How Podcasting Has Helped My Business

In today’s post, I’m sharing how podcasting has helped my business. I’ll be talking about some of the things you will need to consider when setting up your own show, and give some hints and tips on how you can use the content as a marketing tool.

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My podcasting show, Rock Your Fabulous Biz, started out as a personal challenge, I thought it would be a good platform to share useful content.

I gave myself 7 days to set it up. Nothing quite like a bit of pressure!

Ok so for the confession bit, I have a lovely VA that guided me through the process, so it wasn’t completely on my own, but still … in 7 days … really?!

Let me share how it came about… I’d been running my Rock Your Biz Telesummit at the time (if you’re not familiar with the term a Telesummit is basically like an online radio or video styled show where guest speakers are interviewed and/or run a masterclass) We had a Facebook group where the speakers joined to answer questions around the content while the Telesummit was running. One particular day prior to the Telesummit commencing a person asked in the group which speakers had a podcast show. Only one of us said they did. Hmmm, I needed to sort that out, I had the podcast show on my list of things to do ‘one day’, but that was realistically where it would stay if I didn’t take some action, so challenge on.

Now, it’s a bit of a learning curve setting up your own show, there’s quite a lot involved, so if you can give yourself a bit more time!

Here’s an idea of what’s involved in the setup… You have to create a cover (notice I started with the visual fun bit first, that’s my favourite), your music (I had a great time working on that – lost hours of time trying out fun tunes). You need to set up different hosting accounts – I use LibSyn and iTunes/Stitcher, then you need to record an intro and outro (that chatty bit I do at the beginning and end of each one)

You need to think about keywords for your show, to decide on a category for iTunes, a publishing strategy (a grown up way of saying what days you’re posting) you need a title and you need to set up an RSS feed (the scary techie bit) You have to think about what your show will be about so that you have a good introduction, and you ideally start with a few shows in the bag ready to go out on day one when you launch. Oh and I forgot the big one – what you’re going to say! There are other things you need to consider too, how you will record, do you need a mic, how will you use the content once you’re done, how will you market it etc. etc.

I would never have pulled it off it hadn’t been for my lovely VA, Sandra Barter of Your Business Helper – she’s a star. She continues to work with me weekly piecing the intro and outro with my recordings. Thank you, lovely lady, you’re very patient with me!

As I said, a learning curve, but now let me share with you how it’s helped my business, and how easy it is to do now that I’m up and running.

Probably the biggie you want to know is this… Has it brought me more business? Yes, it has.

I’ve attracted clients that would not normally have come across me. Other benefits are;

  • My list size has grown and continues to grow on a daily basis
  • By checking my stats, I’m able to determine what topics are of interest. You can do this with blogging and other social media for sure, but this is the numbers game – you can easily identify which areas people enjoy and are downloading
  • More paying clients
  • It’s helped to establish me as the go-to gal on my area
  • It’s helped me to be more visible and share my business
  • It’s a great thing to talk about when you’re out networking, as it’s something free that you can offer
  • I have content that I now repurpose. If you follow my blog you’ll know that I share my podcast posts on my blog as a mini player. I no longer have to write two things each week, I simply wait a couple of days and share the post on my blog
  • I have a platform where I can interview guests. More of that coming next year
  • It’s helped me to build a better connection with my audience. Yes I can be chatty in a blog post but it’s a bit like text, it can be misinterpreted if people aren’t reading in the tone you intended
  • I’m sure there’s more, but I think you’ll agree, lots of great reasons to run your own show

Now that everything is up and running it’s just a case of recording the mp3 file, sending it over with a title to the lovely Sandra, and ta-da mission accomplished.

I have a little plugin on my WordPress site, called Simply Podcast Press, which generates a draft blog post and then I copy and paste my transcript into that post to create a written post for my blog. I share the podcast show on my social media one day, the blog post a couple of days later, and put a link to my blog in my newsletter. The text from the blog post is then copied and shared as a post over on LinkedIn, and finally each episode is shared in my free Facebook group. One piece of content, lots of different ways to share your message without killing yourself in the process.

So if you’re thinking about podcasting my top tip would be to allow yourself a bit more time than I did, BUT I think setting a challenge is a good way to help you if you’re procrastinating on getting something out there.

Does it increase your visibility – absolutely!

People listening to podcasts are on the increase. We are often time-pressured and this is a way to catch up on content while we’re on the go. This is a great way to become more visible in the noisy marketplace.

Are they fun to do? They are if you like to talk. If you don’t, then find the right medium for you.

It’s your business, do it your way.

Right now, I’m considering playing around with doing some videos; converting those into mp3’s for my podcast show and then doing the same process of a blog post, social media sharing etc. That way I have yet another medium with which to share my messages.

Call To Action: If podcasting is on your to-do list, get your diary out, set a date and make it happen. Let me know when you do, I’d love to follow you! I’m always on the look out for new podcast shows to listen to.

Grab your copy of my free Visibility Quiz – work out where you could be more visible in your business.

