Calling You Out On Your Visibility Excuses (and Mine!)

In this blog post, I’m going to call you out on your visibility excuses and share 3 ways to work through the fear of being visible.

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Sorry I’ve been a bit quiet for the past few weeks. I don’t know about you, but sometimes it can be challenging constantly coming up with new content.

I have all the tips and tricks in the book when it comes to creating content, but I’m also a great believer that you should only share when you have something good to share.

If it’s not happening, then the world won’t end if you don’t share a blog post for a couple of weeks. That’s my view anyway.

Now that’s not saying to use this as an excuse for not creating content at all because that’s not how consistency works when it comes to being visible. I’ve still been visible in other places, just not so much with my podcast/blog.

So, hi. It’s good to be here.

What do I want to share with you today?

I want to talk about three things you need to know about making excuses about being visible in your business.

  1. Don’t wait for the perfect time to be visible, there isn’t one!

Last week I posted a Facebook Live where my fringe was waaaay too long because I was waiting to go to my hairdressers to get it cut. I could have used that as an excuse not to post a video, but I didn’t. I decided it was important to share my message about visibility.

There can be 101 reasons why you ‘can’t be visible’, and by that can’t I mean, the excuses you can make not to be visible. Just get over yourself and share your message. People want to hear from you. So what if you’re not perfect, there is no such thing as perfection. It’s not even about you, it’s about how you can help people.

Takeaway: Do not use perfection as an excuse not to be visible! 

  1. Stop lurking, just be brave and take a small action step

I have a lot of people in my Facebook group, Rock Your Fabulous Biz, and each week I have a Stop Lurking Day where I get people in there to chat, share something, do a video – to basically show up.

Last week I decided to run a pop-up mini visibility challenge, getting people to do a short video answering 4 simple questions. The questions were covering things like what did you do in your first job, to what you’re proud of and then finishing with dreamie clients and why we should work with you. It went down really well.

Some people did FB Lives that had never done them before, some came up with reasons why they couldn’t do it and that’s okay.

Sometimes we genuinely think we can’t do stuff. We tell ourselves we don’t have time, the peace and quiet we need, the kids are up or there’s dinner to cook or XYZ.

We need to challenge our thinking. Are these real reasons, or are they just excuses?

We have to CHOOSE to make the time for this kind of thing.

The feeling you get when you come out the other side having stepped up your visibility is really amazing! It’s empowering and it makes you feel on top of the world.

Takeaway: Choose to be visible, choose for your message to be bigger than your fear.

That’s how you help people and make a bigger difference in the world.

  1. Tell yourself you’re only talking to one person

I was invited to be part of a #hotseat in Entrepreneurs Kaffeklatch group last week. I had a chat with Angie who runs the group and she walked me through the technology side of things so we were ready to go live at the time of the call.

She casually dropped into conversation that we could share the link to the live in a few groups and that she was going to be sharing it with one group that had 5k+ people. My mind went into overdrive for a moment.

Woah, how many? Adding in her group, my biz page, my group that made a potential 6.5k+ audience live – watching us! Do you think I was a teeny bit nervous – hell yeah! But that’s okay, I just decided to forget who may or may not be watching.

(Let’s be honest, the reality was probably about 20 people watching in the end)

So what to do? I focused only on Angie and having a fun conversation with her, and guess what – I didn’t die, the world didn’t end, and it was really great fun.

So next time you find yourself making excuses, remember these three things:

  1. There is no perfect time to get visible, just do it already
  2. Be brave and take a small action step, stop lurking
  3. Tell yourself you’re just talking to one person

My mini challenge to you is to step up your visibility. Come and join my Facebook Group, Rock Your Fabulous Biz, and do a little video introducing yourself to the group.

#NoExcuses

Do you feel exposed in your business? (What I learned about fear from a mandala)

Do you feel exposed in your business? In today’s post, I’m sharing what I learned about fear from a mandala. What I learned can help you show up more in your business. No more playing it small (Be warned, this is a longer post than normal)

This past weekend I was a speaker at an event in Brussels.  We’d had a busy day and a beautiful lady called Tanya Arler, Spiritual Teacher and Inspirational Speaker, asked if we’d like to join her in the evening to do a mandala. She said she’d share a little message around what it means.  If you don’t know what a mandala is, it’s basically a circular drawing. In spiritual circles (excuse the pun) it can be a way to get a message about what your soul wants. Now don’t shoot me down in flames if that’s not a great description, it’s just how I like to describe it!

I am really creative, so couldn’t wait. We all sat around a table and were asked to set an intention of one question that we’d like answered.

One Question I Wanted Answered

Mine was “What do I need to do/know to make my business explode so that I can serve thousands of people and help them to be fabulous in their businesses?”

Once we’d set our intention, we were given the task of drawing a circle by tracing around a plate, and then colour it in.

Here’s the finished mandala, what I’m sharing will make more sense when you can see it!

So I did my bit of doodling in the middle. I started off doing a bit of Zentangle*, which is a structured type of pattern, then realised that was going to take forever so I drew some wiggly lines that I then filled in with bits of colour. I added a couple of random stripey shapes and lots of dots. I finally added some yellow ‘flames’ if you like, around the inside of the circle, leaning at an angle around the edge of the circle into the centre. (See the Zentangle image I drew below so you know what I mean when I say Zentangle)

Structure & Free-Flow

The lovely Tanya came around and gave some feedback. She checked my question and said that I had a bit of structure (that Zentangle bit at the beginning)  I’d realised that was a bit too much like hard work and I then went into more free-flowing. If you know me, that’s EXACTLY what I’m like. I’m a Virgo, I like structure, but I want fun so I pull myself out of the super structure to bring more flow. So far, so good. Nothing to fear so far, huh?

