Is Being Visible Really Going To Bring Money Into Your Business?

In this blog post, I will share 5 things you need if you want your visibility to be successful.

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I often get asked if being visible really relates to getting results in your business.

The honest answer is that it depends.

On lots of things.

If you want your visibility to be successful, here’s 5 things you need:

  1. You need to know who you serve and how you can help

If you don’t get this piece of the puzzle right, then it doesn’t matter how visible you are, it just won’t be worth your efforts.

You CAN bring in clients, today or tomorrow, but you need to be super clear on who you are, what you offer and how you help.

I have a 5* model that I use to support my clients:

Connect with your passion – Get really clear on where your strengths lie. What do people come to you about? What do you love to do? What could you talk about for hours on end? What makes your heart sing? When you connect with your passion you’ll be speaking from the heart in your messaging and you’ll never run out of things to say. That passion will ooze out of you and people will want to find out more.

Connect with your dreamies – Get super clear on who you want to work with and how you help. This isn’t just about creating the boring client ‘avatar’, it’s about digging really deep. How can you create an emotional connection with your dreamie clients so that they identify with you? It’s also about working out where they are.

Connect with your offers – Once you know your passion and your dreamies then you really need to figure out what you want to offer. There needs to be a demand for what you’re offering, unless you’re completely unique and have an outstanding idea where you get to create the demand. Because you’ve already done the work and understand who they are and what support they need (in the Dreamies stage) then you’ll be clearer on what you need to create.

Connect with your message – Now you have steps 1-3 in place (what I call the sweet spot) you can then figure out what you want to say. This means when you put your messages out there people will understand what it is that you can help them with.

Now, there is a caveat with this, as when you’re just starting out you don’t always know who you want to work with, or how you can help. What I’d suggest there is to write out what you don’t want, in terms of clients, type of work etc. That way you’ll have a shortlist of what might work for you. You can then choose one to focus on for a while to ‘test’ it out and see if you like it.

Connect with your tribe – This is the real visibility piece. How are you going to get your message out there? – Video, guest posts, Facebook Lives, Instagram, blog posts, newsletters, groups etc. When thinking about this, I’d always suggest that you pick the ones you find the most fun. You’re much more likely to a) do them then and b) do them well.

Do this: Figure out these 5 areas and you’ll find things become a lot easier once you have.

  1. You need to be consistent

Just rocking up occasionally isn’t going to get you noticed. You need to take consistent action towards your goals. As an introvert, honestly, I’d love to just rock up now and then, but in reality that won’t bring in new business, and, well, I did kinda sign up to this whole visibility thing, didn’t I?! Gotta practice what I preach!

There are ways that you can be consistent though without you always doing it – scheduling is one, getting some support is another.

Do this: Decide how much time you can commit to being visible and then split it up into smaller parts, i.e. I can spent 2.5 hours a week being visible. That then becomes 30-minutes a day of visibility, so in that 30-minutes I will do xxx.

It might be something like this – “I will commit to doing 30-minutes every day on my visibility. I will do one Facebook live a week, connect with 3 people and share one post a day on social media.” etc. (You’ll probably have time left with all of that!)

  1. You need to make sure you’re investing your time in the right things and not just being visible for the sake of it

In business, there are always a million and one things you can do, the list won’t stop growing. So you need to consider whether you’re working smarter or harder. This one has honestly taken me a LONG time to do better. I was great at pushing and hustling, to the point of exhaustion.

Over time I realised that if I want to bring in business I needed to make sure that I did the right things in the right places. There’s no point trying to sell pizzas to people that are gluten free (unless of course you offer gluten free pizzas!) You need to be in the right places, places where your dreamie clients are. If you don’t know who they are, then go back to step 1.

Just being visible will help you feel good. For a while. Then it becomes clear that this strategy doesn’t work. So focus on being visible in the right places, you’ll spend less time on it and get better results.

Do this: Check where you’re investing your time. Are you in the right places? Are you in places that will bring you dreamie clients?

  1. You need to be super focused

If you’re constantly being distracted you will get nowhere.  You have to have single minded determination on what you want to achieve in your business. I’ve been doing the 90 Day Year programme by Todd Herman, and while I was pretty focused, I’m now super focused, and won’t let other things distract me. My goals are written the day before for the day ahead, and I stick to those goals.

Now, don’t get me wrong, my brain wants to go ALL over the place, to check in on Facebook, make a phone call, check my diary, or my personal nemesis of checking emails constantly, so I have to ask myself, “Is this helping me achieve my goal of xxx?”. If ‘yes’, then great, carry on, if ‘no’, then I need to get back to my goal pronto.

I work with one of my business besties and we can both easily distract each other and even though we’re talking work, it’s not helping us achieve our goals. I sometimes have to ignore the fabulous video that she sends that will help me with something in my biz and park it to review another day, instead of taking myself off track.