Join my free FB community to connect with me and other fabulous service-based solopreneurs to help you Rock Your Fabulous Biz.

Are You Telling Your Story?

Storytelling – you have probably noticed that more and more people are sharing their stories in their marketing. People are writing books about it, niching as experts in it and teaching it as part of their programmes.

There’s a reason for this – storytelling helps to build a connection with your ideal clients, but it can be difficult sometimes to know what or how much to share, don’t you think? Are you telling your story?

Storytelling

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You don’t necessarily want everyone to know every single thing about you, but with the whole piece around people buying from people they know, like and trust, it’s something that you might want to consider.

I hurt my back many years ago, and as a result was not  able to work for around 18 months, and ended up leaving my Head of HR role and pursuing coaching. I used to burst into tears if I tried to walk any short distance and literally had to time the traffic lights so that when they turned red I would start crossing the road, only to make it to the other side just as the light turned green. Speedy I was not! I can remember feeling as though I was in slow motion and the world was rushing around me, it was surreal.

I was told I’d just have to get on with it, I had a prolapsed disc and mechanical back pain, and I could have an operation, but there were serious consequences if it went wrong. ‘Just getting on with it’ is never really an option for me. I am one determined woman! I attended a residential pain management clinic for 3 weeks as part of my recovery and put together a strategy.

I had one big goal – to wear my high heels again.

Now, that might sound crazy to you, but for me it was part of my identity. So, with a timer in hand we put together a plan of getting me back into my high heels. I could only sit for short periods of time before my back would spasm so the timer was my new best friend. I started off at 5 seconds of sitting and worked my way up to 1 minute, 2 minutes and eventually 5 minutes.

The same applied to my heels – each day another 5-10 seconds of time being added.

It took time, probably about 6 months as I worked through the pain of taking on such a task but I managed it and now can wear heels for short periods of time, not without pain but the pain is worth it. After a couple of years of spinal injections and a lot of painful walking, I’m now mostly ok. I can’t sit for extended periods of time, I can’t do too much walking or standing in one position for very long, but I can have a normal life, which back then didn’t seem possible. I’ve learned how to manage the pain and figured out what I can’t do – like jumping on a trampette (definite no-no, and salsa dancing – sadly another thing that is no longer on the list) but there are loads of things I can do and running my own business has given me the flexibility I need that a corporate job couldn’t. I can work my own hours, take time out if I need to, without asking for permission.

I’m often asked why I don’t share my story more. I guess for many reasons, one I don’t want to bore people. You may think your story is boring too, but to others it might not be boring. It allows them to see another part of you. When you’re the one in pain it turns your world upside down, but honestly you get sick of thinking about it, you want to talk about other things, normal things. One of my coaching friends challenged me on it the other day saying that I should share my story, that it’s about me overcoming adversity and I guess it is. If my story helps just one person to know that with a positive mindset, a belief that they can overcome a big issue, and forge a new path in life, then that’s a good job done really.

Storytelling doesn’t have to mean that you do a share warts and all

Honestly, people probably don’t want to know about your love life, or lack of it, or sharing your habits, but by sharing your story you can start to identify with your people and that is important. It helps them to know that you’re a real person, that you haven’t just opened up a business and everything has always fallen into your lap. It helps them identify with you, that can build rapport and over time that might lead to a working relationship with you.

So where do you begin? Think about whether there are boundaries that you wouldn’t want to cross. What things are too personal for you to share?

It’s your business, you get to choose those stories that you are comfortable talking about.

Think about how your story might help them. I’ve shared my story today as an example of using a story in your messages. What might help you to identify with your clients?

Don’t overshare all the time. People don’t want to constantly know about the dinner you just ate or as we tease in our house, the ‘Oh it’s all about you again’ moments. Your focus needs to be on your clients, and how best you can serve them, but if a story from you helps them then consider sharing it, allow your personal side to come through.

There are obviously other ways that stories can be told. In Seth Godin’s book, All Marketers Are Liars, he talks about how a story can sell a product. Whether it’s a company saying a particular glass is going to make your wine taste better, or a particular teabag is going to change your whole tea drinking experience, we all know that stories sell and that’s where marketing can be really powerful.

In my post today I’m talking more about you.

What can you be sharing with your clients to build a better rapport with them?

Perhaps you’ve been in their shoes so can talk about it from their perspective, maybe you have had a big life experience where you learned some big lessons and you can share them with others so that they don’t make the same mistakes. Just remember it’s not all about you! It’s about them!

Call To Action: Your call to action this week is to figure out what your boundaries are on the kind of personal information you share and then think of a couple of ways you could share more of the fabulous you with your ideal audience, then go out there and share it!

Do you want a place where you can share this kind of thing in a non-judgemental environment? Check out my free Rock Your Fabulous Biz group on Facebook.

Struggling To Be More Visible In Your Biz? You’ve Got To Work On Your Mindset

Are you struggling to be more visible in your biz? You’ve got to work on your mindset

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We all have the same opportunities in front of us. Yes, we might be starting from a different place, but ultimately a mahoosive part of running your own business is working on your mindset – you’ve got to do the inner work baby! People have made money in business with £10 and others with thousands, some have only a few hours a day to work, others can work on their businesses full time. What separates you is mindset.