Staying Inside My Comfort Zone

We talked about this explosion I wanted in my business, and how it was interesting that I hadn’t gone outside of the circle. I’d also contained my yellow (my explosion if you like) on the inside! What did this mean? Well, it meant that I was super excited about my business, and was exploding but not sharing enough in the outside world. Oh, okay, if you say so. I thought I was, but maybe not then. The dots meant I was in rhythm with life, which I kinda think I am.

So, I had to go back to the picture and add in yet more colour/detail which I did. I sat back and looked at my picture. Good, that was fun, I thought.

And ENORMOUS fear kicked in!

So my next task was to extend the yellow from the spiral in the centre all the way out to the edges of my rays and beyond. Easy, right?

No, not freakin’ easy at all. I literally could not push my yellow pencil past the boundary of the circle to go into my first ray. I felt SO much fear, it was incredible. How can it feel so scary to move a pencil past a pencil line on a piece of paper? This was getting really weird now. I kept taking deep breaths and telling myself, “It’s okay, I can do this, I’ve got this” and then the fear would start to dissipate slightly before going onto the next ray and the next.

WOW! I felt panic and fear in my chest, I could feel myself welling up as I worked my way around the rays. One of the other speakers sitting opposite me, who’s intuitive, said she could feel the fear that was coming up for me.

Now I could understand it if I was doing something really scary, but let’s get it in perspective, this was a yellow pencil and a piece of paper! SO bizarre! What I learned was that the circle was my comfort zone so while I thought I was pushing through my comfort zones, it wasn’t to this degree. It wasn’t to the degree that I need to push through if I want to explode my business and help thousands of people.

“So do you really want to explode your business, even though it’s going to feel this scary?”

Tanya then asked me, “So do you really want to explode your business, even though it’s going to feel this scary?” Yes, I said, I want to help thousands of people. Okay, so I kept going.

Eventually, I got all the way around the circle, you’ll be pleased to know, and I finished my rays. (All with Tanya repeatedly asking me if I really wanted to explode my business) Even writing this now, I can feel the fear rising again about what action I need to take to really get my business visible so I can help thousands. Wow!

All good, I made it and felt better. She then said the spiral didn’t feel like it was big enough, she felt it needed to extend all the way out to the edge of the paper. This bit was about expansion, about constantly uplevelling and growing in order to be of service, not going round in circles but each time going further and further out into and beyond my comfort zone I guess. I could cope with that, it felt progressive which was good.

There will be chaos in your business – it’s okay

Next up, I needed to add colour, I wanted green which is apparently a spiritual colour so that felt good. I added green around the edges of my rays and sat back and looked at it. Tanya and another lady asked what I thought of it. I said I didn’t like it, it annoyed me. Tanya asked why it annoyed me. I replied that it wasn’t pretty, it felt chaotic and messy. I like my pictures to flow and have structure (funny that, based on what I shared earlier!) She said that if I want to explode my business, then I need to accept that there will be times when it’s messy and chaotic and I have to think about how I can bring it back into something more ordered. I might not like how it looks, but that’s okay.

Lastly, I needed to add in something else, so I added some blue dots all the way around the edge, that bit felt exciting somehow and I felt my picture was done. Messy, and ugly, but done! 

So what has all of this got to do with you?

Stop playing small – it’s time to show up like you mean it!

Well, I learned that it doesn’t serve people by you playing small, that while you might be pushing through your comfort zones there’s a limit and that perceived limit may be stopping you from helping thousands of people.

I learned that business might get messy, and let’s be honest, that’s the reality of being in business, it can feel chaotic at times. I also learned that it’s okay if you need to take a step back, it’s not all about pushing forward all the time. My biggest lesson was that while I thought I was being brave, I actually haven’t even touched the surface of how brave I need to be to help more people. Are you ready to be that brave? That’s really scary for me to be honest. I’m an introvert. I’m okay with stepping up but then I need a bit of a lie-down. Deep breathing might become the new go-to tool for getting through it.

I remember when I was single after going through my divorce, people would try and match-make me with guys that weren’t quite right and I said then, as I say now in my business, “I won’t settle, I know what I want and I’m prepared to wait for that and do what it takes to get the perfect person for me.” I am now going to take that into my business too, no settling, it’s time for us to step up even more as leaders and to grow our tribes so that we can have an even bigger impact.

I know, the more people I can help, the more I can work on my homeless project I want to do. It’s time to make our messages bigger than our fears! Join me in becoming Fearless Visibility Divas!

If you want to connect with the lovely Tanya, which you totally should because she really is AMAZING, you can sign up to her blog, and connect with her on her website and/or Facebook page. I’m meeting up with her again in July and can’t wait for instalment 2!

PS. If you like the idea of trying out Zentangles for yourself, then you’ll love Pinterest. It’s fabulous for both personal and business use. In fact, I’m running a 3-day live experience on attracting beautiful dreamie clients into your business next week, starting Tuesday 6 April. Come and join me – Pinterest Rocks Live. It’s going to be FAB! What’s amazing about Pinterest is it’s a free and fun platform to work on – what’s not to like?!

Stop Thinking Yourself Into A Funk

In this blog post, I’m going to share 3 things you can do to feel more confident.

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Listen to the episode below (07:59)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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Have you ever sat there and thought I know what I want to achieve, but I just don’t know if I can, or how I can?

I was in a group the other day and one of the girls posted a question about which camp you fell into – a) or b), where a) was you weren’t feeling confident in what you’re doing and b) you have rock solid confidence in what you’re doing. (I’m heavily summarizing the A’s and B’s here by the way!)