Luckily she knows me well enough now to know that when I send a message back saying, “Nope, not looking at this right now. #SuperFocus”, that it doesn’t mean I’m not interested, it just means it’s not my priority right now.

Do this: Keep a track of where your time is going? Notice if you’re setting goals, and then test that those goals are actually going to get you to your bigger goal.

  1. Notice what’s working/what’s not working

You can spend a lot of hours thinking something’s working when it’s not. My hubby taught me a problem-solving strategy years ago called PDCA, which is an acronym for Plan-Do-Check-Act. This is how I choose to run my business. I’m always reviewing what is giving me ROI (return on investment). This helps you to avoid doing jobs that aren’t beneficial. This is why in my Rock Your Visibility programme we only work on one area of visibility a month. That way you can test your ROI.

I also do this with my teamies constantly. I ask, ‘Can we do this a quicker, easier way?” That way they aren’t spending time on mundane tasks. We’re always looking at ways to make things more efficient. Efficiency = having a life!

Do this: Do a review of what’s working and what’s not. Ask yourself if it’s given you a good ROI of your time.

A quick recap for making visibility work better for you.

  1. Know who you serve and how you can help
  2. Be consistent
  3. Work smarter, not harder
  4. Be super focused
  5. Review and adapt

As I say to my clients, if money is an issue it can be worth getting work while you build up your business. Visibility isn’t quick – yes you can get some instant results, but when you’re in business you need to be in it for the long-term and visibility produces results over time. If you get work/continue work as you grow your business, then it will take the pressure off and you’ll enjoy it more as it’s not just about bringing in the money then.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Rock Your Visibility Interview With Alexandra Franzen

I’ve been following Alexandra Franzen’s work for a while now. She is such a beautiful wordsmith, and creates amazing content. Lots of lovely links to check out below.

In this juicy episode, we talk about:

  1. What to do if you don’t feel good enough
  2. What to do if you don’t want to blog
  3. How your body image can affect your visibility
  4. Overcoming perfectionism
  5. How Twitter could be costing you 3.4 years of your life!

Want to connect with Alexandra? Here’s her links:

http://www.alexandrafranzen.com/
http://www.alexandrafranzen.com/shop/ (where you can find out all about her fab book, “You’re Going To Survive”
http://www.alexandrafranzen.com/2014/08/08/35-things-you-can-do-instead-of-starting-a-blog/

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Use The Law Of Attraction To Create Business Success

In this blog post, I will talk about setting intentions for your day to create business success.

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I’m a great believer in setting intentions for your day. Setting intentions is a great way to activate the Law of Attraction. If you’ve never done Law of Attraction before, and want to know what I mean a nice little book to get you started is ‘Excuse Me, Your Life Is Waiting’ by Lynn Grabhorn.

Another one you may know is ‘The Secret’ by Rhonda Byrne. There is a bit of controversy around The Secret because people don’t believe it’s ‘proper’ Law of Attraction. While it does focus more on material things, it was a great introduction for me into it.

What is Law of Attraction?

Well firstly, let me start by saying I am not a teacher of it, I just use it for my life, so just take what you like from my random musings! I’ve ‘manifested’ (brought in) lots of fabulous things into my life, such as a training job, a new car, people, opportunities and more.

It’s basically the idea that what you focus on is what you attract, that thoughts become things.

The thinking is that if you FEEL poor, you’ll attract less money coming your way. If you FEEL sad, you’ll attract more sad things in your life etc. etc.

I come from a religious background, my family are all very religious. What I love about the Law of Attraction is that it’s all very positive. You’re not going to be damned and sent to hell if you don’t do this or that (but hey, that’s just my personal experience of it and I’m very much a person that believes in live and let live’) Everyone has their own way to be spiritual, and this is mine.

If you’re up for a bit of ‘woo’ then read on.

(I hadn’t heard of ‘woo’, or ‘woo woo’ which is what ‘woo’ is short for, until a few years ago, and wondered what on earth it meant. I like to think of it as a set of spiritual beliefs – magical thinking if you like, and while it can cover all sorts of different areas, you get to choose how much ‘woo’ you allow into your life)

How do you set intentions?

The way I do intention setting is to think about how I want each day to go, how I want to FEEL.

One of the strategies I use is a fun little Law of Attraction exercise I learned a few years ago from one of my mentors, Geraldine Kelly, where you simply draw a line down the centre of a piece of paper. On one side you put all you want to do that day and on the other you treat the Universe as your employee and write down all of the tasks you want them to do.

You can really have fun with it. It definitely shifts your mindset where you are delegating those tasks you’re either not sure how to do, or you need some support with. You’ll be amazed at what can happen when you do.

Mike Dooley, a New York best selling author and speaker, has a similar exercise where you draw a triangle on your page. At the top of the triangle you write your overall goal and then on each side of the triangle you write what you want to do and what you want the Universe to do. Both are pretty much the same. My Virgo brain can’t cope with the triangle though because there’s no room to write what I need and it looks messy!