There appears to be a direct correlation to how successful you are in business, and what place you’re in mentally. If you’re doubting every single move you’re making then you’re not going to make good decisions, or you might make them, but they will take you forever. You’re not going to want to ‘put yourself out there’ if you don’t believe a) people want what you have to offer and/or b) people are going to reject you and what you share

It all comes down to mindset. If you’re not confident in what you’re offering people, then why would they be confident in you?

What are you telling yourself when you market your services? I was going to say market yourself there, instead of your services, but maybe that’s where we need to start. While there’s an element of you marketing you (we all know people buy from people they know, like and trust) actually you’re marketing your services, and how you can help that person improve their life and/or business.

If you’re constantly telling yourself, you’re not good enough or thinking your prices are too low what impact do you think that has on your potential client when they speak with you?

You will be coming from a place of need, or worse, desperation, which isn’t going to serve either of you well.

Instead of thinking about all of the ways that you’re not good enough, start to notice all of the things you ARE good at.

There are so many ways that we can hold ourselves back, we can be our own worst enemies. It might be fear of rejection, fear of success, perfectionism, procrastination, self-talk etc. etc.

So, let’s get real;

Could you be rejected when you put yourself out there to market your business? Well, yes, you could, but even the most famous people get bad reviews. Does that stop them? Not usually. Most of them say they just stop reading the reviews. Ultimately, those that may reject you are not your ideal clients, so don’t waste your energy worrying about trying to get them to like you or what you do. Focus on YOUR clients, the ones that love what you do. Respond politely to those that aren’t the right fit for you, learn any valuable lessons and move on.

Should you be scared of being successful?

Well, it’s kind of an unusual one because we all want to run successful businesses, don’t we? The thing is we might have underlying limiting beliefs that by being successful other people are going to suffer, so you need to work on and release those blocks, or they will hold you back.

Perfectionism – is this one you’re familiar with? I hate to break it to you but you’re not perfect, none of us are – who knew?! You will not get it right 100% of the time. Again, you need to work on this. Did I hear you ask, how? Well firstly get brave enough to put something out there that doesn’t feel perfect, you might look at it and think that could be better, but it would take another 4 hours to do, so put it out there and move on. People actually like it when we make mistakes too, it makes them feel human. (Or is that just something I’m telling myself to make it seem ok?!!)

Then there’s good old procrastination. If you’re procrastinating it’s often for a good reason – maybe the timing’s not right, maybe your intuition is telling you that you need to hold yourself back for some reason, maybe you’re scared – the latter is often the most likely. Ask yourself which is more important – to handle that same piece of paper 10 times in one day, get sucked into inane posts on social media, or to do that job that you know will get you in front of more clients?

Accept that procrastination happens – you are not a bad person because it does! Now ‘own it’ as an area you need to work on;

  • What is happening when you procrastinate about that task?
  • What thoughts are going through your head about that specific task that you are putting off?
  • What’s the fear driving it? Dig deep on this one to find out what’s really going on
  • What is the procrastination hiding?

(it could be a lot of those things we’ve talked about; perfection, fear of failure, even fear of success, or maybe it’s just pure laziness!)

Let’s talk fear of failure –

Did you know there are only 2 real fears –

  • Loud noise
  • Falling

All other fears are learned which is FANTASTIC news because that means we can unlearn them!

  1. What are you missing out on by not taking action?
  2. How will life be different for you if you just take one small step through fear?
  3. Fear happens, it’s what you do with it that counts

If any of these relate to you it’s time to take some action. Here are a few tips to guide you;

  1. Reframe your self-doubt, CHOOSE to take control. Choose to view things as challenges, not problems
  1. Recognise your excuses. What’s really going on? Dig deep.
  1. Stop looking for validation – you don’t need to be perfect, you’re fabulous as you are!
  1. Become an expert – if you want to feel confident in what you do become as knowledgeable as you can about your area
  1. Expect rejection – not everyone will like you and that’s ok.

In my upcoming programme, Rock Your Visibility, half of the programme content relates to mindset, because you really do need to work on this in order to run a successful business.

Call To Action: Notice where your thoughts aren’t supporting you, catch that negative self-talk and change your inner dialogue. Fix your mindset while you’re building your business and you will have some fantastic solid foundations in place to set you up for success!

Join my free FB community to connect with me and other fabulous Solopreneurs to help you Rock Your Fabulous Biz.

Collaboration – A Quicker Way To Build Your Visibility

Collaboration – A Quicker Way to Build Your Visibility – In today’s post I’m going to be discussing how working with other people can really help to raise your visibility. I’m going to be sharing some of the benefits of collaboration, the types of things you can use it for and some tips around etiquette. When it comes to raising your visibility, collaborative relationships can really help boost your business and help you to get noticed.