I said I had rock solid confidence now in what I’m doing, but it hasn’t always been like that. I’m not saying I’m perfect, there are days when I say to myself “Woah, what am I doing setting myself such big goals?” And then I remind myself that if you want to achieve big things, you have to set yourself big dreams and goals. Even if you only get halfway there, you’re better off than if you never set them at all.

When I answered that I was in the B camp (I have a rock solid belief in what I do), she asked me what I’d done to achieve that. I thought about it and realised it’s all down to the work I’ve done on myself over the past 2 years.

It all comes down to mindset.

It got me thinking. What are the things you have to do to feel more confident.

  1. Make a decision to believe you’ve got this

You might wake up in the morning thinking you’re never going to pull this whole thing off. It’s normal to doubt yourself from time to time.

It’s what you do after having that thought that counts. You can choose to go into a big funk, and spend the rest of the day moping around, or you can choose to do something about it, and get yourself into a better place.

Remember, what you’re putting out there will come back to you in one form or another, you know – those bad moods that start rubbing off on everyone else – yeah that!

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  1. Choose the right mindset

Carol Dweck, ‘one of the world’s leading researchers in the fields of personality, social psychology and developmental psychology’, talks about a Fixed Mindset and a Growth Mindset in her book called Mindset. She explains the difference between them like this…

“Believing that your qualities are carved in stone – The fixed mindset creates an urgency to prove yourself over and over. If you only have a certain amount of intelligence, a certain personality, and a certain moral character, well, then you’d better prove that you have a healthy dose of them. It simply wouldn’t do to look or feel deficient in these most basic characteristics.”

Ever felt like that? That you have to do your absolute best or you won’t look good?! It’s one of those things that comes up a lot when it comes to being visible.

In contrast, she says “the growth mindset is based on the belief that your basic qualities are things you can cultivate through your efforts. Although people may differ in every which way – in their initial talents and aptitudes, interests or temperaments – everyone can change and grow through application and experience.”

How freaking fabulous is that?!

We get to choose! Fixed or growth. Which one are you choosing right now?

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Carol said that for 20 years her research has shown that “the view you adopt for yourself profoundly affects the way you lead your life. It can determine whether you become the person you want to be and whether you accomplish the things you value.”

So, in a nutshell a fixed mindset will keep you stuck, there is no room for possibility.

A growth mindset will help you to change and grow, the possibilities are endless.

Okay, so there’s a lot of choice stuff going on here, isn’t there? Exactly, YOU get to choose what you want. You can choose to lack confidence, or you can choose to start working on your mindset and believe anything is possible.

  1. Get Yourself Out Of That Funk

You often read all of this stuff about ‘working on your mindset’, but what does it even mean?! Essentially, in my world anyway, it’s about getting your thoughts in the right place, so that instead of coming from a place of negativity you’re coming from a place of empowerment and I’d even go so far as excitement. Who doesn’t want to feel empowered and excited about life?

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But HOW do you get yourself into a better mindset? Here’s a few tried and tested ways that work:

  • Write down all of the things you’re grateful for right now, it’s an instant mood booster.
  • Write down all of your fears and see them for what they are. They are simply thoughts that don’t serve you. Thoughts that hold you back. Thoughts that make you a lesser person than you actually are. You can choose to believe in them, or you can choose to say I might be feeling this way right now, but from now I’m choosing to believe that x, y, z is possible instead.
  • Listen to a positive audio, watch an inspiring YouTube video or read something motivating. My latest thing is afformations, which are similar to affirmations (I didn’t get the name wrong) They originate from Noah St.John and basically are affirmations that are turned into a question, so instead of I am successful in business (which you might find a bit unbelievable if you have evidence to the contrary) you’d change it to ‘Why am I so successful in business?’ It sends your brain on a search for the answer to the question. Powerful stuff.
  • Put on your favourite playlist and let the music lift your spirits
  • Meditate – daily meditation makes SUCH a huge difference to your mindset. Note the word ‘daily’. I laugh as I write this because I set the intention to do meditation every single day last year, and after I set the intention I was the worst I’d ever been at it. It was because I hadn’t really made the decision to do it, but thought I ‘should’ do it. As the year went on it became a daily habit and something I now just wouldn’t want to stop

What works for one doesn’t work for everyone. You’ll have your own ways of boosting your mood so do those things that shake you out of your funk instead. If you find this challenging (I know I used to), write a list of all of the things that help you feel better and then you have your ‘go-to’ for those days when it’s not quite happening.

I love using EFT (Emotional Freedom Technique) aka Tapping for this, it’s such a quick way to lift your energy and put you in a different place.

Remember, you don’t always need to know the ‘how’. You just need to know that whatever you want is possible, IF you put your mind to it and take action. You can figure the ‘how’ out along the way. Have a loose plan and then you can tweak and adapt as you go.

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Here’s a quick recap:

  1. Make a decision to believe you’ve got this
  2. Choose the right mindset
  3. Get Yourself Out Of That Funk

Please do work on that mindset! That’s your call to action this week!

3 Top Fear Busting Strategies

In this blog post, I’m going to share how fear can be an energy drainer and 3 top fear busting strategies to help you in your business.

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Listen to the episode below (07:52)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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When I first started learning about coaching, I came across an ‘Energy Drainers’ exercise, where you had to write down all the things that were draining your energy, so it might be business related, like a job that you’re procrastinating on, or personal like a dripping tap for example.

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What I’ve learned over time is that fear can also drain your energy – BIG time. I’m always banging on about how you should work on your mindset to help you overcome any blocks in being visible, and it’s true.

Mindset is a MASSIVE part of being successful. If you’ve got things that are standing in your way and holding you back then you need to kick them to the kerb.

