Is Your Coaching A Hobby Or A Business?

Is your coaching a hobby or a business?  If you’re not earning money from coaching or taking consistent, systematic steps to bring in paying clients then you just have a hobby.

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Are you at the stage that you’ve done your coaching training and now you’re stuck in a place of fear? Fear of the unknown, fear of failure, maybe even fear of success?  You keep hearing about coaches that don’t make it.

Do you know what the difference is between those that make it and those that don’t?  Action, perseverance, and determination.  Running a coaching business doesn’t happen overnight, it takes time but if you don’t start you’ll never make any progress, so what are you waiting for?

When you first train as a coach making the transition from training to actually charging for coaching can be tough.  You know that through your training you’re able to coach and help people make changes, but you don’t feel confident enough yet to charge as you’re still a newbie.  You’ve seen all of the coaches out there, it seems there’s no room for yet another coach (there is by the way because you’ll bring your own uniqueness)  You’ve heard all of those scary stories about the number of businesses failing (that doesn’t have to include you! Be the minority, be one of those fabulous statistics that makes the cut).

The reality is that it can all feel a bit daunting and scary.

You then get into a place of procrastination with lots of, ‘I’ll start charging when….’

  • I get my website up and running
  • I’ve worked with another 10 pro-bono clients
  • I’ve got my business cards etc. etc.
  • Fill in the blank (……)

It doesn’t have to be this way.  Let me ask you a question – How long do you need to have been coaching in order to believe that you’re ready to start charging properly?

  • Don’t let your lack of website hold you back.  I personally think websites are important to show you’re in business and give you credibility, but I also know loads of coaches that have successful businesses and no website at all. You can start with a one-page website or just a Facebook page.  Start simple and build on from that.
  • Another 10, 20, 30 pro-bono clients?  Start charging now.  You will really notice the difference in the level of commitment you get from clients that pay.  A greater level of commitment = greater change and transformation.  You will also feel more confident and valued as a result of charging for your services
  • You can get business cards made up really quickly and cheaply to kick start your business.  Forget about fancy logos and gorgeous designs (for now), just get something made up so that you can get yourself out there.  The fancy stuff can come later.

These can all just be excuses.  Excuses not to start.  What’s your excuse for not stepping up and making this happen?

If you don’t start you can’t fail?  Well, actually, you’re already failing if you signed up to this coaching malarkey to run your own business and you’re not starting.  I’ll let you in on a little secret – you’ll have lots of failures along the way, lots of ‘I messed that up’ moments but you’ll adapt and tweak until you get the right thing. Running your own business is an enormous learning curve but it brings such an amazing amount of personal growth with it.


I often get asked how I got started getting my clients.  I ran group coaching sessions in my local area to help me get my name out there. I did it all on a budget, no costs other than printing a few fliers that I designed myself.  By working with a group of people at a time I was able to earn more money per hour than if I’d just done 121 coaching as a newbie.

I was also able to gauge what worked with my coaching and what didn’t.  I could see how the questions were landing and adapt accordingly.  I got to work with lots of different types of people so I very quickly worked out what areas I enjoyed in coaching, and the types of people I enjoyed working with (and vice versa!)  I had something specific to talk about at my networking groups, which took a bit of the heat off me, and I was able to convert my group coaching clients into paying 121 clients.

It was a fantastic way to build a business from scratch and to start earning some decent money.  I’d spent a lot of time, money and energy on training and wanted some return on my investment, and quickly.  I created a way to get in front of my ideal clients, to engage with them and understand what they need/want, all while having fun along the way.

Now I teach other coaches how to run their own coaching sessions, in my Cappuccino Coaching Club.  Some of my club members are running sessions in different towns and on various days to earn more income each month. What could you do to start building an income to give you more confidence in helping you to turn your coaching from a hobby into a business? Imagine how great it would be to hear that little cash register pinging as you start to earn money from something you love doing.

As I said to one of my potential clients recently, “Take action. Don’t just sit there thinking, ‘I’ll start when…’  You could be sitting in the same place as you are now in three months’ time, is that what you want?  Start now!”

What one step could you take right now to get you started on your journey into turning your coaching from a hobby into a business?  Let me know in the comments below and let’s get you on the road to running a business.

About Ruby


  1. great article Ruby! I think that I was guilty of all of those things to start with! It took me 2 years to stop messing around and get in with it!

  2. Hi Ruby,
    This post hit a nerve! Love it!
    Thank you for the kick in the butt!
    Lots of love!
    Morena recently posted…Why you should do projections for your business – even if you think you are too smallMy Profile

  3. Ruby I love your advice to just ‘Start now”! I give it to my clients to when it comes to their social media – it applies to everything in business really doesn’t it 🙂 But I’m just as guilty as the next person of putting a new project off because I need this, or that before it can happen, so thank you for the reminder.
    Done is better than perfect every. single. time.

    Rebekah Harriman recently posted…How do you want your tribe to feel when they connect with you?My Profile

  4. Excellent article – thank you. I have given myself a time limit to have to have everything in place and from then onwards no more prep/mise-en-place/hobby.

  5. Great points Ruby!

    I even think that once you start charging you’ll be more compelled to follow through. There’s no room for procrastination when people are expecting you to deliver. You have to be on and ready.

    Lea Bullen recently posted…8 Habits of Successful People You Need to Adapt if You Want to be Anything Like ThemMy Profile

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