Do You Wish You Could Shortcut Your Business Journey?

In this blog post, I’m going to talk about shortcuts, and what really needs to be done to build a successful business.

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Learn how my client added an additional 8k to her business by being visible
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A year or so into my business I can remember talking with another business owner about how long it can take to really get a business established. They told me they thought that 3 years was a good benchmark. I didn’t say anything, but I was horrified. I didn’t want to wait 3 years to see a return on my time. Wait a moment, THREE YEARS. Are you kidding me?! That was not happening in my world!

5Well the reality was, it did take that long. I had clients over the first couple of years of course, but it took time to really get the business up and running, to get away from that feast and famine cycle. It took time to learn what I needed to learn, to get really clear on where I wanted to be, what I stood for and how I could help.

It takes time to grow as a person, to develop your mindset and set systems in place that will make your business easier. It can take that time to know that you don’t have to do it all on your own – I knew that on a logical level, but I felt that I needed to be in control, I could only release little elements of my business out for people to help me.

I didn’t want to get outside help, I thought I could do it all on my own.

The trouble is, we all want shortcuts, but they don’t always work in business. It’s almost a rite of passage that you go through those growing pains and you learn what you need to learn along the way.

I see so many people trying to find the latest secret to running their businesses, and there isn’t really a secret. Yes, there are shortcuts that can speed up the process, and that’s where the support from coaches and mentors come in, but this overnight success thing that everyone’s raving about – personally I don’t think it exists, it’s all an illusion.

There are lots of things that you can and should do, and then there are things that will be the key to unlocking your specific business – things that work specifically for you and bring the clients.

I know I wanted to do this whole business thing super fast – I’m not afraid of hard work you see. I’m more afraid of failure. I had a ‘Let’s get this off the ground and create this freedom lifestyle everyone’s raving about – how naïve was I?!

I was asked just the other day what helped me to build my business, and while I’ve written an article for this for someone else, so I won’t go into the details, I will share the top 3 things with you here;4

  1. Getting super duper clear on your ideal client and niche, and then owning it
  2. Building relationships and not being frightened to ask people to take that next step with you
  1. Working on your mindset blocks

These were the biggest things that worked for me, and then consistently showing up – being visible.

Showing up when I wasn’t in the mood.

Showing up when the fears kicked in.

Showing up when I wasn’t seeing much return on investment for my time or money.

Showing up tirelessly day in, day out, and that’s what’s really paid off.

Being visible in my business has been a key part of my business growing, and it can be for you too.

Being visible on its own though isn’t enough, you need to make sure that you’re visible with the right message, to the right people in the right places, and then work on how you’ll convert those people into paying clients.

Consistently showing up pays dividends. Yes, it’s a long-term game, but it’s SO worth the effort. When your hard work starts paying off It’s the best feeling in the world.

We all know any goal worth pursuing has had effort put into it. Take the Olympics for example, athletes didn’t become athletes overnight, they practised and practised, perfecting their skill, focused on improving their mindset and improving their game. It’s the same in business, develop your skills, develop your business knowledge and don’t be afraid to keep showing up.

If your business isn’t working right now or you’re worrying that you’re not as far ahead as you want to be, then get the help you need from a coach or mentor. Do whatever it takes to help you move forward.

I know each time I’ve worked with someone to help me uplevel my business I’ve noticed the direct correlation to the results that I get. Sometimes you just don’t know what you don’t know and you need to work with someone that has been in your shoes. Even if it’s just working with an accountability partner, to keep your spirits high, and have someone to share your journey with.

Your business will grow, if you’re willing to put the work in, be disciplined, committed and focused. Successful business owners didn’t become successful by finding a magic ingredient.

6They became successful through hard work and consistency, and a huge dose of resilience. Oh yeah, and a sense of humour – that really comes in handy when it’s not always working out so well!

Let go of the need for your business to be perfect.

Let go of your need for everything to happen exactly how and when you want it to happen.

Let go of the need to control every single detail.

You have all the time you need. Running your own business isn’t a race, it’s about finding your way, learning what you can and enjoying the journey. You will grow as a person, as much as a business owner.

Call to action: Write down your progress in your business so far, no matter where you’re at on your journey, and celebrate that progress. Then think about the four key areas I mentioned: Clarity on your ideal client, building relationships, working on your mindset and consistency – Which one could you focus on this week/this month?

Time Is Running Out – Really?

In today’s post, I want you to think about how you might be overwhelming yourself when you think about what you have to do to be more visible in your business. Are you saying that time is running out – really?

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Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

Grab your copy of my free Visibility Quiz – work out where you could be more visible in your business –

Listen to the episode below (04:55)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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Read Full Transcript below...