For an intention, you simply think about what you want to be/do/have and then release it as if it’s already happened.

You can even do what’s known as ‘future segmenting’, where you set an intention for the next block of time, i.e. this morning I want to be/do/have x,y,z. Just have a play with it and see where it takes you.

Remember to really get into how you want to FEEL. Ultimately, you want to be thinking how you can bring fun and happiness into what you’re doing and that can help. When you do that you’ll be getting into really good feelings and that will attract more things to feel good about.

You then just need to trust that whatever you’ve set as an intention is possible, and let go of the attachment to the outcome. That can often be the hardest part!

Think of what you could intend for your business:

  • Easy to write copy for your website
  • A steady stream of clients coming your way
  • Lots of content ideas so that you know exactly what to write for your blog posts, newsletters etc.
  • Getting your fabulous message out to exactly the right people so that you can really make a difference in the world
  • And cappuccinos of course!

And SO much more….

Call To Action:

Set your intentions for this coming week. What would be a fabulous outcome for you by the end of the week?

Write down whatever comes up for you. Release any fears that might come up around them. You can guarantee those pesky mindset monkeys will try to lead you to believe that what you’ve written isn’t possible. Clear that up as quickly as possible.

What would you love to achieve, and how you can use the Law of Attraction to help you achieve amazing things in your business?

Once you’ve got your list write down one action that you’ll take to help you make it happen, i.e. If you wrote an intention of having a steady stream of clients, what action could you take today to invite people to want to talk about working with you?

Setting intentions is part of the process, taking action as well though is when the magic happens! 

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

What Would Your Future You Do?

In this blog post, I will share 3 mindset hacks to help you quieten down your mindset monkeys.

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When you want to get visible in your business, your little mindset monkeys start acting up, so you want all the mindset hacks you can get to quieten them down. In today’s episode, I’m sharing 3 simple mindset hacks to do just that.

So let’s say you’re about to publish a blog post, or do a Facebook live, maybe a little post in a big group, and you’re telling yourself you’re not good enough, who’s going to listen to you anyway, you’re not this big ‘expert’ that everyone tells you that you need to be. You’re just little ole you.

You’ve got some limiting beliefs holding you back. As we were taught on our coaching training, in the middle of the word beliefs, is the word ‘lie’. They are lies that your brain is telling you to keep you safe, so let’s work through this limiting belief.

  1. Challenge the limiting belief 
  •  Why do you believe it?

It will help to know.

  •  When did you decide that?

Limiting beliefs start when we make a decision about something. The decision might be that you’re not good enough for example. At some point in time you will have made that decision, which is fabulous, because you can make a new empowering decision today.

  •  Where did this belief come from?

This is where we want to build some evidence for this belief. Quite often you’ll have lots of evidence, and that’s okay. We can still work with it.

  •  Find alternative evidence to contradict it

Now it’s time to break down that belief by getting evidence to the contrary. You may have to create some new evidence which will mean being a bit brave. As you build your evidence ‘library’ you’ll start to feel more confident and won’t be held back by your limiting belief.

You can be really successful in your business. We just need to get you a new monkey that helps you to believe that. As one of my clients said, a friendly, furry gremlin!

Next up you might be using negative language that’s holding you back. Let’s work on that one too.

  1. Change negative statement from present to past

Override your brain

Your brain can’t tell the difference between fact and reality which is why when you watch a movie and cry, it’s because your brain doesn’t know that it’s not true. So let’s move these negative statements into the past and let your brain assume they are there. Try these phrases on for size:

  •  In the past I used to be xxxx, now I’m ….. i.e. In the past I used to be rubbish at writing blog posts, now I’m learning by writing a few blog posts, and getting feedback

There’s always more to learn, even when you’re a master. Over time your skill will improve and you’ll be the expert you want to be. Letting go of the negative now will open you up to new possibilities.

The final mindset hack is about stepping into the future. When you imagine your future you, you can step into some of those qualities and traits that will boost your confidence.

  1. Imagine your future you, that’s feeling really confident.

How would the future you behave?

Maybe you’d be more confident, ask for more of what you need, reach out to people to invite them to work with you, create more videos, write a training programme. Act like that now, as if you already have all of those traits

What would you do differently?

Maybe you’d start your day slower, working on your mindset first. Maybe your diary wouldn’t be back to back with clients, but you’d create some space for your self-care so that you serve your clients while running on a full tank of energy

How would you go about your day?

Perhaps you’d have a massage booked in. Maybe you’d be in a mastermind group. Perhaps you’d be reading books on different topics to expand your knowledge around your area of expertise.

What would you see, hear and feel?

Perhaps it would be seeing a group of people in front of you that you’re talking to, maybe you’d hear your name being called as you’re being given an award. You might feel excited about your business, and want to share what you do with people so that you can have a bigger impact and help more people.