It sounds so simple but it’s not always that easy. It may be that like me, you’re an introvert, so showing up can sometimes feel like hard work. I can be super visible for a while, working through any fears that show up and then I need to retreat for a bit to recover some of my energy. Perhaps you have imposter syndrome, where you think that you’re not as good as you actually are, and are going to be ‘found out’ one day. You will be, you’ll be found out to be the fabulous business owner that you are!

I’ve been doing lots of research lately with potential ideal clients to find out what really holds them back in business, and the number 1 thing is fear. They are afraid.

Afraid of not being good enough.

Afraid of being ‘found out’ as a fraud (despite being incredible at what they do!)

Afraid of being criticised if they do share content.

Afraid of being compared to others.

Afraid they don’t have enough experience, or enough to say, or the right things to say.

So much fear.

Fear doesn’t have to run the show. You get to choose what you do with it.

Here’s 3 ways that you can bust your fears:

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  1. Take action 

This is the fastest way to smash through your fears. Brave action ideally, but any action is a step in the right direction. Set an intention of what you’re going to do, declare it to someone else (personally I think this REALLY helps) – when you know someone is going to hold you accountable and take no excuses off you, then it’s way more likely that you’ll take action. Go out there and do it.

In the film, We Bought A Zoo, Matt Damon says to his son, “Sometimes all you need is 20 seconds of insane courage, just literally 20 seconds of embarrassing bravery, and I promise you something great will come of it.”

How could you show insane courage for just 20 seconds?

  1. Sit with your fear

I know! I never thought that phrase would come out of my mouth either! I know for me, anything about feelings is a bit uncomfortable. If there’s a way I can logically work out a problem, that would totally be my go-to plan rather than sit and ‘feel’ into it, but actually it’s a great thing to learn how to do. Yes, my lovely mentors, I have been listening!

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Feelings are there for a reason, they’re a guide to help us move forward.  What are you really scared of? If you dig deep, you’ll realise it isn’t always what you think.

Instead of stressing about why it’s coming up, or getting yourself tied up in knots like a pretzel, be a witness of your fear. Say to yourself, “Isn’t it interesting that I feel fearful about xxx, I wonder what is it about xxx that’s making me feel fearful.” Notice what comes up when you do this exercise. You could journal the ideas to get even more clarity.

I’m sure you’ll have heard of the acronym of FEAR being used as False Evidence Appearing Real. We might be basing our fears around previous ‘evidence’ of what’s happened, but how do we even know that it will play out in the same way. What if circumstances have changed since the last time? What if we have changed? Start to gather evidence of things that have gone really well when you’ve ‘put yourself out there’, record those things that you’ve conquered over time.

  1. Focus on the here and now

I was talking in my Fearless Visibility Diva group just last week about being in the here and now. I think it was Danielle Laporte that said if we could just focus on the here and now then there is no need for fear because you’re not in the past or the future so there is literally nothing to fear. How can you stay focused in the moment?

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Maybe you’re just about to post a message in a group, and your fear is rearing its ugly head, shouting to you that it won’t be good enough, that what you want to say is silly. What if instead of running that story you create a whole new one, where you visualise yourself being successful? Step into the confident version of you that creates amazing posts and is a real inspiration to others.

Don’t let fear stop you in business. Pushing through comfort zones is all part of being a business owner. Find ways to move through fear so that it doesn’t cost you missed opportunities/business.

If you want some support come and join my fabulous 6-week programme, Fearless Visibility Diva. Learn how to feel more confident being visible with strategies and tools to work on your fear, worry, self-doubt, while taking action on your business. Find out more here.. www.bit.ly/FearlessVisDiva.

Call to Action: Your call to action this week is to choose one of the three tips and make it work for you – Take action, sit with your fear or focus on the here and now. Which one will you choose? Let me know how it works out for you 🙂

Is Indecision Killing Your Business?

Choice can really stop us in being visible. In this blog post, I’m going to share a strategy to help you overcome your indecision.

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Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

Listen to the episode below (07:40)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
Powered by the Simple Podcast Press Player

Join my free FB community to connect with me and other fabulous solopreneurs to help you Rock Your Fabulous Biz.

Read Full Transcript below...

Choice is an amazing thing, we can order twenty different types of coffee when we go out, we can have pay as you go mobiles, or monthly contracts, we can have Webinar Jam or Google Hangout, or Fuze and Zoom to run our businesses online, but sometimes it’s just all too overwhelming.

When it comes to being visible, choices can give us yet another reason to take no action.

Do we need this camera or that camera for our video? Should we focus on Twitter or Instagram, Facebook or LinkedIn? What about local networking meetings? Aaargh – so much to do, so little time and we’re just making it harder on ourselves by wanting to do everything and ending up doing nothing.

So what do you do? There IS amazing stuff out there, but as a business owner, we have SO many hats – marketing person, branding person, sales person, blog post writer, newsletter writer and soooo much more.

Well with regards to where to hang out on social media to attract your ideal clients, that’s quite simple. Go where your ideal clients are. I know that sounds super easy, but seriously if you don’t know who they are and where they hang out make it your goal to find out.

Focus on one place at a time too, that way you can test if your strategy is working. If it’s not you can try something different. It’s much easier to limit your choices when you have some kind of way to measure the outcomes. Test, test and test some more.

If you’re finding it difficult to limit yourself to just one thing then choose a list of 2-3 choices, and then you can pick from that list.

Choose One Area of Viz #Focus

It’s the same with our clients. We can offer way too many choices of packages and ways to work with us that it becomes overwhelming. I know I’m super guilty of this one and have to keep checking in with myself on it. I’m always looking at ways to streamline what I offer so that it doesn’t become confusing. (I’m a work in progress on that one).