Collaboration

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Running your own business as a Solopreneur can be lonely. It can take time doing it all on your own. We have to do everything ourselves. We’re the marketing person, the Bookkeeper, the sales person, the admin person etc., and don’t have the luxury of being able to bounce ideas around with a team of people. Or do we?

It’s really important to surround yourself with a tribe of business people that you can connect with, both on and offline. We don’t want you turning into a hermit. As humans we need human connection. So before you do anything on this, start to surround yourself with some fabulous people that you can brainstorm ideas with. People with whom you can talk openly with, about your challenges, fears and successes. You don’t need to run your business all on your own.

Now, what’s great about those connections is they can, over time, turn into lovely business collaborations.

So what’s a collaboration?

Business Dictionary.com defines it as “a co-operative arrangement where two or more parties work jointly toward a common goal.”

One thing I love to do is connect people with people, I encourage my clients and Facebook group members to connect with each other so that they can form some collaborations. It can be as simple as agreeing to share each other’s blog and social media posts. Or it can be as involved as hosting a telesummit like I did last year. I collaborated with 11 amazing women, all running their own independent businesses, and invited them to share their business hints and tips with our audience.

Why collaborate?

It can help you to grow your business – through collaborative projects, word of mouth referrals, affiliate schemes etc. etc.

Collaboration can be amazing, they can be fun for you where you get to brainstorm with someone else and try out new ways of working, and they can be great for helping you to grow your business too, plus you can learn loads of new things along the way.
How do you get started?

There are loads of ways you can start to build up collaborations. You might start with your local networking group – you could arrange to meet up 121 for a cuppa outside of the meeting to get to know more about the other person’s business. You could join online groups and start to connect outside of the group, again to learn more about each other.

Make sure the people you choose to work with are people you like

You don’t want to be too similar or there might be clashes. Often the differences between you make for a good collaboration.

There ideally needs to be a link between what you do– so let’s say if one of you works with clients on confidence and the other works in hair and beauty there could be a great collaboration there.

You can work with people that have complementary skills, or perhaps people you might think are competitors but you both have your own unique way of doing things. With competitors your ideal clients might be the same so it can work to your advantage. Anyway, I believe there is room enough for everyone in this world, so competition doesn’t even need to apply.

Now, you may have had a bad experience with collaboration, but that doesn’t mean that all collaborative partnerships will go the same way. Get really clear on your boundaries and go out there and build your businesses together.

You don’t have to have contracts necessarily, it depends how formal you want the relationship to be but it helps to get terms of reference at the beginning of your relationship – clear terms of who is responsible for what and when. That could be a simple private message saying, I’ll do this if you do that, or you could go a more formal route. This helps to set the boundaries from the beginning.

There are good ways and bad ways to approach someone to collaborate with you

I’ve been on the receiving end of both, and I’ve made lots of mistakes myself along the way, so let’s just check out a bit of etiquette before we move on.

Get to know the other person first, don’t just contact someone out of the blue

and get them to share about your business

You’ve probably had it yourself where someone has direct messaged you on LinkedIn or Facebook etc., asking you to spread the word for them. That’s a no-no, UNLESS you’ve already got a good relationship together. When you have something to launch they will be much more willing to help you if the relationship has been a mutual one. Bombarding someone with information expecting them to share your latest offering isn’t fair, unless again you’ve created that great relationship with them in the first place.

If you’re just asking them to share something for you, then offer a way that you can help in return. I know I’ve messed this up myself in the past. I know that when I ask for help I will always help that person in return at some point, I never forget when a person has helped, but if they don’t know that the message might be received as being quite rude.

I’ve asked for market research in groups in the past, where I get people to jump on a call with me, and that’s fine if you have the connection, but I could have been anybody asking for help. Going forward now, I offer them something in return, whether that’s a share on my post, to help connect them with someone or jumping on a call with me. The level depends on how much time I have available and what my request has been.

We all have things we need to launch from time to time in our business, like a new programme or a book, telesummit etc. Don’t just contact someone asking them to become an affiliate with you for their book/programme though. For me, I won’t be an affiliate for anything I haven’t personally tried myself, whether I know the person or not. I might know that person has fabulous content, but if I haven’t experienced that one thing first hand then I won’t become an affiliate for them, full stop. I choose my affiliates very carefully. I don’t want to vouch for something that I’m not familiar with.

If you want someone to be an affiliate for your programme or book/package etc. then give them a copy of your book, or access to your programme, or at least a taster of what it is that you offer. You wouldn’t promote a film you’ve never seen. So, why would you go all out and promote someone else’s programme or product if you’ve never even seen a copy, or have an idea of what it’s about.

So this all sounds great, but what do you do together?

Here are a few ideas, but the list is as limitless as your imagination!

• Interviews of each other, asking questions that are relevant to your ideal clients
• Write a book together
• Run an event together – perhaps create a training programme, online or face to face
• Cross-promote in social media, newsletter, blog posts etc.
• Engage with each other’s posts on social media
• Do guest posts
• Become an affiliate
• Hire some help – You could even hire in someone to add value to a programme you’re running if it’s not within your skill set – that way you don’t need to know everything, but can provide a great service to your clients. I did that when I first launched my Bootcamp as I knew very little about selling and got in a Sales Coach to support me in that module. Phew, what a relief!)