Step into that person now.

Think about the people you’d be surrounded by, your typical day, the person you’ve become. When you show up in your business, come from that place, the confident future you instead of the you that is full of self-doubt and worry.

One thing that’s certain about business is that it’s going to bring up any stuff that you need to deal with. It’s not just about learning how to do business, it’s also learning about how to manage your mindset. When you do that, business goes much better.

You may clear one limiting belief and another one rears its head. Now you have 3 simple mindset hacks that you can use to clear them and get on with what you want to do – run your business.

Call To Action: Commit to working on your mindset each day. It will set you up for business success. What do you need to tell your mindset monkeys today?

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

How Strategic Are You Being With Your Facebook Groups?

In this blog post, I will share a simple plan for being strategic with your Facebook Groups, to save you time, energy and money.

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If you want to be visible then Facebook groups are a great place to be.

You get to build relationships in them.

You can do market research by noticing what people need, what they are struggling with

You can make some fabulous friendships.

The problem is that being on social media can completely take over your day. You start at 9am thinking you’ll just spend a few minutes chatting and before you know it, it’s lunchtime and you’ve got nothing done. Fun though the chatting was.

If you want to maximise your time then you need to think more strategically about how you spend your time in groups.

Fact: Time = Money, so you want to make that time really count.

WHERE TO START

Go through your current list of groups and choose 5 that would make it to the top of your list. Here’s some guidelines to help you.

GROUP SIZE

Check the size of the group – Is it the kind of size of group you like to spend time in?

Some people like bigger groups, the opportunity to connect with more people. Others like more intimate groups, the opportunity to connect on a deeper level with people.

TYPE OF POSTS

Are the posts all salesy, or are people getting involved in real conversations. If you’re someone that just wants to promote then a salesy group might work for you (I’d say avoid them like the plague because people won’t notice you and it can become a spam fest over time with no real value, but this isn’t about me, it’s about what works for you)

HOW ACTIVE IS THE GROUP?

If people are asking questions and nobody is replying then is it the right group for you? It might be that you want to give it a go if you think your dreamie clients are in there, maybe you can get some good conversational posts going if that’s what you’re good at. If nobody is chatting though, it could suggest that the group isn’t that active, so would you really want to spend your time in there.

DOES YOUR GROUP SPEAK YOUR LANGUAGE?

If you’re spiritual and going into a group that isn’t spiritual then is it going to give you what you need from a group? Will there be potential dreamies in the group for you?

Once you’ve done this mini review you can start to work out your top 5.

WILL YOU LEARN FROM THE GROUP?

You might be joining because you want to learn from people who have a different skill set to you, or who are a bit further ahead than you. It’s not always about searching for clients!

GOT YOUR 5? TIME TO TEST IT

Set some time limits around how long you want to test the group for. Maybe a week, a month, three months? Give yourself some time to really get involved and find out if it’s the right fit for you, in terms of people, content, vibe etc. If it’s not then revisit your list and replace it with another group to test.

ENGAGE

So you’ve done your research and got your top 5. Now it’s time to engage.

Don’t want to go down that rabbit hole? Set yourself a timer. I love using the Pomodoro Technique for this kind of thing. It’s essentially a 25-minute timer and keeps you super focused. In that 25 minutes you could challenge yourself to comment on 3 people’s posts and write one of your own posts.

 

You’ve probably already got lots of old content that you can repurpose. You just need to think creatively as to how to use it. This particular post has been repurposed from a training I wrote for my Rock Your Visibility programme. I’m using a tiny piece of that content and turning it into a blog post. You could do the same principle with content, by turning a blog post into snippets of content, or a video you’ve recorded with tips etc.

Remember, while being on social media can be fun. It can also take you away from what you really need to be doing. Yes, a big part of running your business is about connecting, but it doesn’t mean you don’t need to be strategic about it.

Call to Action: Think about how you could be more strategic with engaging in groups this week.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Your Negativity Could Be Costing You Clients

In this blog post, I will share how you can take control of your life through choices you make.

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Have you ever come across the phrase ‘cause and effect’ when it comes to being in control of your life? It’s an NLP language pattern and could be something that’s costing you lots of time, energy and maybe even dreamie clients.

What’s it all about?

If you’re at ‘EFFECT’ someone/something else is in control of your life

  • One thing causes another (the effect)
  • You blame others for not succeeding
  • You come from a disempowered place because you believe you are reliant on situations / circumstances / people to effect change

If you’re at ‘CAUSE’ you’re in control of your life

  • You create your life
  • You take responsibility for your life and what happens in it
  • You come from a powerful place because you believe you can effect change

I know which place I’d rather be in. The one where I get to create my world, where I’m in control and taking responsibility for my life and what happens in it. It isn’t wishful thinking, it doesn’t mean things won’t go wrong, they probably will, that’s life, but it’s your reaction to them that counts.