When working with a client, instead of offering four ways to work with them offer 2 ways, 3 max. That way you aren’t creating overwhelm for them in the decision-making process and they then end up not working with you because they are confused as to what it is you actually do.

Figure out how you can measure the choices that you have in front of you. Perhaps one has a direct or indirect cost element to it in terms of time, energy or money for example.

The thing that I’ve learned recently is that having just ONE single thing to focus on at any one time is so much easier to manage than having twenty things. It makes sense, but we have to take the steps to get there, to eliminate so much choice and make a decision.

One thing that we work on in my Rock Your Visibility Bootcamp is figuring out what your business model is. If you’ve not done any work on business models then basically it covers 9 specific areas of business – including things like who your customers are, what you’re going to offer, what your key activities in your business will be etc. etc.Be Clear On Biz Direction #Vision

It’s much easier to make a decision when you are clear on the direction your business is going in. Some opportunities that come your way will take you nearer to where you want to be, and some will take you further away, down an unknown path or worse a rabbit hole! When you know your business model, it’s really easy to make informed decisions. You simply check in and ask yourself whether this particular piece of content/work/opportunity fits your business model. If it doesn’t, move on. If it does, go for it!

I used to be a terrible decision maker. I can still have my moments of indecision but with my business model in place, it’s much easier to keep my focus now. That and I have a fantastic group of business friends who help me figure things out.

One strategy I love that I learnt in my Coaching diploma was the IDA Formula – you can use it to help you whenever the self-doubt or uncertainty creeps in.

INTENTION – DECISION – ACTION

So let’s break it down,

INTENTION

What do you intend to happen?  What do you want to happen? Here’s an example;

  • ‘I want to get new clients’
DECISION

Once you’ve written down your answer decide how you will change your behaviour

  • Should I keep these current clients or is it time to work with a different group of people? ‘I know I keep telling myself to stay where I am but I’m not happy and just keep moaning about it, so I will stop telling myself that it’s paying the bills and go out and start to build my business that suits me’ (Great strategy by the way as there may be someone that is desperate for your current clients – give someone the opportunity to try it and you move on!)

ACTION

Now change your behaviour by acting differently

  • ‘I will sit down with pen and paper and think about what I do want to do and then start a marketing plan for attracting new clients

What happens if you make the wrong decision?  So what?!!  As some of my  clients will tell you one of my sayings is ‘What’s the worst that could happen?’  Keep asking yourself that question and you will realise that sometimes the hardest part is making the decision to make a decision!!

The more you make decisions, whether it’s just a choice of coffee when you’re out, or what webinar software to buy, the more you will kick your indecision into touch!

Call to action this week: Check your to do list for one thing you need to make a decision on and make that decision! Job done!

I’d love you to share what decisions you’re faced with / making.

7 Top Tips To Being More Visible In Your Business

Contrary to what you might think because you might ‘see’ me everywhere, being visible in my business has been a challenge for me. I knew that if I wanted to get my name out there I was the only one that could do it, but truthfully I would much rather be at home, hiding behind my computer.

I’m an introvert – I’m quietly confident but I’d much rather observe from the sidelines than put myself out there for everyone to see. I felt that people would be judging what I said, thinking I was a fraud. What did I have to say that others hadn’t already said? Who was I to call myself an expert in anything? I’m normally a fairly confident person but all of a sudden I realised I’d hit this whole new world of self-promotion and my introverted side was kicking and screaming. Fear, procrastination, overwhelm and self-doubt all started to bubble up.

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Prefer to listen? Scroll down and click the player at the bottom of the post.

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If you don’t know me, I’ve been running my own coaching business for 3 years now, more recently as a Visibility Coach for service-based Solopreneurs. Prior to coaching, I was Head of HR of a jewellery company. To cut a very long story short I suffered a back injury, I was unable to walk more than a hundred yards without being in extreme pain and wanting to cry. Unable to work for about 18 months, I spent a lot of time reflecting on where my life was heading and decided to retrain as a Coach and run my own business.

Working in the corporate world is very different to running your own business 

As a Solopreneur, each new area I go into with regards to visibility still freaks me out. Last year it was hosting my own Telesummit, co-authoring chapters of a personal development book and setting up my own podcast show. I won’t let that stop me though – I want my business to be a roaring success, it’s my passion. It’s in my bones! If you’re a passionate Solopreneur running your own business you’ll know what I mean.

Being more visible in your business is scary. We know we’re running a business and need to get out there and shout about it, but the gap between knowing what we need to do and actually doing it can be really massive. I know I let all sorts of things get in the way. I didn’t want to be judged, what if I didn’t have the right thing to say, what about all of those other people being so much better than me, so much further ahead with a lot more to say?

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We know we need to ‘sell’ our services, but we worry that we will come across as pushy or salesy, or that people won’t engage with us when we make the effort and do put ourselves out there.

Sometimes we have to step into areas we would never normally have even considered as part of being a business owner

Hey, I’m an introvert, remember, so understand what it’s like when you know you are the only one that can spread the message. It’s not completely comfortable. I don’t know about you, but I don’t like doing all of that ‘hustle’. I just know I can help people, and that’s the bit I’m passionate about.

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Here’s what someone said about it;

“Wow! Just downloaded to my phone. It’s incredibly thorough. A fantastic free download. It’s given me an idea for a blog post and download for my business.” Kevin Oubridge – Director – Blue Chip Coaching.

So, what are my top tips for boosting visibility? There are so many, it was a challenge just coming up with 7, but here are some of the key things that helped me to raise my profile.

1. Make the decision to be more visible

I had to choose to make the decision to get more visible TODAY. Less talk, more action! I found that surrounding myself with great support and then declaring my intention to others really helped, it’s amazing what accountability can do when it comes to pushing through new comfort zones. I wouldn’t have done half of what I’ve done if it hadn’t been for declaring it.

