Why You Should Add Cause Marketing To Your Business

In this episode, I will talk to Alisoun Mackenzie about why you should consider supporting charities and causes and make a difference through your business.

Listen to the episode below (42:18)
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Often described as one of the most authentic and inspiring souls you can meet, Alisoun is on a mission to empower business owners and entrepreneurs to grow profitable businesses that make a difference in the world. Alisoun’s keynote talks, training, mentoring, and best-selling books Give-to-Profit and Heartatude have favorably changed the good fortune of thousands of people worldwide. She loves doing humanitarian work, fundraising and living by the beach in Scotland.

In this episode, you’ll learn:

  • How supporting causes helps you to be more memorable and grow your biz
  • How to make a difference in your business by supporting causes
  • How fear can be your friend in terms of raising your visibility
  • What you need to know about legislation when fundraising in your business (It’s not as difficult as you think)
  • What to do when you know you want to support a cause in your biz, but have absolutely no idea where to start

Find out more about Alisoun’s fundraising challenge – send an email to Alisoun at results@alisoun.com and she’ll send you more info

Are You Losing Clients Through Your Worry Habit?

Today, I’m sharing some simple strategies to overcome worry in your business.

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Are you a worrier?

I can be.

The main reason I worry is due to overthinking, it just takes worry to a whole new level. We create lots of lovely stories to magnify the initial worry and before you know it, it’s as though the world is going to end.

Just to be clear, I’m talking only about worry here, not anxiety. Anxiety is different to worry in that worry can feel manageable, we know that we are worrying and can have some control over it. Anxiety feels more outside of our control. Often worry is exacerbated by the stories we tell ourselves about a situation. I’m not a counsellor, just sharing my own thoughts on worry.

View Things As A Challenge To Overcome, Rather Than Something To Worry About 

Let’s say you’re about to do a guest interview for someone, or you’re going to do a FB live. You can choose to view it as a challenge to overcome and put lots of planning and preparation in place. That way you’ll be as competent as you can possibly be, or you can view it as a foregone conclusion that it will be disastrous and everything will go wrong.

This might result in your mind going blank, maybe you’ll have prepped for all the wrong things and it will be a complete failure. Which one of these stories is going to make you feel more worried?! Planning and preparation will help me, or it’s going to go horribly wrong?

If you’re also into the law of attraction, you’ll know that you need to focus on what you want, or you’ll get those unwanted results too!

Let’s play for a moment….

What’s Worrying You About Being Visible In Your Business Right Now? 

Write down one thing that you’re worrying you about being visible in your business right now. If you’re not near pen and paper, just think what it might be.

This worry will more than likely bring up lots of feelings. Maybe you’ll feel that you’re going to be judged. You might feel vulnerable. You might feel disappointed that you’re not as confident as other people etc.

Write down or think about how you’d like to feel instead – make the feelings you want super powerful words.

This will help you to think about how things could be different, opening you up to a place of possibility and it encourages you to make changes.

Words you want to pull out are things like calmer, in control, relaxed, prepared. If they aren’t coming up then just imagine what it would feel like to be calmer, relaxed etc. instead of all of the stressful, sicky feelings that can come up with worry.

Now that you’ve got to a place of how you’d like to feel, let’s come up with a couple of useful strategies to help you shift that worry.

Worry is often about how much control we have, or think we have, over something.

Is It Within Your Circle of Control?

I love using Stephen Covey’s Circles of Control to help things in perspective. If you haven’t come across it, then think of a target, with three circles, a large outer one, a smaller middle circle and then the small circle in the centre:

  • His model shows that in the outer circle are things we can’t control, so they could be things like world hunger, or wanting someone to fall in love with us
  • The middle circle is the circle of influence, so these are things we can influence, but not necessarily control, so it could be things like making suggestions in a team meeting, encouraging people to go to a certain restaurant that you like (we aren’t talking about manipulation here, just about areas that we might be able to influence in some way)
  • The inner circle is the circle of control, so this might be how much we exercise or how we manage our worries

By checking in on these circles you can identify areas that you have no control over, so we might apply to be a guest on someone’s podcast show or for a speaking gig, but you can only influence that outcome by being the best that you can be in the information you send over in your application form, fully prepared etc.

Worrying about the outcome of that podcast application isn’t going to help. If you think you did a bad job of the pitch though you can start to learn more about how to do a really great pitch for your next one, which is something you can control.

