The Do’s & Don’ts of Copywriting

Today, I’m sharing an interview with Kieron Bain of Direct Sales Copywriting, where he shares gems around the do’s and don’ts of copywriting.

Listen to the episode below (39:39)
Learn how my client added an additional 8k to her business by being visible
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In this podcast you’ll learn:

  • Why you need to be clear on what you do
  • The main mistakes people make when writing their copy
  • What you might be taking for granted (you might not really know what your clients want/need)
  • Why you need to stop getting your features and benefits in a tizzy
  • Why you don’t need the whole world to love you and what you do to make good money

I hope you enjoyed today’s interview and have some great ideas to get you moving forward on your visibility The call to action for the interview (in case you thought I’d forgotten) is to choose one action point that you’ve written down and do it. When you take the action to get more visible that’s when the magic happens, so go and do it now, or make a note in your diary to do it this coming week. No excuses!

If you’re ready to rock your visibility then grab my free Visibility Quiz.

Why I’m Adding An Affiliate Scheme To My Business

In this post, I’m going to be sharing with you why I’ve added an affiliate scheme to my business, what the benefits are, and I’ll give you a simple overview of how to set one up for yourself.

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Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

Listen to the episode below (07:29)
Learn how my client added an additional 8k to her business by being visible
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Read Full Transcript below...

What Is An Affiliate Scheme?

An affiliate scheme in its basic form is like a referral fee. You have information that you share about someone’s product or service, and if someone signs up for that particular thing you get a referral fee.

The process is simple, your affiliate member shares a specific affiliate link on their site, social media platforms, via email etc.

The person being referred visits the site and the techie magic happens in the background where it tracks the IP address from where they have come from. This means that once the person orders, it will be registered as a sale and the affiliate member will receive commission for that sale. As the person running the scheme you can set any length of time for the tracking to allow for commission, for example you might set one year from the day they first click on your page, which means if they don’t sign up there and then, but come back later your affiliate will still earn a fee.

What Are The Benefits Of Having An Affiliate Scheme?

For the business running the scheme – It’s a way of getting in front of a wider audience, and through word of mouth, rather than promoting through ads etc. Yes, you’ll lose money through the commission fee you’re paying out, but you may never had come across that new client without the affiliation.

For the affiliate – They are getting a reward for recommending people to you. This might be something they’ve been doing for you already – but now they get a reward for doing so.

How Do You Set It Up?

I used a WordPress Affiliate Plugin for mine – you simply add the plugin to your website, choose what affiliation fee you’re offering, add in some links to where you want people to click through too. Set up a page on your website to focus on your Affiliate Centre. This will explain to your potential affiliates how the programme works, and you’re pretty much done on the techie side.

The next step is to share your links with people. What I find helps is to explain in monetary terms what an affiliate fee might mean based on each of my programmes, so they know what the referral fee is, and they then understand what that means to them. It makes it more real and better than saying, “You’ll be getting x% of that programme.”

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I have a document that explains how my scheme works. What I’ll need to keep track of is letting my affiliates know of any new programmes I set up as I go, updating them on any price changes, any special offers that I might run etc.

You can also build elaborate affiliate programmes, where you have a Facebook group to support your affiliates, set a leader board to show who’s doing the most sales and more, you might offer additional rewards etc. That’s not for me, not yet anyway. I might change my mind in the future.

There are lots of ways that you can build your affiliate programme, one of my friends spends lots of time developing different ways in which to make her affiliate programme a success. For now I’m happy to just KISS, with mine (Keep It Simple Sweetie) and offer the link to my clients and subscribers to share if they believe they have received great value from me and my programmes, and believe it would be worth referring to someone else. I’ve given a couple of examples in the Affiliate Centre of what people could share, but I’d much rather it be in their own language than mine. That’s more authentic.

Is An Affiliate Programme The Right Thing For You?

So, I wondered if an affiliate programme was the right thing for me. Well, the way I see it is this… I have some clients that absolutely love what I do and I think it’s only fair that they get some kind of ‘gift’ if you like, for referring business my way. It’s a way of me rewarding their loyalty somehow.

I often get offered the chance to be on affiliate programmes with people. For me, it’s really important that I only promote what I’ve personally used. I might promote one product from someone but not another, and that’s purely because I haven’t personally used it. I don’t want to vouch for anything I’m not personally familiar with.

Be very careful who you decide to promote as it can damage your credibility

The same applies to when doing joint ventures with people. As I’ve said in the past, they can be a great way to build your visibility and get in front of a wider audience, but you need to be strategic in who you choose to work with.

I am currently an affiliate with a few people and have personally used their products. I’m in the position in business where people trust what I s27hare, so it’s important to keep that credibility intact by only recommending people/companies that are of high value and great content.

So, should you have an affiliate programme or not? I can’t answer that one for you. I guess there will be another blog post from me once I’ve figured out whether I like it or not, but for now, it’s the right thing for me and my business. My only hope for it is that people only share if they are genuinely interested in what I do and how my programmes might help someone they know. It’s free to join, so pop on over and sign up with me.

Your call to action this week: Consider if an affiliate programme might be a good fit for you, either now or as part of your business plan going forward.

Collaboration – A Quicker Way To Build Your Visibility

Collaboration – A Quicker Way to Build Your Visibility – In today’s post I’m going to be discussing how working with other people can really help to raise your visibility. I’m going to be sharing some of the benefits of collaboration, the types of things you can use it for and some tips around etiquette. When it comes to raising your visibility, collaborative relationships can really help boost your business and help you to get noticed.

Collaboration

Read Full Transcript below...

Running your own business as a Solopreneur can be lonely. It can take time doing it all on your own. We have to do everything ourselves. We’re the marketing person, the Bookkeeper, the sales person, the admin person etc., and don’t have the luxury of being able to bounce ideas around with a team of people. Or do we?

