

Remember, you don’t need to hide from your weaknesses in your business. Just get the information and then work on how to make improvements. When you’re in the corporate world you have departments that manage the different aspects of business. You can’t be great at all things, so give yourself a break, but you do still need to know what impact your weaknesses might be having in general.

Hiding your head in the sand won’t help!

So, in case you wondered what I ended up doing around my ‘money ostrich’. I worked with a lovely 90-day Coach, Sara Roach-Lewis, who helped me to put in some simple systems in place to be more money savvy. I now have set days that I work on my finances. Am I perfect?  Ummm that would be a no, I have a looooong way to go, but now I am able to make much better informed decisions because I have the data to back it all up. I also feel just a teeny, tiny bit more growed up now too!

Your call to action: Review your weaknesses in your business and put a plan in place to turn them into strengths, or at the very least put a plan in place to outsource the areas you’re not so good at.

Want to know more about outsourcing? Read an article I wrote about it here.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

How To Run Your Business Like Clockwork with Mike Michalowicz

In today’s episode, I’m sharing a Rock Your Visibility Interview with you where I chat with Mike Michalowicz author of the book Clockwork.

In this podcast we talk about:

  • The 7 steps you need to run your business like clockwork
  • The mistakes all business owners make
  • How to let go in your business (it is totally possible)
  • Creating a four week vacation from your business

Links mentioned on this episode: http://clockwork.life/

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

What To Do When You Hate Some Visibility Strategies

In this blog post, I will share what you can do if you really hate some visibility strategies, and want to take what feels like an easier route for you.

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Being visible takes time, energy and effort.

If you’re an introvert like me, then there are things that you just don’t want to do and/or some things that completely drain your energy when you do them.

One of the questions I get asked a lot is whether you have to do all of the different visibility strategies. So first, let’s get clear on what I mean by visibility strategies. These are all of the different marketing methods that you use to get your business noticed, so they might include things like blogging, videos, Facebook Lives, telesummits, podcasts, guest interviews, guest blogging and more.

Often the one that triggers clients the most is the video one.

I recently had a conversation with my mentor, Adrienne Dorison, about Facebook Lives. I wanted to create a Facebook Live plan but realised that I kept resisting it and wanted to talk it out to find out what the resistance was about. I don’t always want to do them.

As I tell my clients, you need to check in on why you don’t want to do them. If it’s a fear then there are things you can do to manage that fear. If it’s not fear and you just don’t enjoy them, then go and do something else! So in the same way, we explored the resistance.

In my case, I’ve worked on the whole fear of being visible on camera thing. I have no problem being on camera, so we can remove that one from the equation.

What about the videos themselves?  Is there a fear that they’re not perfect? My videos aren’t perfect, and honestly I don’t want them to be super polished (sounds weird saying that as a recovering perfectionist) I want to show my tribe that it’s not about being perfect, it’s about getting your message out there.

Is it the content? It’s definitely not the content in my case. Yes I have times when I can’t think what to say, but I’m a chatterbox (and have school report evidence to prove it) so talking isn’t a thing either.

The ‘thing’ is that I just don’t always enjoy them, I like to do them ad hoc. As we explored this a bit further, I talked about how I ‘should’ have a plan for them, and I ‘should’ show up regularly but what we realised as I talked about it more was that I can give myself permission not to do them.

I am visible in SO many ways that it’s okay. I am on Facebook, LinkedIn, Pinterest, in groups chatting, including my own groups. I send out regular newsletters, I blog regularly, I have a monthly guest spot on a well known coaching blog, I’ve written a book, I’ve got my own podcast show. The list goes on.

I’m visible.

So I decided in that moment, that I was going to allow myself not to have a FB plan. I decided that I will no longer give myself grief for not doing something in my business that I don’t love.

This is nothing new, I teach this to my clients, I tell them ‘it’s your business, run it your way’ and yet here I am giving myself all of the ‘shoulds’, feeling like I’m not representing visibility because I’m not doing FB lives. Thank goodness for fab coaches and mentors to help you get perspective, huh?!

