The Do’s & Don’ts of Copywriting

Today, I’m sharing an interview with Kieron Bain of Direct Sales Copywriting, where he shares gems around the do’s and don’ts of copywriting.

Listen to the episode below (39:39)
Learn how my client added an additional 8k to her business by being visible
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In this podcast you’ll learn:

  • Why you need to be clear on what you do
  • The main mistakes people make when writing their copy
  • What you might be taking for granted (you might not really know what your clients want/need)
  • Why you need to stop getting your features and benefits in a tizzy
  • Why you don’t need the whole world to love you and what you do to make good money

I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses!

If you’re ready to rock your visibility then grab my free Visibility Quiz.

Calling You Out On Your Visibility Excuses (and Mine!)

In this blog post, I’m going to call you out on your visibility excuses and share 3 ways to work through the fear of being visible.

Listen to the episode below (06:15)
Learn how my client added an additional 8k to her business by being visible
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Sorry I’ve been a bit quiet for the past few weeks. I don’t know about you, but sometimes it can be challenging constantly coming up with new content.

I have all the tips and tricks in the book when it comes to creating content, but I’m also a great believer that you should only share when you have something good to share.

If it’s not happening, then the world won’t end if you don’t share a blog post for a couple of weeks. That’s my view anyway.

Now that’s not saying to use this as an excuse for not creating content at all because that’s not how consistency works when it comes to being visible. I’ve still been visible in other places, just not so much with my podcast/blog.

So, hi. It’s good to be here.

What do I want to share with you today?

I want to talk about three things you need to know about making excuses about being visible in your business.

  1. Don’t wait for the perfect time to be visible, there isn’t one!

Last week I posted a Facebook Live where my fringe was waaaay too long because I was waiting to go to my hairdressers to get it cut. I could have used that as an excuse not to post a video, but I didn’t. I decided it was important to share my message about visibility.

There can be 101 reasons why you ‘can’t be visible’, and by that can’t I mean, the excuses you can make not to be visible. Just get over yourself and share your message. People want to hear from you. So what if you’re not perfect, there is no such thing as perfection. It’s not even about you, it’s about how you can help people.

Takeaway: Do not use perfection as an excuse not to be visible! 

  1. Stop lurking, just be brave and take a small action step

I have a lot of people in my Facebook group, Rock Your Fabulous Biz, and each week I have a Stop Lurking Day where I get people in there to chat, share something, do a video – to basically show up.

Last week I decided to run a pop-up mini visibility challenge, getting people to do a short video answering 4 simple questions. The questions were covering things like what did you do in your first job, to what you’re proud of and then finishing with dreamie clients and why we should work with you. It went down really well.

Some people did FB Lives that had never done them before, some came up with reasons why they couldn’t do it and that’s okay.

Sometimes we genuinely think we can’t do stuff. We tell ourselves we don’t have time, the peace and quiet we need, the kids are up or there’s dinner to cook or XYZ.

We need to challenge our thinking. Are these real reasons, or are they just excuses?

We have to CHOOSE to make the time for this kind of thing.

The feeling you get when you come out the other side having stepped up your visibility is really amazing! It’s empowering and it makes you feel on top of the world.

Takeaway: Choose to be visible, choose for your message to be bigger than your fear.

That’s how you help people and make a bigger difference in the world.

  1. Tell yourself you’re only talking to one person

I was invited to be part of a #hotseat in Entrepreneurs Kaffeklatch group last week. I had a chat with Angie who runs the group and she walked me through the technology side of things so we were ready to go live at the time of the call.

She casually dropped into conversation that we could share the link to the live in a few groups and that she was going to be sharing it with one group that had 5k+ people. My mind went into overdrive for a moment.

Woah, how many? Adding in her group, my biz page, my group that made a potential 6.5k+ audience live – watching us! Do you think I was a teeny bit nervous – hell yeah! But that’s okay, I just decided to forget who may or may not be watching.

(Let’s be honest, the reality was probably about 20 people watching in the end)

So what to do? I focused only on Angie and having a fun conversation with her, and guess what – I didn’t die, the world didn’t end, and it was really great fun.

So next time you find yourself making excuses, remember these three things:

  1. There is no perfect time to get visible, just do it already
  2. Be brave and take a small action step, stop lurking
  3. Tell yourself you’re just talking to one person

My mini challenge to you is to step up your visibility. Come and join my Facebook Group, Rock Your Fabulous Biz, and do a little video introducing yourself to the group.

#NoExcuses

Rock Your Visibility Interview With Joanna Hennon

Today, I’m sharing a Rock Your Visibility Interview with you where I chat with Joanna Hennon of the No Limits! Event. Joanna shares actionable tips for being more visible in your business, and we talk about how live events can really help you in your business.

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Listen to the episode below (21:06)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses!

If you’re ready to rock your visibility then grab my free Visibility Quiz.

Why My Biz Goals Don’t Equal New Shoes

In this blog post, I will share why it’s important to know what you want to achieve your goals for.

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Listen to the episode below (06:59)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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I was being coached this week and we were talking about my big goals for 2017 and how, while they excite me, they almost don’t excite me enough.