2. Work on your mindset

In my Rock Your Visibility Bootcamp, we work on both business and mindset simultaneously because it’s so important. I realised quite quickly that if you don’t work on your mindset as a business owner everything will be so much more challenging. You need to push through your comfort zones and it’s tough doing that when your mindset isn’t in the right place. The more you push through those comfort zones though the braver you become. Build your confidence, work on those limiting beliefs and get a strong mindset that serves you well.

3. Get to know who your ideal client is

You don’t want to work with everyone – ‘Yeah, yeah’, was my usual response to this. ‘It’s alright for them to say that, they have a stream of clients coming their way.’ Despite folding my arms and stamping my feet, resisting this one on every level, it actually turned out to be true.  To be more visible you want to stand out from the crowd, to be different. When you get really clear on who your ideal client is you can start to tailor your services/content to be relevant to them. You have clarity. All of your marketing messages are clearer, your ideal client knows you get them and they are much more likely to want to stay connected with you. Everything is SO much easier.

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4. Be consistent with your marketing

Once you’ve cracked who you want to work with, and then what your messages are, be consistent. There’s no point just showing up one month every day and then nobody hears from you for a few months. Whatever method you choose keep showing up. I just kept showing up and showing up. Even in those times when I felt like giving up and now I have that steady client base, people connecting with me that have been following my work for a while. That took time and consistent marketing.

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5. Build relationships

Relationship building is VITAL.  Business happens when people connect with you, when they can relate to you. When you start to connect with people, both on and offline you enjoy it more, and you get more clients. Make it your priority to engage with people on a daily basis; in online groups, face to face, via social media, email etc.

Don’t expect overnight success with this though – relationships take time to build. I wish someone had told me how long it might take in the early days. I maybe wouldn’t have felt like giving up on occasion. I would have trusted that the results  come when you keep going.

6. Pull together a visibility plan

Think about the areas you’d like to get more visible in and start to work out how you could uplevel your business. You might already be doing lots of great things, so think about what might be the next step up for you. Could it be going along to more networking meetings, setting up a podcast show, maybe doing some chats on Periscope or doing some YouTube videos?

Try out my free Visibility Quiz– it’s a great way to help you identify what you are / aren’t doing. Focus on one or two areas to start with and do them well.

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7. Become the Go-To Expert

If you had problems with your sight, would you prefer to go to your GP, who can give you generic advice or would you prefer to go to an Ophthalmologist, an eye specialist who’s an expert in that field? I know which I’d prefer. The same applies to being an expert in business.

Ooh, this pushed my buttons when I first heard this – an expert – me? Yeah, right! How could I call myself an expert when I’ve only just started out? My mentors and coaches reminded me that it wasn’t just about the business I’m in now, but my life and work experiences.

I spend time perfecting my skills, through books, coaching and mentoring, training. If you don’t feel ready to call yourself an expert yet, start to really perfect your trade, put in the work to become that expert. You want people to automatically think of you when they want to work with someone because you’re that go-to guy or gal.

So a quick recap of the 7 top tips to being more visible in your business;

  1. Make the decision to be more visible
  2. Work on your mindset
  3. Get to know who your ideal client is
  4. Be consistent with your marketing
  5. Build relationships
  6. Pull together a visibility plan
  7. Become the go-to expert

So what action are you going to take NOW to boost visibility in your business?

It’s your time to stop hiding your fabulousness now too and Rock Your Visibility!

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The world needs what you have to share!

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Mind Your Own Business

In today’s post, I’ll be sharing how being confident is so important when running your own business, and how you should be minding your own business instead of worrying about what everyone else is doing.

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When you’re trying to be more visible in business you might find you start to spend more time noticing what other business owners do. You might be trying out new marketing strategies and methods, new ways of doing things, and you can start to get sucked into what everyone else is doing.

Being confident is so important when running a business. Comparing isn’t helpful, unless it inspires you to take action and make change.

Running your business your way is a much better strategy than checking out what everyone else is doing

You might be telling yourself that so and so is doing a brand new programme, another person is doing Facebook ads, someone else is trying out a super duper new way of doing something in their business and it can throw you off balance. You start to think that you ‘should’ be doing that or your business won’t be as successful. You need to question if it’s right for you and your business. What works for one person doesn’t necessarily work for someone else.

One thing I share with my clients is that when running your own business it’s ok to gather lots of information from different places, but you want to be running your business, your way. You need to differentiate yourself from everyone else – it’s noisy out there! Anyway, you want to love your business, not feel resentful about it because you’re doing things you don’t enjoy. If being on Twitter sends you over the edge then don’t spend time there, find somewhere else that you do enjoy. If you hate writing blogs don’t write them, do YouTube videos or Periscope, or whatever it is that you do enjoy, even if everyone else is doing it.

Being confident is a huge part of being able to be more visible

You have to work on the inner work as much as the business side of things. That’s why in my Rock Your Visibility Bootcamp we work on both business and mindset simultaneously. There will be challenges that come your way, obstacles to overcome and it’s building a level of confidence that is solid that will help you. So, how do you feel when you check out what everyone else is doing? Does it send you into a downward spiral of not being good enough, smart enough, far ahead enough? Don’t let it!

Start to work on building your confidence so that when you do see someone else doing something different to you, you can think, ‘That’s a great idea, but my focus is here right now. I’ll stick with this and if it doesn’t work I can review it and change direction.’ Knee jerk reactions aren’t great when you’re running a business; you need focus, direction and a plan! If you keep changing in different directions you’ll waste loads of time, energy and possibly even money. Set a plan and follow it through. Don’t get distracted.