Do you know what the funny thing is? Since making that decision, I’ve come up with a few ideas of what I might like to share when I do decide I want to rock up on camera again. Funny that!

So here’s a few questions to ask yourself when you’re getting stuck in your visibility.

  1. How effective is this strategy for you?

Is it your main way of bringing in clients?

If the answer is ‘yes’, then figure out whether there are other ways to create the same results, or find a way to make it more fun for you.

  • It could just be about the way you’re delivering content in that particular area, i.e. your videos are taking forever because you’re a perfectionist, so you could switch to Facebook Lives instead and remove that pressure

If the answer is ‘no’, it’s not your main way of bringing in clients then it’s an easy decision to make, there are other ways you can be visible instead.

  1. Is there a fear that’s causing the problem?

Dig deep on this one. If there’s a fear then it might be impacting on other areas of your business too, so it’s worth uncovering it so that you can make some changes.

Let’s say it’s video, what specific aspect of video do you feel nervous about?

  • Maybe you don’t know what to say – if so, then you can spend some time planning out your content
  • Maybe it’s how you think you look – then you can do some things to make you feel better. Put on a nice top, get your hair done, do what it takes to make you feel good (and remember, if people met you today, they’d see you as you are right now, not you that’s lost pounds or got your hair dyed yada yada.)
  • Maybe it’s the techie bit – when it’s skills related this is something that you can learn. Put some steps in place to build that skill set.
  1. Are you doing other things on visibility so that people can find your business?

And finally, do a mini check-in. This isn’t about you making excuses, because while that might be fun for a while it ain’t gonna pay your bills honey, so we need to get you thinking about how visible you’re really being.

Not sure, then check out my fabulous Visibility Quiz to find out if you’re a Visibility Lady, Countess, Princess or Queen (or male equivalent), and learn lots of new strategies to take your visibility to the next level.

Your call to action: Spend a few minutes reflecting on your own business, what aspects of visibility do you enjoy/not enjoy and then answer the 3 questions for a sense check:

    1. How effective is this strategy for you?
    2. Is there a fear that’s causing the problem?
    3. Are you doing other things on visibility so that people can find your business?

I’ve personally found this so liberating, no more guilt, no more pressure. I’m just gonna rock up when I want to. How about you?

Links mentioned on this episode:

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

How To Use Storytelling In Your Business

In this blog post, I will share how it’s important to check in on your business weaknesses if you want to build a strong business.

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

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What’s your favourite story? Maybe it’s one that you were told when you were little. Maybe it’s one you share any time you get together with new friends.

We know that storytelling is a huge thing now in the business world. People love a good story, so it’s a great thing to include as part of your overall marketing strategy.

When we read/listen to stories, we connect on lots of different levels.

Storytelling is powerful on so many levels:

  • The emotional connection is much quicker with a story vs a promotional post
  • They create engagement
  • Stories allow people to get to know you/your personality
  • They can be real or made up – Think of some of the best Christmas ads – there are stories of monsters,animals, time with family and more
  • Neuroscience has proven that it’s an effective communication tool
  • We just like them!

Where do you start?

  1. Get to know your dreamies
  • Put yourself in their shoes, what do they need to know?
  • What are they reading?
  • What stories do they share
  1. You need a good idea so get creative
  • Make sure it’s a solid story that will make people want to
  • Write a list of 100 brainstorming ideas of what you could share – past experiences, challenges, life lessons etc.
  • Use a mind map, post-it notes, a notebook to capture all of the information
  • Write a word and explore it – let it take you on a journey – i.e. “Divorce”
  1. Add in sensory experience to build the story
  • Not just shoes, but red high-heels with a big bow on the side
  • Tap into all of the senses – what could you see, hear, feel, taste, smell (aka visual, auditory, kinaesthetic, olfactory and gustatory in the NLP world)
  • Think about how you can get your tribe to engage with you (build a connection back to them)
  1. Know what the KEY message of your story is
  • Here’s where I was/my client was > Here’s where I am/my client is now
  • What is the main idea you want to get across
  1. Share your personal stories
  • Where were you?
  • Where are you now?
  • How did you get from there to here?
  • What was the turning point for you? That moment of clarity
  1. Extra tips
  • Think about how your story can inspire, educate, inform your dreamie clients
  • Think of it like a conversation when you meet a friend in town or over a coffee
  • Talk in first person, as in “I did this…” It creates better rapport
  • Remember to always have a call to action

I hope that’s got your creative juices flowing, and you’re ready to start writing stories for your business. It’s a skill, so allow yourself the space and time to practice it. I’m still learning, and know that with each one you write you feel a bit more confident.