As we got talking about the numbers I’d set for myself, I realised that while it’s important to have numbers, what I want isn’t really about how much I have in the bank. Now I’m not saying I want to run a hobby, but I know that if I’m going to be motivated to achieve my big goals I need to know what they lead to, or there isn’t that pull to make me want to go all out for them.

I know that money is going to fund a lot of what I want to be, do and have in life, but it’s not the driver for doing what I do, and that’s pretty fundamental. If you don’t know why you want the money and what it’s for specifically, then how can you get super excited about it? Also, there’s that whole thing about money likes to know where it’s going, so if I don’t know then it’s got no chance!

Sure, you can spend all the time in the world planning and coming up with amazing ideas, but you also need to ‘buy into’ that plan or you’re wasting your time.

What I said was that I’m not doing this biz thing to get fancy shoes with the latest label on, or the most beautiful, high-price tagged clothes. I’m doing this whole business thing to get experiences, and bigger than that – I want to help the homeless. Ultimately, I have big dreams about how I can help and want to use my business to leverage that income so that I can be a philanthropist. I’ve actually got an unspoken (so far) desire to help people in secret too, so they don’t know where the money has come from. How amazing would that be?

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It’s okay not to want to be a ‘six-figure coach’ that buys designer shoes, or designer bags, AND it’s okay to be that coach if that’s what you want to. This is about being honest and true to who you are. I get excited about handbags, and like a nicely priced Modalu, so I’m not getting precious about not having the finer things in life. What I’m saying is figure out what you want to earn the money in your business for. Connect wholly with yourself and figure out what lights you up, not what you think others expect of you.

If you’ve been around a while, you know I probably spend more money on books and card-making supplies than I do on clothes. I can’t help it, there’s this whole debate going on in my head of ‘oooh, but I could buy xxx books and xxx lots of gorgeous new crafting supplies’. Do I really need it? (Obviously, when it comes to ‘need’, books are absolute necessity – you get that, right?!

Don’t get sucked in by the numbers, get sucked in by the difference you can make when you get your business running super successfully. If talking about money stories brings up all your money shizzle then work on those blocks.

Think about the difference you can make to the world when you show up 100% authentically you, with just one intention, your bigger purpose.

This is why when I work with clients I ask them what their big ‘why’ is. I want them to connect to their bigger goal, to understand why they are doing what they do. I’ve said in the past my big why is to rid the world of grumpy people! By that, I mean people who are unfulfilled, dissatisfied with life and know that it can be better, and it can – we just need to create it. My bigger goal is to help people who are homeless.

As my coach rightly told me, if you aren’t connected with your purpose and have an honest belief inside about what you’re doing then your attempts will only go so far. You’re not showing up as you.
29So think about how you can connect with yourself – really understand yourself on such a deep level that you know without a shadow of a doubt why you do what you do, who you do your best work with, and how you can help. Know your super powers, that’s what we want you to share. Then when you go out there and share your message, showing up exactly as you are, imperfectly perfect, fabulous things will happen.

Spend some time taking stock of what you’re building. Make sure you’re building the right things in your business, for the right reasons. Be honest with yourself about why you do what you do, and what you hope it will bring to you. Be proud of all of the reasons you want what you want, whether that’s shoes and bags or to help the homeless, or a combination of both. Your dreams aren’t selfish, they’re your dreams, so go all out there and get them. Just make sure they excite you enough to do that.

So if putting a financial figure on your goals isn’t quite hitting the mark with you either, spend time working out what that money will buy you. When you’re manifesting what you want, you’ll actually know what it is instead of all that guesswork, so it’s a win: win.

If the thought of setting yourself any kind of big financial goal for your business this year terrifies the pants off you, and how you’re going to be visible enough in your business to get it, then jump on a free 20-minute call with me. Let’s talk about how I can help you move past the fear so that this year can be your best one yet! One where you get connected, visible and profitable.

Your call to action this week: Do a check-in. Do your business goals excite you enough? What do you REALLY want?

Jump on a free 20-minute Rock Your Biz Chat and let’s talk about how I can help you get connected, visible and profitable – Biz Chat

Stop Thinking Yourself Into A Funk

In this blog post, I’m going to share 3 things you can do to feel more confident.

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Listen to the episode below (07:59)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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Read Full Transcript below...

Have you ever sat there and thought I know what I want to achieve, but I just don’t know if I can, or how I can?

I was in a group the other day and one of the girls posted a question about which camp you fell into – a) or b), where a) was you weren’t feeling confident in what you’re doing and b) you have rock solid confidence in what you’re doing. (I’m heavily summarizing the A’s and B’s here by the way!)

I said I had rock solid confidence now in what I’m doing, but it hasn’t always been like that. I’m not saying I’m perfect, there are days when I say to myself “Woah, what am I doing setting myself such big goals?” And then I remind myself that if you want to achieve big things, you have to set yourself big dreams and goals. Even if you only get halfway there, you’re better off than if you never set them at all.

When I answered that I was in the B camp (I have a rock solid belief in what I do), she asked me what I’d done to achieve that. I thought about it and realised it’s all down to the work I’ve done on myself over the past 2 years.

It all comes down to mindset.

It got me thinking. What are the things you have to do to feel more confident.

  1. Make a decision to believe you’ve got this

You might wake up in the morning thinking you’re never going to pull this whole thing off. It’s normal to doubt yourself from time to time.

