3 Simple Strategies To Get Visible When You’re Super Busy

In this blog post, I’m going to talk about tripling time, tomatoes and a simple yet powerful word.

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It’s all well and good planning out whole days in your diary to work on your business, but what if you’re so busy with clients, you just don’t have that much time to hand?

That’s when you need to be super smart with your time.

Sometimes, just taking baby steps is all you can do. The good thing is that baby steps forward are still better than doing nothing, so don’t let limited time stop you from being visible altogether.

Here’s 3 simple strategies to help you get smarter with your time:

  1. Plan In Some Pomodoro Time

I love to use Pomodoros to keep me focused. If you’ve not heard of them it’s a fab little technique by Francesco Cirillo. You basically set a timer for 25 minutes and work until the timer goes off. It’s amazing what you can get done when you put some time pressure on yourself. No more messing about! You can get some great Pomodoro apps. I personally use Be Focused Pro on my iPhone, just search for tomato timers or Pomodoro timers. Failing that, just set a kitchen timer.

In my Rock Your Visibility programme, we use Pomodoros to get stuff done. It’s a great way to clear things off your list.

If you’re shouting at me saying, 25 minutes, if only I had 25 minutes, then just do 5-10 minutes. Even doing a focused task for 5-10 minutes is going to be progress.

In 5-10 minutes you could go into a group and comment on 3 posts, you could share a quote, ask a question on your social media etc. You could send that follow-up email to a potential client you keep saying you’ll send.

Keep a list of possible 5-10 minute jobs, then pull it out when you find yourself with a bit of space in your diary and get some stuff done.

  1. Know where your time goes

Sounds obvious, huh? But how often do we actually stop to think about this?

I have THE worst concept of time. Seriously.I think everything takes waaaaay less than it actually does. Once I learned that I need to at least triple the time things take, I’ve found I’m much better at getting things done in the time available. I would really stress myself out by thinking things should be done, but the reality was they were taking so much longer than I had planned. I now use this simple tripling strategy which really keeps me on track.

There will be places where you know your time goes, keep a track of them. Ideally you want to be focusing on money-making strategies in your business first. I love making images on Canva, but does that bring the money in? Well I could argue with you that it helps me be visible, but if I get honest I know that shouldn’t be the first job on my to-do list.

I used to have a sticker on my laptop saying ‘Action Producing Money’. Listening to the latest webinars, reading blog posts, downloading freebies etc. all have their place, but know how much of your time you’re allocating to them and keep checking in as to how these extras help you to meet your business goals.

Maybe you’re aiming to be visible in groups and find yourself constantly on social media, only to find yourself going down the rabbit hole of chatting all day. Allocate yourself a set amount of time to spend in the group, and then stick to your boundaries so that you get other tasks done.

We also have an odd strategy in our house that really works where we set all of our clocks ten minutes fast.  That way we always have a buffer of ten minutes.  Yes, my poor concept of time rubbed off on my hubby/daughter, but with simple strategies you can make things a lot easier, and so much less stressful!

I love this quote – “The bad news is TIME FLIES, the good news is YOU’RE THE PILOT” – Michael Altshuler. 

  1. Manage distractions from other people 

Do you find yourself dropping everything when a quick query comes up, or an email captures your attention? Stop it!!

I remember a poster I used to have on my HR office door which had little characters rolling on the floor laughing, saying, ‘You want it when?’!  Help other people know that their urgency doesn’t have to be yours!  I have to remind myself of this in the reverse sometimes. I can be a bit lastminute.com so think that everyone has time (It goes back to that tripling time thing again).