Call to Action: Have a play and tag me in some stories you’ve written and shared as a result of reading this blog post.

If you’d like a recap of all of this for future reference then you can get a copy of my free PDF that supports this blog post, and gives you a simple 4-step storytelling template and 20 storytelling post ideas. Just click here for more details.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

It’s Time To Rock Your Expertise (Even Though You’re Scared to)

In today’s blog post, I will share why you should bother to become an expert and how to reframe the word ‘expert’. I will also talk about how to build and showcase your expertise.

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Read Full Transcript below...

Oh no, she’s talking about being an expert this week. I think I need to hide or go and do something different. I don’t want to read to this. Cringy, huh?! Well no, not really. If you want to be known for what you do then it’s time to step into the role of being an expert in your field. Now, right now that might feel really scary and that’s okay. Let’s break it down a bit.

What’s An Expert?

Do a quick Google search and you’ll end up with this: a person who is very knowledgeable about or skillful in a particular area.

Now, I’m guessing you’re pretty knowledgeable about what you do, or pretty skilled, yes? Yay, you’re an expert!

It sounds so big headed though, right?! Eeek – We don’t want to own that word, do we?! Well how about we play it down a bit – what about the Go-To Guy or Gal? Better?

Everyone has to start somewhere, no matter if you’re the world’s best mountaineer or make the best pasta dish, you’ll have had to learn how to do it at some point.

Why Bother Becoming An Expert?

  • It builds credibility
  • Allows people to know-like-trust you
  • Raises your profile
  • Opens up more focused opportunities – Think joint ventures, speaking engagements, collaborations…
  • You’ll get paid more etc..

Oh yeah and guess what – You become VISIBLE!

How To Build Your Expertise

It has been thought that Malcolm Gladwell, in his book Outliers, had said that it takes 10,000 hours to master a subject. What he was talking about was becoming that expert that you could recognise just by one name, i.e. Oprah for example. It does take thousands of hours to become an expert, yes, but he was talking about that super duper expert level. It may be the one that you strive for, but whatever you choose you do need to put the work in to become one

How can you begin to do that?

Observe – Model the behaviour of an expert. This isn’t about copying but it’s about noticing how an expert behaves and then modelling your behaviour on theirs. Take a tiny element of what they do to become successful. For example, they might stand a particular way, have daily success strategies that they use, get a particular type of business support etc. All of these are elements that you can take away to experiment with.

Learn from various resources; research, webinars, books, other people in the same industry, training programmes, blog posts, newsletters. The more you can build your knowledge, the more you’ll also build your confidence muscle.

Teach – The best way to learn something is to teach someone else – if you can teach what you know to a 5/10 year old then you’re on your way!

And here’s where some of that teaching can come in – you can share your knowledge through various methods and start to showcase the expertise you have, all the time learning more as you go. So sharing that expert knowledge might be as simple as a tweet or a blog post, or it can go to that next stage which we’ll cover in a moment.

Showcasing Your Expertise

There are lots of ways that you can share your expert knowledge. Here’s a few ideas to get you started. All of these things will help you rock your visibility and expertise.

  • Mastermind Groups
  • Webinars/Master classes
  • Speaking Engagements
  • Writing A Book
  • Telesummits
  • Podcast Shows
  • Facebook Groups
  • Blogging/Vlogging
  • Guest Interviews/Collaboration
  • Article Writing and so much more…

So now you know why you should bother to become an expert and how to reframe the word ‘expert’.