In today’s podcast we’ve talked about what collaboration is, some of the benefits in boosting visibility in your business, the types of things you can do, how to get started and the etiquette of collaboration – we can all get it wrong – it’s a continuous improvement process. So now I’m going to leave you with a call to action.

Time For Action: Your action this week is to connect with one person that you’d love to know more about, and find out whether longer term there might be opportunities for you to work together.

Want some group support? Come and join my free Rock Your Fabulous Biz group on Facebook.

Worry Will Not Allow You To Build Your Business, You’ve Got To Chill Out

Let’s talk about worry.  It’s not pleasant at the best of times, but what I want to share is how worry will not allow you to build your business, you’ve got to chill out. It can hold you back in your business so I’ll be sharing some simple strategies to help you kick your worry into touch. Listen to the podcast below, or scroll down if you prefer to read the transcript.
Worry

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Do you ever worry about your business? Maybe you’re wondering where your next client is coming from or what you need to do next to hit that next level of income? Perhaps you’re waking up in the middle of the night thinking every worst-case scenario under the sun; you think that you’ll lose your house, get thrown out onto the streets etc. Maybe it’s not that bad for you, but you’re still worrying about every single thing you do – whether it’s the right thing and whether it will help you build your business.

Worry is completely pointless, unless you’re one of those people that can use worry to motivate you to take action of course. If you are then keep worrying, if it ain’t broke, don’t fix it!

Worry will not allow you to build your business, you’ve got to chill out

Trust me on this, I can be a lovely little worrier. It used to be that if I wasn’t worrying about something I’d be worried that I wasn’t worrying!

The problem with worrying is we become great at story telling

We create these amazing fabrications of what might happen or who we are when in reality things might not be bad after all. Now I’m not trying to make light of some the very real concerns that come up in life, I’m talking about those niggling worries where we ultimately view ourselves as not good enough.

I was working with a client recently who had lost a couple of clients through nothing other than circumstances, no fault of her own. She then started going down a rabbit hole of not knowing where to begin, there was no light at the end of the tunnel.

In our time working together, she was doubting her ability to get new clients, despite having had clients for many years. The doubt was creeping in because it had all come as a shock to her. Business was normally booming at this time of year, but this time was different.

If worry is taking you down a rabbit hole then I want you to stop it right now!

Worry can kill your confidence

When you lose your confidence you stop showing up, you question every single thing you do, and feel as though you’re going to get found out for being a fraud at a moment’s notice.

It would have been easy for me to spend time with my client on how terrible her situation was, or could be, but what good would that do? What we did instead was stop focusing on the problem and start focusing on some solutions, getting some real clarity about how she could move forward in her business to bring that lost income back in again.

We talked about what things would lift her spirits to get her into a better place, such as inspirational quotes, books, meditation and a gratitude practice where she can note down all of the fabulous things that are happening.

She needed to spend time doing all she could to get back into that positive place again so that she could start to focus more clearly. We all know there’s nothing worse than talking with a client about working with them when you’re coming from a place of lack or need. It doesn’t feel great for anyone, so I encouraged her before each call with a client to get into a place of positivity, not attached to the outcome but coming from a place of service.

The interesting thing is when you start to get focused on solutions your mood starts to shift, you can begin to see the wood for the trees finally. Taking action is a great way to overcome some of that worrying. You don’t have time to think about it!

If you’re familiar with Stephen Covey’s, Circles of Control and Influence then you’ll know that there is only so much that you can control. If you haven’t heard of it then there are basically three circles, the outer circle is related to those things that you can’t control, the middle circle those things you can influence and the inner circle what you can control. You can kick worry into touch by focusing on those things you can control and influence and letting the rest of it just sort itself out. Focus on the small things.

You have to put things in perspective. With my client for, example, was it true that she wasn’t good enough for anything just because she wasn’t working with 2 particular clients? Absolutely not, she had years of experience and work under her belt to prove otherwise, but we can so easily get into that rut of believing our own storytelling. It’s time to hit that pause button on worry – park it until later if you have to. Set aside some time to worry later if you need to, and for now focus on what you can do next, and then the next step after that.

Surround yourself with positivity if worry is your go-to thing

I stopped watching/reading/listening to the news a couple of years ago. I take the attitude that the news will find me if I need to know it. Am I out of touch with a few things? Yes, definitely. Am I being naïve? Maybe, but am I a more positive person by not watching it – totally! I don’t need to fill my head with negativity about economic downturns, politics and war. I’d rather fill it with things that help me to create an amazing life and business that I love.

They say you’re the sum of the 5 people you hang around with. Whoever ‘they’ are. Take a look around you, who are you surrounding yourself with? If they aren’t lifting you up, but bringing you down then maybe it’s time for a change.

Worry is a complete waste of time, it won’t help you and may keep you stuck, far better to use that energy to focus on a way forward for your business

If you want some support to improve your confidence and visibility in your business book a free discovery session with me to find out how we can work together, so I can help you to get out of your rabbit hole.