It’s what you do after having that thought that counts. You can choose to go into a big funk, and spend the rest of the day moping around, or you can choose to do something about it, and get yourself into a better place.

Remember, what you’re putting out there will come back to you in one form or another, you know – those bad moods that start rubbing off on everyone else – yeah that!

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  1. Choose the right mindset

Carol Dweck, ‘one of the world’s leading researchers in the fields of personality, social psychology and developmental psychology’, talks about a Fixed Mindset and a Growth Mindset in her book called Mindset. She explains the difference between them like this…

“Believing that your qualities are carved in stone – The fixed mindset creates an urgency to prove yourself over and over. If you only have a certain amount of intelligence, a certain personality, and a certain moral character, well, then you’d better prove that you have a healthy dose of them. It simply wouldn’t do to look or feel deficient in these most basic characteristics.”

Ever felt like that? That you have to do your absolute best or you won’t look good?! It’s one of those things that comes up a lot when it comes to being visible.

In contrast, she says “the growth mindset is based on the belief that your basic qualities are things you can cultivate through your efforts. Although people may differ in every which way – in their initial talents and aptitudes, interests or temperaments – everyone can change and grow through application and experience.”

How freaking fabulous is that?!

We get to choose! Fixed or growth. Which one are you choosing right now?

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Carol said that for 20 years her research has shown that “the view you adopt for yourself profoundly affects the way you lead your life. It can determine whether you become the person you want to be and whether you accomplish the things you value.”

So, in a nutshell a fixed mindset will keep you stuck, there is no room for possibility.

A growth mindset will help you to change and grow, the possibilities are endless.

Okay, so there’s a lot of choice stuff going on here, isn’t there? Exactly, YOU get to choose what you want. You can choose to lack confidence, or you can choose to start working on your mindset and believe anything is possible.

  1. Get Yourself Out Of That Funk

You often read all of this stuff about ‘working on your mindset’, but what does it even mean?! Essentially, in my world anyway, it’s about getting your thoughts in the right place, so that instead of coming from a place of negativity you’re coming from a place of empowerment and I’d even go so far as excitement. Who doesn’t want to feel empowered and excited about life?

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But HOW do you get yourself into a better mindset? Here’s a few tried and tested ways that work:

  • Write down all of the things you’re grateful for right now, it’s an instant mood booster.
  • Write down all of your fears and see them for what they are. They are simply thoughts that don’t serve you. Thoughts that hold you back. Thoughts that make you a lesser person than you actually are. You can choose to believe in them, or you can choose to say I might be feeling this way right now, but from now I’m choosing to believe that x, y, z is possible instead.
  • Listen to a positive audio, watch an inspiring YouTube video or read something motivating. My latest thing is afformations, which are similar to affirmations (I didn’t get the name wrong) They originate from Noah St.John and basically are affirmations that are turned into a question, so instead of I am successful in business (which you might find a bit unbelievable if you have evidence to the contrary) you’d change it to ‘Why am I so successful in business?’ It sends your brain on a search for the answer to the question. Powerful stuff.
  • Put on your favourite playlist and let the music lift your spirits
  • Meditate – daily meditation makes SUCH a huge difference to your mindset. Note the word ‘daily’. I laugh as I write this because I set the intention to do meditation every single day last year, and after I set the intention I was the worst I’d ever been at it. It was because I hadn’t really made the decision to do it, but thought I ‘should’ do it. As the year went on it became a daily habit and something I now just wouldn’t want to stop

What works for one doesn’t work for everyone. You’ll have your own ways of boosting your mood so do those things that shake you out of your funk instead. If you find this challenging (I know I used to), write a list of all of the things that help you feel better and then you have your ‘go-to’ for those days when it’s not quite happening.

I love using EFT (Emotional Freedom Technique) aka Tapping for this, it’s such a quick way to lift your energy and put you in a different place.

Remember, you don’t always need to know the ‘how’. You just need to know that whatever you want is possible, IF you put your mind to it and take action. You can figure the ‘how’ out along the way. Have a loose plan and then you can tweak and adapt as you go.

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Here’s a quick recap:

  1. Make a decision to believe you’ve got this
  2. Choose the right mindset
  3. Get Yourself Out Of That Funk

Please do work on that mindset! That’s your call to action this week!

Rock Your Visibility Guest Interview With Karina Ladet

Today, I’m sharing a recording of an interview with the lovely Karina Ladet of the No Limits! Event. Karina shares some fabulous actionable tips for being more visible in your business.

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Listen to the episode below (25:37)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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Learn how being visible can make you more profitable. Head on over to Ruby’s website, http://www.rubymcguire.com, and grab your copy of her 3k Case Study where she shares how her client added an additional 3k to her business in just 6 weeks!

I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses!

What Modelling Taught Me About Writing Blog Posts

In this episode, Ruby shares what modelling taught her about blog posts, and how it can help you write your own.

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Okay, so the title was a bit of a teaser. I mean you didn’t really think I’d done modelling, did you?! This is going to be a slightly different post to normal in that it’s more of an interview.

Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

Listen to the episode below (17:49)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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Read Full Transcript below...