Over the past week, I’ve been feeling overwhelmed. I’ve been in the place that I need some more support as my business grows, but haven’t had much time to get it sorted. With lots of different projects going on, and ok hands up sometimes not so great choices, I’ve pushed myself into overwhelm.

Interestingly, a few of my clients have also been in the same place. Maybe part of it is that looming tax return, maybe just the thought of setting goals, or like me sometimes making the wrong choices – they can all make us feel stressed out.

The same applies to when you’re trying to be more visible in your business.

There are so many ways that you can be more visible in our businesses that it can start to feel insurmountable. We have this enormous to-do list that can feel a bit daunting

It’s not just things we need to do practically, but there’s also that emotional side where we know we need to step up a bit with our confidence and start to take brave action.

When I opened my inbox this week I had received an email from HMRC (tax office) with a reminder saying my tax return was due in 10 days and ‘time was running out’. Immediately, my body tightened up at the thought of running out of time. Wouldn’t that email have been SO much nicer if it had said something like this instead… “Your tax return is due in 10 days, you’ve still got plenty of time, but drop what you’re doing, go and make yourself a cuppa and get started now. No more procrastinating!”

The same message would have been conveyed, but it would have been kinder. We might think of ways that we could make the whole experience more pleasurable perhaps. Maybe, light a candle, listen to some nice music, schedule out some time to do it, snuggled up under a blanket or something.

Now back to visibility.

What are you telling yourself about your business when it comes to spreading the word about what you do?

Are you saying that time is running out? That if you don’t get x, y, z done then you’re a failure? That you’re never going to pull this whole business thing off because you’re just so behind. How can you be kinder to yourself?  Yes – you still need to get all of that stuff on your to-do list worked through, but how is saying you’re running out of time really helping?

Give yourself a break. There may be a lot to do, but you don’t have to do it all today

There is only one of you after all.

Choose one area of visibility to focus on and do that one well

Review what’s worked and what hasn’t, tweak and adapt. If it’s working, keep doing it, if you hate it, choose a different way to be more visible in your business. There are just so many ways to raise your visibility, which is what makes this whole area of running your own business so much more fun.

Wait, did I just tell you that you can be more visible in your business AND have fun?! Well, yes I did, because you can.

Your call to action this week: Choose to focus on one area of visibility that you enjoy this week, and bring some fun into it, AND be nicer to yourself!

So that’s it from me today, I’ve got loads to do and my coffee machine and candles are calling me to make it all a lovely experience.

I’m not running out of time. I’m choosing to use it effectively, and have fun along the way!

What about you?

7 Top Tips To Being More Visible In Your Business

Contrary to what you might think because you might ‘see’ me everywhere, being visible in my business has been a challenge for me. I knew that if I wanted to get my name out there I was the only one that could do it, but truthfully I would much rather be at home, hiding behind my computer.

I’m an introvert – I’m quietly confident but I’d much rather observe from the sidelines than put myself out there for everyone to see. I felt that people would be judging what I said, thinking I was a fraud. What did I have to say that others hadn’t already said? Who was I to call myself an expert in anything? I’m normally a fairly confident person but all of a sudden I realised I’d hit this whole new world of self-promotion and my introverted side was kicking and screaming. Fear, procrastination, overwhelm and self-doubt all started to bubble up.

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Prefer to listen? Scroll down and click the player at the bottom of the post.

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If you don’t know me, I’ve been running my own coaching business for 3 years now, more recently as a Visibility Coach for service-based Solopreneurs. Prior to coaching, I was Head of HR of a jewellery company. To cut a very long story short I suffered a back injury, I was unable to walk more than a hundred yards without being in extreme pain and wanting to cry. Unable to work for about 18 months, I spent a lot of time reflecting on where my life was heading and decided to retrain as a Coach and run my own business.

Working in the corporate world is very different to running your own business 

As a Solopreneur, each new area I go into with regards to visibility still freaks me out. Last year it was hosting my own Telesummit, co-authoring chapters of a personal development book and setting up my own podcast show. I won’t let that stop me though – I want my business to be a roaring success, it’s my passion. It’s in my bones! If you’re a passionate Solopreneur running your own business you’ll know what I mean.

Being more visible in your business is scary. We know we’re running a business and need to get out there and shout about it, but the gap between knowing what we need to do and actually doing it can be really massive. I know I let all sorts of things get in the way. I didn’t want to be judged, what if I didn’t have the right thing to say, what about all of those other people being so much better than me, so much further ahead with a lot more to say?