Think about some of the demands that come up for you in the day. Maybe you’re checking into your Facebook Messenger every 10 minutes, or checking your email and feel compelled to respond. Could you allocate a bit of time in your diary to deal with requests that come up, so that you’re not just dropping everything instantly? By ‘parking’ the request you can get on with the task in hand and if you drop them a quick note to say you’ll get back to them, they won’t think you’re rude 🙂

Are you immediately responding with a ‘yes’, without thinking things through? Start practicing no.  Think about some different responses you could use:

  • “I’d love to but I’m already committed to ….”
  • “That sounds lovely but I’ve committed myself to some biz time while the house is quiet. Another time?”
  • “It’s really kind of you to think of me. I like to give things my 100% and right now my priority is ‘x’ so I wouldn’t have the time to dedicate to it and give it the full attention it deserves”

Remember, each time you’re saying yes, you’re saying no to time you could use to be visible. 

So, there you have it – 3 simple strategies to get visible when you’re super busy.

  1. Plan In Some Pomodoro Time
  2. Know where your time goes
  3. Manage distractions from other people

Which one would be a good one to try? Got some other strategies that you use in your business when you’re super busy? Share them with me. I’d love to learn about them.

Your call to action is to choose one of these, or one of your own, and test it out.

3 Ways To Say No To People Who Want To Pick Your Brains For Free

In this blog post, I will share what you can say to people when you’re done with people picking your brains for free.

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As your business grows, so do the requests from people. The problem we can have as service-based business owners, is that we genuinely want to help, and sometimes that can mean we give away waaaaaaay too much of our free time.

At first it might be giving away lots of free sessions of one type or another. Over time, because of your generosity you can become the go-to-person for free support and guidance – as one of my business coach friends would put it – free consultancy.

Now, I personally get this A LOT. This past week alone I’ve had 8 requests for ‘free’ help in one form or another. The thing is, it makes us feel good, doesn’t it? Someone’s thought of little ole you on this area. “Ooh, maybe I do know what I’m talking about. After all, if people are asking for my help, that must mean I know stuff, right?“. It’s fine in the early days, but when it starts to become a problem it gets to the point that you have to set clear boundaries and say enough is enough.

Side Note: If you’re being asked a lot about the same things, you might find it’s a good area for you to focus on in your business. You’re obviously already becoming known for it!

I digress.

Let’s explore 3 ways of how this might be showing up for you and how you can deal with it.

  1. Can you just share a few gems of wisdom with me on… or If I send this over to you, would you just look at it for me.

In some cases, I’ve even had people talking about other coaches they’re working with. Quite clearly that’s not working out so well then, or they’d be asking them and not me!

Here’s what to say:

I’m more than happy to share a couple of gems of wisdom, but if you want to get real gems then let’s talk about how we can work together. You’ll only get a teeny tiny bit of my support by doing it this way. We can get transformational results when we work together 1:1.

On the ”Can you just look at this one” message you could say…

Sure, just send it over. From what you’re telling me, it shouldn’t take too long to work through. I’ll invoice you for an hour of time. If we need more, I’ll let you know before taking it any further. What’s the best email address to send the invoice to?

Don’t do what I’ve done in the past, where I’ve set the boundary at the beginning of the call and then ended up being caught out later down the line! If you have to, write the word ‘Boundaries’ on a post-it note as a reminder not to go back on the boundary you’ve set for yourself. New boundaries take time to establish, we can go back to our old ways without even thinking, so be kind to yourself if you slip up! 

  1. I wonder if you can spare 20 mins or so for a chat with me to talk about ways to… ?

(In my case the common one is to attract clients)

Here’s what to say:

Of course, I’m more than happy to have a chat with you. My fee is £200 per hour for this type of thing. How much time would you like to book with me? Let me know and I’ll send you over some possible dates.

If it’s a coaching client then I’ll say this… “I do have a self-study programme, Discovery Call Magic, that teaches all about how to book/use discovery calls to attract clients (£197). Let me know which option you prefer and I can send you more details 

  1. I wondered if I could pick your brains about something when you have 5 minutes. (Maybe this is from a business colleague, or maybe you’re being asked for ‘mates rates’.)

If it’s someone that could really do with your help, a great way to reply is this:

That’s a great question, pop it in my Rock Your Fabulous Biz Group on Facebook and I’ll reply when I have a spare moment. There’s loads of free support in the group, and often answers can benefit everyone else too, but if you prefer 1:1 let’s book a Pick My Brains Session. It’s 20-minutes for £67 or £97 for a 30-minute session. You can ask me whatever you like. I can guarantee you’ll go away with loads of ideas and a mini-action plan to get you started.