No, the kind of modelling I’m talking about is NLP. If you’re not sure what NLP is, it’s a powerful way to communicate. I thought I’d let Wikipedia explain it better instead of me bumbling my way through it, so this is what it says:

Neuro-linguistic programming (NLP) is an approach to communication, personal development, and psychotherapy created by Richard Bandler and John Grinder in California, United States in the 1970s.

NLP Modeling is the process of recreating excellence. We can model any human behaviour by mastering the beliefs, the physiology and the specific thought processes (that is the strategies) that underlie the skill or behaviour. It is about achieving an outcome by studying how someone else goes about it.

Thanks, Wikipedia, you made that much easier for me!

So a couple of weeks ago, I had a session with a lovely coach in one of my groups, who wanted to ‘model’ how I got into a creative flow with my writing. I’d said at one point that I find writing quite easy and she wanted to understand the kind of beliefs, behaviour, physiology and thought processes I use that help me to write.

Once you understand those things about the other person you imitate that behaviour, you can start to piece the information together and model their behaviour to see if it puts you into a similar state. After time you then do it in your own way, it just triggers you to get into a resourceful state.

I have never been modelled before, so I found the process fascinating.

It’s so interesting how we all have our own particular strengths, and it’s only when you break them down with someone that you realize there are lots of very specific and different things that you do, so I thought it would be useful to share what I learned about myself and how I write in this modelling session.

If you want to become a more creative writer, listening to this interview can really help you. You can use the exact processes to put yourself in a resourceful state to write like you want to.

As you go through the interview, ask yourself the same questions:

  • What’s your writing like?
  • How do you feel about your writing?
  • What do you think about it?
  • What’s the best part you enjoy about your writing?

Compare your answers as you go along. You never know what you might learn about yourself too.

The session lasted about an hour, and the coach asked me lots of very specific questions. I’ve listed the main ones. It’s not verbatim, as I couldn’t type that much text, but it should give you a flavour of the call.

How do you feel about writing?

 I really enjoy it. It’s nice to be able to express yourself. If you’ve written something, you can go back and edit, whereas, with something like Facebook Live etc, it’s out there.

What’s the best part you enjoy about writing? (Is it about your audience)

For me, it’s all about business writing. I wouldn’t have a clue where to start with writing a novel or something like that. I always have a person in mind that I write to. Her name’s Sally.

Where do you usually write when you write?

I get into the flow of writing when I’m in cafés. There’s a background noise, you’ve got a buzz going on around you. There’s noise going on, but you’re completely focused in on what you’re doing. I completely zone out when I’m in a café. If there’s a lot of background noise, then I’ll pop some headphones in, listen to some music or a creativity track to help keep me focused.

If I’m at home, I’ll end up checking out Facebook or being distracted by other things, unless I make the decision to get up early when the house is quiet. That quiet space before I start client work, or at the beginning of the day. It’s about not having distractions. If I’ve got client work, then I’d be more in client zone than writing zone.

Can you remember a time when you wrote a really great post that you felt really pleased with?

 I was writing a guest post article for someone, and as I was going back over the content I felt it came across as very serious. There was something not quite right about it. I’d spent ages writing it. I talk about ‘Ruby-fying’ my content, as in making it sound like me, and what I realised was that because I knew it was going out to about 12,000 coaches I thought it needed to be a bit more serious, but whenever I try to be more serious with my writing it doesn’t work, my writing doesn’t flow. I sent it over to one of my business besties and she told me it wasn’t Ruby-fied. I knew she was right, so I went back to the beginning again, worked my way through it and made it fun.

What did you tell yourself as you finished that post?

When I got to the end I said, ‘Yes, that’s the post I’m meant to write’. I said to myself, if they don’t like it then that’s okay. They’ve asked me to write for them because they like my style of writing, so I need to do my style of writing. It was really well received. It felt like I’d been true to myself, I was very authentic and not too super serious. It still gave a really good message to people

How do you know that you’re finished with a post?

I think there’s an element of you thinking you can do more and more, but there has to be a cutoff for a post. Sometimes there will be a deadline, so there’s the time pressure of it. I think I go through a tell-tell-tell process, so I tell people what I’m going to talk about. I talk about that thing and then I tell them what I’ve told them. Other times, I’ll think to myself, ‘Yes, I think that sums up everything I have to say, and I’ll just see where it takes me and what comments I get back on that post. I think when you’re sharing a story, there’s clearly a start, middle and end so that helps. There’s a mental set process that I go through, rather than a written one. I don’t always do that, but I often do, so when I do the process of tell-tell-tell I usually know that I’ve finished that post. There will be 2-3 key points and then I summarise those at the end.

If there’s a story I want to share, the idea might be bubbling away for a while, and I might write a few notes about it, but won’t share it until there’s a purpose for it, in a Facebook group, blog post etc. Then I’d share the full post

Do you constantly think about your posts throughout the day?

I’m constantly thinking about posts, not necessarily consciously, unless I need to write something specific for the next day. I might be having a conversation with someone, perhaps doing a client interview to understand my ideal client, and they might say it’s great to know they’re not on their own. That would trigger a spark in my mind, and I’d be thinking that would make a great blog post – something around you’re not on your own, other people feel like this too.