A Couple Of Useful Questions

When you think about your worry, a great question I like to ask myself is, ‘What triggered this worry?’

Follow up with, “Is this within your circle of control?”

You can then ask yourself what the benefit of holding onto the worry is. This can seem strange, but sometimes when we don’t want to let go of something it’s because it serves us somehow. Maybe by having the worry, you won’t put yourself out there and be visible, you’re trying to keep yourself safe.

Ultimately, you want to always be thinking about a way of focusing on the solution, rather than going too much into analyzing the worry itself.

Stop Telling Yourself Stories

With our story telling we can lose perspective. This is where reframing can be very useful in helping us to move forward.

The problem is, we’re great at catastrophising things. We create unnecessary dramas where we  over generalise and make assumptions. All this does is move us further into a worry state. By challenging these assumptions you can raise awareness.

You may have experienced this with yourself, where you say, ‘I’m not good at that, which means I’m rubbish at everything for example’.

Challenge this assumption. Does you not being good at one thing mean you’re rubbish at everything? Unlikely! You might not be great at writing social media posts but you might make a mean Spaghetti Bolognese!

So, linking back to my title, of ‘Are you losing clients through your worry habit?’ You could be if you don’t get this in check, because you could be holding yourself back from being visible by being fearful about every move you’re making being the wrong one. You’ll also be putting out a very different energy in everything you do, one that doesn’t invoke confidence in your potential dreamie clients. If you don’t believe in you, then why would others believe in you?

It’s time to sort this worry habit, and it’s just that – a habit. It’s totally within your control. You just need to choose to challenge it and it will become a thing of the past.

To wrap up:

  • View things as a challenge to overcome, rather than something to worry about
  • Check whether the problem is within your circle of control. If not, let it go!
  • Stop telling yourself stories

What helps you overcome your worry habit? Share in the comments section.

Your call to action is to choose one strategy and test it out. Let me know how you get on

3 Simple Strategies To Get Visible When You’re Super Busy

In this blog post, I’m going to talk about tripling time, tomatoes and a simple yet powerful word.

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It’s all well and good planning out whole days in your diary to work on your business, but what if you’re so busy with clients, you just don’t have that much time to hand?

That’s when you need to be super smart with your time.

Sometimes, just taking baby steps is all you can do. The good thing is that baby steps forward are still better than doing nothing, so don’t let limited time stop you from being visible altogether.

Here’s 3 simple strategies to help you get smarter with your time:

  1. Plan In Some Pomodoro Time

I love to use Pomodoros to keep me focused. If you’ve not heard of them it’s a fab little technique by Francesco Cirillo. You basically set a timer for 25 minutes and work until the timer goes off. It’s amazing what you can get done when you put some time pressure on yourself. No more messing about! You can get some great Pomodoro apps. I personally use Be Focused Pro on my iPhone, just search for tomato timers or Pomodoro timers. Failing that, just set a kitchen timer.

In my Rock Your Visibility programme, we use Pomodoros to get stuff done. It’s a great way to clear things off your list.

If you’re shouting at me saying, 25 minutes, if only I had 25 minutes, then just do 5-10 minutes. Even doing a focused task for 5-10 minutes is going to be progress.

In 5-10 minutes you could go into a group and comment on 3 posts, you could share a quote, ask a question on your social media etc. You could send that follow-up email to a potential client you keep saying you’ll send.

Keep a list of possible 5-10 minute jobs, then pull it out when you find yourself with a bit of space in your diary and get some stuff done.

  1. Know where your time goes

Sounds obvious, huh? But how often do we actually stop to think about this?

I have THE worst concept of time. Seriously.I think everything takes waaaaay less than it actually does. Once I learned that I need to at least triple the time things take, I’ve found I’m much better at getting things done in the time available. I would really stress myself out by thinking things should be done, but the reality was they were taking so much longer than I had planned. I now use this simple tripling strategy which really keeps me on track.

There will be places where you know your time goes, keep a track of them. Ideally you want to be focusing on money-making strategies in your business first. I love making images on Canva, but does that bring the money in? Well I could argue with you that it helps me be visible, but if I get honest I know that shouldn’t be the first job on my to-do list.