Let’s use Facebook for visibility as an example. We all know the algorithms have changed and it’s been more challenging to reach our audiences. (Personally I’m super grateful to Facebook, it’s helped me connect with some amazing business owners, dreamie clients, and more importantly incredible friends).

So, if you’re at effect, you might say, “The algorithms are ruining my business, I might as well give up and get a job”.  However, if you’re at cause, you might say, “So the algorithms have changed, what can I do differently to boost my engagement?”

It’s easier to blame others though, isn’t it? We can pass on all responsibility to someone else, it’s easier.

It’s alright for ‘so and so’, they’ve got money to throw around to build their business, they get all the lucky breaks, there are just too many people out there doing what you do, it’s no wonder your business isn’t working, right?

WRONG.

If that’s your thinking then it’s time to turn it around.

Nobody is to blame if your business isn’t working, and that includes you! Blame doesn’t serve anybody, it will help you wallow, not take action. You can take responsibility for being where you are right now, for the decisions that you’ve made bringing you to this place in your business journey. Nobody is at fault. Don’t give your power away. Take ownership of your business and life.

If you want to be successful you want to be at cause – in control. You’re an owner of your business, now you get to be the owner of your life too! How cool is that?!

When you’re at cause you aren’t a victim, you’re a powerful business owner, who can choose what action to take to build your business.

Just think for a moment, how making the decision to live at cause will impact your business.

So you didn’t sign up that new client. You can decide that it doesn’t matter if there’s lots of business owners out there doing what you do. You could spend time figuring out what makes you different, whether your services were the right fit for that client and how you can make the next call go better.

Your launch didn’t go so well. You can choose to focus on what did go well. Maybe following everyone else’s blueprint doesn’t work for you. Maybe it’s time to pull together a different way of launching, one that feels easy and flows.

You didn’t hit the numbers you wanted to hit in your business this month. You get to decide how you can do things differently next month. You don’t need to stay in victim mode, feeling like the world is against you, you can feel instantly empowered, ready to take action and with a fire in your belly for your business, all by making the decision that you get to choose how you run your business (and life!)

You didn’t get all of the work done that you set out to do. That’s okay too. You can sit down and work out what really needed to be done, and choose to figure out a smarter way of working going forward, one where you set clearer goals and measurable targets.

If you want your business to be successful, DECIDE today for it to be so and then go out there and make it happen! You’ve got what it takes, now go show us what you’ve got!

Call To Action: Figure out if you’re at cause or effect. Let me know what decision you make from listening to/reading this post and what action you’ll take as a result.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Are You Trying To Be Mary Poppins In Your Biz?

In this blog post, I will share why you don’t need to be a perfect business owner to be successful.

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You don’t need to be Mary Poppins, or practically perfect, and you probably don’t even have the time! You need to go with 80% perfect and that needs to be good enough, or you’ll never make any money in your business!

In what way are you a perfectionist? Perfectionism is all about having super high standards, the dictionary definition when I Googled it says this – “Refusal to accept any standard short of perfection.” Wow, so much pressure! If this is you, then it’s time to change. Life gets SO much more fun when you just loosen up a bit (I know!)

What’s going on?

Fear of judgement – Ironic really when the biggest person that’s judging you is you!

Fear of failure – you WILL make mistakes, fact! Make them, learn from them. It’s feedback, not failure.

Fear of ‘it’ not being good enough – Check the impact, ‘How much will this really matter in three months, six months, one year’s time?’

Imposter Syndrome – Where you think you’re going to be found out. You are – you’re going to be found out to be the fabulous person that you are.

I bet if you think about your family and best friends, you could share one thing that’s not perfect about them. If you can’t, then they’re probably perfectionists and hiding their weaknesses really well! We all have them.

A story about perfectionism

What expectations are you putting on yourself?

Let me share one of my personal experiences, which may help you realise that if you do have perfectionist traits you’re not on your own!

I went for my IIC & M (International Institute of Coaching & Mentoring) Accredited Senior Coach assessment. I was really nervous about it and procrastinated over it for about a year and a half. I finally did the assessment and I was stressed out all day waiting for the call to just be over and done with.

The main reason for my fear was that I’m not what you call a ‘purist’ coach, I don’t just coach, I bring in mentoring too, and for this assessment I had to stick to pure coaching.  I knew I’d passed as I was told on the call, and I got some great feedback.

I then just had to wait for the certificate and the actual grade to come through. When it did, I was really disappointed. The pass mark was 75%, I got 86%. I didn’t think I’d done that well. I completely discounted that I’d passed and was now an Accredited Senior Coach, all because of a silly number. My brain still says I should have got a higher grade but I have to remind my mindset monkey that it’s okay not to be perfect!

Are you perfect? No?? Why not??!!

I wrote about perfectionism in the chapters of a book I co-authored. Here’s an extract…

“Now you might not want to hear this. Perfectionism is also hiding a lack of confidence and the need to be liked.