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We know we need to ‘sell’ our services, but we worry that we will come across as pushy or salesy, or that people won’t engage with us when we make the effort and do put ourselves out there.

Sometimes we have to step into areas we would never normally have even considered as part of being a business owner

Hey, I’m an introvert, remember, so understand what it’s like when you know you are the only one that can spread the message. It’s not completely comfortable. I don’t know about you, but I don’t like doing all of that ‘hustle’. I just know I can help people, and that’s the bit I’m passionate about.

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Here’s what someone said about it;

“Wow! Just downloaded to my phone. It’s incredibly thorough. A fantastic free download. It’s given me an idea for a blog post and download for my business.” Kevin Oubridge – Director – Blue Chip Coaching.

So, what are my top tips for boosting visibility? There are so many, it was a challenge just coming up with 7, but here are some of the key things that helped me to raise my profile.

1. Make the decision to be more visible

I had to choose to make the decision to get more visible TODAY. Less talk, more action! I found that surrounding myself with great support and then declaring my intention to others really helped, it’s amazing what accountability can do when it comes to pushing through new comfort zones. I wouldn’t have done half of what I’ve done if it hadn’t been for declaring it.

2. Work on your mindset

In my Rock Your Visibility Bootcamp, we work on both business and mindset simultaneously because it’s so important. I realised quite quickly that if you don’t work on your mindset as a business owner everything will be so much more challenging. You need to push through your comfort zones and it’s tough doing that when your mindset isn’t in the right place. The more you push through those comfort zones though the braver you become. Build your confidence, work on those limiting beliefs and get a strong mindset that serves you well.

3. Get to know who your ideal client is

You don’t want to work with everyone – ‘Yeah, yeah’, was my usual response to this. ‘It’s alright for them to say that, they have a stream of clients coming their way.’ Despite folding my arms and stamping my feet, resisting this one on every level, it actually turned out to be true.  To be more visible you want to stand out from the crowd, to be different. When you get really clear on who your ideal client is you can start to tailor your services/content to be relevant to them. You have clarity. All of your marketing messages are clearer, your ideal client knows you get them and they are much more likely to want to stay connected with you. Everything is SO much easier.

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4. Be consistent with your marketing

Once you’ve cracked who you want to work with, and then what your messages are, be consistent. There’s no point just showing up one month every day and then nobody hears from you for a few months. Whatever method you choose keep showing up. I just kept showing up and showing up. Even in those times when I felt like giving up and now I have that steady client base, people connecting with me that have been following my work for a while. That took time and consistent marketing.

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5. Build relationships

Relationship building is VITAL.  Business happens when people connect with you, when they can relate to you. When you start to connect with people, both on and offline you enjoy it more, and you get more clients. Make it your priority to engage with people on a daily basis; in online groups, face to face, via social media, email etc.

Don’t expect overnight success with this though – relationships take time to build. I wish someone had told me how long it might take in the early days. I maybe wouldn’t have felt like giving up on occasion. I would have trusted that the results  come when you keep going.

6. Pull together a visibility plan

Think about the areas you’d like to get more visible in and start to work out how you could uplevel your business. You might already be doing lots of great things, so think about what might be the next step up for you. Could it be going along to more networking meetings, setting up a podcast show, maybe doing some chats on Periscope or doing some YouTube videos?

Try out my free Visibility Quiz– it’s a great way to help you identify what you are / aren’t doing. Focus on one or two areas to start with and do them well.

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7. Become the Go-To Expert

If you had problems with your sight, would you prefer to go to your GP, who can give you generic advice or would you prefer to go to an Ophthalmologist, an eye specialist who’s an expert in that field? I know which I’d prefer. The same applies to being an expert in business.

Ooh, this pushed my buttons when I first heard this – an expert – me? Yeah, right! How could I call myself an expert when I’ve only just started out? My mentors and coaches reminded me that it wasn’t just about the business I’m in now, but my life and work experiences.

I spend time perfecting my skills, through books, coaching and mentoring, training. If you don’t feel ready to call yourself an expert yet, start to really perfect your trade, put in the work to become that expert. You want people to automatically think of you when they want to work with someone because you’re that go-to guy or gal.

So a quick recap of the 7 top tips to being more visible in your business;

  1. Make the decision to be more visible
  2. Work on your mindset
  3. Get to know who your ideal client is
  4. Be consistent with your marketing
  5. Build relationships
  6. Pull together a visibility plan
  7. Become the go-to expert

So what action are you going to take NOW to boost visibility in your business?

It’s your time to stop hiding your fabulousness now too and Rock Your Visibility!

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The world needs what you have to share!

Listen to the episode below (09:24)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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