I used to have a sticker on my laptop saying ‘Action Producing Money’. Listening to the latest webinars, reading blog posts, downloading freebies etc. all have their place, but know how much of your time you’re allocating to them and keep checking in as to how these extras help you to meet your business goals.

Maybe you’re aiming to be visible in groups and find yourself constantly on social media, only to find yourself going down the rabbit hole of chatting all day. Allocate yourself a set amount of time to spend in the group, and then stick to your boundaries so that you get other tasks done.

We also have an odd strategy in our house that really works where we set all of our clocks ten minutes fast.  That way we always have a buffer of ten minutes.  Yes, my poor concept of time rubbed off on my hubby/daughter, but with simple strategies you can make things a lot easier, and so much less stressful!

I love this quote – “The bad news is TIME FLIES, the good news is YOU’RE THE PILOT” – Michael Altshuler. 

  1. Manage distractions from other people 

Do you find yourself dropping everything when a quick query comes up, or an email captures your attention? Stop it!!

I remember a poster I used to have on my HR office door which had little characters rolling on the floor laughing, saying, ‘You want it when?’!  Help other people know that their urgency doesn’t have to be yours!  I have to remind myself of this in the reverse sometimes. I can be a bit lastminute.com so think that everyone has time (It goes back to that tripling time thing again).

Think about some of the demands that come up for you in the day. Maybe you’re checking into your Facebook Messenger every 10 minutes, or checking your email and feel compelled to respond. Could you allocate a bit of time in your diary to deal with requests that come up, so that you’re not just dropping everything instantly? By ‘parking’ the request you can get on with the task in hand and if you drop them a quick note to say you’ll get back to them, they won’t think you’re rude 🙂

Are you immediately responding with a ‘yes’, without thinking things through? Start practicing no.  Think about some different responses you could use:

  • “I’d love to but I’m already committed to ….”
  • “That sounds lovely but I’ve committed myself to some biz time while the house is quiet. Another time?”
  • “It’s really kind of you to think of me. I like to give things my 100% and right now my priority is ‘x’ so I wouldn’t have the time to dedicate to it and give it the full attention it deserves”

Remember, each time you’re saying yes, you’re saying no to time you could use to be visible. 

So, there you have it – 3 simple strategies to get visible when you’re super busy.

  1. Plan In Some Pomodoro Time
  2. Know where your time goes
  3. Manage distractions from other people

Which one would be a good one to try? Got some other strategies that you use in your business when you’re super busy? Share them with me. I’d love to learn about them.

Your call to action is to choose one of these, or one of your own, and test it out.

Get The Mindset You Need To Create Deeper Connections Online

Today, I’m sharing an interview with my friend Holly Worton to talk marketing + mindset.

Listen to the episode below (01:16:09)
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On the podcast, I will share lots of different ways to create deeper connections online. Here are the key points covered:

  • Connecting first with yourself
  • Owning all of you – not just your best bits
  • Getting comfortable with being vulnerable
  • Quality connections over quantity
  • Getting real + building better connections

Prefer to watch a YouTube replay? Click this link

I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility. The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses! If you’re ready to rock your visibility then grab my freebies by filling in the form below.

Do You Need To Add A Book To Your Business?

In this episode, I will talk to Lucy McCarraher, Managing Editor of Rethink Press and Publish Mentor for the Key Person of Influence programme.

Lucy helps her clients to plan, write and publish brilliant business and self-help books. She’s sharing why you should consider adding a book to your business.

On the podcast, Lucy shares:

  • Why you should consider having a book for your business (money isn’t the main reason)
  • A mini-plan for getting started on your book, when you have no idea
  • Examples of business opportunities/outcomes as a result of writing a book (it opens more doors than you might think)
  • Top tip for being visible with your book

I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses!

If you’re ready to rock your visibility then grab my free Visibility Quiz.

Listen to the episode below (34:23)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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Are You Pricing Your Services Too Low?

In this blog post, I’m sharing what to consider when pricing and how to overcome some pricing limiting beliefs.

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One of the things I work on with my 1:1 clients is their money mindset. I’ve spent the past few years working on my own mindset and I know that when it’s good, my business is good. When it’s not, my business can feel tougher.

A couple of weeks ago we were having a conversation with our 17 year old daughter, Natasha, about veterinary bills. Our little dog, Lulu, was supposed to have an operation for removal of a cyst last year and on the day of the op it miraculously disappeared. We’re into the Law of Attraction, so we jokingly said she’s been manifesting it to clear up. The operation would have cost £600, but it ended up being nothing.