Want some group support? Come and join my free Rock Your Fabulous Biz group on Facebook.

 

What A Hot Water Bottle Taught Me About Marketing

In today’s episode, I’m sharing what a hot water bottle taught me about marketing.  There are certain things you need to consider before you start talking to your audience.
Hot Water Bottle
Have you ever talked to someone and they just have no idea what you’re talking about?! Often with our families or with friends we can have a whole new language of our own, or is that just in our house?! We do have some odd names for things.

I was chatting to my bestie recently and told her that I was using my ‘Judy’ to help my back. She said, ‘What on earth’s a Judy?’ ‘It’s a hot water bottle’, I replied. ‘Have you not heard of it being called that before? She said, ‘No, never’. It’s something that my family have always called it, my Mum and her Mum before her. Now I don’t know if it’s an Irish thing or if it’s just something that’s been passed down through the years but it’s always been a ‘Judy’ to me.

This really got me thinking about some of the marketing messages we put out there.

When talking to our audience we need to speak in a language that our ideal client understands

If we think there’s any way that someone might not understand what we mean then we need to clarify it. If you want to be visible in your business then you need to make sure that your messages are being received in the way you intend them.

I remember when I used to work in HR there were so many acronyms being bandied around – it drove me nuts. When communicating with people and writing policies it was important to remove any ambiguity from what was being said.

Just because you understand what something means doesn’t mean everyone will

 If you’re not sure how something will land test it out. You could use the words at a networking meeting, for example, run them by a friend or just simply notice when someone looks confused or asks what you mean. It’s great when people do comment as it helps you understand where you need to develop your topic, but remember not everyone will comment so if you’re using possibly unfamiliar terms qualify them where you can.

If you’re using acronyms then just expand on them so that people know what you mean. We live in a fast-paced world now where we use a lot of shortened words or phrases to sum things up, which is fine if the other person understands those terms. If they don’t it’s your job to help them to understand them. Clarity is key.

If you’re working with an international client base then remember that there may also be differences in some of the terminology used from one country to another so that might need quantifying too.

Make it easier on yourself – ditch the jargon in your marketing messages

Keep It Simple Sweetie

I was recently working with a client that had pulled together a newsletter and works in an area that not everyone is familiar with. She has two types of potential ideal clients, those exploring a new area and those that already understand some of the terminology that she uses. Her message was great for those that already had the knowledge and understanding, but she was missing out a huge chunk of people by not being clear on some of the terms she was using. To her they were almost second nature, but not necessarily to someone new to that arena.

By her spending a bit more time expanding on what she meant by something she started educating those that are new to her chosen niche. This had the added value of opening up more opportunity for people to work with her.

If people have to keep checking what you mean by something

then they might choose not to work with you at all

How lovely to be able to help them grow by teaching them something new too. You may well be the first person that introduces them to something completely unfamiliar to them.

Another example of this is my rebranding around being a Visibility Coach. Online it’s a term that’s mentioned quite a bit. There are lots of people online saying that you need to be more visible if you want to launch/grow your business. Offline though people aren’t so familiar with the term so it needs a little bit of explanation.

How clear is your message?

It’s absolutely fine to have a title or business that needs a bit of explaining, it can even be a conversation starter. If you need to explain it are you explaining it clearly to those people that need to hear it?

Obviously all of your messages should be tailored to your ideal clients and that way you’ll know you’re talking to your ‘tribe’ as it were. You don’t need to try and come across all professional, using fancy terminology (unless of course your ideal client only understands that fancy terminology) Just be you and clear with your message.

You don’t want to confuse them, you want them to feel as though you’re a good fit, if they don’t they may never end up working with you. Make it easy for them to understand who you are, what you offer and how you can help. It’s something I’m always working on, as it’s easy to think you’re being very clear, but where you’re so close to your business sometimes you completely miss something totally obvious to others!

I’ve been playing with a little brain training app called Elevate which has lots of games where you have to reduce the number of words to make your message more effective, it’s amazing how we can add in lots of unnecessary words. Worth checking out if you’re an App Queen like me!

Call to Action: So your action for this week is to check in with yourself where you might need to get even clearer with your messages. A good test is to ask whether a 10-year-old would understand what you’re saying. If they would then you’re on the right track as you’ve kept your message clear and simple.

In general, this still goes back to that good old niching thing that I’m always banging on about. When you are really clear on who your ideal client is your messages will be a lot clearer.

Vague is so last year dahlinks! Keep your marketing messages super clear

How Rebranding Your Business Can Potentially Save It (and an announcement)

In today’s episode, I’m sharing how rebranding your business can potentially save it (and an announcement)
How Rebranding Can Potentially Save Your Biz
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It can happen to the best of us. We can be going about our own sweet business when all of sudden lack of motivation strikes and the passion and drive that got us out of bed for our business just isn’t there. This happened to me back in June. I’m a bit of a go-getter so once I get an idea for something I go all out.