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There might be something that I want to share around being needy, so I would think to myself, ‘Okay, how can I relate a story around life/business or something that’s happened to me about being needy that might relate to business?’ So, for that one, I related it to a story around an ex-boyfriend from about 12+ years ago who was really needy, to the point that he sat outside my house on a bucket wondering why I wasn’t declaring my undying love for him. So, that then relates really well to being needy with your clients, where we’re not ready for that longer relationship (That post hasn’t been written yet, so watch this space!)

It can be a word that triggers me, and I’ll be relating it to something for my business. I’ll often do a mini ‘Ooh’ squeal as I realise something could make a good blog post and then I quickly write it down so I don’t forget it. There’s an excitement around it, so I know it’s something I need to write, so for example what I might write down a title, in this case, it might be ‘needy client – desperate for clients’. I’m always linking it to business, so I’ve shared all sorts of random ideas as blog posts, down to bubble bath being described beautifully and how that help you in your marketing message, to odd names that I call my hot water bottle! Even my daughter inspires me, I’ll tell her I’m going to use that for a blog post! I get the usual teenager reply of, ‘Really Mum, you’re using my stuff again for a blog post?!’

I keep a little book or add things to Evernote as I go, to make sure I don’t forget them.

What do you think about your writing?

When I’m too serious, it doesn’t come across as authentic. It’s not grammatically perfect. If you went through it, you might be saying, ‘Oh, you shouldn’t have full stops here and there’, but I just think I don’t care. I want my writing to be as I sound. If you meet me, I want my posts to be as if I’ve met you and we’re chatting over a coffee. I want my writing to come across as conversational. I can write in an academic way, by background is in HR, I used to write policies, procedures, manuals etc. but I want to inject fun into my business. I like to have fun with my writing.

I wouldn’t say I’m an amazing writer, but my feedback from people has been that they can connect with me, my writing is fun, and it inspires them to take action, and if I can get people to take action I’ve done my job. I say I don’t care about the grammar, but you’re not going to see me writing ‘them’ things or using slang, but you will get me using the word ‘so’. I’ve been told I say it a lot, and I just think, ‘Well do you know what, if you met me, I’d be saying it, so if you don’t like it then I’m not your person to work with, because I say it all the time and I can’t help it! I’ve got Grammarly on my MacBook so that helps me correct the grammar.

So when you press that publish/send button, what happens then?

I go off and do something else.

Do you just press it, or do you read it again?

I always read my posts all the way through out loud, before sending. I do that because I want it to sound like me, if it doesn’t then I change it. (Obviously not in the café though!) In the café, I’ll read it, but in my head only! I will read it all the way through, I’d have probably gone through sections as I go through it, but I will always read it through one final time, then I know that it’s as if I’m talking to you over a coffee and then it feels more relaxed.

I then think, well it’s out there and if I get feedback on it I can then choose what to do with that feedback. It’s not the end of the world, it’s a blog post. It’s about keeping it in perspective. It’s just a blog post.

Someone will read it and then go off and do something else, it’s not going to ruin your life if you got a bit of punctuation wrong or it’s something people disagree with. If people do disagree with it, then they’re not your ideal clients or it opens some great conversations and there’s nothing wrong with that either.blogging-visibility-biz

Once I hit publish, it’s a ‘Good, that’s done, what’s next’ and I’ll go down my to-do list to check what’s next. Once it’s done, it’s just publish. I will preview it to check it to make sure it looks pretty, it’s important to me that it looks good aesthetically because I’m visual and then I’d move on. I won’t ever read it again, there’s better things to do with my time. Don’t do that – Publish-move on. I don’t minimise the tab, I just publish, click close of the website and get onto the next thing.

When do you know it’s time to go back and check on it?

I don’t. I used to get really hung up about comments. I hardly get any comments, but I get loads of feedback and I just think it doesn’t matter. I almost took my comments off, but now and again people like to leave comments and get annoyed when I’ve turned them. I don’t get loads of comments, and I don’t worry about it.

I repurpose all of my posts. I write the script as if it’s a blog post, I’ll then record that as a podcast, so I’ll know it’s chatty. That goes onto my website, and I use my transcript as my post. People can listen or read the post.

If it’s a Facebook post, and you get notifications what would you do?

If someone’s commented on my post I will want to know, they might have said something awful so I do want to know, but equally they might have said something amazing. My first reaction is, ‘Ooh, I wonder what they’ve said. It’s more out of curiosity to find out what they’ve said. It depends on how busy I am as to how often I check my posts.

Take the pressure off. If someone comments on my blog and I get an email notification, if I answer that day they’re very lucky as I just don’t have the time to do it. It might be that I’ll answer the next day, but with Facebook, it’s more conversational so I might reply quicker. I won’t necessarily jump on it. It just depends on how busy I am in that moment.

I think it’s about trusting. You’ve put it out there for a reason. Somebody needs to see it for whatever reason. You’ve got that message that you need to share. They’ll see it at the right time and if they’re meant to respond to you they will, or you may never hear from them. I’ve gone to networking meetings, and someone will say, ‘Ooh I love reading your blog posts, I’ve been reading them for the last 3-4 years’ and I jokingly think, ‘Well you could comment, couldn’t you?!’, and I’ll joke with them and say something like ‘Yay, I’ve got one person reading my blog!’. It’s just about putting your message out there, and that’s helping you build your business

How often do you write?