Natasha, who is doing her A-Levels in preparation to go to Uni to train as a Vet, said “It seems like a lot of money, but you have to remember that you’re not just paying for the operation. You’re paying for the medication, the time of the operation, the years of studying the vet has undertaken and the Vet’s experience. All of those things have to be factored in.”

Now, that’s my girl! A super healthy money mindset, at the age of 17.

What I see in my business, on a regular basis, and I’ve been guilty of it in the past too, is that we charge for the hour, we feel awkward asking for what our services are worth, because we discount all of the things we’ve learned/experienced/overcome over the years. We charge for that service but don’t think about how much time, money and energy we’ve invested to get the knowledge over the years that will ultimately help our clients.

If we want to be successful in business, this has to change.

Charging for your services by the hour will potentially mean two things, one you get exhausted and two, you will hit a ceiling with your income. Now the beauty of running your own service-based business is that there doesn’t have to be a ceiling. Unless you create it of course.

It’s important to think about what you’re offering and how you can maximize that offering, so that you can deliver great service, without it burning you out in the process.

All sounds great so far, but how do you do that?

Well, you add value. You need to think about how you can package up your expertise.

I talk about several areas a lot in my business, so let’s take one of them – niching, or finding your dreamie clients. I can spend time going through this with my 1:1 clients or I can share a pre-recorded training video and worksheet so they can go through it in their own time. Then we come on the call together, it’s not me hashing over the same content (which let’s be honest can become a bit tedious) AND the bonus is then I can work with my client on delving much deeper to get even more juicy nuggets of clarity.

Here’s a list of ways that you could add value to what you offer:

  • Digital downloads, eBooks, 7 top tips, reports
  • Access to group calls
  • Free extras that are low cost to you, but of great value to your client, i.e. the Accounting video I mentioned
  • Pep talks in between sessions up to a maximum amount of time
  • A free fringe cut
  • Some sample content/templates etc.
  • Useful resources, documents, tools, links, videos
  • Teleclasses, webinars, podcasts you’ve recorded
  • Audio or video responses – if a client asks a question about something you could answer with a recorded response, a bit like my Bit.ly and Pinterest videos where you share the screen to teach them something or it might be a pep talk video a bit like my inner critic style of video
  • Pre-work questionnaires or exercises, i.e. mini workbooks
  • Post- work questionnaires where your client might answer a series of questions to consolidate their coaching and learnings
  • Typed action list that you send after each session
  • Accountability – contacting them between sessions to ensure momentum
  • Constructive feedback between sessions to support them
  • Discounts on other programmes/packages that you offer
  • Access to a library of resources that you’ve built
  • Access to a Facebook group or other community group that might be of support to them
  • Access for a set period of time into a group
  • Email support

As you build your business you will start to create tools/exercises to support your clients – save them so that these can be things that you use in various ways.

When you think about your pricing you need to think about what you want to portray overall – value or premium?  Either is fine, but it needs to be relevant to your ideal clients.  Do not price based on your feelings of self-worth, think about the value you bring, the transformation.

Pricing is as much about confidence as it is about charging for your services.  Start to answer the following questions and turning some of your beliefs around.  If you need to do more work around beliefs then it might be worth buddying up with someone or working with a coach to help boost your confidence in charging at the right price point.  It could be the difference of make or break for your business.

It’s possible that you’re holding onto some old beliefs around pricing that don’t empower you so your call to action this week is to write down the answers to the following 6 questions. Worried you’ll miss them where you’re just listening? Don’t worry, I’ve turned them into a quick cheat sheet for you, and you’ll also get the list of values too so you can refer back to it as and when you need it 🙂

   What’s important to you about your pricing?

   What beliefs do you already have about pricing your services?

   Do these beliefs support and empower you?

   What impact is holding these beliefs having on you?

   Do you want to hold onto them now that you know the impact they’re having?

   What would be a better way to think about these beliefs?
   (If you like affirmations then use one or two to support you in this change)

Start to gather evidence for your new belief. Set up a journal or notebook and note all of the new things that come up to support your new belief.

So don’t listen to me if you don’t want to. Listen to my 17-year-old instead and when you have doubts about your offerings, remember what she says:

They’re not just paying for the services. They’re paying for your time, the added value, the years of studying you’ve undertaken and your overall experience. All of those things have to be factored in.