Think about it for a moment…

  •      You don’t want to send out that letter with a typo on. Why? You don’t want people to think you’re unprofessional.
  •      You don’t want to put a post on social media that’s less than perfect. Why? Because you’re worried about what people think.
  •      You don’t start a new action/activity. Why? Because you think someone will do it better than you can.

We want people to like us, there is a need for approval and we think if we show any flaws then people won’t like us. Well, you know what you are NEVER going to get everyone to like you. NEVER. Some people will totally love and get you. Others might think you’re crazy or you might drive them crazy.

The tip to working through your perfectionism is you need to learn to let go.

For those of you that are perfectionists, I know, how on earth do you do that, it’s impossible, right?! Well, it can be done but it’s uncomfortable for a while.

Why is it so hard to do a less than perfect job, but so comfortable to attempt a better job?

Perfectionism doesn’t just affect your life, it may be really stifling your business/work too. I like things to be perfect, but I’m slowly learning that 80% can be good enough. My online coaching programmes might never have launched if I hadn’t chosen just to release them into the world and tweak as I go. People are taking steps in their businesses because I put myself out there; fear and faults, or not.

So what’s wrong with wanting to do a really good job or creating something perfect? Nothing. It’s when the judgement, analysis and criticism kick in that it becomes a problem. It’s when it stops us in our tracks, preventing us from moving forward that we need to recognise it’s holding us back.

Don’t let perfectionism ruin your life and/or work. Take some steps to deal with it.”

Become a work in progress like me!

Perfectionism is self-sabotaging behaviour and doesn’t serve you. It stops you from sharing your amazing gifts with the world. It’s time to let it go and be imperfectly perfect.

Call To Action: This week I want you to take some imperfect action

Let’s say;

  •      You have drafted some wording for a post, then use it – post it
  •      You might have a blog post sitting on your desktop, finish and publish it
  •      You might be waiting to get the right video equipment or the perfect background for your Facebook Live – just do it already. It doesn’t need to be perfect. Check out mine, I umm, ahhh, waffle and forget what I want to say. It’s all okay, don’t let perfectionism hold you back
  •      You might not be talking to people about what you do because your elevator pitch isn’t perfect – just share your message
  •      You might not be doing business because you don’t have a website. It’s all nonsense! One of my past mentors has been in business for 20 years and still doesn’t have a website. She gets clients. Do NOT let this kind of thing hold you back

You KNOW what it is you’re putting off. Just do it.

No more excuses. THIS WEEK!

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Stop Seeking Validation

In this episode, I will explore ways to stop seeking validation in your business.

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One of the things I see time and time again in business is the need for us to validate what we’re doing as business owners.

You only need your approval

I work with a business bestie and often we ask each other something, that honestly, we already know the answer to. She was joking about it recently saying that it’s as if we have this 4-minute unspoken rule, where we post the question, want the answer in 4-minutes and if we don’t get it, then we just go ahead with our idea anyway! She was SO right! Why do we do that?! Why do we need to have others validate us somehow? (Rhetorical question – please don’t send me loads about mother and father issues – I get it, I have those too!) It happens in life, but I think when you’re in business it can come up even more often.

If you’re working for a boss, you have someone that can check up on you, keep pointing you in the right direction. When you work for yourself you’re essentially on your own. Okay, you might pay for people to support you, and you might have friends that understand your business almost as well as your own, but ultimately the buck stops with you and let’s be honest, sometimes that can be freakin’ scary!

Stop People Pleasing

We follow other people’s advice about being visible. Let’s say you want to write a blog post, but you hate blogging. If you follow someone that says blogging is the only way to grow your business, guess what you’re going to want to follow that advice.

What if there’s another way?

What if you can do business YOUR way?

Don’t like video? Then don’t do it! Seriously. You have permission not to do it. BUT and it is a big but, you need to find other ways to be visible, and where video is a pretty powerful tool, you may have to work harder in other areas of visibility to create the same traction. It’s still possible to be visible without doing video though.

Someone might say you should do something a certain way in your business and you do it but it doesn’t work. It might not, that’s business. It’s all about learning what does and doesn’t work. What works for one business won’t work for another. It’s all one big experiment.

You don’t need other people’s approval though, you just need to find out what works for you.

Live Your Goals, Not Theirs

Test YOUR goals, YOUR theories.

One of the things we do in my Rock Your Visibility programme is work on one area of visibility at a time and we test/measure what works/what doesn’t. That way you only have to test one area of visibility for a month. Still hate it? Don’t do it. Love it but not getting results yet? (results do take time) Keep going, test it over a longer period of time.

Trust Your Intuition

Stuck in a rut? Ask yourself, “What choices do I have here?” and notice what happens as you explore them in turn.

If you tune into your body, you’ll start to notice how it feels. Does it excite you or make you feel all twisty and icky in your tummy?