Blogging I do weekly, the newsletter I do weekly. I link those together so they go out on the same day. Storytelling posts are usually when the mood strikes. I’ve got lots of social media set up and scheduled to go all the time, and then if I think I’ve got something important to share then I will. Because it’s a story about you or something you’ve learned that you can flip back onto your business. When you want to do the heartfelt ones, just think about something that’s important to you, and then think, well I could turn that into something that would really help my audience too.

What do you love about writing?

It feels like you’re sharing a bigger message. You can reach people through your writing. It’s something they can go back to, even when you’re not there. Even when people can’t afford to work with you, you can still help them through your writing. There are people who can’t afford to work with me, and I’m okay with that because I provide other ways to help them. I’ve had people come to me and say, ‘Oh my goodness, I’ve just done this, that and the other, and it’s just because I’ve been reading your blog posts’. That to me is ‘Yes, I’m hitting the mark, that’s fantastic. Whether you’re working with me or not, I’ve still inspired you to take action.

What’s the trigger for you to know when to start writing?
Truthfully, it’s usually a deadline. I work really well to deadlines, and although I’ve had coaching and mentoring on it, I still can’t seem to pull things off way ahead of time. It’s just not how my brain works.
What’s your physiology like?

I’m quite intent, everything is zoned out. I’m completely focused on my piece of writing.

When I write, I’m very much about getting everything out of my head onto the screen, then I’ll reorganise things like this is the introduction, this is what I’m talking about, this is the summary. I’ll be tapping away madly to get it all down.

Quite often I write in that order anyway because I’m going from start to finish. If I get stuck, I will walk away because I know that when I get stuck with something it’s not going to work. If I’m in that space, I’ll get as far as I can and leave it until another time.

If there’s writers’ block, I get it sometimes but not very often, I’ll go back through old blog posts. I’ll ask my audience, I’ll go into my group and say I’m actually stuck right now, what would you like me to write about? That’s given me some amazing results, which ended in fabulous joint ventures. I’ll ask my friends for some ideas, and now more recently I’ve started using my oracle cards to inspire me. Sometimes I only need a couple of words to trigger an idea.

Another thing that might help is to share how I get content ideas. I used to keep a little book of blog post ideas, that kind of fell by the wayside where I didn’t have it with me, so I use Evernote where I add a couple of ideas, I also use the Pocket app to save inspirational blog posts, so I might give my thoughts around a particular article I’ve read, or it might just be a topic title that will trigger something for me creatively.

Final message

Take the fear away from it, and just think that by me not sharing, who’s missing out on this?

You’ll be amazed, even just a little image with a message on will get the result of ‘I really needed to hear that today’, and I think to myself if I’d just hidden away and not done anything then you wouldn’t have had that message. For me, it’s just about sharing the message you’re inspired to share.

Oh and PS. Did you notice how I turned something into a blog post?!

CTA: As you go about your day, notice different things that might inspire you to write a different blog post, it could be a feeling you’ve had that inspires you to share, a random item or something that you’ve watched on TV, a conversation you’ve had over coffee (I had to get caffeine in there somewhere) Drop me an email when you’ve done it and I’ll check it out and leave a comment. I’ll leave my email address in the show notes for you.

There were so many things that I learned about writing blog posts, things I would never have thought of if it hadn’t been for modelling. If you’ve been asking yourself similar questions throughout the interview, you might find that you have some new ideas too. My little brain cogs are whirring, wondering what I want to model now! What about you? What would you want to model?

NB: Ruby’s email address is ruby@rubymcguire.com

Just How Much Of Your Story Should You Share In Biz?

In this blog post, I’m talking about just how much of your story you should share when you’re being visible in your biz, and sharing 3 top tips for you to think about when sharing your personal stories.
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Listen to the episode below (08:22)
Learn how my client added an additional 8k to her business by being visible
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As I work with clients on being visible in business I get asked this question a lot!

There’s a fine balance between sharing insights into you that will help people to get to know you better, and going all out sharing everything. You want to engage with your ideal clients, but you don’t want to scare them off with a War & Peace on your doom and gloom!

So just how much of your story should you share?

Here’s my two pennies worth on it. I’ve got 3 things for you to think about.

1. Is it your story to share?

What I mean here, is if it’s your own story and others aren’t involved, that’s okay, but like my podcast/blog last week I’ve shared some stuff about my hubby, so I asked his permission first. I do the same with my daughter, friends, clients etc.

Poor Natasha (my 16-year-old) is quite often the inspiration for my writing. She’s threatened starting to charge me! Loving that entrepreneurial spirit at such an early stage. Nice try darling!!

2. Will it matter that it’s ‘out there’ further down the line?

We might want to write in the spur of the moment, but you need to consider with that whole internet world out there how you’d feel if someone came across it in six months, one year, five years down the line. You might feel fine writing about your long lasting depression now, but what about when you’re through the other side. Would you still feel the same way about it? Just apply the time test to what you share, it can really help.

3. Share enough, but not too much

This is the conundrum that gets a lot of my clients stuck. You don’t have to share everything about yourself.

The main reason I love story telling type posts is they help you to connect.