Pick up the freebie that accompanies this post, and get access to lots of super useful resources in my Fabulous Resource Centre, just follow this link.

Is It Time To Use The Psychology Of Colour In Your Biz?

Today, I’m sharing an interview with Mark Wentworth, Colour Specialist & Colour Ambassador who shares how you can use the psychology of colour in your business.

Listen to the episode below (40:21)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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In this episode, you’ll learn:

  • Why colour is so important
  • How to work out your colour personality type
  • What each of the personality colours mean
  • How you can use your colours in your business branding

I LOVE anything colour and found this interview absolutely fascinating, as you’ll probably tell!

I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility.  The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses!

If you’re ready to rock your visibility then grab my free Visibility Quiz.

The Do’s & Don’ts of Copywriting

Today, I’m sharing an interview with Kieron Bain of Direct Sales Copywriting, where he shares gems around the do’s and don’ts of copywriting.

Listen to the episode below (39:39)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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In this podcast you’ll learn:

  • Why you need to be clear on what you do
  • The main mistakes people make when writing their copy
  • What you might be taking for granted (you might not really know what your clients want/need)
  • Why you need to stop getting your features and benefits in a tizzy
  • Why you don’t need the whole world to love you and what you do to make good money

I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses!

If you’re ready to rock your visibility then grab my free Visibility Quiz.

3 Ways To Say No To People Who Want To Pick Your Brains For Free

In this blog post, I will share what you can say to people when you’re done with people picking your brains for free.

Listen to the episode below (08:16)
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As your business grows, so do the requests from people. The problem we can have as service-based business owners, is that we genuinely want to help, and sometimes that can mean we give away waaaaaaay too much of our free time.

At first it might be giving away lots of free sessions of one type or another. Over time, because of your generosity you can become the go-to-person for free support and guidance – as one of my business coach friends would put it – free consultancy.

Now, I personally get this A LOT. This past week alone I’ve had 8 requests for ‘free’ help in one form or another. The thing is, it makes us feel good, doesn’t it? Someone’s thought of little ole you on this area. “Ooh, maybe I do know what I’m talking about. After all, if people are asking for my help, that must mean I know stuff, right?“. It’s fine in the early days, but when it starts to become a problem it gets to the point that you have to set clear boundaries and say enough is enough.

Side Note: If you’re being asked a lot about the same things, you might find it’s a good area for you to focus on in your business. You’re obviously already becoming known for it!

I digress.

Let’s explore 3 ways of how this might be showing up for you and how you can deal with it.

  1. Can you just share a few gems of wisdom with me on… or If I send this over to you, would you just look at it for me.

In some cases, I’ve even had people talking about other coaches they’re working with. Quite clearly that’s not working out so well then, or they’d be asking them and not me!

Here’s what to say:

I’m more than happy to share a couple of gems of wisdom, but if you want to get real gems then let’s talk about how we can work together. You’ll only get a teeny tiny bit of my support by doing it this way. We can get transformational results when we work together 1:1.

On the ”Can you just look at this one” message you could say…

Sure, just send it over. From what you’re telling me, it shouldn’t take too long to work through. I’ll invoice you for an hour of time. If we need more, I’ll let you know before taking it any further. What’s the best email address to send the invoice to?

Don’t do what I’ve done in the past, where I’ve set the boundary at the beginning of the call and then ended up being caught out later down the line! If you have to, write the word ‘Boundaries’ on a post-it note as a reminder not to go back on the boundary you’ve set for yourself. New boundaries take time to establish, we can go back to our old ways without even thinking, so be kind to yourself if you slip up! 

  1. I wonder if you can spare 20 mins or so for a chat with me to talk about ways to… ?

(In my case the common one is to attract clients)

Here’s what to say:

Of course, I’m more than happy to have a chat with you. My fee is £200 per hour for this type of thing. How much time would you like to book with me? Let me know and I’ll send you over some possible dates.

If it’s a coaching client then I’ll say this… “I do have a self-study programme, Discovery Call Magic, that teaches all about how to book/use discovery calls to attract clients (£197). Let me know which option you prefer and I can send you more details 

  1. I wondered if I could pick your brains about something when you have 5 minutes. (Maybe this is from a business colleague, or maybe you’re being asked for ‘mates rates’.)