As it said in that good old song of the 80’s by Baz Luhrmann – Everybody’s Free To Wear Sunscreen, “Sometimes you’ll be ahead, sometimes you’ll be behind”, and that’s ok.

I was talking with a client earlier this week about how it’s so easy for us to put pressure on ourselves, we think we have to be a step ahead, we tell ourselves we should be further along than we are and we keep trying to come up with new creative ideas. Do you find yourself doing this? One quote I absolutely love is, You’re exactly where you should be right now’.

So please stop comparing, unless you’re doing it for the right reasons

Here’s a 4 step process that is really useful when you start comparing yourself to others..

  1. Stop – ask yourself whether this comparing is helpful and constructive.  It may be that it is useful, it might be a good motivator for you, it’s not always a negative behaviour
  2. Remind yourself it’s a snapshot – you are only seeing a snapshot of this other person’s life, it is quite likely they will have their own insecurities too.  Despite what we think nobody is perfect and 9/10 people don’t have the perfect life we perceive them to have
  3. Be kind to yourself – everybody is different, comparing is natural.  Don’t use it as yet another tool to berate yourself with.
  4. Use it to inspire you into action and make changes – Often when we compare ourselves to someone else it can be a great tool to help us know what it is we desire/strive for.  i.e. it could be that person runs a successful business, it could be they have the husband/wife, the car, the lifestyle, the look.  Use this to recognise what it is you really want in life

What if this year you simplified everything?

What if you stopped comparing, set a simple plan and stuck to it? How more confident could you be?

We’ve talked about how being confident is so important when you’re trying to be more visible in your business, how comparing isn’t helpful, unless it inspires you to take action and make change, and how running your business your way is a much better strategy than checking out what everyone else is doing.

Your call to action this week: Notice when you’re comparing yourself to others, and about to deviate from your plan. You do have a plan, don’t you?! If not, make that your first action. Start to believe that what you’re doing is just perfect and mind your own business instead of everyone else’s. (In the nicest possible way of course)

Struggling To Be More Visible In Your Biz? You’ve Got To Work On Your Mindset

Are you struggling to be more visible in your biz? You’ve got to work on your mindset

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Read Full Transcript below...

We all have the same opportunities in front of us. Yes, we might be starting from a different place, but ultimately a mahoosive part of running your own business is working on your mindset – you’ve got to do the inner work baby! People have made money in business with £10 and others with thousands, some have only a few hours a day to work, others can work on their businesses full time. What separates you is mindset.

There appears to be a direct correlation to how successful you are in business, and what place you’re in mentally. If you’re doubting every single move you’re making then you’re not going to make good decisions, or you might make them, but they will take you forever. You’re not going to want to ‘put yourself out there’ if you don’t believe a) people want what you have to offer and/or b) people are going to reject you and what you share

It all comes down to mindset. If you’re not confident in what you’re offering people, then why would they be confident in you?

What are you telling yourself when you market your services? I was going to say market yourself there, instead of your services, but maybe that’s where we need to start. While there’s an element of you marketing you (we all know people buy from people they know, like and trust) actually you’re marketing your services, and how you can help that person improve their life and/or business.

If you’re constantly telling yourself, you’re not good enough or thinking your prices are too low what impact do you think that has on your potential client when they speak with you?

You will be coming from a place of need, or worse, desperation, which isn’t going to serve either of you well.

Instead of thinking about all of the ways that you’re not good enough, start to notice all of the things you ARE good at.

There are so many ways that we can hold ourselves back, we can be our own worst enemies. It might be fear of rejection, fear of success, perfectionism, procrastination, self-talk etc. etc.

So, let’s get real;

Could you be rejected when you put yourself out there to market your business? Well, yes, you could, but even the most famous people get bad reviews. Does that stop them? Not usually. Most of them say they just stop reading the reviews. Ultimately, those that may reject you are not your ideal clients, so don’t waste your energy worrying about trying to get them to like you or what you do. Focus on YOUR clients, the ones that love what you do. Respond politely to those that aren’t the right fit for you, learn any valuable lessons and move on.

Should you be scared of being successful?

Well, it’s kind of an unusual one because we all want to run successful businesses, don’t we? The thing is we might have underlying limiting beliefs that by being successful other people are going to suffer, so you need to work on and release those blocks, or they will hold you back.

Perfectionism – is this one you’re familiar with? I hate to break it to you but you’re not perfect, none of us are – who knew?! You will not get it right 100% of the time. Again, you need to work on this. Did I hear you ask, how? Well firstly get brave enough to put something out there that doesn’t feel perfect, you might look at it and think that could be better, but it would take another 4 hours to do, so put it out there and move on. People actually like it when we make mistakes too, it makes them feel human. (Or is that just something I’m telling myself to make it seem ok?!!)

Then there’s good old procrastination. If you’re procrastinating it’s often for a good reason – maybe the timing’s not right, maybe your intuition is telling you that you need to hold yourself back for some reason, maybe you’re scared – the latter is often the most likely. Ask yourself which is more important – to handle that same piece of paper 10 times in one day, get sucked into inane posts on social media, or to do that job that you know will get you in front of more clients?

Accept that procrastination happens – you are not a bad person because it does! Now ‘own it’ as an area you need to work on;

  • What is happening when you procrastinate about that task?
  • What thoughts are going through your head about that specific task that you are putting off?
  • What’s the fear driving it? Dig deep on this one to find out what’s really going on
  • What is the procrastination hiding?

(it could be a lot of those things we’ve talked about; perfection, fear of failure, even fear of success, or maybe it’s just pure laziness!)

Let’s talk fear of failure –

Did you know there are only 2 real fears –

  • Loud noise
  • Falling

All other fears are learned which is FANTASTIC news because that means we can unlearn them!