Mates Rates – Just don’t do them! Keep the lines clear between mates and business. Good friends won’t expect it for free. I know. I work with a few friends and because they pay me for my services, it doesn’t get all icky when we’re just out and about being friends. Say something like this:

I like to keep my business completely separate from personal. I don’t do mates rates. I’m happy to book you in for a paid session. I’ve found it works so much better when the lines between friends and business don’t get blurred“.

You’ll still be sharing all of your expertise, and that’s not just since you’ve been in business, that’s all of your life experiences, the trainings you’ve done, the things you’ve learned along the way, the books you’ve read, etc. There is one question to ask yourself on this though….

Is there something in it for you?

I mean this in the best way possible. If it’s a two-way thing, and you’re going to help that person, and they’re going to offer you something in return, i.e. a session, free ticket to an event you’re excited about, a coffee/lunch or whatever you like, then that’s okay. This is about you honouring your worth. I’ve had loads of pick your brains conversations and they haven’t even offered to buy me a coffee! And you know how much I like caffeine!

Maybe they are going to give you a glowing testimonial which is just what you’re looking for to add to your website. Then that’s all good. Usually though, the reply is something along the lines of, ‘Oh, I wasn’t expecting to pay”! A good reply to that is, “Oh, really?”

Enter sarcastic Ruby: “Ummm, yeah, I’m a business owner.”

The Big Sub Message That Makes You Feel ‘Ouch’: I value what you do but not enough to pay you (or even save to pay) to work with you.

Now, I’m not saying don’t help. We all know how that one will work out, we can’t help ourselves. We’re hard-wired to help!

What I am saying is there is a line.

If you’re putting lots of useful content out there, and being of service in lots of different ways, then you don’t need to worry. Send them to that free content and invite them to join your community. You’re still serving, you’re still helping, you’re just not being taken for granted.

For me, I know I have SO much content out there for people. I am constantly sharing heaps of valuable stuff for free, so that way I don’t have to feel guilty about charging. People can either do the work to find what they’re looking for (searching keywords on my blog about a specific area for example) or they can pay me for giving them fantastic mentoring guidance bespoke to them and their business.

Remember: You’re running a business. 

Call to Action: Think about where you’re giving away your time, and get some wording/systems in place to support the people who want your guidance for free.

3 Top Fear Busting Strategies

In this blog post, I’m going to share how fear can be an energy drainer and 3 top fear busting strategies to help you in your business.

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Listen to the episode below (07:52)
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When I first started learning about coaching, I came across an ‘Energy Drainers’ exercise, where you had to write down all the things that were draining your energy, so it might be business related, like a job that you’re procrastinating on, or personal like a dripping tap for example.

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What I’ve learned over time is that fear can also drain your energy – BIG time. I’m always banging on about how you should work on your mindset to help you overcome any blocks in being visible, and it’s true.

Mindset is a MASSIVE part of being successful. If you’ve got things that are standing in your way and holding you back then you need to kick them to the kerb.

It sounds so simple but it’s not always that easy. It may be that like me, you’re an introvert, so showing up can sometimes feel like hard work. I can be super visible for a while, working through any fears that show up and then I need to retreat for a bit to recover some of my energy. Perhaps you have imposter syndrome, where you think that you’re not as good as you actually are, and are going to be ‘found out’ one day. You will be, you’ll be found out to be the fabulous business owner that you are!

I’ve been doing lots of research lately with potential ideal clients to find out what really holds them back in business, and the number 1 thing is fear. They are afraid.

Afraid of not being good enough.

Afraid of being ‘found out’ as a fraud (despite being incredible at what they do!)

Afraid of being criticised if they do share content.

Afraid of being compared to others.

Afraid they don’t have enough experience, or enough to say, or the right things to say.

So much fear.