Storytelling is powerful. We connect much quicker when we read or listen to a story than when we just read a promotional post

I never really used to share much about me, but I realised that people need to hear it. They want to know that you have challenges as a business owner, that it’s not all a bed of roses. They want to know that you make mistakes. They want to know that you’re juggling all sorts of other things in life, like family, friends and the practical day-to-day things too.

Think of it like a conversation when you meet a friend in town or over a coffee.

Would you spend loads of time bombarding them with your story or would you have a two-way conversation?

Now, of course, it depends on the type of friendship because if it’s your bestie then maybe you would bombard and get it off your chest and they’d be the therapist to help you sort it out, but mostly it would be a two-way conversation, especially if it was someone you’d bumped into while you’re out and about.

3The same applies to when you’re sharing your story. They don’t need to know every single thought you’ve been through, every single challenge, you don’t need to talk them through each step so vividly that they feel like they have been there with you. Don’t drag them down, but what you can do is give the headlines of what’s been going on for you, what you’ve learned from those challenges, what action it made you take, or reframe it helped you with.

Think about how your story can inspire, educate, inform them

So rather than it being all about you, think about how you can relate your story to them all the way through, or at least at the very end. Turn it back to them so that your story can help them see a different perspective, learn something or take some kind of action.

This week’s call to action: Spend some time writing out your story and then pull out headlines that you could share to connect better with your ideal clients.

Are You Kissing Frogs?

Are you kissing frogs? In this blog post, I’m going to share how kissing frogs might be part of the process when building your business and how you need to get super duper clear on who you want to work with.

4

Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

Listen to the episode below (06:57)
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06:57
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Read Full Transcript below...

So often we settle for our lot in business and life. We think we only deserve a certain amount of happiness and that can really limit us.

I remember back when I was single after going through my divorce, lots of friends kept telling me I should go out with this person and that person, but I told them that I didn’t want to settle. I wanted to find the right person for me.

I had a comprehensive list of what I wanted in a man. Yes, that might sound a bit excessive, but hey I ended up with my soul mate so you can’t argue with that! I think clarity is so important, in all areas of your life, but especially when running your own business. You need to get really specific about what you want.

Back to these friends of mine, they said my list for my ideal man was too limiting and that I should compromise, but I didn’t want to.

They said I’d be missing out on great opportunities, and could be holding out for something that wasn’t right for me. I disagreed.

I knew I’d rather wait for the right person than settle for the wrong person and regret my decision, which wouldn’t be fair on either of us. Trust me, I had to kiss a few frogs along the way! Oh, the stories I could tell about some of those dates – wowzers. The dating world is eye-opening for sure!!!

What’s all this got to do with business? Well, quite a lot actually.

Like my friends telling me who I should go out with, you will get people telling you how to run your business, what clients to work with and what you should be doing/not doing. The thing is, there is no one-size fits all in business. Yes, there are methodologies that are tried and tested, proven to work, so you’d be mad not to incorporate them, but the beauty of running your own business is you get to run it your way.

You need to be clear on what you want for your business

I had a full list of what I did and didn’t want in a man. If you were to apply that to your ideal clients, would you know who you do and don’t want to work with?

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You need a vision, a bit like my list. I was able to visualise the kind of relationship I wanted to be in, as I’d written out all of the qualities of the man I wanted and how life would be when I met him. I knew that when I found the right person everything would fall into place like a jigsaw puzzle. The same applies to your ideal clients, when you are really clear on the type of people you want to work with, you’ll find the same thing happens.

You might find yourself wavering when the right people don’t come along (enter the frogs!) but maybe it’s because you’re not being clear enough. Maybe your messages aren’t talking to your ideal clients.

So you may be wondering how we met. We met online, he was working in Iraq doing close protection work when I first started chatting to him. It was back in the day when online dating was more taboo than it is now – it was one of those things you didn’t really share with many people for fear of being judged. I had to pull together an online profile that summed up me and what I was looking for.  I was very specific (my list came to my rescue again!) Trust me it seemed a tall order, but specificity works!

Have you ever felt like that in business? When you don’t want to share your business for fear of being judged for saying/doing the wrong thing, being ‘too big for your boots’ and thinking that people will question your reasoning.

Don't Settle For Wrong Clients #Niching

I felt like that when sharing the whole online dating thing with people. It all started off as a dare for me (I’m a sucker for a mini dare!) when my friend challenged me to go speed dating. I said it wasn’t for me, and the next best thing was online dating. Nothing like pushing your comfort zones!

So, my ideal husband list was too limiting apparently, I should compromise. No, thank you. Compromise is not in my dictionary, I like clarity, specificity and don’t think you need to settle. You can dream big and make it happen.

We can often get in our own way – we get really clear on who our ideal clients are and then worry that we will limit clients coming our way

A bit like the ‘fear strategy’ my friends were doing with me.

You think when you get clear on who you really want to work with that it’s going to stop you from connecting with the right clients. It’s funny because it actually strengthens your position, you don’t waste time with people that aren’t your ideal clients (timewasters – in my case back then my non-ideal partner). It sets you apart as the one to work with, because you’re so clear, or the one to fall in love with in my case.