When you look at the idea on the page in front of you, what’s happening? Has it sent your mojo (motivation) packing or has it set you on fire, biting at the bit to get started?

If the former then it may not be your goal, it just may not what you want for YOUR life.

Now this doesn’t mean though that if it’s scary you don’t do it. Scary is a good thing, it helps you step up and reach new heights in your business. It’s time to stop people pleasing, to work out what goals are yours, what you can adapt and what you need to leave behind.

So remember this:

  • You only need your approval (Get the ideas for sure, but go with what’s right for YOU)
    Stop people pleasing (It doesn’t serve you as a business owner)
  • Live your goals, your life, not theirs
  • Trust your intuition – instead of “I can’t make this work” – ask “HOW can I make this work?”

If you want to double check everything though, there’s always that coach/mentor/friend who enables you to do that 4-minute unspoken rule! The timer starts now!

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here – http://bit.ly/PodVisQuiz. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Are You Distorting The Truth?

In this blog post, I will share some ways your mind might be tricking you when it comes to being visible in your business and what you can do about it

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In NLP we talk about cognitive distortions, and even if you’ve done all of the self-development work in the world and your bookshelves are bursting at the seams with personal development books (Oh, is that just my bookshelves then?!) it’s likely that you’ll still end up distorting reality in some way.

When I talk about reality I often wonder whether there is even such a thing. We all have our own interpretations of what’s happened/happening. Okay, okay, I’m going too deep here, let me stay focused, haha!

So what are cognitive distortions?

They are essentially thinking that is distorted, not true. You may notice yourself in some of these distortions. I’ve shared 5 examples of how it might play out with your visibility and how you can work through them.

  1. MIND READING

This is all about making negative assumptions, we are reading the mind of the other person, making up a story of what it could mean.

What You Might Say
“I posted X so they’ll think …. “ (X could be a social media post, blog post etc.)

Challenge It
How do you know? We assume people think certain things about us, and often that assumption is that it’s bad. Ask yourself, “What if they love what I’ve written?”, “What if they really needed to hear that particular message today?”

  1. ALL OR NOTHING THINKING

Black and white thinking – there’s no flexibility

What You Might Say
“I didn’t complete my blog post so it was a complete waste of time”
“They didn’t sign up so I’m rubbish at sales”

Challenge It
This is all about what you are making it mean. Harsh but true! So, you didn’t complete my blog post. So what! Will the world end because your blog post didn’t go out? Unlikely! Ask yourself, “What got in the way?”, “Were there other pressing priorities?”. Tell yourself that you’ve made some progress, so it’s not a complete waste of time, and then challenge yourself to complete the rest of the post by a certain deadline.

For the sales one, ask yourself what other reasons there could be for people not signing up, i.e.

  • Was my message strong enough?
  • Did I have the right offering?
  • What about timings? Did I do sufficient things leading up to the offer of buying something? etc.

There will be many areas that you can test and tweak around your sales. By using the non-sales as an invitation to explore you can open up loads of opportunities to improve. Like anything in business, things need tweaking and adapting over time.

  1. OVER GENERALISATION

This is where you tell yourself, you ‘always’ do something, or you ‘never’ do something

What You Might Say
“I’m always scared to do anything on visibility”
“I always have a lack of confidence when it comes to… “
“I never get likes on any posts that I write”

Challenge It

Ask yourself, “What am I scared of specifically?” It might be that Facebook Lives are a particular area of visibility that you find uncomfortable.

  • Drill down into the specifics of the fear.  
    What specific element about Facebook Lives are you scared of?
  • What specifically makes you feel uncomfortable?
  • Is it not knowing how to do the technical side, what to say, what to wear, how to label the video, how to come across in the right way?

As you unpack this you’ll find you have more to work with, and can create a little plan to improve your skills

  1. DWELLING

This is where you spend time ruminating on things that went wrong instead of what’s gone right.

What You Might Say
“That launch was awful, I never get clients coming in when I do launches”
“I did that video and it was awful, I messed up my wording, kept ‘umm’ing all the time. I hated it”

The launch one is actually one of my personal go-to’s. I’ve had great experiences with launches and not so great experiences, yet this one likes to trip me up on a regular basis!

Challenge It
Ask yourself, “Was the launch completely awful?”, “What lessons could I take away from it that would help me do a better launch next time?”, “What other ways could I bring people onto my programme, without doing the heavy launch business model?” (I’ll be writing a post on that one at some point!)

The video – Ask yourself, “What happened that made me mess up my wording?”, “What can I learn from this that will help me do a better video next time?” Often when we mess up on video, we’ve had distractions, someone has come online live that’s completely thrown us, and/or we might not have prepared as well as we could, or maybe even it just wasn’t the day to go live – maybe that day was the day you were tired or not at your best energy wise. There will always be a lesson you can learn from it to help to improve going forwards.