In May, I hosted a Telesummit with 11 fabulous women business owners, all sharing ways to rock your biz. At the same time, I was also finalizing a draft for my editor for some co-authored chapters of a book, Awaken Your True Potential, and I decided to add in yet another challenge for myself – to set up my podcast show. It was incredibly hard work, but exhilarating at the same time. I would rest once May was done.

Fast forward to the beginning of June, complete burnout.

I talk a lot about having a maintenance strategy for self-care where you practice it every day, instead of a coping strategy where you only practice self-care in an emergency. I’d decided that for this year self-care would be more of a priority. Overall I’d taken my own advice really well up until that point.

And then.. I fell into that trap of over committing. Have you ever been there? I’ve never been great with time – I always think I have way more time to do things than I actually have (which I’m sure drives my hubby nuts, although he still smiles sweetly at me). I have to multiply up my tasks by 3 to come up to the amount of time required to do something, that’s how far off I am!

So for June I slowed down, as best I could, as there was still follow up work to do from May. I then thought I’d slow things down for July and August and spend time figuring out what was next and then it really hit me. I didn’t know what direction I wanted to take my business in. I think there was a huge anti-climax because I’d done three big things and while the other 11 Rock Your Biz girls had a specific area they focused on my business was really a mixture of everything.

I realised I needed to revisit everything about my business. I spent the whole of the summer chatting with coaches to find out who would be the right fit to help me figure it all out. As you know, if you’ve been listening to previous podcasts or reading my blog posts I spent a lot of time chatting with my business friends too but I was really stuck.

I felt that I needed to figure this out or my business would start failing where I had no direction. One of my lovely friends spent a day with me challenging me to think bigger than where I was and what I was doing, to think outside of the box.This triggered some different ideas and then I started coaching with my new coach, Louise Presley-Turner and everything started to fall into place. I didn’t need to give up my business, I didn’t need to make massive changes.

Once I’d sat down and figured things out I realised what I loved, what I was good at and how I could make a difference again. I’ve now rebranded as a Visibility Coach for Solopreneurs. I love working with clients on the confidence side of things.

So, why am I telling you all this? Well because I was at the point where nothing was coming to me in terms of direction and I seriously questioned whether it was time to give up. I chose to work with someone to help me untangle my messy brain and formulate some kind of direction. The result is excitement and passion again. I’m full of creative ideas and excited to get out of bed to do my work again. I’d lost some of that, which made me so sad as I’m so passionate about my business. I LOVE it but then I didn’t.

So if you’re at the place where you have lost that passion, start to figure it all out again.

It’s truly worth taking the time. You might need to step away from your business for a bit, to reflect and explore what you’ve done so far, what you might like to do differently. If that’s the case set up some systems so that your business can continue running along in the background (i.e. schedule blog posts, social media, newsletters etc). It might involve working in a completely different area, with different clients, or it might just be expanding what you already do. Think about some of the skills and experience that you already have. What could you add to that? What do you love to do that isn’t part of your business right now?

It might mean that like me you’re going to use a lot of notebooks, have many conversations and/or spend loads of thinking time figuring this out, but it’s SO worth it.

Maybe your business has changed, maybe you’ve changed.

The only way you’ll know what to do is to sit and figure this out. What do you really want for you and your business? If, like me, you need some expert help then get it, it may be the thing that gives you the clarity you need.

So for my little announcement (NB: If you read my blog last week then you’ll already know about this) going forward I’m going to be sharing lots of ways to boost your confidence and your visibility in your business. My podcasts will be focused on Solopreneurs, yes that includes my lovely coaches. I’ll still be doing all things procrastination, perfectionism, self-care etc as they all affect us as business owners too.

Often, it’s a combination of not knowing what to do next and/or not having the confidence to push through your comfort zones and self-promote, and sometimes just not marketing in the right way to the right people. My clients are savvy already, they just need someone that can help them to generate new ideas, be held accountable to take action and have someone on their side to support them to be brave and step up in their businesses.

When running your own business you need to promote it so that people can know, like and trust you.

It’s a noisy environment out there, so if you just sit behind your computer and do nothing nobody is going to know you’re there. It’s very easy to think we are being visible, but just one little post now and then isn’t being visible. Lurking in groups and not participating is not being visible. ‘Promoting’ your business doesn’t have to be uncomfortable though, it’s about showing up authentically and helping others, building relationships with people. That way people start to know who you are, what you can do and how you can help. You need to get out there and be noticed for what you do.

I’m here to support you by helping you have the confidence to put yourself at the front of your business, to be awesome at self-promotion in a fabulous way (not all pushy and salesy) and to teach you how to put the business principles in place that will help you to launch and/or grow your business; covering things like niching, pricing, marketing, visibility etc and some of those techy tools that you need too.

So, no more hiding – it’s time to share your fabulous businesses with the world!

I’m really looking forward to the next part of our journeys together 🙂

How Using Pinterest For Business Has Helped Me Get More Clients

I LOVE Pinterest! In fact, if you pop on over to my boards you might say that I spend a bit too much time over there!  It’s colourful, pretty, informative and inspiring and I can happily spend loads of hours pinning!