If you believe in the Law of Attraction, like I do, then you’ll know that you can make anything happen. When my now hubby and I used to chat over MSN (the Skype of its day) his soldier friends would ask him who I was. His reply was, ‘She’s my future wife, she just doesn’t know it yet’.

When you settle and work with the wrong clients it’s hard work. Working with clients should feel easy and fun, something you love, not something you dread because they aren’t a good fit for you and it’s all super awkward, or you dread working with them. The clearer you are on who your ideal clients are, the easier you will find it to attract them, just like my lovely man.

So if you’re settling I want you to think about what you really do want for your business. Who are your ideal clients? Draw up a list and then speak to them, make all of your messages about them. Okay so you might kiss a few frogs along the way as you figure it all out, but you might also find your prince/princess along the way!

Fear Will Keep You Invisible In Business and Stop You Earning Money

In this blog post, I’m going to share how you need to step up and be brave, or it could be losing you money and other opportunities in your business

3

Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

Listen to the episode below (07:08)
Learn how my client added an additional 8k to her business by being visible
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As business owners, well let’s be honest, as people, we can so easily get caught up in the ‘What If I’m not good enough’ trap. We might be fine for a few days and then BAM, something gets us into the wrong mindset and off we go spiralling into this whole inner critic stuff.

Fear will keep you invisible in your business

I see it time and time again with my clients, and I’ve had it happen time and time again with me.

You have to step up and be brave, push through your comfort zones and allow things to happen in their own sweet time. If you don’t shout out about your business, then who will?

When talking with my clients they say they’re feeling uncomfortable about stepping into new territory. What if people don’t like what they put out there? What if their latest offering doesn’t sell? Just this past week, I’ve spoken with four clients who are worrying about things that they can’t possibly know the answers to right now, and they’ve written off programmes and offerings before they’ve even started.

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It’s one of those dichotomies of being a business owner, on the one hand, you get to create lots of amazing things and get them out into the world when you want. No red tape. No meetings. No boss to answer to.

On the other hand, you don’t have that validation. There isn’t someone checking what you’re doing to make sure it’s ok and it’s all a lot of guesswork. In some ways, that’s the fun of being a business owner. Tweaking, testing, adapting, trying out new things, playing with lots of different ideas. It can also be our ruination because we play out lots of ‘what if’ scenarios that terrify the life out of us and then we do absolutely nothing.

So how do you clear the fear? Well, you don’t really, BUT by taking small action steps you will find that things become easier.

I very recently got invited to send some information to a publisher. I sat with the email for a whole day, thinking about what to write. I wanted it to be perfect. I wanted to know that what I would email would send the publisher dancing around the office with the printout saying, “I’ve been waiting for this kind of writing for my whole life.” Oh okay then, that was a very big stretch, but I did want it to be received really well so that they’d be interested in finding out more, so what did I do.

Nothing. Zip. Diddly Squat. Nada.

I let it sit in my inbox and worry about it. I’d say I ignored it, but I didn’t really. It was on my mind all day. I knew that it wouldn’t look professional if I didn’t reply quickly. It then became a much bigger thing that it needed to be. Ever done that?

Worry is a really useful strategy, isn’t it? Well, it’s one that’s worked for me – and a lot of my clients. Well, we think it’s what works, except it doesn’t. All it does is push us into perfectionist and procrastination mode. We’ll do anything but send that document, or do what it takes to make something happen. What is that all about?!

We sit and worry, stewing over every single word that floats out onto the page, wondering if that paragraph or bullet point will be the one that ruins it for us.

Often we consider that there’s a lot at stake so reframe it, explore other perspectives.

Let’s say ‘it’ doesn’t get received well, whatever ‘it’ means for you;

* You could view it that there are opportunities out there that are a better fit for you.

* It’s a reminder that you have been brave and stepped up, even if things don’t quite turn out how you’d hoped.

* It also helps you get much clearer on what you do want and your preparation might be better next time, maybe you’d ask for feedback from others before sending it for example.

This was just about my book, but what if it was the video that one of your ideal clients really needed to watch, or a LinkedIn blog post your ideal client really needed to read?

What if that ideal client really connected with you that day and then wanted to pay for your services? Who knows where that might lead after that too. It could result in referrals, where people shout out about your amazing service and offers. It could then lead to being asked to write guest articles, do a talk for an event and more.9

Missed opportunities. Tangible and indirect. Possible income, relationship building and more.

So I’m guessing you might want to know what did I do about my email in the end.

Well, I did send it. There were a lot of rewrites, loads of intakes of breaths, a butterfly tummy and a few eeks but it’s gone.

What worked?

Telling someone that I was going to send it that day, and they also helped with a coaching strategy so that I didn’t die in the process. Did I tell you I was worried about it?!

I also got someone to check it for me and give me feedback, particularly to make sure it was Ruby-fied as my friend calls it (what I have to do when I get too serious and forget to just be me!)

Don’t let fear stop you from being visible in business.

Prepare, breathe in and be brave!

Sometimes you have to think about what you want MORE than the fear. Try it on something you’re putting off. It really does work!

Your Call To Action This Week: Think about something you’re putting off and just do it already. Want some accountability. Come over into my Facebook group, Rock Your Fabulous Biz, tell me what it is and let me hold you accountable.

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