If it’s someone that could really do with your help, a great way to reply is this:

That’s a great question, pop it in my Rock Your Fabulous Biz Group on Facebook and I’ll reply when I have a spare moment. There’s loads of free support in the group, and often answers can benefit everyone else too, but if you prefer 1:1 let’s book a Pick My Brains Session. It’s 20-minutes for £67 or £97 for a 30-minute session. You can ask me whatever you like. I can guarantee you’ll go away with loads of ideas and a mini-action plan to get you started.

Mates Rates – Just don’t do them! Keep the lines clear between mates and business. Good friends won’t expect it for free. I know. I work with a few friends and because they pay me for my services, it doesn’t get all icky when we’re just out and about being friends. Say something like this:

I like to keep my business completely separate from personal. I don’t do mates rates. I’m happy to book you in for a paid session. I’ve found it works so much better when the lines between friends and business don’t get blurred“.

You’ll still be sharing all of your expertise, and that’s not just since you’ve been in business, that’s all of your life experiences, the trainings you’ve done, the things you’ve learned along the way, the books you’ve read, etc. There is one question to ask yourself on this though….

Is there something in it for you?

I mean this in the best way possible. If it’s a two-way thing, and you’re going to help that person, and they’re going to offer you something in return, i.e. a session, free ticket to an event you’re excited about, a coffee/lunch or whatever you like, then that’s okay. This is about you honouring your worth. I’ve had loads of pick your brains conversations and they haven’t even offered to buy me a coffee! And you know how much I like caffeine!

Maybe they are going to give you a glowing testimonial which is just what you’re looking for to add to your website. Then that’s all good. Usually though, the reply is something along the lines of, ‘Oh, I wasn’t expecting to pay”! A good reply to that is, “Oh, really?”

Enter sarcastic Ruby: “Ummm, yeah, I’m a business owner.”

The Big Sub Message That Makes You Feel ‘Ouch’: I value what you do but not enough to pay you (or even save to pay) to work with you.

Now, I’m not saying don’t help. We all know how that one will work out, we can’t help ourselves. We’re hard-wired to help!

What I am saying is there is a line.

If you’re putting lots of useful content out there, and being of service in lots of different ways, then you don’t need to worry. Send them to that free content and invite them to join your community. You’re still serving, you’re still helping, you’re just not being taken for granted.

For me, I know I have SO much content out there for people. I am constantly sharing heaps of valuable stuff for free, so that way I don’t have to feel guilty about charging. People can either do the work to find what they’re looking for (searching keywords on my blog about a specific area for example) or they can pay me for giving them fantastic mentoring guidance bespoke to them and their business.

Remember: You’re running a business. 

Call to Action: Think about where you’re giving away your time, and get some wording/systems in place to support the people who want your guidance for free.

The Pebble That Made Me Realise I Wasn’t Thinking Big Enough In My Biz (& Was Afraid To Shine)

In this blog post, I will share a thought-provoking message about how you might be playing small in your business.

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Just a simple little thought provoking message this week.

I was delivering talks at two very different events last weekend. One was what you’d think of when you think of a speaking gig, a big room full of people, speaker packs, microphones, all that kind of thing. The other was a much smaller, intimate group. Both very different, and both fabulous in their own unique way.

At the second event, a little bag of shells and pebbles that had been collected from the beach was passed around. We were all invited to take something from the bag as a reminder to ourselves of how unique we all are.

I put my hand into the bag and felt quite a large pebble. I went to take it out and then put it back before taking out a smaller shell.

Not that significant really, but the thing is it was.

I thought to myself, ‘what will people think if I take the bigger pebble?’

It got me thinking about how we might want to shine in life/our businesses, but we are afraid to.

What will people think if we take the ‘bigger pebble’ – whatever that bigger pebble might represent.

Will they think we are being egotistical? Pretentious?

Will they think we are too big for our boots?

What about if they think we are greedy, taking the bigger stuff, the bigger opportunities, and leaving the rest for everyone else?

It’s all nonsense! There is enough to go around for everyone.

So if you get the opportunity to pick the bigger pebble, then pick it and be proud of yourself and know that it’s good to step up and own your stuff. I know next time what I’d be choosing!

Your call to action this week:

Think of an opportunity you might be turning down, or not pursuing because you’re playing it small. Then change that around!

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