Pinterest for BusinessI started using Pinterest a few years ago, mostly for card making ideas and crafty yumminess. Over time, I realised that it can be a great way to drive traffic back to your website. I was recently asked by one of my clients where to start with Pinterest. I thought it might be useful to share a few things with you as to how using Pinterest for business has helped me get more clients;

1. Set up a board specifically for your area of expertise – I have a board for Coaching where I save lots of different quotes, infographics and links to coaching topics online.  You could get a lot more specific with it and break it down into several boards – i.e. relationship coaching, teens coaching, stress coaching, self-esteem coaching and more.  I have chosen not to do that because I want to build my single board up and use it as a way to engage my ideal clients. By splitting it, I feel (maybe wrongly) that it might not drive as much traffic.

2. Set up a group specific board –  Let me explain – I set up a Coaching Book Club to enable me to chat with other people who are interested in coaching books. I set up a Coaching Book Club Board where we all pin books that we want to read. My intention was just to have a place to share the books. What’s actually happened is it’s allowed me to connect with people that I might not have been in front of before. (On a side note come and join us – we read a new book each month!)

3. Share your blog posts – I have always shared my blog posts and memes over on my boards (nb. memes are images that can go viral on social media – they used to be more for teens but now have become the norm name for things like business now too).

What I learnt recently from a fab book, How To Write 37 Blog Posts* by Sarah Arrow, is that if you create a meme based on the title of your post (see mine above) you will get more clicks and/or pins and again more traffic to your website potentially. It’s worked brilliantly for me.

I know I keep banging on about traffic to your website, but that’s how you are going to get in front of your ideal clients.  In all of your social media put a call to action to get people to visit your ‘little home’ on the internet.

I’m often asked how I’ve managed to get to over 6k followers over there.  It’s like any social media – being consistent, showing up, sharing useful content, following others etc. The same principles all apply to Pinterest.

I hope some of these tips have been useful in giving you some ideas of starting to use Pinterest for your business.  Don’t blame me when you waste loads of hours over there too though!

Leave a comment below to let me know how you use Pinterest for your business, or if you don’t which tip you might try.

Remember to sign up for our fabulous Rock Your Biz Telesummit.

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The Rock Your Biz Telesummit is your opportunity to listen to 12 experts in 12 different areas of business who will give you some top notch tips to help you take your business to the next level, plus a Facebook group where we are holding regular Q & A’s and giving you time to chat with the speakers before/after their masterclasses.

All of these ladies are specialists. If you’ve ever wondered what it would be like to have a full team of people helping you to build your business (instead of you and your trusty tablet) then THIS is it.

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* In the interest of transparency – please note the book is an affiliate link

Are You Comparing Bananas To Socks?

Are you comparing bananas to socks?!  If you are then you might not be helping yourself in business.

I was driving my daughter to school the other day and these adorable little colourful characters caught my eye.  They were little children walking to school with their parents, probably about 5 or 6 years old, all dressed up in different costumes.  There was a parrot, a fairy, an angel and a dragon!  It brought me back a few years (ok a lot of years!) I said, “Awww, how adorable do they look?”  Then I remembered the reality of what had happened behind the scenes when my own daughter had been asked to dress up in something for school.

The reality of it was more like this;

1.  Letter received from school (given late .. just because that was how it worked in our house!)

2. Me: “Oh no, how on earth am I going to pull off that costume in 3 days?!!!”

3. The stories (in the playground) of other amazing Mummies that were creating their own costumes from scratch (cue failed mother thought process!)

4. Running around the town centre trying to buy things last minute, only to find nothing in stock of the right size or colour

5. Resorting to urgent online purchases at extortionate prices with super speedy delivery to make sure she had the right outfit in time

6. THEN and only then the “Awww, how adorable does she look.  Quick, where’s the camera?!”

We so often see other people’s successes and think that they got from A to B overnight.  That is highly unlikely.  They may have gone through many stages that you haven’t even seen or are aware of.  It’s quite likely that they’ve wondered to themselves at some point in time whether they can actually pull off this business thing.  They will more than likely have gone through the, ‘I’m a failure’ or ‘I will fail at this’ thought processes.  Just because you don’t see that doesn’t mean it hasn’t happened.

So when you see something completely finished and you start to let Comparison-itis get in the way remember that you’re just seeing the finished result.  You’re not necessarily seeing the full story.

Coach, Karen Rutter, once likened this comparison to the front and back stage of a theatre – you’re not seeing what goes on behind the scenes.

So please STOP comparing because you’re comparing bananas to socks!  It’s just not the same thing!

Bananas vs Socks

I have a couple more articles about comparing that you might like to read here and here.

I have just 2 spaces left for my Strategy Sessions for the rest of this month, so if it’s something you want to work on book your place now.

ps – if you haven’t signed up to my newsletter yet then you can do so below.  Each week I share bitesize coaching hints and tips for boosting your coaching confidence, skills and business. Know other Coaches?  Send them my way 🙂

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