Call to action: Think about how you can build and showcase your expertise, one simple step at a time.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Are You Procrastinating On Your Goal Because It’s Too Big?

In this blog post, I will share how by looking at your goal differently you can create fast results in your business.

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Read Full Transcript below...

I want to tell you a story.

I’ve spent the past couple of years, talking about and writing a little bit of a book. I had the outline of a book and then after spending some time writing it I realised that I wanted to grow more in my business before finishing it. I know it sounds like a procrastination tactic, but genuinely I know this particular book will be better once I’ve personally achieved more things in my own business, I’ll have more to share then.

Enter the next book idea, which was going to be all about visibility. I knew I wanted to write it, I’d started writing it.

  • I bought the Scrivener app – check
  • I brainstormed loads of ideas from old content – check
  • I broke that down into lots of different sections – check

I was writing it.

Then reality hit – I knew we were moving twice in one year and that realistically it would be a bit too much with everything else going on in my life. I was procrastinating with it because I knew it wouldn’t get done this year and I got a bit despondent.

Until one day when I was chatting to my friend about it, saying that I’d love to do it but that it was a bit too much for this year. As we talked, I had an a-ha moment – what about if I just used what I already had and created a little book, instead of what I call a book-book (Totally inspired by the funny Ikea ad from a couple of years ago for that name!)

I shared with her how I’d hoped to have had a book to bring with me to my upcoming speaking gig, and that I just hadn’t been able to pull it off.

So my friend and I played around with ideas of how I could create the book on a smaller scale and have something simple to bring with me when I delivered my talk. I knew I had a LOT of content, so it was a matter of figuring out what I could pull together into a book.

I had been thinking about writing something around the visibility tips that I share on my social media platforms. They’ve always been really popular and lots of people have messaged me either asking for more of them, telling me off for not posting them enough, or thanking me for helping them take small actions on visibility in their businesses.

So, it wasn’t just a ‘let me pull something out of the hat’ moment but there was the consideration of the commercial element too. (Super important or I could have been throwing away income focusing on this instead of other projects I was working on)

So, Sophie Jewry, my said friend, happens to have a design and print business. She told me she’d design the format of the book for me and I would just need to provide the content.

My book, Little Book of Visibility Tips, went from concept to a physical book in my hands in just THREE weeks. It just goes to show what you can pull off.

What made this work?

  1. Talking about how you’re feeling in your business with your friends – If I’d have kept my disappointment to myself my little book would have stayed something that would happen ‘next year’
  2. Having the amazing friend in the first place – Yes you could pull this off with a new print and design company, but having someone in it with you made all the difference. Sophie wanted me to get my book out there as much as I did. This spurred me on to get it done already!
  3. Knowing WHY I wanted the book – I didn’t just want a book for the sake of it. I had a purpose. My goal was to have a book that I could use for speaking gigs, giveaways, client gifts, a product to sell and more. My immediate goal was to be able to bring a book with me to my next speaking gig to use as a giveaway from the stage and to sell at the event too
  4. Rearranging my other work – If I wanted to pull this off in 3 weeks to allow for design, print and delivery then there were other things that needed to be dropped. I knew that this would need to become a priority over other things
  5. Taking fast action & declaring it publicly – I took fast action, but to make me more focused I told people that the book was coming. I posted in my groups and on social media. Once the book was designed we shared some images to say it was coming and I got pre-orders.

Over To You

What big goals are you putting off, either as an excuse because of fear, or because of genuine issues that might be holding you back?

Suspending disbelief for a moment, what might happen if you committed to finding a different way to achieve that goal, by chunking it down into something smaller.

What’s next for me and my writing?

Well this year still is the busiest year but I’ve got another two little books on the list to create by the end of 2018. (See what I did there – I declared it publicly)

Now I know I can pull them together so fast, it would be mad not to create more. I wonder what other goals I could chunk down this year too!

Call to Action: Your call to action this week is to run through your goals list and decide if there are things that you could be doing, if you just broke them into micro projects instead of major ones.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Are You A Fraud?

In this blog post, I will share what you can do when you’re feeling like an imposter in your business.