Fear doesn’t have to run the show. You get to choose what you do with it.

Here’s 3 ways that you can bust your fears:

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  1. Take action 

This is the fastest way to smash through your fears. Brave action ideally, but any action is a step in the right direction. Set an intention of what you’re going to do, declare it to someone else (personally I think this REALLY helps) – when you know someone is going to hold you accountable and take no excuses off you, then it’s way more likely that you’ll take action. Go out there and do it.

In the film, We Bought A Zoo, Matt Damon says to his son, “Sometimes all you need is 20 seconds of insane courage, just literally 20 seconds of embarrassing bravery, and I promise you something great will come of it.”

How could you show insane courage for just 20 seconds?

  1. Sit with your fear

I know! I never thought that phrase would come out of my mouth either! I know for me, anything about feelings is a bit uncomfortable. If there’s a way I can logically work out a problem, that would totally be my go-to plan rather than sit and ‘feel’ into it, but actually it’s a great thing to learn how to do. Yes, my lovely mentors, I have been listening!

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Feelings are there for a reason, they’re a guide to help us move forward.  What are you really scared of? If you dig deep, you’ll realise it isn’t always what you think.

Instead of stressing about why it’s coming up, or getting yourself tied up in knots like a pretzel, be a witness of your fear. Say to yourself, “Isn’t it interesting that I feel fearful about xxx, I wonder what is it about xxx that’s making me feel fearful.” Notice what comes up when you do this exercise. You could journal the ideas to get even more clarity.

I’m sure you’ll have heard of the acronym of FEAR being used as False Evidence Appearing Real. We might be basing our fears around previous ‘evidence’ of what’s happened, but how do we even know that it will play out in the same way. What if circumstances have changed since the last time? What if we have changed? Start to gather evidence of things that have gone really well when you’ve ‘put yourself out there’, record those things that you’ve conquered over time.

  1. Focus on the here and now

I was talking in my Fearless Visibility Diva group just last week about being in the here and now. I think it was Danielle Laporte that said if we could just focus on the here and now then there is no need for fear because you’re not in the past or the future so there is literally nothing to fear. How can you stay focused in the moment?

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Maybe you’re just about to post a message in a group, and your fear is rearing its ugly head, shouting to you that it won’t be good enough, that what you want to say is silly. What if instead of running that story you create a whole new one, where you visualise yourself being successful? Step into the confident version of you that creates amazing posts and is a real inspiration to others.

Don’t let fear stop you in business. Pushing through comfort zones is all part of being a business owner. Find ways to move through fear so that it doesn’t cost you missed opportunities/business.

If you want some support come and join my fabulous 6-week programme, Fearless Visibility Diva. Learn how to feel more confident being visible with strategies and tools to work on your fear, worry, self-doubt, while taking action on your business. Find out more here.. www.bit.ly/FearlessVisDiva.

Call to Action: Your call to action this week is to choose one of the three tips and make it work for you – Take action, sit with your fear or focus on the here and now. Which one will you choose? Let me know how it works out for you 🙂

Do You Wish You Could Shortcut Your Business Journey?

In this blog post, I’m going to talk about shortcuts, and what really needs to be done to build a successful business.

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Listen to the episode below (07:05)
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A year or so into my business I can remember talking with another business owner about how long it can take to really get a business established. They told me they thought that 3 years was a good benchmark. I didn’t say anything, but I was horrified. I didn’t want to wait 3 years to see a return on my time. Wait a moment, THREE YEARS. Are you kidding me?! That was not happening in my world!

5Well the reality was, it did take that long. I had clients over the first couple of years of course, but it took time to really get the business up and running, to get away from that feast and famine cycle. It took time to learn what I needed to learn, to get really clear on where I wanted to be, what I stood for and how I could help.

It takes time to grow as a person, to develop your mindset and set systems in place that will make your business easier. It can take that time to know that you don’t have to do it all on your own – I knew that on a logical level, but I felt that I needed to be in control, I could only release little elements of my business out for people to help me.