  1. What are you missing out on by not taking action?
  2. How will life be different for you if you just take one small step through fear?
  3. Fear happens, it’s what you do with it that counts

If any of these relate to you it’s time to take some action. Here are a few tips to guide you;

  1. Reframe your self-doubt, CHOOSE to take control. Choose to view things as challenges, not problems
  1. Recognise your excuses. What’s really going on? Dig deep.
  1. Stop looking for validation – you don’t need to be perfect, you’re fabulous as you are!
  1. Become an expert – if you want to feel confident in what you do become as knowledgeable as you can about your area
  1. Expect rejection – not everyone will like you and that’s ok.

In my upcoming programme, Rock Your Visibility, half of the programme content relates to mindset, because you really do need to work on this in order to run a successful business.

Call To Action: Notice where your thoughts aren’t supporting you, catch that negative self-talk and change your inner dialogue. Fix your mindset while you’re building your business and you will have some fantastic solid foundations in place to set you up for success!

Join my free FB community to connect with me and other fabulous Solopreneurs to help you Rock Your Fabulous Biz.
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Worry Will Not Allow You To Build Your Business, You’ve Got To Chill Out

Let’s talk about worry.  It’s not pleasant at the best of times, but what I want to share is how worry will not allow you to build your business, you’ve got to chill out. It can hold you back in your business so I’ll be sharing some simple strategies to help you kick your worry into touch. Listen to the podcast below, or scroll down if you prefer to read the transcript.
Worry
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Do you ever worry about your business? Maybe you’re wondering where your next client is coming from or what you need to do next to hit that next level of income? Perhaps you’re waking up in the middle of the night thinking every worst-case scenario under the sun; you think that you’ll lose your house, get thrown out onto the streets etc. Maybe it’s not that bad for you, but you’re still worrying about every single thing you do – whether it’s the right thing and whether it will help you build your business.

Worry is completely pointless, unless you’re one of those people that can use worry to motivate you to take action of course. If you are then keep worrying, if it ain’t broke, don’t fix it!

Worry will not allow you to build your business, you’ve got to chill out

Trust me on this, I can be a lovely little worrier. It used to be that if I wasn’t worrying about something I’d be worried that I wasn’t worrying!

The problem with worrying is we become great at story telling

We create these amazing fabrications of what might happen or who we are when in reality things might not be bad after all. Now I’m not trying to make light of some the very real concerns that come up in life, I’m talking about those niggling worries where we ultimately view ourselves as not good enough.

I was working with a client recently who had lost a couple of clients through nothing other than circumstances, no fault of her own. She then started going down a rabbit hole of not knowing where to begin, there was no light at the end of the tunnel.

In our time working together, she was doubting her ability to get new clients, despite having had clients for many years. The doubt was creeping in because it had all come as a shock to her. Business was normally booming at this time of year, but this time was different.

If worry is taking you down a rabbit hole then I want you to stop it right now!

Worry can kill your confidence

When you lose your confidence you stop showing up, you question every single thing you do, and feel as though you’re going to get found out for being a fraud at a moment’s notice.

It would have been easy for me to spend time with my client on how terrible her situation was, or could be, but what good would that do? What we did instead was stop focusing on the problem and start focusing on some solutions, getting some real clarity about how she could move forward in her business to bring that lost income back in again.

We talked about what things would lift her spirits to get her into a better place, such as inspirational quotes, books, meditation and a gratitude practice where she can note down all of the fabulous things that are happening.

She needed to spend time doing all she could to get back into that positive place again so that she could start to focus more clearly. We all know there’s nothing worse than talking with a client about working with them when you’re coming from a place of lack or need. It doesn’t feel great for anyone, so I encouraged her before each call with a client to get into a place of positivity, not attached to the outcome but coming from a place of service.

The interesting thing is when you start to get focused on solutions your mood starts to shift, you can begin to see the wood for the trees finally. Taking action is a great way to overcome some of that worrying. You don’t have time to think about it!

If you’re familiar with Stephen Covey’s, Circles of Control and Influence then you’ll know that there is only so much that you can control. If you haven’t heard of it then there are basically three circles, the outer circle is related to those things that you can’t control, the middle circle those things you can influence and the inner circle what you can control. You can kick worry into touch by focusing on those things you can control and influence and letting the rest of it just sort itself out. Focus on the small things.

You have to put things in perspective. With my client for, example, was it true that she wasn’t good enough for anything just because she wasn’t working with 2 particular clients? Absolutely not, she had years of experience and work under her belt to prove otherwise, but we can so easily get into that rut of believing our own storytelling. It’s time to hit that pause button on worry – park it until later if you have to. Set aside some time to worry later if you need to, and for now focus on what you can do next, and then the next step after that.

Surround yourself with positivity if worry is your go-to thing

I stopped watching/reading/listening to the news a couple of years ago. I take the attitude that the news will find me if I need to know it. Am I out of touch with a few things? Yes, definitely. Am I being naïve? Maybe, but am I a more positive person by not watching it – totally! I don’t need to fill my head with negativity about economic downturns, politics and war. I’d rather fill it with things that help me to create an amazing life and business that I love.

They say you’re the sum of the 5 people you hang around with. Whoever ‘they’ are. Take a look around you, who are you surrounding yourself with? If they aren’t lifting you up, but bringing you down then maybe it’s time for a change.

Worry is a complete waste of time, it won’t help you and may keep you stuck, far better to use that energy to focus on a way forward for your business

If you want some support to improve your confidence and visibility in your business book a free discovery session with me to find out how we can work together, so I can help you to get out of your rabbit hole.

Want some group support? Come and join my free Rock Your Fabulous Biz group on Facebook.

 

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