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Read Full Transcript below...

Have you ever had that feeling that one day someone is going to find you out for being the fraud you think you are? There’s a name for it – It’s called Imposter Syndrome.

Having suffered imposter syndrome when I was in HR, I know what it feels like, and it ain’t so pretty! I was being questioned as to why I did things the way I did, and my crazy little brain took that to mean I wasn’t doing it right. With that beautiful thing called hindsight, I now realise it was just my assistant’s way of checking her learning as she was training to do what I do. She wanted to understand why certain things happened in certain ways.

I started to question every single thing I did though, worried I was making serious mistakes, and that people would ‘find me out’. I still suffer with it on occasion in my business but now I recognise it for what it is. So what can you do about it? Here’s 3 ways to get you started on feeling in control again if it’s something you’re struggling with.

  • Recognise your achievements

How often do you sit down and notice how fabulous you are? If you’re an over-achiever, it’s likely you’ll move onto the next thing and the next without actually noticing all you’ve done.

Take one of my lovely friends for example. We hadn’t spoken for a while and she asked how things were going with my business. I told her that it’s going well, that I’ve been taking things a bit slower because we’re moving soon and that this year is all about maintaining my business, adding automation etc. She rightly challenged me on it, saying, “Umm, well I’ve seen you doing the Female Entrepreneur Association Bundle, written a book and lots of other things. You’ve just done two big things, not the usual twenty that you normally do.” Funny how people have a different perspective to you. When you’re an over-achiever, you just see yet another thing to achieve.

My story highlights how easy it is to forget what we have actually achieved. Maybe, like me, you recognise and celebrate your clients’ achievements, but when it comes to you, you’re onto the next thing quicker than the dust can settle, and the next, and the next. It’s so important to take time out to review how far you’ve come. I wrote a post and newsletter about this earlier this year. When you sit down to reflect on what you’ve achieved, you might be surprised at how far you’ve come.  

If you’re constantly feeling like you’re a fraud, often it’s because you have forgotten to recognise your achievements.

  • Get Curious

When your imposter syndrome shows up, get curious with it. Say to yourself things like:

  • “I wonder what’s driving this feeling”
  • “If I knew what had triggered it, what would it be?”
  • “I wonder why I feel this way”
  • “I wonder why this is showing up for me right now”

There will often be a trigger, understanding what the trigger is has really helped me.

Maybe you’re scrolling through your Facebook news feed and someone’s post pops up and you start to go into comparing their success to yours, or perhaps it’s that someone asked you a question that you didn’t feel qualified to answer.

The news feed thing is one that clients commonly tell me is a trigger for them. The thing is you may be doing what I call ‘comparing bananas to socks’, comparing yourself against someone that’s been in business for longer, has different experience to you, etc. Find out more about this in a post I dedicated to this topic of bananas and socks. https://www.rubymcguire.com/comparing-bananas-to-socks

  • Become The Expert You Think You’re Not

If you’re really struggling with trusting who you are, then do all that you can to build up your confidence in what you do.

Learn everything you can about your chosen subject. If there’s a way that you can get confirmation that what you’re doing is great, then do that. This could be in the form of getting assessed for coaching/mentoring for example, or it might be as simple as tracking all of your testimonials and great feedback that you receive. You can then go through it and remind yourself that you’re on the right track.

You may make mistakes. You’re human! It’s all good.

Listen to what people tell you about your skill set. Yes, that little broken record might tell you that you’re not great, but are there really that many people out there telling you that you’re great for the sake of it? Really??? I implore you to check in on that. They’re not all going to be liars, but you might be lying to yourself.

I could go on and on about this subject, because having been through it I get how much it can disempower you and fill you with dread every single day that today is the day when you’re going to be found out. But honestly, it’s a sign of your success and there’s a lot more people out there with it than you think, so you’re not on your own!

It’s time to rid of that mindset monkey that’s telling you that you’re going to get found out. What if you get found out for being the amazing business owner that you are?

Call To Action: Write down a list of your achievements over the past 3-6 months, year, 5 years, and then, celebrate them.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

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