I didn’t want to get outside help, I thought I could do it all on my own.

The trouble is, we all want shortcuts, but they don’t always work in business. It’s almost a rite of passage that you go through those growing pains and you learn what you need to learn along the way.

I see so many people trying to find the latest secret to running their businesses, and there isn’t really a secret. Yes, there are shortcuts that can speed up the process, and that’s where the support from coaches and mentors come in, but this overnight success thing that everyone’s raving about – personally I don’t think it exists, it’s all an illusion.

There are lots of things that you can and should do, and then there are things that will be the key to unlocking your specific business – things that work specifically for you and bring the clients.

I know I wanted to do this whole business thing super fast – I’m not afraid of hard work you see. I’m more afraid of failure. I had a ‘Let’s get this off the ground and create this freedom lifestyle everyone’s raving about – how naïve was I?!

I was asked just the other day what helped me to build my business, and while I’ve written an article for this for someone else, so I won’t go into the details, I will share the top 3 things with you here;4

  1. Getting super duper clear on your ideal client and niche, and then owning it
  2. Building relationships and not being frightened to ask people to take that next step with you
  1. Working on your mindset blocks

These were the biggest things that worked for me, and then consistently showing up – being visible.

Showing up when I wasn’t in the mood.

Showing up when the fears kicked in.

Showing up when I wasn’t seeing much return on investment for my time or money.

Showing up tirelessly day in, day out, and that’s what’s really paid off.

Being visible in my business has been a key part of my business growing, and it can be for you too.

Being visible on its own though isn’t enough, you need to make sure that you’re visible with the right message, to the right people in the right places, and then work on how you’ll convert those people into paying clients.

Consistently showing up pays dividends. Yes, it’s a long-term game, but it’s SO worth the effort. When your hard work starts paying off It’s the best feeling in the world.

We all know any goal worth pursuing has had effort put into it. Take the Olympics for example, athletes didn’t become athletes overnight, they practised and practised, perfecting their skill, focused on improving their mindset and improving their game. It’s the same in business, develop your skills, develop your business knowledge and don’t be afraid to keep showing up.

If your business isn’t working right now or you’re worrying that you’re not as far ahead as you want to be, then get the help you need from a coach or mentor. Do whatever it takes to help you move forward.

I know each time I’ve worked with someone to help me uplevel my business I’ve noticed the direct correlation to the results that I get. Sometimes you just don’t know what you don’t know and you need to work with someone that has been in your shoes. Even if it’s just working with an accountability partner, to keep your spirits high, and have someone to share your journey with.

Your business will grow, if you’re willing to put the work in, be disciplined, committed and focused. Successful business owners didn’t become successful by finding a magic ingredient.

6They became successful through hard work and consistency, and a huge dose of resilience. Oh yeah, and a sense of humour – that really comes in handy when it’s not always working out so well!

Let go of the need for your business to be perfect.

Let go of your need for everything to happen exactly how and when you want it to happen.

Let go of the need to control every single detail.

You have all the time you need. Running your own business isn’t a race, it’s about finding your way, learning what you can and enjoying the journey. You will grow as a person, as much as a business owner.

Call to action: Write down your progress in your business so far, no matter where you’re at on your journey, and celebrate that progress. Then think about the four key areas I mentioned: Clarity on your ideal client, building relationships, working on your mindset and consistency – Which one could you focus on this week/this month?

Is Indecision Killing Your Business?

Choice can really stop us in being visible. In this blog post, I’m going to share a strategy to help you overcome your indecision.

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Click the play button below to listen, or scroll down and click ‘Read full transcript’ if you prefer to read the post.

Listen to the episode below (07:40)
Learn how my client added an additional 8k to her business by being visible
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Choice is an amazing thing, we can order twenty different types of coffee when we go out, we can have pay as you go mobiles, or monthly contracts, we can have Webinar Jam or Google Hangout, or Fuze and Zoom to run our businesses online, but sometimes it’s just all too overwhelming.

When it comes to being visible, choices can give us yet another reason to take no action.