It’s really important to surround yourself with a tribe of business people that you can connect with, both on and offline. We don’t want you turning into a hermit. As humans we need human connection. So before you do anything on this, start to surround yourself with some fabulous people that you can brainstorm ideas with. People with whom you can talk openly with, about your challenges, fears and successes. You don’t need to run your business all on your own.

Now, what’s great about those connections is they can, over time, turn into lovely business collaborations.

So what’s a collaboration?

Business Dictionary.com defines it as “a co-operative arrangement where two or more parties work jointly toward a common goal.”

One thing I love to do is connect people with people, I encourage my clients and Facebook group members to connect with each other so that they can form some collaborations. It can be as simple as agreeing to share each other’s blog and social media posts. Or it can be as involved as hosting a telesummit like I did last year. I collaborated with 11 amazing women, all running their own independent businesses, and invited them to share their business hints and tips with our audience.

Why collaborate?

It can help you to grow your business – through collaborative projects, word of mouth referrals, affiliate schemes etc. etc.

Collaboration can be amazing, they can be fun for you where you get to brainstorm with someone else and try out new ways of working, and they can be great for helping you to grow your business too, plus you can learn loads of new things along the way.
How do you get started?

There are loads of ways you can start to build up collaborations. You might start with your local networking group – you could arrange to meet up 121 for a cuppa outside of the meeting to get to know more about the other person’s business. You could join online groups and start to connect outside of the group, again to learn more about each other.

Make sure the people you choose to work with are people you like

You don’t want to be too similar or there might be clashes. Often the differences between you make for a good collaboration.

There ideally needs to be a link between what you do– so let’s say if one of you works with clients on confidence and the other works in hair and beauty there could be a great collaboration there.

You can work with people that have complementary skills, or perhaps people you might think are competitors but you both have your own unique way of doing things. With competitors your ideal clients might be the same so it can work to your advantage. Anyway, I believe there is room enough for everyone in this world, so competition doesn’t even need to apply.

Now, you may have had a bad experience with collaboration, but that doesn’t mean that all collaborative partnerships will go the same way. Get really clear on your boundaries and go out there and build your businesses together.

You don’t have to have contracts necessarily, it depends how formal you want the relationship to be but it helps to get terms of reference at the beginning of your relationship – clear terms of who is responsible for what and when. That could be a simple private message saying, I’ll do this if you do that, or you could go a more formal route. This helps to set the boundaries from the beginning.

There are good ways and bad ways to approach someone to collaborate with you

I’ve been on the receiving end of both, and I’ve made lots of mistakes myself along the way, so let’s just check out a bit of etiquette before we move on.

Get to know the other person first, don’t just contact someone out of the blue

and get them to share about your business

You’ve probably had it yourself where someone has direct messaged you on LinkedIn or Facebook etc., asking you to spread the word for them. That’s a no-no, UNLESS you’ve already got a good relationship together. When you have something to launch they will be much more willing to help you if the relationship has been a mutual one. Bombarding someone with information expecting them to share your latest offering isn’t fair, unless again you’ve created that great relationship with them in the first place.

If you’re just asking them to share something for you, then offer a way that you can help in return. I know I’ve messed this up myself in the past. I know that when I ask for help I will always help that person in return at some point, I never forget when a person has helped, but if they don’t know that the message might be received as being quite rude.

I’ve asked for market research in groups in the past, where I get people to jump on a call with me, and that’s fine if you have the connection, but I could have been anybody asking for help. Going forward now, I offer them something in return, whether that’s a share on my post, to help connect them with someone or jumping on a call with me. The level depends on how much time I have available and what my request has been.

We all have things we need to launch from time to time in our business, like a new programme or a book, telesummit etc. Don’t just contact someone asking them to become an affiliate with you for their book/programme though. For me, I won’t be an affiliate for anything I haven’t personally tried myself, whether I know the person or not. I might know that person has fabulous content, but if I haven’t experienced that one thing first hand then I won’t become an affiliate for them, full stop. I choose my affiliates very carefully. I don’t want to vouch for something that I’m not familiar with.

If you want someone to be an affiliate for your programme or book/package etc. then give them a copy of your book, or access to your programme, or at least a taster of what it is that you offer. You wouldn’t promote a film you’ve never seen. So, why would you go all out and promote someone else’s programme or product if you’ve never even seen a copy, or have an idea of what it’s about.

So this all sounds great, but what do you do together?

Here are a few ideas, but the list is as limitless as your imagination!

• Interviews of each other, asking questions that are relevant to your ideal clients
• Write a book together
• Run an event together – perhaps create a training programme, online or face to face
• Cross-promote in social media, newsletter, blog posts etc.
• Engage with each other’s posts on social media
• Do guest posts
• Become an affiliate
• Hire some help – You could even hire in someone to add value to a programme you’re running if it’s not within your skill set – that way you don’t need to know everything, but can provide a great service to your clients. I did that when I first launched my Bootcamp as I knew very little about selling and got in a Sales Coach to support me in that module. Phew, what a relief!)

In today’s podcast we’ve talked about what collaboration is, some of the benefits in boosting visibility in your business, the types of things you can do, how to get started and the etiquette of collaboration – we can all get it wrong – it’s a continuous improvement process. So now I’m going to leave you with a call to action.

Time For Action: Your action this week is to connect with one person that you’d love to know more about, and find out whether longer term there might be opportunities for you to work together.

Want some group support? Come and join my free Rock Your Fabulous Biz group on Facebook.

Listen to the episode below (09:59)
Learn how my client added an additional 8k to her business by being visible
You'll also get access to my Fabulous Resource Centre, weekly newsletters with hints and tips to rock your visibility in your biz, plus any hot off the press news!
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