  1. FORTUNE TELLING

Have you got your crystal ball out and you’re trying to foretell what’s going to happen in the future in your biz? Well stop it already! You’re making negative predictions without evidence/facts (Oh and don’t tell me that you have past evidence – that is just what it is – in the past – so that isn’t a measure of how things can go instead!)

What You Might Say
“My webinar is going to go badly.”
“Nobody will sign up for my challenge”

Challenge It
Simply ask yourself, “How do I know?” Seriously, how can you possibly know how it will go? It could be rocking for all you know. Keep challenging yourself and remember past is not always an indicator of the future.

So there you have it – 5 simple ways to work out where you might be creating distortions in your biz.

Share below which one you think you might do, and what you’re going to do instead.

Remember to check out my Visibility Quiz to find out whether you’re a Visibility Lady, Countess, Princess or Queen. If you’re a guy then please change the names to Lord, Count, Prince and King) Once you’ve got your score I’d love for you to come on over to my pinned post on my business page (http://bit.ly/FBbizPinnedPost) and tell me what score you got. There’s a chance to win a little prize each month.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Are You A Lady, Countess, Princess or Queen?

I recently revamped my Visibility Quiz and thought I’d have a bit of fun with it.

Because about 95% of my audience is female I decided to play around with feminine words. Words don’t work, you can just replace the quiz personalities as Lord, Count, Prince & King or whatever creative names you can come up with!

So what’s it all about?

Well really it’s just a bit of fun – there’s no science behind it. I just identified different levels of visibility in business, so based on your level of visibility you’ll either get a score of Lady, Countess, Princess or Queen (or your equivalent) What’s really interesting is how addictive visibility can become when you make a game of it. I’ve had people in groups asking how they can get to the next level, and asking if they can work with someone at a higher level to get tips to improve their  own visibility.

Like anything online there’s all of these hooks to help you take action, there’s leaderboards, and app points and so on, so I thought I’d create something for my dreamie clients to help them take action on their visibility, rather than it being one of those someday jobs. You know the ones.

The thing is there are over 80,000 ways to market and so it’s no wonder we become overwhelmed with the best way to be visible.

Aside from all of the mindset monkey crap that goes on in our heads we have thoughts running through our minds like, ‘Where’s the best place for me to market myself?’, ‘What’s my message?’ ‘Is anybody even going to notice me where it’s such a crowded marketplace?’

The big question I often get asked is this:  ‘What’s the right way to be visible?’

Well there is no ‘right’ way as such, as every business is different. I don’t believe in the whole ‘follow my blueprint and you’ll get overnight success model’. Saying that though, I’ve fallen into the trap of using it in the past. The right way is whatever is right for your dreamie clients. Who are they? Where are they? What do they need to hear from you? How can you show up so that they connect with you quickly? What next steps do you need them to take?

Lots of people associate visibility as just doing videos. I think there are LOADS of ways to be visible, visible to me is about being seen, showing up. That could be by writing blog posts, by being interviewed on podcasts, by connecting one on one with potential dreamie clients. If you’re like me then being an introvert means you find it exhausting just doing video. I like to mix things up a bit, and do you know the good thing about that? You get to tap into everyone else’s unique way of receiving info too. Win:win 🙂

What do the different levels mean?

Lady: You’re at the start of your visibility journey, there’s some work to be done. It may be that you’ve done some of the things like posting some things on social media, getting clear on who your dreamie clients are, and starting to hang out online in the right places.

The fabulous thing about being a Lady is that you get to see really quick progress, there’s some great quick wins that you can put into place 🙂

Countess: You’ve done some of the ground work and you’re starting to get a bit more consistent with your messages. Maybe you’re networking, maybe you’re on a social media platform and showing up regularly. You’re on your way!

Princess: You’re starting to get a bit more strategic with what you do. When you’re here you might be running your own group or writing regular blog posts. You’ve worked out lots of things that help you get in front of the right people, you just need to do more of it / try new things.

Queen: You are rocking your visibility! Go you! There will still be more things you can do to get visible. What will your next step be?

If you haven’t done the quiz, check it out here. I’d love for you to come on over to my pinned post on my business page (Link in the show notes) and tell me what score you got. There’s a chance to win a little prize.

Also, I would love to interview Ladies, Countesses, Princesses & Queens on my podcast show, Rock Your Fabulous Biz. I’ll be asking you all about what you do on visibility right now, what’s working for you, what’s not and where you’d like to be. If you’re interested then apply for your spot here. In order for your application to be considered, you’ll need to have completed the quiz though as I’ll need to know what you’ve scored etc.

Building your visibility takes time, so be patient and persistent. This will only work for you if you’re in the long game. Yes, you might get some quick wins along the way, but It’s the consistency that’s King!

Here’s a link to my Fabulous Resource Centre. You’ll also get access to lots of other biz resources too! (NB. By joining this list you’ll also be adding to my newsletter list)

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

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