Do we need this camera or that camera for our video? Should we focus on Twitter or Instagram, Facebook or LinkedIn? What about local networking meetings? Aaargh – so much to do, so little time and we’re just making it harder on ourselves by wanting to do everything and ending up doing nothing.

So what do you do? There IS amazing stuff out there, but as a business owner, we have SO many hats – marketing person, branding person, sales person, blog post writer, newsletter writer and soooo much more.

Well with regards to where to hang out on social media to attract your ideal clients, that’s quite simple. Go where your ideal clients are. I know that sounds super easy, but seriously if you don’t know who they are and where they hang out make it your goal to find out.

Focus on one place at a time too, that way you can test if your strategy is working. If it’s not you can try something different. It’s much easier to limit your choices when you have some kind of way to measure the outcomes. Test, test and test some more.

If you’re finding it difficult to limit yourself to just one thing then choose a list of 2-3 choices, and then you can pick from that list.

Choose One Area of Viz #Focus

It’s the same with our clients. We can offer way too many choices of packages and ways to work with us that it becomes overwhelming. I know I’m super guilty of this one and have to keep checking in with myself on it. I’m always looking at ways to streamline what I offer so that it doesn’t become confusing. (I’m a work in progress on that one).

When working with a client, instead of offering four ways to work with them offer 2 ways, 3 max. That way you aren’t creating overwhelm for them in the decision-making process and they then end up not working with you because they are confused as to what it is you actually do.

Figure out how you can measure the choices that you have in front of you. Perhaps one has a direct or indirect cost element to it in terms of time, energy or money for example.

The thing that I’ve learned recently is that having just ONE single thing to focus on at any one time is so much easier to manage than having twenty things. It makes sense, but we have to take the steps to get there, to eliminate so much choice and make a decision.

One thing that we work on in my Rock Your Visibility Bootcamp is figuring out what your business model is. If you’ve not done any work on business models then basically it covers 9 specific areas of business – including things like who your customers are, what you’re going to offer, what your key activities in your business will be etc. etc.Be Clear On Biz Direction #Vision

It’s much easier to make a decision when you are clear on the direction your business is going in. Some opportunities that come your way will take you nearer to where you want to be, and some will take you further away, down an unknown path or worse a rabbit hole! When you know your business model, it’s really easy to make informed decisions. You simply check in and ask yourself whether this particular piece of content/work/opportunity fits your business model. If it doesn’t, move on. If it does, go for it!

I used to be a terrible decision maker. I can still have my moments of indecision but with my business model in place, it’s much easier to keep my focus now. That and I have a fantastic group of business friends who help me figure things out.

One strategy I love that I learnt in my Coaching diploma was the IDA Formula – you can use it to help you whenever the self-doubt or uncertainty creeps in.

INTENTION – DECISION – ACTION

So let’s break it down,

INTENTION

What do you intend to happen?  What do you want to happen? Here’s an example;

  • ‘I want to get new clients’
DECISION

Once you’ve written down your answer decide how you will change your behaviour

  • Should I keep these current clients or is it time to work with a different group of people? ‘I know I keep telling myself to stay where I am but I’m not happy and just keep moaning about it, so I will stop telling myself that it’s paying the bills and go out and start to build my business that suits me’ (Great strategy by the way as there may be someone that is desperate for your current clients – give someone the opportunity to try it and you move on!)

ACTION

Now change your behaviour by acting differently

  • ‘I will sit down with pen and paper and think about what I do want to do and then start a marketing plan for attracting new clients

What happens if you make the wrong decision?  So what?!!  As some of my  clients will tell you one of my sayings is ‘What’s the worst that could happen?’  Keep asking yourself that question and you will realise that sometimes the hardest part is making the decision to make a decision!!

The more you make decisions, whether it’s just a choice of coffee when you’re out, or what webinar software to buy, the more you will kick your indecision into touch!

Call to action this week: Check your to do list for one thing you need to make a decision on and make that decision! Job done!

I’d love you to share what decisions you’re faced with / making.

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