About Ruby


I’m Ruby McGuire, Business Mastery & Mindset Queen.

I’ve been running my own business for many years now and don’t know about you, but I’m tired of seeing everyone in the online world sharing their ‘blueprint’ for overnight success. The truth is, there is no magic solution, you’ve got to put the work in honey!

If you’re anything like me, then running a business has triggered every limiting belief you’ve ever had (and those you didn’t even know you had) For me, it’s been a rollercoaster journey of both excitement and fear.  What’s been a game-changer for me and my clients is working on mindset as well as business. You’re amazing by the way, not many people can do what we do!

What I’ve learned over the years in this long-term game of business,  is that you need to step up, to be a leader of your business, a Queen. 

One that takes strategic and brave action, not just any action.

One that has clear boundaries, and isn’t afraid to make tough decisions. 

One that stands up in front of her people, despite any fears going on underneath.

One that ditches the self-doubt, knows her worth and owns it. 

A Queen that shows up, no matter what.

I teach my clients how to take their business to the next level – to step up as leaders, create a success mindset and master their business.

I’m a self-confessed chocoholic (although now chocolate hits are usually sugar-free healthy cacao versions) and vanilla coffee addict (still fully loaded caffeine), preferably cappuccino please!  Married to my soul-mate, I’m a Mum to 3 grown-up daughters. We live in Ayrshire, Scotland, with our little dog, Lulu and six chickens!

The more professional bit… Prior to Coaching, I worked in HR for 11 years with my last role, as Head of HR,  that encompassed all aspects including training, recruitment and employment law.  I’m an Accredited Senior Coach. You may have seen my work in the International Coaching News Magazine and Inspired Coach Magazine, plus various guest posts/articles, contributing regularly to The Coaching Tools Company Blog.  I run my own podcast show, Rock Your Fabulous Biz, I’m a Co-Author of How To Win and Keep Clients and Awaken Your True Potential,  Author of Ruby’s Visibility Tips, and I’m currently writing more books. I love collecting, reading and writing books!

Don’t like reading? I get it! It’s much easier to have a real conversation. Book in for a FREE Rock your Biz Chat with me to chat about how I can help you

 My work with Service-Based Solopreneurs

I’ve spent a large chunk of my time as a Coach for Coaches. I then spent a few years as a Visibility Strategist for Solopreneurs, primarily service-based as that’s more my area of expertise. Over time, my message has evolved and I now run Queen of Business Masterminds where I work with small groups of women who want to be leaders aka Queens of their businesses, creating a success mindset.

Now, I won’t promise you a six-figure business, as that’s not what I do. (A lot of my clients don’t even want one, they just want to move their business to the next level) There are thousands of people out there offering you that. What I do is help you to feel and behave like a Queen, taking strategic action, developing your leadership skills and uplevelling your mindset and your business.

Through a combination of coaching, mentoring and training I give you the tools, confidence, support and butt kicks to Step up as a Queen of your business and rule your empire, growing a business that you love.

 Here’s what some of my clients have to say about working with me…

“Ruby was recommended to me by a trusted friend who’d had great results when working with her (always the best way to choose a coach, don’t you think?!) and I feel like I’ve got a new secret weapon to help me move forward both personally and professionally. I love the way she combines self-care with creating a business around my life. Ruby has gently coached me to create new programmes and online sessions, including my Blogging Power Hour, which is already a huge success before I’ve even done the big launch! Thank you Ruby for your gentle nudges, insightful questions and support so that I can continue to craft a business that I’m truly in love with.” – Kate Marillat – Kate Marillat.com

“Ruby, the least I can do is buy you a cheese sandwich. You’ve changed my life” – Mary Keeley, The Bodacious

“Ruby, that was an amazing 20 minutes! So many lightbulb moments in a short time, and I’m already working on my welcome mat and new packages. Just the help and kick up the butt I was looking for, but delivered with a smile and your amazing warmth and humour. No more bananas and socks for me! Love that you’ll be holding me accountable, and will be back for another session!” – Liz Melville – Liz Melville.com

If you’re a Solopreneur running your own service-based business and want to develop your leadership skills, create a success mindset and take your business to the next level, then I’m your girl!

When I’m not working you will find me spending quality time with my family, reading, making handmade cards, doing crochet and other crafty yumminess or taking my little dog out for walks all around Scotland.   I’m also mad about Pinterest so if you love to Pin too look me up!

My Life Experience

So who am I really? Trust me when I say I have been through the mill and come out the other side, with more life experience than I’d care for!  I could write a book on life alone! I like to think though that these experiences have shaped who I am as a person and they also enable me to help others because I do actually ‘get it’.

I’ve been through a split parent family, divorce, redundancy, childbirth (the most painful of all of those scenarios), weight & self-esteem issues, bereavement and have even run my own HR Consultancy for a while.

I’ve been a single Mum working hard to keep the balance between being a good parent, running a home and juggling a demanding career.

My friends like to remind me I made a success of all three.

I then went on to find a happy relationship with my soul-mate (now husband), achieved a high level in my HR career and have experience working in the weight loss industry. Despite debilitating health issues, I chose to retrain in Coaching and create the life I’ve always wanted along the way.

I’m a great believer that you can achieve anything if you put your mind to it, providing you take small action steps towards making the magic happen. This is exactly what I teach my clients and anyone else who cares to listen!

My Mission

My BIG mission is to rid the world of grumpy people!  More people coached = More happy people.  Ta-da – mission accomplished!

All of my experiences; good and bad; put me in a position where I can understand my clients, you and where you are right now. There aren’t many things in my life or business that I haven’t come across and ‘getting it’ is one thing that I do well. I don’t judge, I just guide and support.

I run my business the same way I live my life; with courage and patience. I see a problem and work on practical steps to overcome it.

It’s my mission to help my clients be the best version of themselves that they can be. I’m told I rock at working in the present moment and moving things ahead swiftly and easily with a sprinkling of fun (if something doesn’t make you smile – why do it?).

I talk about my clients a lot because I’m proud of what they’ve achieved and pretty proud of myself for being in a position where I can help them.

Coaching and mentoring isn’t just a career path for me. It’s a way for me to use all my experiences, knowledge and skills in a way that helps people like you. If you want to know how it feels to sit down and break through the blocks that are stopping you from moving forward – make yourself a cappuccino and jump on a free call with me for a quick chat!

Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.